Ringo
Ringo is a B2B SaaS platform providing AI-powered instant ballpark pricing for sync music licensing. It serves advertising agencies, brands, music supervisors, and production companies, automating a typically multi-week rights negotiation process into a seconds-long pricing query.
- Company typePrivate
- Founded2021
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Ringo does
Ringo is a B2B music-for-media procurement platform that automates sync music licensing for advertising agencies, brands, music supervisors, and production companies. Founded in 2021 and headquartered in Amsterdam (Ringo B.V., registered with the Dutch Chamber of Commerce under 83776362), the company was started by music and technology veterans Marcel Alexander Wiebenga (CEO) and Nicholas van den Doel (COO), who previously ran strategy and operations respectively at sync-licensing firm Sizzer Amsterdam; CTO Dennis Maij adds twenty years of music and marketing-technology experience.
The company's core technology is a proprietary algorithm branded "Expected Sync Value," which generates instant ballpark pricing indications for any track on Spotify given usage parameters. The user workflow uploads a Spotify playlist, inputs terms (territory, media, duration, exclusivity), and receives real-time comparative pricing; the platform then routes users through verified-quote and clearance flows to a legally licensed track. Roadmap features include AI-powered discovery for budget-constrained alternatives and agentic licensing flows that automate contracts, rights verification, and stakeholder coordination.
Ringo combines a product-led growth motion (freemium with 10 credits/month, Standard at €50/month for 50 credits, Standard+ at €40/month annually for 600 credits) with enterprise sales for a custom-priced tier that includes API access, advanced data integrations, and dedicated support. Stripe handles subscription billing and Spotify serves as the discovery/integration data source. The platform is in public beta since November 2024 and counts named users including BBDO, Wieden+Kennedy Amsterdam, Monster Energy, 100% (film production), HenanX (music supervision), and TAMBR Sonic Branding. The company is pre-seed funded (€350,000 in August 2023 from The Innovation Fund North-Holland) and operates with fewer than ten employees.
Ringo firmographics
Firmographics- Name
- Ringo
- Legal name
- Ringo B.V.
- Website
- https://thisisringo.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ringo is a B2B SaaS platform providing AI-powered instant ballpark pricing for sync music licensing. It serves advertising agencies, brands, music supervisors, and production companies, automating a typically multi-week rights negotiation process into a seconds-long pricing query.
- Ownership category
- akta.pro rank
Ringo industry classification
Industry- Product category
- Music Licensing Software
- NAICS
- Music Publishers (512230), Sound Recording Industries (5122)
- akta.pro primary industry
- Sync Marketplaces & Licensing Platforms (MPAIALAG)
Keywords
Where Ringo is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Ringo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription - Credit-Based: Monthly subscription tiers providing credits for ballpark pricing queries. Users purchase credits monthly (50 credits for €50) or annually (600 credits for €40/month). Free tier provides 10 credits monthly.
- Enterprise Custom Packages: Custom credit packages with API access, advanced data integrations, and dedicated support for large brands and agencies managing extensive sync projects.
- Freemium: Free tier allows users to explore the platform with limited functionality (10 credits/month) to drive adoption and conversion to paid tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with 10 credits per month |
| Subscription | Monthly | Standard monthly subscription at €50 |
| Subscription | Annual | Standard+ annual subscription at €40/month |
| Subscription | Monthly | Custom enterprise pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
Ringo product offering
Product offeringCore offering
Ringo operates a B2B SaaS platform that automates sync music licensing for advertising agencies, brands, music supervisors, and production companies. Its flagship capability, "Ringo Ballpark," uses a proprietary AI algorithm (Expected Sync Value) to generate instant ballpark pricing for any track on Spotify, eliminating weeks of back-and-forth with rights holders. The platform also supports verified quotes from rights holders, red-flag detection, AI-powered music discovery, and upcoming agentic licensing flows that automate contracts, rights verification, and stakeholder coordination end-to-end.
Product overview
Ringo is a B2B music licensing platform that offers a unified ecosystem for sync licensing. The core product, Ringo Ballpark, provides instant algorithmic pricing indications using proprietary AI. The platform supports the full licensing workflow from pricing to clearance, targeting advertising agencies, brands, music supervisors, and production companies. Pricing tiers include Essential (Free, 10 credits/month), Standard (€50/month, 50 credits/month), and Enterprise (custom pricing with API access).
Differentiator
Problem solved
Functional benefit
Products and services
- Ringo Platform
- Ringo Ballpark
- Ringo Enterprise API
Quantifiable outcome
- 27% more likely to deliver large business effects for campaigns using music strategically
- +2 more outcomes
Companies that use Ringo
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Ringo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature3 records
Ringo partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights6 records
Ringo competitors and assessment
Company assessmentDirect peers
- Songtradr: Songtradr operates a B2B music licensing marketplace connecting brands, agencies and content creators with rights holders. It is the closest direct competitor to Ringo, operating at greater scale across sync, catalog and brand use cases.
- Artlist: Artlist offers subscription-based music and SFX licensing primarily aimed at video creators, agencies and brands. Its platform-based licensing model and pricing tiers directly mirror Ringo's positioning.
- Musicbed: Musicbed is a sync licensing marketplace focused on film, TV and advertising, providing curated tracks with licensing workflows. It targets the same advertising and brand buyers Ringo serves.
- Epidemic Sound: Epidemic Sound offers subscription-based music licensing for content creators and brands with global rights-cleared catalogs. It competes for the same agency/brand music-for-media budget.
- Soundstripe: Soundstripe provides subscription music and sound effects licensing tailored to video producers, agencies and brands. Its platform-based approach to sync licensing directly competes with Ringo's value proposition.
Broad incumbents
- APM Music: APM Music is a long-established production music library serving film, TV, advertising and broadcast with pre-cleared catalogs. It represents incumbent competition with deeper catalog assets than Ringo.
- Audio Network: Audio Network is a global music licensing company producing original tracks for media synchronization across advertising, film and TV. It overlaps Ringo's use cases as a large, established rights holder.
- Sizzer Amsterdam: Sizzer Amsterdam is a leading European sync agency and the prior employer of Ringo's co-founders. It addresses the same end customer (brands/agencies) but via a traditional agency model rather than a platform.
Emerging players
- Songview (by JAde / BMAT): BMAT operates music identification, rights and metadata infrastructure used across the sync and broadcast ecosystem. Ringo's pricing and metadata ambitions are adjacent to BMAT's catalog intelligence layer.
- Jamendo Licensing: Jamendo Licensing provides royalty-free music licensing for commercial use including advertising, film and retail. It targets brand and agency buyers with a similar self-serve discovery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
Ringo social profiles
Digital presenceRingo compliance and trust
Trust signalCompliance1 record
Ringo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ringo leadership team
Management profileNumber of profiles
Profiles3 records
Ringo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ringo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ringo
What does Ringo do?
Ringo operates a B2B SaaS platform that automates sync music licensing for advertising agencies, brands, music supervisors, and production companies. Its flagship capability, "Ringo Ballpark," uses a proprietary AI algorithm (Expected Sync Value) to generate instant ballpark pricing for any track on Spotify, eliminating weeks of back-and-forth with rights holders. The platform also supports verified quotes from rights holders, red-flag detection, AI-powered music discovery, and upcoming agentic licensing flows that automate contracts, rights verification, and stakeholder coordination end-to-end.
Is Ringo a public or private company?
Ringo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ringo founded?
Ringo was founded in 2021. It employs 1 to 10 people.
Where is Ringo based?
Ringo is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Ringo make money?
Three revenue lines are on record. Subscription - Credit-Based is the primary driver. The others are enterprise Custom Packages and freemium.
Who are Ringo's main competitors?
Direct peers on record are Songtradr, Artlist, Musicbed, Epidemic Sound and Soundstripe. Broad incumbents are APM Music, Audio Network and Sizzer Amsterdam. Emerging players are Songview (by JAde / BMAT) and Jamendo Licensing.
Does Ringo have an API?
Yes. API access is available for Enterprise tier customers. The Enterprise plan offers API access, advanced data integrations, and dedicated support. Custom credit packages are available. No public API documentation URL or SDK is specified in the available sources.
What industry is Ringo in?
Ringo's product category is Music Licensing Software. Its primary akta.pro industry code is MPAIALAG, Sync Marketplaces & Licensing Platforms. Its NAICS code is 512230.