appYuser INSIGHT
appYuser INSIGHT is a French SaaS platform providing cookie-less Real User Monitoring, environmental impact measurement (PEF 3.0), and RGAA accessibility compliance for websites, serving enterprise, public sector, and SMB clients.
- Company typePrivate
- Founded2009
- HeadquartersToulouse, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What appYuser INSIGHT does
appYuser INSIGHT is a Toulouse-based SaaS company, operated under the legal entity Quadran SARL, that provides cookie-less Real User Monitoring (RUM) for websites. The platform continuously collects 100% of real-user behavioural and performance data, including visitors who refuse cookies (estimated at up to 40% of traffic), and correlates this data with business conversions through the proprietary appYdex digital experience score. Its product surface extends beyond core RUM into appYplanet, a PEF 3.0-compliant module measuring all 16 environmental impacts of websites, and appYaccess for RGAA accessibility compliance, both available as add-ons to the base subscription.
The technology stack is anchored on passive, tag-based client instrumentation that requires no cookies and is GDPR-compliant by design, with full context capture across device, browser, OS, network, geolocation, and session behaviour. AI capabilities include Insights AI for guided optimisation recommendations and Predictive AI for anticipating digital experience degradation, both internally developed by CEO David Marroncle, an AI engineer by training. The company also integrates Google Core Web Vitals (LCP, FID, CLS) alongside its proprietary appYdex metric.
Commercially, appYuser operates a hybrid go-to-market combining product-led self-serve (ESSENTIAL at €199/month and DUAL+ at €349/month with a 21-day no-credit-card trial) with enterprise field sales for custom contracts. Named customers span retail (E.Leclerc, Tryba), government (Météo-France, French Ministry of Finance), aerospace (ATR), insurance (MMA), and B2B manufacturing (SAMEDIA). Distribution is primarily direct in France, with active plans for UK, Canada, and United States expansion supported by an emerging ESN (system integrator) partner channel. The company raised its first external capital of €1.5 million from business angels in March 2024 to fund team expansion, product development, and international rollout.
appYuser INSIGHT firmographics
Firmographics- Name
- appYuser INSIGHT
- Legal name
- Quadran SARL
- Website
- https://appyuser.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- appYuser INSIGHT is a French SaaS platform providing cookie-less Real User Monitoring, environmental impact measurement (PEF 3.0), and RGAA accessibility compliance for websites, serving enterprise, public sector, and SMB clients.
- Ownership category
- akta.pro rank
appYuser INSIGHT industry classification
Industry- Product category
- Digital Experience Monitoring
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)
- akta.pro secondary industry
- API Observability, Testing & Monitoring (BPAMAOAG)
Keywords
Where appYuser INSIGHT is headquartered
LocationHeadquarters
- HQ city
- Toulouse
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
appYuser INSIGHT business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription - Platform Licensing: Tiered subscription model with three plans: ESSENTIAL (€199/month), DUAL+ (€349/month), and CUSTOM (quote-based). Revenue is recurring monthly/annual billing. The platform monitors 100% of real user traffic with no per-event pricing. Data retention ranges from 1 month (Essential) to 3 months (Dual+) to custom (Enterprise).
- Professional Services & Custom Integrations: Custom plans include premium support and the 'appYuser Serenity Pack' providing unlimited access to expertise center. Enterprise implementations may include custom integration services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essential: Core RUM for all businesses |
| Subscription | Monthly | DUAL+: RUM + Environmental Impact + AI Insights |
| Subscription | Multi-year contract | Custom: Enterprise-grade tailored solution |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
appYuser INSIGHT product offering
Product offeringCore offering
appYuser INSIGHT is a SaaS platform that performs cookie-less Real User Monitoring (RUM) to capture 100% of real user interactions on websites. It calculates a proprietary appYdex digital experience score, correlates performance with business conversions, and includes the appYplanet module for measuring the 16 environmental impacts of websites per European PEF 3.0 standards, plus appYaccess for RGAA accessibility compliance.
Product overview
appYuser INSIGHT is a SaaS platform consisting of a core digital experience optimization product with integrated modules. The core platform (appYuser INSIGHT) provides Real User Monitoring, appYdex scoring, and conversion correlation. It integrates two key add-on modules: appYplanet for environmental impact measurement (16 PEF 3.0 indicators and LCA) and appYaccess for RGAA accessibility compliance. AI capabilities include Insights AI for guided optimization recommendations and Predictive AI for anticipating degradation risks. The platform analyzes 100% of real user traffic to identify UX friction points and correlate them with business conversions.
Differentiator
Problem solved
Functional benefit
Brands
- appYplanet: Environmental impact measurement solution for websites based on PEF 3.0 standards and real user monitoring.
- appYaccess
- appYuser UeX
Products and services
- appYuser INSIGHT SaaS platform for digital experience optimization that measures real user experience, environmental impacts, and their effect on conversions via cookie-less Real User Monitoring and the proprietary appYdex score.
- appYplanet Environmental impact measurement module that calculates 16 environmental impacts of websites per PEF 3.0 standard and performs Life Cycle Assessment (LCA) compliant with ISO 14040/14044 and ADEME RCP methodology.
- appYaccess RGAA Accessibility compliance management module for RGAA (Référentiel Général d'Amélioration de l'Accessibilité) standards, enabling organizations to monitor and maintain accessibility compliance over time.
- appYuser UeX Digital experience monitoring platform solution for user experience optimization (sub-brand referencing the core UeX offering).
Quantifiable outcome
- +27% conversion improvement on average for clients using data-driven optimization
- +6 more outcomes
Companies that use appYuser INSIGHT
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles3 records
appYuser INSIGHT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
appYuser INSIGHT partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Resilio (EPFL startup)minorPartnership with Resilio, a startup from École Polytechnique Fédérale de Lausanne, for joint analysis and expert commentary on environmental impact data of websites. Resilio provides specialized expertise in environmental impact assessment methodology.
- ESN Partners (System Integrators)coreStrategic partnerships with ESN (Entreprises de Services du Numérique / system integrators) to facilitate technical integrations of appYuser monitoring solution. Partners provide deployment services and technical implementation support for enterprise clients.
Scale indicators8 records
Recent moves7 records
Expansion highlights7 records
appYuser INSIGHT competitors and assessment
Company assessmentBroad incumbents
- New Relic: Full-stack observability platform with browser monitoring, RUM, and digital experience analytics. Targets the same enterprise IT buyer as appYuser with bundled pricing across infrastructure and frontend monitoring.
- Dynatrace: Application performance and digital experience monitoring suite (including Real User Monitoring and Synthetic Monitoring). Competes head-on in enterprise APM/DEM where appYuser seeks to land larger accounts.
- Datadog: Cloud monitoring platform with Real User Monitoring (RUM) and Digital Experience Monitoring modules that directly overlap with appYuser's core offering. Competes aggressively on enterprise deals where customers prefer platform consolidation.
- Akamai mPulse: Real User Monitoring solution from Akamai combining front-end performance with CDN context. Competes at the RUM layer where appYuser's appYdex score and cookie-less collection are differentiated alternatives.
- FullStory: Digital experience analytics platform with session replay and conversion analytics. Targets the same Marketing/UX buyer seeking behavioral insight from real user data, though heavier on qualitative replays than perf metrics.
Direct peers
- Dareboost: French web performance monitoring SaaS offering real-user and synthetic monitoring. Most direct competitor given shared French origin, comparable TAM focus, and overlapping CMO heritage (Philippe Guilbert previously worked at Dareboost before joining appYuser).
- Contentsquare: Paris-based digital experience analytics leader serving enterprise customers with session replay, journey analysis, and UX analytics. Comparable in customer base (e-commerce, retail) and digital-experience focus, but significantly larger and broader in scope.
- SpeedCurve: Web performance monitoring tool focused on Core Web Vitals and real-user experience for marketing and engineering teams. Closely aligned in metrics framework, UX focus, and customer profile (digital teams optimizing conversions).
- LogRocket: Frontend monitoring and session replay platform that combines RUM with UX analytics for engineering and product teams. Overlaps on real user behavioral data, rage click detection, and conversion correlation use cases.
Emerging players
- Treo (Treo.sh): France-based lightweight real user monitoring and Core Web Vitals tool with privacy focus. Most comparable European privacy-first competitor; similar company stage and PLG motion targeting marketing teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
appYuser INSIGHT social profiles
Digital presenceappYuser INSIGHT compliance and trust
Trust signalCompliance2 records
appYuser INSIGHT financial estimates
Financial estimateRevenue estimate
Valuation estimate
appYuser INSIGHT leadership team
Management profileNumber of profiles
Profiles4 records
appYuser INSIGHT funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
appYuser INSIGHT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about appYuser INSIGHT
What does appYuser INSIGHT do?
appYuser INSIGHT is a SaaS platform that performs cookie-less Real User Monitoring (RUM) to capture 100% of real user interactions on websites. It calculates a proprietary appYdex digital experience score, correlates performance with business conversions, and includes the appYplanet module for measuring the 16 environmental impacts of websites per European PEF 3.0 standards, plus appYaccess for RGAA accessibility compliance.
Is appYuser INSIGHT a public or private company?
appYuser INSIGHT is a private company. It is classified as venture growth investor backed and is currently operating.
When was appYuser INSIGHT founded?
appYuser INSIGHT was founded in 2009. It employs 1 to 10 people.
Where is appYuser INSIGHT based?
appYuser INSIGHT is headquartered in Toulouse, France, in the Europe region.
How does appYuser INSIGHT make money?
Two revenue lines are on record. SaaS Subscription - Platform Licensing is the primary driver. The others are professional Services & Custom Integrations.
Who are appYuser INSIGHT's main competitors?
Broad incumbents on record are New Relic, Dynatrace, Datadog, Akamai mPulse and FullStory. Direct peers are Dareboost, Contentsquare, SpeedCurve and LogRocket. Treo (Treo.sh) is listed as an emerging player.
Does appYuser INSIGHT have an API?
No public API is recorded for appYuser INSIGHT.
What industry is appYuser INSIGHT in?
appYuser INSIGHT's product category is Digital Experience Monitoring. Its primary akta.pro industry code is BPAEAIAF, Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC), with a secondary code of BPAMAOAG, API Observability, Testing & Monitoring. Its NAICS code is 51821 and its SIC code is 7372.