PicoBrew
- Company typePrivate
- Founded2010
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What PicoBrew does
PicoBrew is a Seattle-based product development company founded in 2010 that designs and manufactures automatic beer brewing and serving appliances targeted at consumer home-brewing enthusiasts. The company operates in the global home beer brewing machine market, which was estimated at $19.1 million in 2020 and is projected to reach $25.4 million by 2030, representing a roughly 3% annual growth rate, with North America as the leading regional market in 2020 and Asia-Pacific forecast as the fastest-growing region through 2030.
The company's product offering centers on hardware appliances that automate the craft beer brewing process, addressing the home-brewer consumer segment's desire for fresh craft beer and convenience. PicoBrew's core technology is a proprietary home brewing machine platform, though available source data does not disclose detailed product architecture, feature sets, model lineup, or technical specifications. The company maintains a web presence at picobrew.com with account management functionality indicating continued operation, but the public site currently surfaces only login, registration, and password recovery pages without substantive product or e-commerce information.
The business model appears to be direct-to-consumer hardware sales, given the consumer-facing positioning and home-brewer target segment. Publicly disclosed pricing information is not available in the source data, and no marketing channels, named distribution partners, retail relationships, or customer logos are documented. PicoBrew has raised approximately $16.27 million across five funding rounds between 2014 and 2017, with the largest being a $10.6 million Series 2 led by Spring Creek Investment Management in May 2016. No subsequent funding activity, partnerships, M&A, product launches, or leadership changes are recorded in available sources.
PicoBrew firmographics
Firmographics- Name
- PicoBrew
- Website
- https://picobrew.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where PicoBrew is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Markets served
PicoBrew business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
PicoBrew product offering
Product offeringCore offering
PicoBrew designs and manufactures automatic beer brewing and serving appliances for home use. The company's products enable consumers to brew craft beer at home using automated, user-friendly hardware machines. PicoBrew operates as a product development company serving the consumer home-brewing market.
Product overview
PicoBrew offers home beer brewing machines. The source data primarily contains account management pages (login, password reset, forgot username) with no substantive product catalog, feature descriptions, or product architecture information available for extraction.
Differentiator
Problem solved
Functional benefit
Products and services
- Automatic Beer Brewing Appliances Automated hardware appliances that enable consumers to brew craft beer at home. PicoBrew designs and manufactures these machines for individual home-brewing enthusiasts seeking a convenient, user-friendly way to produce fresh craft beer without manual complexity.
Companies that use PicoBrew
Customer profileSegments1 record
Ideal customer profiles1 record
PicoBrew technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PicoBrew partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights2 records
PicoBrew competitors and assessment
Company assessmentDirect peers
- MiniBrew: MiniBrew is a smart automated home brewing appliance company competing in the same connected home-brewer category as PicoBrew, with a comparable product concept of app-controlled automated brewing.
- BrewArt: BrewArt offers automated home brewing systems with proprietary ingredient pods, directly comparable to PicoBrew in combining a brewing appliance with consumable packs for craft beer at home.
- Grainfather: Grainfather designs and sells all-in-one automated home brewing systems targeting the same craft beer enthusiast segment as PicoBrew, with overlapping product functionality and direct-to-consumer distribution.
- WilliamsWarn: WilliamsWarn produces automated personal brewing machines for the home market, directly comparable to PicoBrew's offering in both automated brewing capability and target hobbyist customer.
Broad incumbents
- Kegland: Kegland is a major home brewing equipment retailer and product brand across kegging, dispensing, and small-batch brewing gear, overlapping with PicoBrew in serving the home brewer segment with a broader equipment catalog.
- LG Electronics: LG Electronics launched the LG HomeBrew capsule-based automated beer maker, placing a major consumer electronics incumbent directly into PicoBrew's home brewing appliance category with global brand and distribution advantages.
- AB InBev: AB InBev is a global brewing CPG incumbent that has engaged with PicoBrew's category and represents both a potential strategic acquirer of PicoBrew and a broad competitor for at-home beer occasions.
- Mr. Beer (Coopers DIY): Mr. Beer is a long-established home brewing kit brand now part of Coopers, serving the same home brewing customer base as PicoBrew though typically with simpler, less automated kits and broader retail distribution.
- Northern Brewer: Northern Brewer is a leading North American home brewing supplies retailer serving the same craft beer enthusiast customer base, overlapping with PicoBrew in target market and acting as both a competitor for shelf share and a potential distribution channel.
Emerging players
- iKegger: iKegger makes pressurized growlers and home beer dispensing systems, addressing the same 'fresh craft beer at home' use case as PicoBrew but focused on the dispense and storage side of the workflow rather than automated brewing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
PicoBrew social profiles
Digital presencePicoBrew financial estimates
Financial estimateRevenue estimate
Valuation estimate
PicoBrew leadership team
Management profileNumber of profiles
PicoBrew funding detail
Funding detailFunding overview
Funding rounds5 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PicoBrew M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PicoBrew
What does PicoBrew do?
PicoBrew designs and manufactures automatic beer brewing and serving appliances for home use. The company's products enable consumers to brew craft beer at home using automated, user-friendly hardware machines. PicoBrew operates as a product development company serving the consumer home-brewing market.
Is PicoBrew a public or private company?
PicoBrew is a private company. It is classified as venture growth investor backed and is currently operating.
When was PicoBrew founded?
PicoBrew was founded in 2010. It employs 11 to 50 people.
Where is PicoBrew based?
PicoBrew is headquartered in Seattle, United States, in the North America region.
Who are PicoBrew's main competitors?
Direct peers on record are MiniBrew, BrewArt, Grainfather and WilliamsWarn. Broad incumbents are Kegland, LG Electronics, AB InBev, Mr. Beer (Coopers DIY) and Northern Brewer. iKegger is listed as an emerging player.
Does PicoBrew have an API?
No public API is recorded for PicoBrew.