TruCarbon

What TruCarbon does

TruCarbon's core technology stack consists of two proprietary platforms — TruCount, a digital carbon accounting platform supporting Scope 1, Scope 2, and 15 categories of Scope 3 emissions aligned with GRI 305, ISO 14064-1, GHG Protocol, and IFRS S1 & S2, and TruMRV, a digital monitoring, reporting, and verification platform for carbon projects. Both are positioned as AI-powered and built on IBM watsonx, with the company being the first carbon accounting tool in Indonesia to hold GRI Official Tools Partner status. Distribution combines a self-serve PLG motion (trucount.trucarbon.co with a freemium trial running through 30 June 2026 for IDX-listed companies), enterprise direct sales supported by WhatsApp and email, and a channel partnership with AEI (Indonesian Public Listed Companies Association) supplemented by joint events with IDX and the GRI ASEAN Network. The company is led by CEO Debby Reynata, operates with 11–50 employees, and remains private with no disclosed external institutional funding beyond an early Antler engagement.

Name

TruCarbon

Legal name

Trucarbon International Pte. Ltd

Website

https://trucarbon.co

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

TruCarbon is an Indonesia-based climate solutions company providing carbon accounting software (TruCount), digital MRV (TruMRV), climate advisory, and carbon project development services to enterprises, IDX-listed companies, and asset owners across Southeast Asia.

Ownership category

akta.pro rank

Product category

Carbon Management Software

NAICS

Environmental Consulting Services (541620)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

ESG/Sustainability Reporting & Disclosure Platforms (EUABAEAB)

Keywords

• Carbon accounting software
• Carbon project development
• Climate advisory services
• GHG emissions tracking
• Sustainability reporting

Headquarters

HQ city

Dki Jakarta

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software/Subscription Services (TruCount): SaaS platform providing GHG emission accounting software for recording, monitoring, and generating emission reports. Users pay for platform access to use carbon accounting tools, with pricing based on usage and enterprise requirements.
2. Climate Advisory Services: Professional consulting services for data-driven decarbonization strategies aligned with sustainability goals. Includes Scope 1-3 assessments, benchmarking, target setting, and decarbonization roadmaps.
3. Carbon Project Development: End-to-end carbon project development services including pre-feasibility studies, Project Design Documents, methodology alignment, and standards-compliant carbon project creation. Supports both nature-based and tech-based solutions.
4. Project Financing Facilitation: Connecting quality carbon projects with trusted investors to scale climate impact.
5. Product Sustainability Services: Product Carbon Footprint and Life Cycle Assessment services. Includes ISCC certification assistance for international sustainability demands.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

TruCarbon provides enterprise climate solutions through AI-powered software platforms — TruCount for digital carbon accounting and TruMRV for digital monitoring, reporting, and verification — alongside climate advisory, carbon project development, product carbon footprint/LCA analysis, and project financing services. The company targets IDX-listed companies and enterprises in carbon-intensive sectors including palm oil, coal/mining, and forestry in Southeast Asia.

Product overview

TruCarbon provides a comprehensive enterprise carbon platform organized around three core service pillars — Climate Advisory, Project Development, and Technology — supported by two proprietary digital products: TruMRV (digital MRV platform) and TruCount (digital carbon accounting platform). TruMRV handles transparent, real-time monitoring, reporting, and verification of carbon projects, while TruCount serves as the carbon accounting engine enabling companies to calculate Scope 1, Scope 2, and 15 categories of Scope 3 emissions aligned with GRI Standards, ISO 14064, and GHG Protocol. Both technology products are powered by IBM watsonx AI. Additional services include nature-based and tech-based carbon project development, product sustainability (PCF/LCA), and project financing connect.

Differentiator

Problem solved

Functional benefit

Brands

• TruCount: Digital carbon accounting platform for GHG emission measurement, verification, and management aligned with GRI Standards, ISO 14064, GHG Protocol, and IFRS S1 & S2. Enables companies to calculate Scope 1, Scope 2, and 15 categories of Scope 3 emissions with scenario modelling, target alignment, and mitigation tracking features.
• TruMRV
• CarboNEX

Products and services

• TruCount AI-powered digital carbon accounting platform that enables enterprises to measure, track, manage, and report carbon emissions and ESG performance. Targeted at IDX-listed companies and large enterprises for sustainability and regulatory reporting.
• TruMRV AI-powered digital monitoring, reporting, and verification (dMRV) platform used for carbon project oversight, ensuring the integrity and traceability of carbon credits. Used by project developers, verifiers, and buyers of carbon credits.
• Climate Advisory Consulting service guiding enterprises on climate strategy, decarbonization roadmaps, and compliance with sustainability and ESG reporting frameworks. Aimed at corporates preparing for mandatory disclosure requirements.
• Carbon Project Development End-to-end development of carbon offset and insetting projects for landowners, concession holders, and corporates with forest/land assets. Covers project design, validation, registration, and credit issuance using TruMRV for monitoring.
• Product Sustainability (PCF / LCA) Product Carbon Footprint (PCF) and Life Cycle Assessment (LCA) service for manufacturers and consumer-goods companies to quantify cradle-to-grave emissions of individual products.
• Project Financing Facilitation service that connects vetted carbon projects with investors and capital providers, monetizing carbon credits and ESG-linked financing structures for project owners.

Quantifiable outcome

• First and only Indonesian Official Software & Tools Partner of GRI Standards
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Indonesian Public Listed Companies Association (AEI/Asosiasi Emiten Indonesia)coreGTM or Marketing Partner · 28 January 2026MoU signed by Gilman Pradana Nugraha (Executive Director AEI), Armand Wahyudi Hartono (Chairman AEI), and Debby Renata (CEO TruCarbon). TruCarbon provides TruCount Free Trial for AEI members. Collaboration includes educational initiatives: webinars, podcasts, and sharing sessions on corporate sustainability and carbon management.
• Global Reporting Initiative (GRI)coreTechnology or Integration · 26 January 2026Official Tools Partner status for GRI Standards. TruCount is the first carbon accounting tool in Indonesia with this recognition. GRI verified and validated the authentic and accurate representation of GRI Standards in TruCarbon Services, limited to ensuring integrity, authenticity, and accuracy.
• Indonesia Stock Exchange (IDX)coreGTM or Marketing Partner · 26 January 2026Collaboration through GRI ASEAN Network for 'Advancing with Double Materiality: Climate Reporting' seminar on 20 and 22 January 2026. Event strengthened corporate understanding of latest reporting standards and highlighted technology's role in climate data credibility.
• IBMcoreTechnology or Integration · 8 January 2026AI-powered carbon solution provider powered by IBM and IBM watsonx technology. IBM watsonx provides AI capabilities for smarter, faster, and more reliable carbon project monitoring.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Greenly: Greenly is a carbon accounting SaaS platform focused on SMEs and mid-market enterprises. It is a direct competitor to TruCount on Scope 1-3 emissions tracking and GHG Protocol alignment, and shares the GRI/ISO standards-aligned reporting capability.
• Persefoni: Persefoni is an AI-enabled climate management and accounting platform used by large enterprises and financial institutions. It directly competes with TruCount on Scope 1-3 carbon accounting and is comparable on the AI/MRV technology dimension given both are AI-native platforms.
• Plan A: Plan A is a Berlin-based carbon accounting and decarbonization SaaS platform with a strong presence in EMEA. It is a direct peer on the carbon accounting and CSRD/IFRS-aligned reporting functionality that TruCount provides, and competes for the same enterprise sustainability budgets.
• Sweep: Sweep is a carbon accounting and emissions management SaaS platform serving enterprises globally. It is directly comparable to TruCarbon's TruCount product, offering Scope 1-3 emissions tracking aligned with the GHG Protocol, and represents the most direct international competitor TruCarbon faces as it expands beyond Indonesia.
• Watershed: Watershed is an enterprise carbon accounting and climate platform serving Fortune 500 buyers. It is a direct competitor to TruCount on the corporate sustainability reporting use case, and its global expansion strategy mirrors the regional ambition implicit in TruCarbon's Singapore HQ.
• Normative: Normative is a carbon accounting engine focused on Scope 1-3 emissions, science-based targets, and CSRD reporting. It is a direct competitor to TruCount on the science-based target-setting and decarbonization roadmap functionality, and shares the data-driven climate advisory positioning.
• Terrascope: Terrascope is a Singapore-headquartered enterprise carbon management and nature-based solutions platform. It is the most regionally-comparable direct peer to TruCarbon, sharing the SE Asia base and the bundling of carbon accounting software with nature-based project development and MRV.

Broad incumbents

• South Pole: South Pole is a large end-to-end climate solutions provider spanning advisory, project development, and carbon credit origination across global markets. It is a broad incumbent comparable to TruCarbon's full-stack service offering (advisory + project development + financing) and a likely competitor in the Indonesian forestry carbon market enabled by Permenhut 6/2026.

Emerging players

• Sylvera: Sylvera provides independent ratings, MRV, and data on carbon credits and nature-based solutions. It is an emerging player comparable to TruCarbon's TruMRV platform and Project Development service, particularly relevant as Indonesia's forestry carbon market matures under Permenhut 6/2026.
• CarbonEthics: CarbonEthics is an Indonesia-based climate company focused on mangrove restoration and blue carbon credits. It is a regional emerging player comparable to TruCarbon's nature-based project development and dMRV (TruMRV) capabilities in the Indonesian forestry/mangrove carbon market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trucarbon
• Instagraminstagram.com/trucarbon.co

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TruCarbon