Maryville Integrated Care

Name

Maryville Integrated Care

Legal name

Maryville, Inc.

Website

https://maryvillenj.org

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Substance Use Disorder and Behavioral Health Treatment Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (62322), Home Health Care Services (62161)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

akta.pro secondary industry

Integrated Behavioral Health in Primary Care (Collaborative Care) (HLAFACAO)

Keywords

• Addiction treatment services
• Substance use recovery
• Behavioral healthcare programs
• Mental health treatment
• Residential detox programs

Headquarters

HQ city

Williamstown

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Insurance Reimbursement: Revenue from in-network insurance plans (Aetna, Aetna Better Health of NJ, AmeriHealth, Fidelis Care, Horizon BCBS, Horizon NJ Health, Independence, Keystone, Magellan Health, QualCare, TRICARE, United Healthcare, United HC Community Plan, Wellpoint, VA) and NJ Medicaid. Admissions team verifies coverage and explains deductibles/out-of-pocket. Medicare is not accepted.
2. Government Grants and Contracts: Funding from 30+ contracts with 17 entities including NJ Division of Mental Health and Addiction Services, NJ Department of Health, NJ Department of Community Affairs, NJ Department of Children and Families, Federal Probation, Intensive Supervised Probation, Veteran Administration, Medicaid/DXC, and multiple counties (Burlington, Camden, Gloucester).
3. Charitable Donations: 501(c)(3) nonprofit accepting individual donations, tribute/memorial gifts, planned/legacy giving, matching gifts, United Way designations, NJ Employees Charitable Campaign (code 1412), and Facebook Fundraisers. EIN 222495152.
4. Sliding Scale Fees: Sliding scale fee schedule based on Federal Poverty Guidelines for uninsured clients in residential, outpatient, and mental health outpatient programs; clients may also be helped to enroll in Medicaid.
5. Special Events and Sponsorships: Annual fundraising events including Recovery for Life Gala (300+ attendees), Race for Recovery 5K Run & Fun Walk, and Maryville Golf Classic, with corporate sponsorships and Advocacy in Action Award.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels10 records

Core offering

Maryville Integrated Care is a New Jersey-based nonprofit that delivers an integrated continuum of substance use disorder and mental health treatment, including medically monitored withdrawal management (detox), short- and long-term residential treatment, outpatient and intensive outpatient programs, Medication Assisted Treatment, co-occurring mental health treatment, harm reduction, and Certified Peer Recovery Specialist services. Programs are delivered across five physical New Jersey locations (Williamstown, Pemberton, Turnersville, Vineland, Voorhees) plus telehealth, serving more than 12,000 people annually under CARF accreditation and 501(c)(3) nonprofit status.

Product overview

Maryville Integrated Care is a nonprofit behavioral healthcare organization in New Jersey that offers a continuum of care rather than a single unified software product. Its service portfolio spans inpatient and outpatient substance use and mental health treatment organized around a core of Medically Monitored Withdrawal Management (Detox), Residential Treatment Services (Williamstown and Pemberton/Post House), Medication Assisted Treatment (MAT), Outpatient Treatment Services (including IOP at Turnersville, Vineland, and Voorhees), and Mental Health Treatment delivered through Certified Community Behavioral Health Clinics (CCBHC). Specialty modules layer on top of this core continuum: Adolescent Outpatient Services, LGBTQIA+ Outpatient Services, Spanish-Speaking Outpatient Services, Contingency Management for Stimulant Use Disorders, Co-Occurring Problem Gambling Treatment, Co-Occurring Mental Health Treatment, Telehealth Services, Certified Peer Recovery Specialist (CPRS) Services, the Harm Reduction Center, and the Minority AIDS Initiative partnership. Cross-cutting support offerings include Family Education & Support Groups, Sober Living Placement coordination, and Alumni Services. All programs are delivered across five physical locations plus telehealth, with MAT available at every level of care.

Differentiator

Problem solved

Functional benefit

Brands

• Post House at Maryville: Maryville-operated residential addiction treatment facility for men located in Pemberton, Burlington County, NJ, offering withdrawal management, short-term, and long-term residential treatment.

Products and services

• Medically Monitored Withdrawal Management (Detox)
• Residential Treatment Services
• Medication Assisted Treatment (MAT)
• Outpatient Treatment Services
• Mental Health Treatment
• Adolescent Outpatient Services
• LGBTQIA+ Outpatient Services
• Spanish-Speaking Outpatient Services
• Contingency Management for Stimulant Use Disorders
• Co-Occurring Problem Gambling Treatment
• Telehealth Services
• Certified Peer Recovery Specialist (CPRS) Services
• Family Education & Support Group
• Harm Reduction Center
• Sober Living Placement
• Alumni Services
• Co-Occurring Mental Health Treatment
• Minority AIDS Initiative for High Risk Men of NJ
• Post House at Maryville (Burlington County Residential)

Quantifiable outcome

• 12,000+ people served annually
• +5 more outcomes

Named customers6 records

Segments10 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• CARF International (Commission on Accreditation of Rehabilitation Facilities)flagshipOthersAccrediting body that has certified Maryville's substance use and behavioral health programs since initial CARF accreditation. CARF accreditation signals quality, accountability, and commitment to client satisfaction; Maryville must submit Annual Conformance to Quality Report and follow a Quality Improvement Plan.
• New Jersey Association of Mental Health and Addiction Agencies (NJAMHAA)coreStrategic or Co-development PartnerStatewide trade association membership providing advocacy, training, and recognition; NJAMHAA granted Maryville's former CEO Kendria McWilliams the Lifetime Achievement Award in Visionary Leadership in April 2024.
• Rowan University School of Osteopathic MedicinecoreStrategic or Co-development PartnerFederally funded Minority AIDS Initiative for High Risk Men of New Jersey partnership; together implement outreach, assessment, ASAM level of care placement, recovery support, and HIV/hepatitis counseling, testing, and linkage to care for African American and Hispanic men.
• New Jersey Harm Reduction CoalitioncoreStrategic or Co-development PartnerPartnership to operate registered/authorized NJ harm reduction center in Burlington County; provides overdose prevention tools (naloxone, fentanyl test strips), clean supplies, healthcare access connections, and supportive environment for people who use substances.
• Burlington County (Sheriff's Office, Health Department, Department of Human Services)flagshipStrategic or Co-development PartnerMaryville is the addiction services provider for the Burlington County HOPE One mobile unit; partnership brings education, screening, peer support, naloxone distribution, and direct treatment access into the community. Burlington County also funds Maryville's Recovery Resource Center in the Human Services Building in Westampton and a Harm Reduction program.
• Camden County Department of Health & Human Services / Camden County Homeless ShelterscoreStrategic or Co-development PartnerWith Camden County funding, Maryville places Certified Peer Recovery Specialists onsite at five Camden County homeless shelters to conduct assessments and recovery support services; peers also conduct outreach throughout Camden and Gloucester counties.
• In-Network Insurance Plans (Aetna, Aetna Better Health of NJ, AmeriHealth, Fidelis Care, Horizon BCBS, Horizon NJ Health, Independence Blue Cross, Keystone, Magellan Health, NJ Medicaid, QualCare, TRICARE, United Healthcare, United Healthcare Community Plan, Wellpoint, U.S. Department of Veterans Affairs)flagshipChannel Partner/ Reseller/ DistributorCommercial and government insurance plans that channel insured members into Maryville's treatment programs; admissions team verifies coverage, deductibles, and out-of-pocket costs. Medicare is not accepted.
• The Lerepco IT GroupminorGTM or Marketing PartnerSponsor of Maryville's gently-worn coat drive and cold weather clothing drive; serves as drop-off location at 110 Marter Ave, Suite 310, Moorestown; leadership council member Kim Leiby manages collections.
• Adjust Your Sleep Mattress Boutique / Huntington Learning Center / Cosmo Club / Profound Sound & Video / VoIP Doctors / Rowan College at Burlington County (RCBC)minorGTM or Marketing PartnerCommunity partner businesses serving as drop-off locations for Maryville's cold weather clothing drive and gently-worn coat drive across South Jersey. Several owners/representatives also sit on Maryville's Leadership Council.
• Burlington County Human Services Building (Westampton, NJ)coreStrategic or Co-development PartnerHosts the Burlington County Recovery Resource Center operated by Maryville, offering recovery supports and activities for county residents in recovery from substance use (call 609-726-7087).

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Integrity House: Newark, NJ-based 501(c)(3) nonprofit addiction treatment provider offering residential, outpatient, MAT, and reentry services — the closest like-for-like NJ nonprofit competitor serving Medicaid and county-funded populations.
• Caron Treatment Centers: Wernersville, PA-based nonprofit addiction treatment organization with residential, outpatient, MAT, and specialized population programming; comparable integrated SUD and mental health continuum serving the Mid-Atlantic.
• Care Plus NJ: New Jersey nonprofit behavioral health provider offering outpatient mental health, SUD treatment, MAT, and CCBHC services — direct comparable as another NJ-based CCBHC operator with similar payer mix.
• Acenda Integrated Health: New Jersey 501(c)(3) providing integrated behavioral health, substance use, and social services across South and Central NJ, including CCBHC and MAT services — directly comparable in mission, geography, and service mix.
• Recovery Centers of America (RCA): Private equity-backed for-profit addiction treatment chain with multiple inpatient and outpatient locations across the Northeast (including NJ); the most direct for-profit competitor competing for the same patients and clinical staff in NJ.
• Summit Behavioral Health: For-profit behavioral health and addiction treatment provider with residential and outpatient locations in the Mid-Atlantic and beyond; competes for insured SUD patients and clinical talent in the same NJ geography.
• Pyramid Healthcare: Pennsylvania-based for-profit provider of inpatient detox, residential, outpatient, and MAT addiction treatment; comparable continuum and patient population across the Mid-Atlantic region.

Broad incumbents

• Acadia Healthcare: Large publicly traded behavioral health operator running inpatient psychiatric and addiction treatment facilities across the U.S., with broad payer relationships and capital capacity that overshadow regional nonprofit providers like Maryville.
• Universal Health Services (UHS): Major publicly traded hospital and behavioral health system with behavioral health hospital facilities nationwide; relevant incumbent competitor and Maryville Board of Trustees includes a UHS-affiliated director, indicating an established professional overlap.

Regional players

• Rutgers University Behavioral Health Care: New Jersey-based academic-affiliated behavioral health provider operating outpatient mental health, SUD, and CCBHC services across multiple NJ counties; comparable regional NJ nonprofit/academic competitor with similar public payer mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/maryvillenj
• YouTubeyoutube.com/channel/UC24gDo1uNds3636hPqy4Q9A
• Facebookfacebook.com/maryvillenj
• LinkedInlinkedin.com/company/maryvilleinc
• Instagraminstagram.com/maryvilleinc/?hl=en

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maryville Integrated Care