ExperientialEtc
ExperientialEtc is a Mumbai-based experiential marketing firm founded in 2017, serving brand and corporate clients with live event-driven marketing activations. It operates with 11-50 employees across creative, operational, and technology leadership roles.
- Company typePrivate
- Founded2017
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ExperientialEtc does
ExperientialEtc is a Mumbai-based experiential marketing company founded in 2017. It operates as a for-profit private firm with 11-50 employees, serving brand and corporate clients seeking live, event-driven marketing activations. The leadership combines creative and operational roles (Prashant Pandey as Founder, COO, and Creative Head) with dedicated executive functions (Karan Bhardwaj as CEO and Sonal Mahendru as CTO), suggesting a structure that pairs event execution with some technology capability.
The company's underlying product surface and technology stack are not disclosed in available sources. The official website (experientialetc.com) returned only a loader/verification page in the captured source material, and no products, integrations, AI capabilities, certifications, or platform architecture details were extractable. The presence of a CTO at an agency of this size hints at investment in proprietary tooling or digital marketing infrastructure, but this cannot be confirmed from current data.
From a revenue mechanics standpoint, ExperientialEtc has raised approximately $550,000 in disclosed venture funding across two rounds — a $200,000 round from StartupLanes in November 2021 and a $350,000 round in November 2022 involving India Accelerator, Ivy Growth Associates, and We Founder Circle. No revenue, pricing model, customer segments, or named client list is publicly disclosed. As a services-oriented experiential marketing firm, revenue is most likely project- and retainer-based against a set of brand clients, but the absence of first-party financial disclosure makes any estimate low-confidence.
ExperientialEtc firmographics
Firmographics- Name
- ExperientialEtc
- Website
- https://experientialetc.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ExperientialEtc is a Mumbai-based experiential marketing firm founded in 2017, serving brand and corporate clients with live event-driven marketing activations. It operates with 11-50 employees across creative, operational, and technology leadership roles.
- Ownership category
- akta.pro rank
ExperientialEtc industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
- akta.pro secondary industries
- Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI), Activation/Experiential Creative Agencies (MPAAAAAO), Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM)
Keywords
Where ExperientialEtc is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Markets served
ExperientialEtc business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
ExperientialEtc product offering
Product offeringCore offering
ExperientialEtc is an experiential marketing agency that designs and executes brand activation campaigns, events, and immersive marketing experiences for businesses. The firm provides end-to-end creative and operational support for live and brand-driven marketing initiatives targeting business clients seeking to engage audiences through experiential channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Experiential Marketing Services
Companies that use ExperientialEtc
Customer profileIdeal customer profiles1 record
ExperientialEtc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ExperientialEtc partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
ExperientialEtc competitors and assessment
Company assessmentDirect peers
- Wizcraft Entertainment: One of India's largest experiential marketing, events, and entertainment companies. Directly comparable as a full-service experiential agency serving large brand clients across India and internationally.
- Fountainhead MKTG (DDB Mudra Group): India-based experiential and activation agency within the DDB Mudra network. Directly competes in brand activations, events, and below-the-line campaigns for the same client base as ExperientialEtc.
- On Purpose Consulting: India-based experiential marketing and communications consultancy. Comparable mid-sized peer offering brand activations, events, and integrated experiential campaigns for corporate clients.
Broad incumbents
- Jack Morton Worldwide: Global brand experience agency owned by IPG. Comparable as a full-service experiential marketing player, but operates at much larger scale with international reach.
- George P. Johnson Experience Marketing: Global experiential marketing agency with significant India presence. Overlaps in brand experience, activations, and events but operates as part of a global network with broader capabilities.
- Geometry Global (WPP): WPP's activation-led commerce marketing network. Competes in the same experiential/activation category as ExperientialEtc but at significantly larger scale and with multinational clients.
- Epsilon (Publicis Groupe): Publicis-owned marketing services firm expanding into experiential. Comparable at the capability level but with vastly larger scale, data infrastructure, and global client roster.
Regional players
- Toast Events & Entertainment: India-based events and experiential agency. Comparable as a regional experiential peer focused on corporate events and activations across Indian markets.
- Laqshya Media Group: India-based experiential marketing and out-of-home advertising group. Comparable as an Indian experiential peer with strong regional execution capabilities and an integrated media/events portfolio.
Emerging players
- CogMat Ventures (Eventide): India-focused experiential and event management company. Comparable emerging peer with overlapping brand activation and event execution services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
ExperientialEtc social profiles
Digital presenceExperientialEtc financial estimates
Financial estimateRevenue estimate
Valuation estimate
ExperientialEtc leadership team
Management profileNumber of profiles
Profiles3 records
ExperientialEtc funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ExperientialEtc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ExperientialEtc
What does ExperientialEtc do?
ExperientialEtc is an experiential marketing agency that designs and executes brand activation campaigns, events, and immersive marketing experiences for businesses. The firm provides end-to-end creative and operational support for live and brand-driven marketing initiatives targeting business clients seeking to engage audiences through experiential channels.
Is ExperientialEtc a public or private company?
ExperientialEtc is a private company. It is classified as venture growth investor backed and is currently operating.
When was ExperientialEtc founded?
ExperientialEtc was founded in 2017. It employs 11 to 50 people.
Where is ExperientialEtc based?
ExperientialEtc is headquartered in Mumbai, India, in the Asia region.
Who are ExperientialEtc's main competitors?
Direct peers on record are Wizcraft Entertainment, Fountainhead MKTG (DDB Mudra Group) and On Purpose Consulting. Broad incumbents are Jack Morton Worldwide, George P. Johnson Experience Marketing, Geometry Global (WPP) and Epsilon (Publicis Groupe). Regional players are Toast Events & Entertainment and Laqshya Media Group. CogMat Ventures (Eventide) is listed as an emerging player.
Does ExperientialEtc have an API?
No public API is recorded for ExperientialEtc.
What industry is ExperientialEtc in?
ExperientialEtc's product category is Experiential Marketing Services. Its primary akta.pro industry code is MPAAAGAA, Brand Activations & Experiential Campaign Design, with a secondary code of MPAAAGAI, Mobile/Digital Experiential (AR/VR, Interactive Installations). Its NAICS code is 541810 and its SIC code is 7311.