Toast
TOAST is a privately-held event and entertainment production company delivering end-to-end event services — including custom fabrication, AV, talent booking, concert production, and 3D renderings — for corporate, nonprofit, and entertainment clients across the United States.
- Company typePrivate
- Founded2002
- HeadquartersNew City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Toast does
TOAST is a privately-held event and entertainment production company founded in 2002 and operating from offices in New York, Los Angeles, and Newport Beach, with custom fabrication shops in California, New York, and Florida. The company delivers end-to-end event production through 16 core production service lines — including custom fabrication, stage sets, audio-visual services, talent booking, concert production, celebrity wrangling, 3D artist renderings, video and EPK production, and graphic design and printing — combined with six event project types (product launches, business conferences, red carpet arrivals, national tours, fundraising events, and tradeshows and exhibits). The business serves a diverse B2B client base across corporate enterprises, nonprofit organizations, entertainment and media companies, consumer brands, and the fitness industry, executing large-scale productions for clients including Rolling Stone, the US Olympic Committee, ESPN, Pepsi, Oprah, Sports Illustrated, Xponential Fitness, and the San Francisco 49ers. The company monetizes through project-based professional services with custom-quoted pricing that varies by venue, talent fees, AV requirements, fabrication, staff, and duration. Distribution relies on direct enterprise sales, an industry referral network, and a national tour capability that extends production across 15 or more major US cities.
Toast firmographics
Firmographics- Name
- Toast
- Legal name
- TOAST, LLC
- Website
- https://atoastevent.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TOAST is a privately-held event and entertainment production company delivering end-to-end event services — including custom fabrication, AV, talent booking, concert production, and 3D renderings — for corporate, nonprofit, and entertainment clients across the United States.
- Ownership category
- akta.pro rank
Toast industry classification
Industry- Product category
- Event Production Services
- SIC
- Services-Amusement & Recreation Services (7900), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)
- akta.pro secondary industry
- Gala, Fundraiser & Nonprofit Event Catering (THAHAKAF)
Keywords
Where Toast is headquartered
LocationHeadquarters
- HQ city
- New City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Toast business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Event Production Services: Full-service event production including planning, design, fabrication, talent booking, AV services, and on-site management. Project-based pricing with scope varying by event complexity and scale.
- Talent Booking: Booking services for recording artists, celebrity talent, keynote speakers, and entertainment acts for corporate and private events.
- Graphic Design & Printing: Creative design services including printed invites, digital invitations, 3D invites, tickets, event programs, signage, step & repeat banners, and credentials.
- Food & Beverage Services: Catering coordination, mixology services, specialty cocktail design, and food & beverage operations for events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom event production projects |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Toast product offering
Product offeringCore offering
Toast is a B2B event production company that designs, fabricates, and executes live events for corporate, nonprofit, brand, entertainment, and fitness clients. Offerings span creative concept development, talent booking, audio-visual production, scenic/set and lighting design, custom fabrication, video production, and supporting services such as publicity and event photography. Projects are delivered via offices in New York, Los Angeles, and Newport Beach, with national tour support.
Product overview
TOAST is an award-winning event and entertainment production company offering a comprehensive suite of services for corporate events, celebrity functions, and large-scale productions. The company's portfolio spans 16 core production services (including Custom Fabrication, Stage Sets, Audio Visual Services, Talent Booking, Concert Production, Video & EPK Production, 3D Artist Renderings, Graphic Design & Printing, and Interactive Event Elements) complemented by 6 event-focused project types (Product Launches, Business Conferences, Red Carpet Arrivals, National Tours, Fundraising Events, and Tradeshows & Exhibits). With fabrication shops in California, New York, and Florida, and operations spanning New York, Los Angeles, San Diego, and Newport Beach, TOAST delivers end-to-end event production from initial concept through final execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Production (Full-Service) End-to-end event production service that handles creative concept through execution for corporate, nonprofit, brand, entertainment, and fitness clients — offered across offices in New York, Los Angeles, and Newport Beach with national tour support.
- Talent Booking Talent booking service that sources and books celebrity and headline talent for client events, led by the Director of Talent.
- Audio-Visual (AV) Production Audio-visual production service providing sound, video display, and AV design for live events.
- Scenic/Set Design and Fabrication Custom scenic and set design with in-house fabrication supported by a 14,000+ sq. ft. fabrication facility, producing custom-built environments for live events.
- Lighting Design and Production Lighting design and production service delivering event lighting plans and on-site execution.
- Video Production Video production service creating event videos and EPKs (electronic press kits) for client events.
- Publicity Services Publicity services supporting event promotion and media coverage for client engagements.
- Event Photography Event photography service capturing live event imagery for client use.
- National Tour Management National tour management service that supports touring, multi-city event engagements using Toast's coast-to-coast office footprint.
- 3D Artist Renderings 3D artist renderings service that visualizes event concepts in three dimensions for client review and approval.
- Interactive Event Elements (Including Virtual Reality) Interactive event elements, including virtual reality experiences, that add engagement layers to live events.
Quantifiable outcome
- Raised over $1.9 million at single charity gala
- +3 more outcomes
Companies that use Toast
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
Toast technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Toast partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered notable and core.
- Legends HousenotablePartnered with Legends House to produce grand opening activations at Illuminarium's AREA15 venue in Las Vegas, featuring immersive experiences including WILD, SPACE, and O'KEEFFE activations.
- CoinGeeknotableProduced NFT Auction and Cocktail Party for CoinGeek's 8th Conference in New York at Guastavino's venue, featuring blockchain technology activations and celebrity NFT auctions.
- Bet TzedekcoreProduced virtual gala for Los Angeles nonprofit raising nearly $1.9 million for free legal aid services, utilizing REMO platform, MobileCause, and Facebook Live.
- Miracles for KidscoreProduced hybrid charity auction event 'Reflections of a Miracle' raising over $1.5 million for critically-ill children and their families.
Scale indicators10 records
Recent moves5 records
Expansion highlights6 records
Toast competitors and assessment
Company assessmentDirect peers
- BeCore: Experiential marketing agency offering event production, fabrication, and brand activation services — comparable boutique-scale peer with overlapping capabilities in custom fabrication and live event execution.
- Rafanelli Events: Boutique event design and production firm known for high-end corporate and nonprofit galas, fundraisers, and celebrity-driven events — comparable in scale, service scope, and clientele to Toast.
- Sparks: Philadelphia-headquartered experiential agency producing corporate events, brand activations, and trade show exhibits; competes with Toast for enterprise experiential budgets with a similar full-service production model.
- MKG Events: New York-based experiential and event production agency offering end-to-end corporate event, brand activation, and production services — directly overlapping Toast's core service mix and target customer (corporate and nonprofit clients seeking full-service production).
Broad incumbents
- C3 Presents: Austin-based festival and event producer (Austin City Limits, Lollapalooza) with full-service event production capabilities that overlap with Toast's concert production and national tour services.
- George P. Johnson Experience Marketing: Large global experiential agency producing corporate events, trade shows, and brand activations; competes with Toast for the same enterprise clients but at greater scale and with broader geographic reach.
- Jack Morton Worldwide: IPG-owned global brand experience agency offering integrated event, experiential, and content production; a meaningful competitor for Toast's enterprise brand activation work.
- AEG (Anschutz Entertainment Group): Global live entertainment and venue operator producing concerts, festivals, and major sporting events; overlaps with Toast on concert production and large-scale live event execution, but at vastly greater scale.
Others
- BizBash: Event industry media and trade publication covering the same professionals, vendors, and corporate event market that Toast serves — a relevant ecosystem player rather than a competitor, useful as both a credibility signal and a lead-generation channel.
Emerging players
- Levy (Levy Restaurants / Levy Events): Hospitality-focused food, beverage, and event services company with a growing sports and entertainment event production arm — competes with Toast in the sports-venue event space (e.g., stadium-hosted brand activations).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Toast social profiles
Digital presenceToast financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toast leadership team
Management profileNumber of profiles
Profiles2 records
Toast funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toast M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toast
What does Toast do?
Toast is a B2B event production company that designs, fabricates, and executes live events for corporate, nonprofit, brand, entertainment, and fitness clients. Offerings span creative concept development, talent booking, audio-visual production, scenic/set and lighting design, custom fabrication, video production, and supporting services such as publicity and event photography. Projects are delivered via offices in New York, Los Angeles, and Newport Beach, with national tour support.
Is Toast a public or private company?
Toast is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Toast founded?
Toast was founded in 2002. It employs 11 to 50 people.
Where is Toast based?
Toast is headquartered in New City, United States, in the North America region.
How does Toast make money?
Four revenue lines are on record. Event Production Services are the primary driver. The others are talent Booking, graphic Design & Printing and food & Beverage Services.
Who are Toast's main competitors?
Direct peers on record are BeCore, Rafanelli Events, Sparks and MKG Events. Broad incumbents are C3 Presents, George P. Johnson Experience Marketing, Jack Morton Worldwide and AEG (Anschutz Entertainment Group). BizBash is listed as an others. Levy (Levy Restaurants / Levy Events) is listed as an emerging player.
Does Toast have an API?
No public API is recorded for Toast.
What industry is Toast in?
Toast's product category is Event Production Services. Its primary akta.pro industry code is MPAGAHAH, Incentive Travel Programs & Retreat Events (Offsites), with a secondary code of THAHAKAF, Gala, Fundraiser & Nonprofit Event Catering. Its SIC code is 7900.