Simply Reliable, Inc.
Simply Reliable, Inc. is a private Florida-based SaaS company that builds cloud and mobile business management software for small and mid-sized systems integrators in home automation, AV, and security. Core products are simplyreliable|OS and designMACHINE (Patent #8,719,758).
- Company typePrivate
- Founded2012
- HeadquartersSt. Petersburg, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Simply Reliable, Inc. does
Simply Reliable, Inc. is a private Florida-based software company that develops cloud and mobile business management software for systems integrators—firms that design and install home automation, audio/video, security, and related low-voltage technology systems. Founded originally in 2002 as Simply Reliable Software and reconstituted in its current form in 2012 with co-founder and CEO Tom Coffin, the company has operated for more than 20 years serving a vertical that mainstream horizontal SaaS tools have historically underserved. Its stated positioning is an end-to-end operating system purpose-built for that vertical rather than a collection of generic modules.
The product portfolio centers on two core offerings. simplyreliable|OS is a cloud-based business operating system that manages contacts, proposals, purchasing, inventory, project scheduling, work orders, time tracking, and invoicing with bi-directional integration to QuickBooks Online and Desktop. designMACHINE is a Windows-based drawing and documentation platform protected by U.S. Patent #8,719,758 that auto-generates wiring diagrams, cable schedules, IP-address schedules, BOMs, and labels from project data, with native importers for Control4, Crestron, and Savant control systems. Supporting modules extend the core: quickSPECS qualifies and proposes sales in the first customer visit, Smart Assemblies automatically determines required accessories to prevent incorrect parts orders, zeroSETUP maintains a product database on the customer's behalf, simply|INVOICE creates progress and combined invoices quickly, and the Ci4C4 methodology combines simplyreliable|OS with designMACHINE to compress project timelines. Native iOS and Android applications extend the platform to field staff. The smartPRENEUR content brand—weekly podcast, weekly blog, webinars, and the Academy self-paced training portal—functions as an education and demand-generation layer for the SaaS.
The company sells exclusively via recurring subscription. simplyreliable|OS is priced at $120 per month billed annually ($150 monthly); designMACHINE at $60 per month annually ($75 monthly); a bundled tier combines both at $160 per month annual billing for a 20% discount; per-seat add-ons are $40 (full access) and $20 (technician-limited) per month. Distribution is hybrid: a free 14-day self-serve trial with a guided five-minute Welcome Process onboarding (product-led growth) combined with phone-based enterprise sales and customer-success support via chat, email, and online meetings. Customers pay either directly online or through app-store mobile distribution. The company has not raised institutional capital—no funding rounds, parent company, or M&A activity are disclosed—and operates from a single headquarters in St. Petersburg, Florida. Scale signals are limited to leadership commentary that the company has worked with "thousands of companies" over two decades; no revenue, headcount, or active customer count is disclosed.
Simply Reliable, Inc. firmographics
Firmographics- Name
- Simply Reliable, Inc.
- Legal name
- Simply Reliable, Inc.
- Website
- http://www.simplyreliable.com/
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Simply Reliable, Inc. is a private Florida-based SaaS company that builds cloud and mobile business management software for small and mid-sized systems integrators in home automation, AV, and security. Core products are simplyreliable|OS and designMACHINE (Patent #8,719,758).
- Ownership category
- akta.pro rank
Simply Reliable, Inc. industry classification
Industry- Product category
- Field Service Management Software for Systems Integrators
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Simply Reliable, Inc. is headquartered
LocationHeadquarters
- HQ city
- St. Petersburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Simply Reliable, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription - simplyreliable|OS: Monthly SaaS subscription for the core business operating system providing end-to-end management for contacts, proposals, invoicing, purchasing, inventory, scheduling, work orders, time tracking, and QuickBooks integration. Offered at $120/month annually or $150/month monthly.
- Subscription - designMACHINE: Monthly SaaS subscription for the Windows-based drawing and documentation platform. Requires Microsoft Visio and Excel 2016 or newer. Offered at $60/month annually or $75/month monthly.
- User Licenses - Full Access: Additional user seats with full access to the platform at $40/month per user annually or $50/month monthly.
- User Licenses - Tech Users: Limited access seats designed for installation and service technicians at $20/month per user annually or $25/month monthly.
- Bundled Subscription: Combined simplyreliable|OS + designMACHINE package at $160/month annually ($1,920/year) or $192/month monthly, saving 20% compared to individual subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Combined platform: simplyreliable|OS + designMACHINE |
| Subscription | Annual | Core business operating system for systems integrators |
| Subscription | Annual | Windows-based drawing and documentation platform |
| Per seat | Annual | Full access additional user seats |
| Per seat | Annual | Limited access for installation and service technicians |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Simply Reliable, Inc. product offering
Product offeringCore offering
Simply Reliable, Inc. develops and sells a cloud-based, end-to-end business operating system (simplyreliable|OS) tailored specifically for systems integrators. The platform manages the complete lead-to-invoice workflow including contacts, proposals, purchasing, inventory, scheduling, work orders, time tracking, and QuickBooks accounting integration, complemented by designMACHINE, a patented Windows-based automated drawing and documentation tool for wiring diagrams, cable schedules, and as-built documentation. The offering is delivered as SaaS subscriptions with mobile apps for iOS and Android.
Product overview
Simply Reliable, Inc. offers a platform-plus-modules architecture centered on two core products: simplyreliable|OS (cloud-based end-to-end business operating system for systems integrators) and designMACHINE (Windows-based patented drawing/documentation platform). These are supplemented by smartPRENEUR Academy for self-guided training, the smartPRENEUR content ecosystem (podcast, blog, webinars), and specialized modules including quickSPECS, Smart Assemblies, zeroSETUP, simply|INVOICE, and the Ci4C4 Process. The portfolio targets systems integration firms needing integrated CRM, proposal generation, project management, inventory, scheduling, time tracking, accounting integration, and automated technical documentation.
Differentiator
Problem solved
Functional benefit
Brands
- simplyreliable|OS: Cloud-based end-to-end business operating system for systems integrators, managing contacts, proposals, invoicing, purchasing, inventory, scheduling, work orders, time tracking, and QuickBooks integration.
- designMACHINE
- smartPRENEUR
Products and services
- simplyreliable|OS Cloud-based end-to-end business operating system for systems integrators that manages contacts, proposals, invoicing, purchasing, inventory management, scheduling, work orders, time tracking, and automated accounting integration with QuickBooks Online or Desktop. Available on web, iOS, and Android.
- designMACHINE Windows-based, patented (Patent #8,719,758) drawing and documentation solution for system integrators that automatically creates floor plans, wiring diagrams, cable schedules, IP address schedules, BOMs, and wire labels. Integrates with Control4, Crestron, and Savant control systems and requires Microsoft Visio and Excel 2016 or newer.
- smartPRENEUR Academy Self-guided online learning platform providing step-by-step demo and educational video series covering the entire business process and how to use simplyreliable|OS. Users can complete full training in about an hour.
- smartPRENEUR Podcast Weekly podcast series featuring industry experts sharing insights on business growth, process management, sales, marketing, and leadership for systems integrators, distributed via Apple Podcasts, Spotify, Google Podcasts, YouTube, and other listening platforms.
- smartPRENEUR Blog Weekly blog series with actionable ideas to help systems integrators improve business operations, featuring contributions from industry faculty members on leadership, sales, marketing, process management, and hiring.
- smartPRENEUR Webinars Recorded webinar series featuring masterclasses and tutorials for systems integrators covering planning, client journey, work orders, time tracking, and the Ci4C4 process.
- Proposal Templates Professionally designed proposal template package for simplyreliable|OS with 24 title page options and customizable sections for title page, scope of work, body, summary page, and terms and conditions. Available in digital and PDF formats.
Quantifiable outcome
- Zero setup time - product data maintained automatically
- +5 more outcomes
Companies that use Simply Reliable, Inc.
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Simply Reliable, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature8 records
Simply Reliable, Inc. partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Simply Reliable, Inc. competitors and assessment
Company assessmentDirect peers
- D-Tools (D-Tools Cloud / SystemOne): D-Tools is the most established direct competitor in the systems integrator software space, offering D-Tools Cloud / SystemOne for proposal, system design, and documentation. It competes with simplyreliable|OS and designMACHINE for the same AV/automation integrator buyer.
- Manage Your Business (MYB Software): MYB Software is a long-standing direct competitor targeting custom electronics / systems integrators with business management, proposal, and project tracking tools - serving overlapping customers as Simply Reliable.
Others
- Control4 (Snap One): Control4 is one of the three primary control-system vendors whose installers constitute Simply Reliable's core customer base. Snap One's Snap Pro and integrator tools sit in the ecosystem Simply Reliable integrates with rather than competes against.
- Crestron Electronics: Crestron is a major control-system vendor whose certified integrators are target customers for Simply Reliable. Crestron's own designer and integration tools are adjacent ecosystem players, not direct SaaS competitors to simplyreliable|OS.
Broad incumbents
- ServiceTitan: ServiceTitan is a much larger, venture-backed vertical SaaS for home and commercial service businesses (HVAC, plumbing, electrical). It targets adjacent trades rather than AV integrators but exerts competitive pressure by demonstrating the template for scaling niche field-service SaaS.
- Procore Technologies: Procore is a publicly traded vertical SaaS leader for commercial construction. Its scale and breadth position it as a long-term convergence threat for any trade-specific project-management SaaS, though it is not yet a direct integrator competitor.
- QuickBooks (Intuit): QuickBooks is Simply Reliable's primary integration partner for accounting. As Intuit pushes deeper into small-business operations beyond accounting, the integration could either remain a healthy partnership or become a competitive overlap on scheduling, invoicing, and payments.
- HubSpot: HubSpot is a broad incumbent CRM and operations platform widely used by SMBs including systems integrators. While not purpose-built for the SI workflow, its investment in SMB-focused bundles makes it a frequent alternative for buyers evaluating Simply Reliable's contact and proposal capabilities.
Emerging players
- Jobber: Jobber is a vertical SaaS for small home-service businesses (field service management, scheduling, invoicing). It competes for some of the same operational use cases but lacks the SI-specific proposal, assembly, and as-built documentation depth that Simply Reliable offers.
- Buildertrend: Buildertrend is a vertical SaaS for residential construction and remodeling contractors. It overlaps with select scheduling, proposal, and project-management workflows used by low-voltage and AV integrators but is not specialized for the smart-home integration workflow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Simply Reliable, Inc. social profiles
Digital presenceSimply Reliable, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simply Reliable, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Simply Reliable, Inc. funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simply Reliable, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simply Reliable, Inc.
What does Simply Reliable, Inc. do?
Simply Reliable, Inc. develops and sells a cloud-based, end-to-end business operating system (simplyreliable|OS) tailored specifically for systems integrators. The platform manages the complete lead-to-invoice workflow including contacts, proposals, purchasing, inventory, scheduling, work orders, time tracking, and QuickBooks accounting integration, complemented by designMACHINE, a patented Windows-based automated drawing and documentation tool for wiring diagrams, cable schedules, and as-built documentation. The offering is delivered as SaaS subscriptions with mobile apps for iOS and Android.
Is Simply Reliable, Inc. a public or private company?
Simply Reliable, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simply Reliable, Inc. founded?
Simply Reliable, Inc. was founded in 2012. It employs 1 to 10 people.
Where is Simply Reliable, Inc. based?
Simply Reliable, Inc. is headquartered in St. Petersburg, United States, in the North America region.
How does Simply Reliable, Inc. make money?
Five revenue lines are on record. Subscription - simplyreliable|OS are the primary driver. The others are subscription - designMACHINE, user Licenses - Full Access, user Licenses - Tech Users and bundled Subscription.
Who are Simply Reliable, Inc.'s main competitors?
Direct peers on record are D-Tools (D-Tools Cloud / SystemOne) and Manage Your Business (MYB Software). Others are Control4 (Snap One) and Crestron Electronics. Broad incumbents are ServiceTitan, Procore Technologies, QuickBooks (Intuit) and HubSpot. Emerging players are Jobber and Buildertrend.
Does Simply Reliable, Inc. have an API?
No public API is recorded for Simply Reliable, Inc..
What industry is Simply Reliable, Inc. in?
Simply Reliable, Inc.'s product category is Field Service Management Software for Systems Integrators. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 513210 and its SIC code is 7372.