What Pedagogue does

Pedagogue is a UK-based AI enablement and governance platform purpose-built for schools. Its core offering is a 70-minute structured AI training pathway for teaching staff, delivered via a self-serve Learning Management System, accompanied by an AI Tutorbot for in-context learning support and a Governance Wizard that generates school-specific AI policies and board statements. On completion, teachers receive a verifiable AI Passport credential designed to be portable across schools and LinkedIn-shareable, while school leaders receive downloadable Evidence Packs mapped to KCSIE 2025/26, DfE guidance, the ISI inspection framework, and UK GDPR for governor and inspector review.

Underlying technology is assembled from best-in-class third-party providers rather than proprietary models: AI features are powered by Anthropic Claude (with contractually prohibited use of personal data for model training), the platform runs on Supabase for database and authentication, hosts in Google Cloud Platform UK/EU regions, uses Polar as Merchant of Record, PostHog for product analytics, HubSpot for CRM, and Microsoft Clarity for marketing analytics. A free AI Readiness Check (10 questions, ~3 minutes) functions as a top-of-funnel diagnostic tool generating a branded Gap Report with a 90-day action plan.

The business model is annual subscription per school, with three paid tiers (SLT Leadership Pilot at £495/year for 10 seats, Whole-School at £2,450/year, Founding 50 cohort at £4,995/year locked for two years versus a future £8,000/year standard rate) plus a 14-day free trial for up to five staff accounts. Distribution is overwhelmingly channelled through SOCS (Schools Operating Company System), the UK's leading independent school technology provider, which reaches 1,200+ schools across 41 countries; direct enterprise sales handles MATs and school groups. The company was co-developed with St Paul's Girls' School and is led by co-founder and CEO Angus Griffin.

Name

Pedagogue

Legal name

Pedagogue Ltd

Website

https://pedagogue.io

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Pedagogue is a UK-based AI enablement platform that delivers 70-minute AI training, verifiable credentials, and governance tools to schools. It primarily serves UK independent schools via its exclusive distribution partnership with SOCS, reaching 1,200+ schools.

Ownership category

akta.pro rank

Product category

Education Technology (AI Training and Governance Software)

NAICS

Educational Support Services (611710), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Mobile Learning & Microlearning Authoring Tools (EDAFAHAE)

akta.pro secondary industries

AI Tutoring Systems (Conversational Tutors, Homework Helpers) (EDAFAFAC), Institutional & Program Analytics (Enrollment, Retention, Outcomes) (EDAFAFAK)

Keywords

• AI staff training
• School AI governance
• Educator professional development
• AI compliance platform
• Verifiable digital credentials

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. School Annual Licences: Annual subscription-based licensing model billed per school or per teacher. Premium accounts billed annually. Invoice-first system with payment due within 30 days. Quarterly reconciliation for additional users beyond initial licence count. No refunds for remaining term upon cancellation.
2. SLT Leadership Pilot: £495/year tier providing 10 leadership seats with access to all four 70-minute AI courses including 'Leading with AI' masterclass with Dr Will Van Reyk. Includes 12-month platform access and admin console for seat management.
3. Whole-School Subscription: £2,450/year tier providing whole-school staff access, organisation analytics, compliance tracking, at-risk reporting, and governor pack. Includes everything from SLT Leadership Pilot tier.
4. Founding 50 Programme: Founding Partner cohort at £4,995/year locked for two years (versus £8,000 standard rate). Limited to 50 schools that help shape the standard. Includes priority onboarding and direct team access.
5. Free Trial: 14-day free access with up to 5 staff accounts, no credit card required. Three courses available including Practical AI Capability, AI Compliance Essentials, and 'Leading with AI' masterclass. AI Passport and CPD certificates included.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pedagogue is an AI enablement, learning, and governance platform for UK schools that delivers a structured 70-minute micro-learning pathway for teaching staff, issues verifiable AI Passport credentials upon completion, and provides AI Tutorbot (Claude-powered) and Governance Wizard tools. It is distributed primarily through SOCS as the SOCS AI Standard to 1,200+ independent schools, with self-serve trials and direct enterprise sales as additional channels.

Product overview

Pedagogue is a modular AI enablement platform for UK schools, consisting of a core Learning Management System (LMS) with structured micro-learning pathways, complemented by two AI-powered features (the AI Tutorbot and the Governance Wizard/Policy Architect), and anchored by a verifiable credential product (the AI Passport). Schools access the platform primarily via the SOCS AI Standard programme distributed through SOCS, or directly via paid tier subscriptions (SLT Leadership Pilot at £495/year for 10 seats, or Whole-School at £2,450/year for all staff). The platform's core workflow spans: staff enrolment and bulk CSV import, 70-minute bite-sized learning with interactive knowledge checks, AI Tutorbot-assisted Q&A (Premium), AI Passport credential issuance, and automated Evidence Pack generation for governors. A free AI Readiness Check tool provides a diagnostic entry point.

Differentiator

Problem solved

Functional benefit

Products and services

• SOCS AI Standard An AI capability and governance programme for UK independent schools, powered by Pedagogue and distributed exclusively through the SOCS platform to 1,200+ schools. Provides structured 70-minute staff training, verifiable AI Passports, governance documentation, and evidence packs for governors and inspectors.
• AI Passport A verifiable digital credential issued to teachers on completion of the Pedagogue training pathway. Owned by the individual teacher rather than the employer, transferable across schools, shareable on LinkedIn, and includes CPD certificate evidence for professional development records.
• AI Readiness Check A free 10-question diagnostic (approximately 3 minutes, no sign-up required) that assesses a school's AI readiness across governance, training, and compliance dimensions and produces a branded Gap Report with sector benchmark comparison and a 90-day action plan.

Quantifiable outcome

• 70 minutes per teacher for complete AI training
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• St Paul's Girls' SchoolcoreStrategic or Co-development Partner · 1 March 2026Co-development partner that helped shape the curriculum and pedagogical approach. Provided the 'Leading with AI' masterclass with Dr Will Van Reyk, Deputy Head of Innovation. The school faced challenges preparing staff for AI and found existing solutions too technical, too superficial, or lacking governance evidence. This partnership established credibility in the independent school sector.
• SOCScoreChannel Partner/ Reseller/ Distributor · 1 March 2026UK's leading independent school technology provider distribution partner. SOCS brings the SOCS AI Standard (powered by Pedagogue) to their network of 1,200+ schools across 41 countries. SOCS is embedded in independent school infrastructure through websites, communications, and parent engagement platforms. The partnership enables zero-touch setup for schools already using SOCS.
• AnthropiccoreTechnology or IntegrationAI processing provider for the Tutorbot and Governance Wizard features. Claude AI model processes user queries and wizard inputs. Contractually prohibited from using personal data for model training. Standard contractual clauses in place for US-based processing.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MagicSchool AI: MagicSchool AI is a US-based teacher-facing AI platform offering lesson planning, differentiation, and AI literacy tools for educators. It directly competes with Pedagogue in the teacher AI enablement space, though it serves a broader US K-12 market and lacks Pedagogue's UK regulatory mapping and SOCS-style embedded distribution.
• CENTURY Tech: CENTURY Tech is a UK-based AI education platform combining adaptive learning, teacher dashboards, and student-facing tutoring tools. It is the closest UK-headquartered direct competitor to Pedagogue, with overlapping school buyer personas and a similar institutional sales motion, though it focuses more on pupil-side adaptive learning than staff AI governance.
• Eduaide.ai: Eduaide.ai is an AI teaching assistant that helps educators with lesson planning, assessment, and content generation. It competes with the AI Tutorbot element of Pedagogue's offering and targets the same teacher persona, though without Pedagogue's UK regulatory compliance framing or credential portability.
• Brisk Teaching: Brisk Teaching is a free Chrome extension that helps teachers with AI-powered feedback, lesson planning, and assessment workflows. It overlaps with Pedagogue's AI Tutorbot and teacher enablement positioning but operates as a free individual-tool offering rather than a school compliance platform.
• Curipod: Curipod offers AI-powered lesson creation and interactive presentations for teachers, with a free tier and school plans. It is comparable to Pedagogue's teacher enablement positioning but lacks Pedagogue's UK-specific governance, credential issuance, and channel-partner distribution model.

Broad incumbents

• Khanmigo (Khan Academy): Khanmigo is Khan Academy's AI tutor and teacher assistant offering, positioned within Khan Academy's much broader free learning platform. It is a broad incumbent in AI-enabled education and competes with Pedagogue on teacher AI assistance, but does not focus on UK regulatory compliance or formal teacher credentialing.
• Microsoft for Education: Microsoft for Education provides productivity, AI, and classroom tools (including Copilot) across thousands of UK schools as part of broader Microsoft 365 deployments. It competes with Pedagogue's AI Tutorbot and teacher enablement features as a free add-on within an existing school contract, but does not offer UK-specific regulatory mapping or credentialing.
• Google for Education: Google for Education offers Gemini-powered teacher tools and training resources integrated with Workspace for Education, reaching a large share of UK schools. It overlaps with Pedagogue's teacher AI enablement positioning as part of a much wider free product suite, but lacks UK-specific compliance evidence packs and credentialing.

Emerging players

• Diffit: Diffit is an AI tool for teachers that generates differentiated reading passages, assessments, and instructional content. It overlaps with the AI-powered teacher workflow elements of Pedagogue's platform but is positioned as a single-purpose content tool rather than a comprehensive AI governance and credentialing system.
• Sora Schools: Sora Schools is an AI-native online school that uses AI tutoring extensively and represents an emerging model where AI is integrated into the core learning experience. It is thematically comparable to Pedagogue as an AI-forward education approach but is a school operator itself rather than a vendor to schools.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pedagogue-ai-training

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pedagogue