Conektr
Conektr is a Dubai-based B2B2C digital commerce platform that connects FMCG brands with 8,000+ UAE retail outlets and consumers via mobile apps, WhatsApp ordering, and a grocery digitalization program across 5,000+ SKUs.
- Company typePrivate
- Founded2017
- HeadquartersDubai, United Arab Emirates
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Conektr does
Conektr is a UAE-based B2B2C digital commerce platform founded in 2017 that connects FMCG brands with 8,000+ retail outlets (independent grocery stores, supermarkets, and restaurants) and end consumers across the United Arab Emirates. The company operates three product surfaces: the Conektr Business App (iOS/Android/web) for B2B retailer procurement of 5,000+ SKUs with next-day delivery; the Conektr Consumer App and consumer web ordering flow; the Conektr Hub grocery digitalization program that lets independent stores delegate procurement and fulfillment; and a 24/7 WhatsApp ordering facility with multilingual support. Underlying capabilities include outlet-wise and SKU-level live sales data capture, weekly merchandising shelf-picture analysis delivered to brand inboxes, retailer credit pass-through, PTT/RSP monitoring, digital sampling, and pre-launch promotional tooling. The legal structure comprises a BVI parent (CONEKTR Tech Global Limited), a Dubai regional HQ entity (CONEKTR TECH FZCO at DSO), and a Sharjah operational branch (CONEKTR TECHNOLOGIES LLC).
Conektr firmographics
Firmographics- Name
- Conektr
- Legal name
- CONEKTR Tech Global Limited
- Website
- https://conektr.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Conektr is a Dubai-based B2B2C digital commerce platform that connects FMCG brands with 8,000+ UAE retail outlets and consumers via mobile apps, WhatsApp ordering, and a grocery digitalization program across 5,000+ SKUs.
- Ownership category
- akta.pro rank
Conektr industry classification
Industry- Product category
- B2B FMCG e-commerce marketplace
- NAICS
- Grocery and Related Product Merchant Wholesalers (4244), Grocery and Convenience Retailers (4451), Specialty Food Retailers (4452)
- SIC
- Wholesale-Groceries, General Line (5141), Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)
- akta.pro secondary industries
- Grocery & Convenience Delivery Platforms (BPAMAHAC), Grocery & Specialty Food Marketplaces (CRAFABAE), Omnichannel Grocery Click-and-Collect & Delivery (CRAFAFAF)
Keywords
Where Conektr is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices3 records
Markets served
Conektr business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Marketplace/Platform Commission: Conektr operates as a B2B2C marketplace connecting FMCG brands with retailers. The platform charges brands for access to 8000+ retail outlets, live sales data, merchandising services, and digital sampling. Retailers benefit from no warehousing costs and next-day delivery, suggesting the platform takes a margin or service fee from brand partnerships.
- Retailer Subscription/Service Fees: The Conektr Hub program provides digitalization services to grocery stores, including omnichannel ordering technology and contactless payment solutions. Revenue likely includes service fees for platform access and digital tools.
- Value-Added Services: Additional services including digital sampling, pre-launch promotions, and digitized operational activities provided to FMCG brands for enhanced distribution and visibility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B Retailer Pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Conektr product offering
Product offeringCore offering
Conektr operates a B2B2C digital commerce marketplace that connects FMCG brands with independent grocers, supermarkets, and restaurants across the UAE through mobile apps, a web storefront, and WhatsApp ordering. Brands pay for access to 8,000+ retail outlets, live outlet-wise and SKU-level sales data, weekly merchandising analytics, digital sampling, and pre-launch promotions, while retailers access 5,000+ SKUs with next-day free delivery and 24/7 ordering. The platform also runs the Conektr Hub program to digitalize independent grocery stores with omnichannel ordering and contactless payments.
Product overview
Conektr is a B2B2C digital commerce platform operating in the UAE that connects FMCG brands with retailers and consumers through a multi-sided ecosystem. The core offering consists of the Conektr Business App for B2B retailer procurement, the Consumer App for end-user ordering, and the Conektr Hub digitalization program for grocery store transformation. The platform facilitates ordering via mobile apps (iOS/Android) and WhatsApp, offering next-day free delivery across the UAE. With 5000+ SKUs listed and access to 8000+ retail outlets, Conektr acts as a sales aggregator and FMCG distributor serving brands, retailers, and consumers.
Differentiator
Problem solved
Functional benefit
Brands
- Conektr Business App: B2B ordering platform for retailers to procure FMCG products with next-day delivery
- Conektr Consumer App
- Conektr Hub
Products and services
- Conektr Business App B2B mobile and web application that enables grocery, supermarket, and restaurant retailers across the UAE to order 5,000+ FMCG SKUs, manage inventory, schedule deliveries, and subscribe to products with next-day free delivery.
- UAE Conektr E-commerce Marketplace Full e-commerce marketplace at uae.conektr.com offering 5,000+ FMCG products across beverages, grocery, household care, personal care, and HORECA, with same-day and next-day delivery options across the UAE.
- Conektr Hub Grocery Digitalization Program Channel/reseller program that digitalizes independent grocery stores by providing omnichannel ordering technology, contactless shopping and payment options, and Conektr-managed procurement, allowing retailers to decide their own assortment and pricing while Conektr handles buying and selling.
- WhatsApp Ordering Service 24/7 ordering channel that lets retailers place orders through WhatsApp with multilingual customer support, real-time delivery notifications, and next-day delivery guaranteed across the UAE.
- Conektr Consumer App Consumer-facing mobile application that lets UAE shoppers order from nearby local groceries, supermarkets, and restaurants without minimum-order requirements, with easy self-checkout, best offers, and prompt delivery.
Quantifiable outcome
- 8000+ retailers connected across UAE
- +4 more outcomes
Companies that use Conektr
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Conektr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Conektr partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- MagnittminorRegional startup media platform providing press coverage for Conektr's pre-Series A funding round of AED 3 million (approximately USD 800k). Magnitt featured interviews with founder Madhusudhanan Janakarajan and company news about the Dubai-based B2B2C FMCG platform.
- WamdaminorRegional entrepreneurship platform covering Conektr's funding announcement and company milestones as part of their startup ecosystem coverage in MENA.
- LaunchDxbminorDubai startup community platform featuring Conektr as a Dubai-based B2B2C FMCG platform raising funding, supporting ecosystem visibility.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Conektr competitors and assessment
Company assessmentDirect peers
- InstaShop: UAE-based on-demand grocery delivery platform connecting consumers to local supermarkets; directly comparable in UAE grocery e-commerce and SMB retailer relationships, though with a more consumer-led rather than FMCG-brand-led motion.
- el Grocer: UAE online grocery marketplace delivering from supermarkets and partners; closest comparable in UAE for SMB-retailer-anchored grocery delivery and multi-sided platform mechanics.
- Nana: Saudi-headquartered B2B grocery and FMCG distribution platform serving retailers and restaurants; the closest regional B2B FMCG e-commerce peer, demonstrating the model Conektr is pursuing in a larger market.
Broad incumbents
- Carrefour UAE (Majid Al Futtaim): Largest omnichannel grocery retailer in UAE with own procurement, delivery, and private label; comparable as a grocery/FMCG retail channel but as a chain incumbent rather than an SMB-aggregator.
- Lulu Hypermarket: Major UAE and GCC grocery chain with own sourcing and B2B supply operations; comparable as a large-scale FMCG distribution and grocery retail incumbent competing for the same UAE shelf space.
- Talabat: Dominant MENA on-demand delivery platform including groceries and restaurants; comparable in last-mile grocery delivery and SMB retailer relationships but operates at far greater scale across multiple countries.
- Noon: Middle East e-commerce platform with grocery, FMCG, and B2B offerings; comparable in digital FMCG distribution and UAE logistics, but as a broad incumbent rather than a focused B2B2C FMCG platform.
- Careem (Uber): UAE-born super-app with Careem Now grocery and restaurant delivery; comparable on UAE delivery, SMB merchant onboarding, and consumer ordering, but with vastly larger capital base and multi-vertical scope.
Regional players
- Kibsons: UAE online grocery retailer with direct-to-consumer delivery and B2B supply; comparable in UAE grocery e-commerce and logistics operations, with overlapping SMB retail customers.
Emerging players
- Zid: MENA commerce enablement platform providing SMB retailers with digital storefronts, payments, and supply integrations; comparable as an enabler of grocery/SMB digitalization, overlapping with Conektr's Hub program.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Conektr social profiles
Digital presenceConektr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Conektr leadership team
Management profileNumber of profiles
Profiles4 records
Conektr funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Conektr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Conektr
What does Conektr do?
Conektr operates a B2B2C digital commerce marketplace that connects FMCG brands with independent grocers, supermarkets, and restaurants across the UAE through mobile apps, a web storefront, and WhatsApp ordering. Brands pay for access to 8,000+ retail outlets, live outlet-wise and SKU-level sales data, weekly merchandising analytics, digital sampling, and pre-launch promotions, while retailers access 5,000+ SKUs with next-day free delivery and 24/7 ordering. The platform also runs the Conektr Hub program to digitalize independent grocery stores with omnichannel ordering and contactless payments.
Is Conektr a public or private company?
Conektr is a private company. It is classified as venture growth investor backed and is currently operating.
When was Conektr founded?
Conektr was founded in 2017. It employs 51 to 100 people.
Where is Conektr based?
Conektr is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Conektr make money?
Three revenue lines are on record. Marketplace/Platform Commission is the primary driver. The others are retailer Subscription/Service Fees and value-Added Services.
Who are Conektr's main competitors?
Direct peers on record are InstaShop, el Grocer and Nana. Broad incumbents are Carrefour UAE (Majid Al Futtaim), Lulu Hypermarket, Talabat, Noon and Careem (Uber). Kibsons is listed as a regional player. Zid is listed as an emerging player.
Does Conektr have an API?
No public API is recorded for Conektr.
What industry is Conektr in?
Conektr's product category is B2B FMCG e-commerce marketplace. Its primary akta.pro industry code is AFAIAMAD, Wholesale-to-Business Online Ordering (B2B Food E-Commerce), with a secondary code of BPAMAHAC, Grocery & Convenience Delivery Platforms. Its NAICS code is 4244 and its SIC code is 5141.