refruiting
Refruiting is a Barcelona-based B2B subscription service delivering fresh fruit, 100% Arabica coffee, filtered water, and healthy snacks to corporate offices in Spain, France, and Italy, operating through a co-management model with disability-employment partners such as ANRH and Grupo SIFU.
- Company typePrivate
- Founded2016
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What refruiting does
Refruiting is a privately-held B2B subscription service founded in 2016 in Barcelona, Spain, that delivers fresh fruit, 100% Arabica coffee, osmosis-filtered water, and healthy snacks directly to corporate offices. The company serves more than 2,663 offices across Spain (Barcelona, Madrid, with coverage extending to the Balearic and Canary Islands), France (Paris and Île-de-France via a Paris-based subsidiary, REFRUITING FRANCE SAS), and Italy (referenced via refruiting.it). Its core product pillars — Fruta service, Café service (illy-certified beans with Jura super-automatic machines on a pay-per-use model starting at €0.32 per cup), and Awasmil/Rewater osmosis water — are complemented by La Despensa snacks, custom-designed coffee corners, corporate gift baskets, and self-service minimarkets. Distribution is built on a same-day morning delivery commitment (before 11:30 AM) using a custom perishable-goods supply chain.
The company's operating model is built around a co-management framework with disability-employment organizations — ANRH in France (a public-utility non-profit operating 25 establishments and ~1,900 employees, ~80% with disabilities) and Grupo SIFU in Spain — allowing enterprise clients to meet their LGD/LISMI (Spain) and AGEFIPH/OETH (France) legal obligations through Refruiting's services. Other partners include Illy (coffee), Jura (machines), Fundació Privada Ilersis (wooden crates from inclusive workshops), and La Fageda (inclusive dairy supplier). GTM is enterprise field sales supported by inside sales and inbound quote requests, with event participation (Diversidad en Acción, Produrable), content marketing, and CSR/RSE positioning as primary acquisition levers.
Commercially, Refruiting runs a hybrid model: recurring fruit and snack subscriptions (quote-based, customizable), usage-based coffee (machine provided at no cost), unit-priced pantry/minimarket items, and one-time gift/Christmas baskets. Pricing is highly customized per office size and service scope, with no long-term commitment (48–72-hour cancellation/modification notice). The company is founder-led (Fernando Oriol, Felipe Ojeda, Ramon Casals), bootstrapped after two small 2019 funding rounds (Encomenda VC: $445K; ICF Capital: $219K — combined ~$664K disclosed), and operates with an undisclosed but 11–50-employee scale per firmographic indicators. Revenue, valuation, and detailed headcount are not publicly disclosed.
refruiting firmographics
Firmographics- Name
- refruiting
- Legal name
- REFRUITING FRANCE
- Website
- https://refruiting.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Refruiting is a Barcelona-based B2B subscription service delivering fresh fruit, 100% Arabica coffee, filtered water, and healthy snacks to corporate offices in Spain, France, and Italy, operating through a co-management model with disability-employment partners such as ANRH and Grupo SIFU.
- Ownership category
- akta.pro rank
refruiting industry classification
Industry- Product category
- Workplace Wellness Food and Beverage Services
- NAICS
- Special Food Services (7223), Refrigerated Warehousing and Storage (493120)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Corporate Catering & Refreshment Services (HSACADAD)
- akta.pro secondary industries
- Beverage Service (Coffee/Tea/Juice) & Refreshment Stations (HSACAGAJ), Reusable Packaging & Refill Systems (Returnable Transport Items, Deposit/DRS Ops) (EUAIANAE)
Keywords
Where refruiting is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
refruiting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Fresh Fruit Delivery (Subscription): Weekly or recurring delivery of fresh, seasonal fruit baskets to offices. This is the core recurring revenue stream. Pricing is customized based on company size and basket options. Clients can modify or cancel with 48-72 hours notice.
- Coffee Service: Supply of 100% Arabica coffee beans (Illy and Refruiting-branded), along with fully automatic coffee machines. Machines are provided at no cost; clients pay per unit of coffee consumed. Starting from €0.32 per coffee.
- Snacks and Pantry Products: Sale of healthy snacks, dried fruits, beverages, teas, infusions, pastries, and prepared foods through office pantries or the minimarket service. Offered as a complement to fruit and coffee services.
- Christmas and Gift Baskets: One-time purchase of curated gourmet gift baskets for holidays and special occasions. Customizable content and packaging for corporate gifting.
- Minimarket / Office Store Service: Recurring revenue from self-service micro-markets installed in client offices. Employees purchase items individually, creating a usage-based revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Coffee Service — Machine Included, Pay-Per-Use |
| Subscription | Monthly | Fresh Fruit Baskets — Customized Subscription |
| Unit Pricing | Pay-as-you-go | Snacks and Pantry — Minimarket / A La Carte |
| One time/ perpetual license | Pay-as-you-go | Christmas / Gift Baskets — One-Time Purchase |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
refruiting product offering
Product offeringCore offering
Refruiting delivers fresh seasonal fruit baskets, 100% Arabica coffee (Illy blend and Refruiting-branded) with Jura machines, osmosis-filtered water, and healthy snacks directly to corporate offices on a recurring basis. The service is operated within an inclusive employment model through partnerships with special employment centers (ANRH, Grupo SIFU, Fundació Privada Ilersis, La Fageda) so client companies can simultaneously improve employee wellness and fulfill disability-inclusion legal obligations (LGD/LISMI, AGEFIPH, OETH).
Product overview
Refruiting is a B2B healthy workplace food and beverage service founded in 2016. The core offering centers on three main pillars: Fruta service (fresh seasonal fruit baskets), Café service (100% Arabica coffee with Jura machines), and Awasmil/Rewater (filtered water via osmosis). These are complemented by La Despensa snacks, Coffee Corners furniture, gift packs, Christmas baskets, and self-service Mini-markets. The company operates a co-management model with ANRH (a French sheltered employment organization) and sources products locally with recyclable packaging. Services are available across Spain (Barcelona, Madrid) and France (Paris), with deliveries before 11:30 AM.
Differentiator
Problem solved
Functional benefit
Brands
- Fruta service: Fresh fruit delivery service for offices and companies, featuring seasonal and locally-sourced produce.
- Café service
- Awasmil / Rewater
- La Despensa
Products and services
- Fruta service (Office Fresh Fruit Delivery) Recurring delivery of fresh seasonal fruit baskets to corporate offices, with customizable basket sizes and fruit varieties, delivered each morning before 11:30 AM. Targeted at B2B clients in Spain and France seeking to improve employee wellness and provide healthy in-office snacking.
- Café service (Office Coffee Service) 100% Arabica coffee service for offices, featuring Illy blend and artisanal Refruiting-roasted coffee in whole-bean form served via Jura super-automatic machines provided at no cost, billed per cup from €0.32 per coffee.
- Awasmil / Rewater (Office Water Service) Filtered osmosis water service for offices providing purified water free of substances and odors, installed directly at the tap to replace bottled water and capsules with a sustainable alternative.
- La Despensa (Healthy Snacks and Pantry Service) Recurring supply of healthy snacks, dried fruits, beverages, teas, infusions, and pastries for office pantries, offered as a complement to the fruit and coffee services.
- Mini-markets (Office Self-Service Minimarkets) Custom-designed self-service micro-markets installed inside client offices, featuring a tailored assortment of prepared foods, drinks, and snacks with self-checkout and per-transaction item purchase by office employees.
- Corporate Gift Packs and Christmas Baskets Customizable gourmet gift baskets (including breakfast, healthy, gluten-free, energy-focused packs and seasonal Christmas baskets) for corporate gifting, holidays, and special occasions, with selectable content and packaging delivered to offices or employee homes.
Quantifiable outcome
- Over 2,663 offices served with healthy and inclusive food services
- +2 more outcomes
Companies that use refruiting
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles2 records
refruiting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
refruiting partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ANRH (Association Nationale pour la Réadaptation Sociale)coreRefruiting co-manages all French operations with ANRH, a non-profit association recognized as being of public utility since 1968. ANRH prepares fruit baskets and handles logistics through its adapted enterprises (EA), which employ people with disabilities. This partnership is central to Refruiting's social inclusion mission and enables French clients to fulfill their OETH (disability employment) obligations. ANRH has ~1,900 employees, 80% of whom are in disability situations, across 25 establishments in 9 French regions.
- illycoreRefruiting is an official Illy-certified partner, offering Illy's 100% Arabica coffee blends to office clients. The partnership provides access to premium coffee products and Illy brand recognition as a quality differentiator.
- Fundació Privada IlersiscoreFundació Privada Ilersis supplies wooden crates used for fruit delivery, manufactured in inclusive workshops employing people with disabilities. The partnership reinforces Refruiting's sustainability commitment (reusable packaging) and social inclusion values.
- La FagedaminorLa Fageda is an inclusive supplier that creates employment for people with disabilities. Their products are part of Refruiting's impact supply chain, contributing to the company's social mission and RSE reporting for clients.
- Grupo SIFUcoreGrupo SIFU is a leading Spanish special employment center (Centro Especial de Empleo) providing inclusion-focused workforce solutions. Refruiting partners with Grupo SIFU to integrate workers with disabilities into its service delivery teams in Spain, enabling clients to meet their LGD/LISMI disability employment quotas through joint service provision.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
refruiting competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
refruiting social profiles
Digital presencerefruiting compliance and trust
Trust signalCompliance3 records
refruiting financial estimates
Financial estimateRevenue estimate
Valuation estimate
refruiting leadership team
Management profileNumber of profiles
Profiles3 records
refruiting funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
refruiting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about refruiting
What does refruiting do?
Refruiting delivers fresh seasonal fruit baskets, 100% Arabica coffee (Illy blend and Refruiting-branded) with Jura machines, osmosis-filtered water, and healthy snacks directly to corporate offices on a recurring basis. The service is operated within an inclusive employment model through partnerships with special employment centers (ANRH, Grupo SIFU, Fundació Privada Ilersis, La Fageda) so client companies can simultaneously improve employee wellness and fulfill disability-inclusion legal obligations (LGD/LISMI, AGEFIPH, OETH).
Is refruiting a public or private company?
refruiting is a private company. It is classified as venture growth investor backed and is currently operating.
When was refruiting founded?
refruiting was founded in 2016. It employs 11 to 50 people.
Where is refruiting based?
refruiting is headquartered in Barcelona, Spain, in the Europe region.
How does refruiting make money?
Five revenue lines are on record. Fresh Fruit Delivery (Subscription) is the primary driver. The others are coffee Service, snacks and Pantry Products, christmas and Gift Baskets and minimarket / Office Store Service.
Does refruiting have an API?
No public API is recorded for refruiting.
What industry is refruiting in?
refruiting's product category is Workplace Wellness Food and Beverage Services. Its primary akta.pro industry code is HSACADAD, Corporate Catering & Refreshment Services, with a secondary code of HSACAGAJ, Beverage Service (Coffee/Tea/Juice) & Refreshment Stations. Its NAICS code is 7223 and its SIC code is 5810.