Sküma
Sküma is a London-based startup founded in 2020 that sells a countertop 3-stage reverse osmosis water purifier (MY Station) plus personalized mineral and functional additive refills direct-to-consumer to health-conscious individuals and athletes in the UK and Europe.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sküma does
Sküma is a London-based water purification startup founded in 2020 that sells a countertop reverse osmosis system called the MY Station, designed to remove contaminants from tap water and personalize the result through mineral and functional additive refills. The core product combines 3-stage reverse osmosis filtration (sediment, carbon, and a thin-film composite RO membrane) with a 4.8L refillable tank, 1.5L internal storage, and an instant hot-water module (50-92°C) in a plug-and-play countertop form factor that requires no plumbing. Independent COFRAC-accredited laboratory testing validates removal of 229 contaminants including 99.9% of PFAS, 98% of microplastics, and 98.3-99.9% of pesticides. The system is completed by MY Bases mineral refill pouches (Soft, Plus, and Alkaline profiles) and MY Boosters functional sticks developed with Robertet Group and European football club sports nutritionists for targeted outcomes like hydration, recovery, focus, and immunity.
The business model is direct-to-consumer e-commerce built on a razor-and-blade architecture: hardware is sold as one-time purchases (Starter Pack £379, Essentials Bundle £409, Complete Bundle £419), while Super Filter replacements (£40/year) and recurring MY Bases and MY Boosters purchases generate ongoing consumables revenue estimated at £6-8 per month per active customer. Sküma sells exclusively through its Shopify storefront (skumawater.com), targeting health-conscious individuals, everyday athletes, and 'wellness-driven performers' primarily in the UK with shipping extending into Europe. The company has accumulated 5,000+ customers and a 'Excellent'-rated 1,002-review Trustpilot profile, and is building a B2B channel (Sküma PRO) targeting gyms, offices, and a Premier League football club partnership.
The company is venture-backed at an early stage: a £300,000 pre-seed round closed in October 2022 led by Jenson Funding Partners with angel participation from William Ripley, followed by Doha Tech Angels in December 2023. Co-founders Alexandre Mahe and Georges Khairallah lead operations alongside non-executive director Marcello Miradoli, with the team currently sized at 1-10 employees.
Sküma firmographics
Firmographics- Name
- Sküma
- Legal name
- OSG WATER LTD
- Website
- https://skumawater.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sküma is a London-based startup founded in 2020 that sells a countertop 3-stage reverse osmosis water purifier (MY Station) plus personalized mineral and functional additive refills direct-to-consumer to health-conscious individuals and athletes in the UK and Europe.
- Ownership category
- akta.pro rank
Sküma industry classification
Industry- Product category
- Consumer Water Purification Systems
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Electric Housewares & Fans (3634)
- akta.pro primary industry
- Countertop Water Filtration Systems (CRAJAJAC)
- akta.pro secondary industries
- Reverse Osmosis (RO) Systems (Residential) (CRAJAJAK), Hydration, Water Filtration & Purification Retail (CRAMAMAE)
Keywords
Where Sküma is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Sküma business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Hardware Sales (MY Station): One-time purchase of the MY Station water purification device. Starter Pack priced at £379 (regularly £399). Core and Essentials bundles available at different price points.
- Consumables (Filters and Minerals): Recurring revenue from Super Filter replacements (£40/year) and MY Bases mineral packs (from £11.50/pack, lasts ~2 months). Optional MY Boosters for targeted hydration. Estimated ongoing cost of £6-8 per month.
- Accessories and Add-ons: Glass bottles, mineral bottle caps, continuous drain waste tanks, maintenance kits, and other accessories available for purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Starter Pack - Core device with 3 months minerals |
| One time/ perpetual license | Pay-as-you-go | Essentials Bundle - Core with 1 year minerals |
| One time/ perpetual license | Pay-as-you-go | Complete Bundle - Everything plus glass bottles |
| Unit Pricing | Annual | Super Filter (12-Month RO) |
| Unit Pricing | Pay-as-you-go | MY Bases Minerals |
| Unit Pricing | Pay-as-you-go | HYDRATION.melisse Booster |
| Unit Pricing | Pay-as-you-go | Optional Accessories |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Sküma product offering
Product offeringCore offering
Sküma designs, manufactures and sells a countertop 3-stage reverse osmosis water purifier (MY Station) that removes 99.99% of contaminants from tap water and pairs with personalised mineral refill packs (MY Bases) and functional hydration boosters (MY Boosters). The system delivers custom-made functional water for health-conscious individuals, everyday athletes and wellness-driven consumers through direct e-commerce.
Product overview
Sküma is a smart home hydration system comprising three integrated components: the MY™ Station countertop reverse osmosis water dispenser (core product), MY™ Bases mineral refill pouches for personalised mineralisation, and MY™ Boosters liquid additive sticks for targeted health outcomes. The system is built on a 3-stage reverse osmosis filtration platform that removes 99.99% of tap water contaminants, followed by controlled remineralisation using one of three mineral profiles (Soft, Plus, Alkaline). Accessories include annual Super Filter replacements, maintenance kits, reusable glass bottles, and continuous drain waste tanks. The company also offers a Sküma PRO line for commercial B2B deployments. Funded through a £300,000 pre-seed round in 2022 led by Jenson Funding Partners, the company is headquartered in London and serves the UK and European markets.
Differentiator
Problem solved
Functional benefit
Brands
- MY™ Station: Countertop reverse osmosis water dispenser that purifies tap water and prepares it for mineral personalization.
- MY™ Bases
- MY™ Boosters
Products and services
- MY Station (Sküma countertop reverse osmosis water purifier)
Quantifiable outcome
- 99.9% reduction in 20 PFAS compounds measured, independently verified by COFRAC-accredited laboratory
- +4 more outcomes
Companies that use Sküma
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Sküma technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature5 records
Sküma partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Premier League Football ClubminorPlanned B2B partnership for expansion. Funding announcement mentions collaborations with gyms and a Premier League football club as part of growth strategy.
- Robertet GroupcoreFrench company and world leader in natural raw materials. Collaborated with Sküma to develop the HYDRATION.melisse formula. Robertet sourced lemon balm from Languedoc, France, reflecting commitment to quality and traceability in natural ingredients.
- European Football Club (Sports Nutritionists)coreSports nutritionists from a leading European football club collaborated with Sküma to develop the MY Boosters formulations, specifically the HYDRATION.melisse product designed for athletes and active individuals.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Sküma competitors and assessment
Company assessmentDirect peers
- LARQ: LARQ sells self-cleaning water bottles and pitchers with filtration, targeting wellness-conscious consumers with premium DTC positioning. Comparable target customer and brand aesthetic to Sküma.
- Waterdrop: Waterdrop is a leading DTC brand selling countertop and under-sink reverse osmosis systems with multi-stage filtration and mineral enrichment. Most direct competitor to Sküma in the residential premium hydration space.
- AquaTru: AquaTru manufactures countertop reverse osmosis water purifiers targeted at health-conscious consumers in North America. Directly comparable form factor and target customer to Sküma's MY Station.
- Bluewater: Bluewater is a Swedish premium water purification company offering residential RO systems with mineralization. Comparable product category and premium positioning to Sküma.
- ZeroWater: ZeroWater manufactures water filtration pitchers and dispensers with multi-stage filters targeting contaminant removal. Competes with Sküma in the consumer water purification category with emphasis on contaminant reduction claims.
- PUR: PUR manufactures faucet-mount and pitcher water filtration systems with contaminant-reduction claims. Direct competitor in residential water filtration, though more mass-market positioned.
- iSpring: iSpring offers residential RO systems including countertop units with multi-stage filtration. Direct product overlap with Sküma in the residential RO category, typically sold through online channels.
Broad incumbents
- Brita: Brita (owned by Clorox) is the dominant incumbent in household water filtration with pitcher, faucet-mount, and dispenser products. Sets the mainstream benchmark Sküma is premium-positioned against.
- SodaStream: SodaStream (owned by PepsiCo) is the incumbent in at-home beverage customization. Adjacent to Sküma in the at-home hydration/beverage personalization category, though focused on carbonation rather than purification.
Regional players
- Aqua Optima: Aqua Optima is a UK-based water filtration brand selling pitchers and cartridges through major UK retailers. Geographic peer to Sküma, primarily serving the UK market with mainstream distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Sküma social profiles
Digital presenceSküma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sküma leadership team
Management profileNumber of profiles
Profiles3 records
Sküma funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sküma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sküma
What does Sküma do?
Sküma designs, manufactures and sells a countertop 3-stage reverse osmosis water purifier (MY Station) that removes 99.99% of contaminants from tap water and pairs with personalised mineral refill packs (MY Bases) and functional hydration boosters (MY Boosters). The system delivers custom-made functional water for health-conscious individuals, everyday athletes and wellness-driven consumers through direct e-commerce.
Is Sküma a public or private company?
Sküma is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sküma founded?
Sküma was founded in 2020. It employs 1 to 10 people.
Where is Sküma based?
Sküma is headquartered in London, United Kingdom, in the Europe region.
How does Sküma make money?
Three revenue lines are on record. Hardware Sales (MY Station) is the primary driver. The others are consumables (Filters and Minerals) and accessories and Add-ons.
Who are Sküma's main competitors?
Direct peers on record are LARQ, Waterdrop, AquaTru, Bluewater, ZeroWater, PUR and iSpring. Broad incumbents are Brita and SodaStream. Aqua Optima is listed as a regional player.
Does Sküma have an API?
No public API is recorded for Sküma.
What industry is Sküma in?
Sküma's product category is Consumer Water Purification Systems. Its primary akta.pro industry code is CRAJAJAC, Countertop Water Filtration Systems, with a secondary code of CRAJAJAK, Reverse Osmosis (RO) Systems (Residential). Its NAICS code is 334512 and its SIC code is 3634.