Clio Muse Tours
Clio Muse Tours operates a mobile platform offering 550+ self-guided audio tours across 29 countries in 10+ languages, selling directly to independent travelers and via travel aggregators, with skip-the-line ticket bundles for major cultural and archaeological sites.
- Company typePrivate
- Founded2012
- HeadquartersAthens, Greece
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Clio Muse Tours does
Clio Muse Tours, legally Clio Muse Applications Development for Culture S.A., is a Greece-based digital platform that delivers self-guided audio tours to independent travelers at cultural heritage sites, archaeological attractions, and museums. Founded in 2012 and headquartered in Athens, the company distributes more than 550 tours across 29 countries and 67 destinations through its own iOS and Android mobile apps and website, with offline playback support and content localized into 10+ languages. Its core product is authored audio narration built by accredited tourism and culture professionals, supplemented by skip-the-line entry ticket bundles for major sites such as the Acropolis and Knossos Palace, plus virtual experiences and quiz tours as add-on modules.
The business operates a B2C, product-led growth model in which individual travelers purchase tours as per-person transactions (typically $8-$43 for audio-only and $25-$85 for ticket-inclusive bundles) with no enterprise contracts. Distribution is augmented by listings on major travel aggregators including Get Your Guide, Viator, TripAdvisor, Booking.com, Kayak, and Lonely Planet, and by a destination-marketing partnership with Discover Greece. The company is co-financed by Greece and the European Union via the European Regional Development Fund and the Greece 2.0 National Recovery and Resilience Plan, has received recognition including a UNWTO award and a Booking Cares award, and reports 11-50 employees with no disclosed venture funding beyond a single 2018 Uni.Fund round of approximately $565K.
Clio Muse Tours firmographics
Firmographics- Name
- Clio Muse Tours
- Legal name
- Clio Muse Applications Development for Culture S.A.
- Website
- https://cliomusetours.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Clio Muse Tours operates a mobile platform offering 550+ self-guided audio tours across 29 countries in 10+ languages, selling directly to independent travelers and via travel aggregators, with skip-the-line ticket bundles for major cultural and archaeological sites.
- Ownership category
- akta.pro rank
Clio Muse Tours industry classification
Industry- Product category
- Audio Tour Services
- NAICS
- Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)
- akta.pro secondary industries
- Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation) (THAAAGAB), History, Heritage & Museum-Focused Study Tours (THAKAGAN)
Keywords
Where Clio Muse Tours is headquartered
LocationHeadquarters
- HQ city
- Athens
- HQ country
- Greece
- HQ region
- Europe
Offices1 record
Markets served
Clio Muse Tours business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Per-tour audio guide sales: Individual audio tour purchases priced per person, ranging from approximately $8 to $43 per person depending on tour length and complexity.
- Entry ticket packages: Bundled skip-the-line tickets combined with audio guides, offering convenience pricing for major attractions like Knossos Palace and the Acropolis.
- Virtual experiences: Remote access to tours and cultural content for users wanting to experience destinations from home.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard audio tours |
| Unit Pricing | Pay-as-you-go | Skip-the-line ticket packages |
| Unit Pricing | Pay-as-you-go | Combo multi-destination tours |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Clio Muse Tours product offering
Product offeringCore offering
Clio Muse Tours sells self-guided audio tours and skip-the-line entry tickets for cultural heritage sites, archaeological attractions, and museums across 29+ countries. Content is delivered through a proprietary iOS and Android mobile app with offline functionality, multimedia storytelling, and multilingual narration in 10+ languages. The platform combines expert-authored audio narration with bundled ticketing, allowing independent travelers to explore destinations at their own pace.
Product overview
Clio Muse Tours operates as a unified digital platform offering self-guided audio tours and cultural experiences. The core offering consists of Audio Tours (over 500 tours available offline), Entry Ticket Tours with skip-the-line access, and Virtual Experiences featuring 360° imagery. All tours are delivered through the proprietary Clio Muse Tours mobile application for iOS and Android devices. The platform is developed by Clio Muse Applications Development for Culture S.A., a company co-financed by Greece and the European Union.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 550 self-guided audio tours available
- +2 more outcomes
Companies that use Clio Muse Tours
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Clio Muse Tours technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Clio Muse Tours partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Discover GreececoreOfficial partner for promoting Greek cultural tourism destinations, featuring Clio Muse Tours on the Discover Greece platform.
- Get Your GuideminorThird-party marketplace listing for tour distribution, expanding reach to travelers using aggregation platforms.
- ViatorminorThird-party marketplace listing for tour distribution through TripAdvisor's Viator platform.
- Lonely PlanetminorFeatured partnership with major travel publisher for tour distribution and visibility.
- TripAdvisorminorThird-party marketplace listing on TripAdvisor for tour distribution and reviews.
- Booking.comminorThird-party marketplace listing for tour distribution through Booking.com platform.
- KayakminorThird-party marketplace listing for tour distribution through Kayak's Berlin guide and other destination pages.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Clio Muse Tours competitors and assessment
Company assessmentDirect peers
- VoiceMap: VoiceMap is the closest direct competitor, offering self-guided GPS-triggered audio tours across global cities and heritage sites via a mobile app — directly overlapping with Clio Muse's value proposition, audience, and product format.
- GPSmyCity: GPSmyCity publishes self-guided walking tours and audio guides for thousands of global destinations, monetizing through its own app store — a near-parallel product and pricing approach to Clio Muse.
Broad incumbents
- Withlocals: Withlocals is a marketplace for local-led guided and self-guided tours and experiences across global cities, overlapping with Clio Muse's cultural tourism niche but anchored in human guides.
- Airbnb Experiences: Airbnb Experiences hosts both guided and self-guided cultural tours and online experiences, competing for independent travelers and virtual experience bookings across many of Clio Muse's destinations.
- Lonely Planet Experiences: Lonely Planet is both a distribution channel partner and a broader content incumbent offering curated self-guided and guided cultural experiences overlapping Clio Muse's content-led model.
- Viator (Tripadvisor): Viator, owned by Tripadvisor, is a global experiences marketplace that sells skip-the-line tickets and tours at the same flagship sites (Colosseum, Acropolis) where Clio Muse combines audio with ticketing.
- Headout: Headout is a broader tours, attractions, and experiences marketplace that increasingly curates skip-the-line and self-guided audio experiences, directly overlapping Clio Muse's skip-the-line packaged tours.
- GetYourGuide: GetYourGuide is both a key distribution partner and a broad incumbent building proprietary audio guide inventory across heritage sites, competing head-on with Clio Muse for both supply and demand.
Emerging players
- Story Travel: Story Travel produces narrative self-guided city tours combining audio storytelling with maps — an emerging player directly paralleling Clio Muse's award-narrative differentiation in select European cities.
- Rick Steves' Audio Europe: Rick Steves' Audio Europe provides free self-guided walking audio tours for European destinations, positioning as a partially overlapping alternative for independent cultural travelers who might otherwise use Clio Muse.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Clio Muse Tours social profiles
Digital presenceClio Muse Tours financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clio Muse Tours leadership team
Management profileNumber of profiles
Profiles3 records
Clio Muse Tours funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clio Muse Tours M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clio Muse Tours
What does Clio Muse Tours do?
Clio Muse Tours sells self-guided audio tours and skip-the-line entry tickets for cultural heritage sites, archaeological attractions, and museums across 29+ countries. Content is delivered through a proprietary iOS and Android mobile app with offline functionality, multimedia storytelling, and multilingual narration in 10+ languages. The platform combines expert-authored audio narration with bundled ticketing, allowing independent travelers to explore destinations at their own pace.
Is Clio Muse Tours a public or private company?
Clio Muse Tours is a private company. It is classified as venture growth investor backed and is currently operating.
When was Clio Muse Tours founded?
Clio Muse Tours was founded in 2012. It employs 11 to 50 people.
Where is Clio Muse Tours based?
Clio Muse Tours is headquartered in Athens, Greece, in the Europe region.
How does Clio Muse Tours make money?
Three revenue lines are on record. Per-tour audio guide sales are the primary driver. The others are entry ticket packages and virtual experiences.
Who are Clio Muse Tours's main competitors?
Direct peers on record are VoiceMap and GPSmyCity. Broad incumbents are Withlocals, Airbnb Experiences, Lonely Planet Experiences, Viator (Tripadvisor), Headout and GetYourGuide. Emerging players are Story Travel and Rick Steves' Audio Europe.
Does Clio Muse Tours have an API?
No public API is recorded for Clio Muse Tours.
What industry is Clio Muse Tours in?
Clio Muse Tours's product category is Audio Tour Services. Its primary akta.pro industry code is THAJAAAC, Museum & Landmark Guided Tours (Skip-the-line/Docent-led), with a secondary code of THAAAGAB, Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation). Its NAICS code is 561520 and its SIC code is 7900.