Hutch Interiors
Hutch Interiors is a Los Angeles-based mobile app founded in 2015 that helps users visualize before-and-after transformations of interior spaces, backed by Zillow, Founders Fund, Pathfinder, and Foundation Capital with roughly $17.1M disclosed funding.
- Company typePrivate
- Founded2015
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Hutch Interiors does
Hutch Interiors is a Los Angeles-based mobile application company founded in 2015 that enables users to visualize interior design transformations of physical spaces, framed as moving "from before to after." The product is delivered as a consumer-facing mobile app, and the founding team pairs product design (Ethan Gromet, Co-Founder & Product Designer) with creative leadership (Lizzie Grover, CCO & Co-Founder), indicating a design-led operating posture. Headcount is reported in the 11-50 band.
The company pursued an aggressive early-stage capital strategy, raising approximately $17.1M across three disclosed rounds between December 2015 and July 2017. Investors include Pathfinder and Foundation Capital (Seed/early), Founders Fund (mid-round), and Zillow, which led the largest disclosed $10M round. The Zillow relationship is strategically meaningful: it aligns Hutch's interior visualization capability with the largest U.S. residential real estate marketplace and suggests potential embedding into property listing or staging workflows as a secondary distribution channel. In January 2016 — roughly one year after founding — Hutch acquired ZOOM interiors for an undisclosed amount, indicating an inorganic product or technology build-out early in the company lifecycle.
Revenue mechanics, pricing model, customer segmentation, go-to-market mix, and detailed technical architecture are not disclosed in the available input. No product roadmap, partnership pipeline, recent leadership additions, or post-2017 funding events are present, which limits confirmation of the company's current operating status, revenue scale, and product evolution. What can be said with confidence is that Hutch operated a consumer mobile-app interior visualization product, was institutionally funded at the early-growth stage by 2017, and pursued at least one inorganic move to extend its product or technology surface.
Hutch Interiors firmographics
Firmographics- Name
- Hutch Interiors
- Legal name
- ZUIKER MEDIA LLC
- Website
- https://hutch.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hutch Interiors is a Los Angeles-based mobile app founded in 2015 that helps users visualize before-and-after transformations of interior spaces, backed by Zillow, Founders Fund, Pathfinder, and Foundation Capital with roughly $17.1M disclosed funding.
- Ownership category
- akta.pro rank
Where Hutch Interiors is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Hutch Interiors business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Hutch Interiors product offering
Product offeringCore offering
Hutch Interiors is a mobile app that lets users visualize and transform interior spaces, producing before-and-after design views faster than traditional interior design methods. The product targets individual consumers who want to redesign or redecorate rooms and visualize décor and furniture changes in their own homes.
Differentiator
Problem solved
Functional benefit
Products and services
- Hutch Interiors Mobile App Mobile application that enables users to visualize interior space transformations and produce before-and-after views of redesigned rooms. Targeted at individual consumers planning home décor or interior design changes.
Companies that use Hutch Interiors
Customer profileIdeal customer profiles1 record
Hutch Interiors technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hutch Interiors partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Hutch Interiors competitors and assessment
Company assessmentBroad incumbents
- IKEA (IKEA Place / Kreativ): IKEA's Place and Kreativ AR/interior design apps offer a much broader, retailer-backed space visualization experience that overlaps with Hutch's consumer proposition.
- Wayfair: Wayfair's AR 'View in Room' and broader decorating tools, combined with its massive retail catalog, position it as a broad incumbent competing with Hutch for the same furnishing journey.
Direct peers
- HomeByMe: HomeByMe is a 3D home design and visualization platform from Dassault Systèmes, competing with Hutch in the digital space planning and interior design category.
- Modsy: Modsy is a direct competitor offering 3D-rendered interior design visualizations combined with real designer services, targeting the same online consumer as Hutch Interiors.
- Havenly: Havenly is an online interior design service that matches consumers with designers, directly competing with Hutch's design service layer.
- Decorilla: Decorilla is an online interior design marketplace offering virtual consultations and room concepts, closely overlapping Hutch's design-plus-visualization offering.
- Spacejoy: Spacejoy is a digital interior design platform that combines an AR/visualization experience with professional designer services, a near-direct analog to Hutch.
- Roomstyler: Roomstyler provides a 3D room design and visualization tool for consumers, competing with Hutch's app-based space transformation experience.
- Planner 5D: Planner 5D is a cross-platform home and interior design app that lets users create floor plans and visualize spaces, comparable to Hutch's mobile design app.
- Laurel & Wolf: Laurel & Wolf is an online interior design service offering room-by-room design packages from professional designers, directly comparable to Hutch's design offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hutch Interiors social profiles
Digital presenceHutch Interiors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hutch Interiors leadership team
Management profileNumber of profiles
Profiles2 records
Hutch Interiors funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hutch Interiors M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hutch Interiors
What does Hutch Interiors do?
Hutch Interiors is a mobile app that lets users visualize and transform interior spaces, producing before-and-after design views faster than traditional interior design methods. The product targets individual consumers who want to redesign or redecorate rooms and visualize décor and furniture changes in their own homes.
Is Hutch Interiors a public or private company?
Hutch Interiors is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hutch Interiors founded?
Hutch Interiors was founded in 2015. It employs 11 to 50 people.
Where is Hutch Interiors based?
Hutch Interiors is headquartered in Los Angeles, United States, in the North America region.
Who are Hutch Interiors's main competitors?
Broad incumbents on record are IKEA (IKEA Place / Kreativ) and Wayfair. Direct peers are HomeByMe, Modsy, Havenly, Decorilla, Spacejoy, Roomstyler, Planner 5D and Laurel & Wolf.
Does Hutch Interiors have an API?
No public API is recorded for Hutch Interiors.