BitMetrics

What BitMetrics does

BitMetrics is a private Barcelona-based software company that develops Physical AI vision systems for industrial automation. Its platform combines computer vision, AI models, and robotics integration to enable pick-and-place, flexible palletizing/depalletizing, and AI-driven visual inspection on the factory floor. The company productizes this capability into three solutions: Pick[+] (vision-guided pick-and-place with 6D pose estimation and sub-millimeter precision), Pick[+] Palletizer (mixed-case palletizing tolerant of deformed boxes and adaptive item arrangement), and Scan[+] (AI vision for quality inspection and error reduction).

A defining architectural choice is hardware agnosticism: the software is compatible with major global industrial robot and automation brands including ABB, FANUC, KUKA, Yaskawa, Siemens, Universal Robots, Omron, Rockwell, SICK, Beckhoff, Estun, Festo, and igus. This allows customers to standardize on a single vision layer across heterogeneous robot fleets. The company frames its value proposition around reducing integration time and project risk, addressing the AI/vision talent deficit, and unlocking automation cases previously considered too complex due to real-world variability in shape, size, and position.

BitMetrics operates a sales-led enterprise go-to-market with direct field sales, demo requests, and multi-year subscription contracts priced on a quote basis. It serves industrial manufacturers across textiles and fashion (Inditex), industrial laundry (Girbau), food and beverage packaging (Tetra Pak), wine and spirits (Familia Torres), agricultural and construction equipment (John Deere), steel and tubular products (Tubos Reunidos Group), mobility and automotive (Masats), and automotive acoustics (Autoneum). The company is recognized as an Innovative SME and has received support from Spanish public innovation agencies CDTI, ENISA, and ACCIÓ Generalitat de Catalunya. It is a member of the NVIDIA Inception Program and of European industrial-robotics associations including AER Automation and euRobotics.

Name

BitMetrics

Legal name

BitMetrics

Website

https://bitmetrics.es

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

BitMetrics is a Barcelona-based Physical AI software company that provides AI-powered computer vision for industrial automation, serving enterprise manufacturers across textiles, packaging, automotive, and other sectors with hardware-agnostic pick-and-place, palletizing, and quality inspection solutions.

Ownership category

akta.pro rank

Product category

Industrial Automation Software

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

3D Vision, Depth Sensing & Point Cloud Analytics (HDAAAEAK)

akta.pro secondary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• Computer vision software
• Industrial robotics automation
• Pick and place solutions
• Vision inspection systems
• Palletizing automation

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Licenses and Subscriptions: BitMetrics provides AI-powered vision software solutions for industrial automation. The company generates revenue through software licensing, likely subscription-based for ongoing access to their Physical AI platform, updates, and support services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

BitMetrics develops and licenses a Physical AI software platform that combines computer vision, AI models, and robotics integration to automate industrial operations such as pick-and-place, palletizing/depalletizing, and visual quality inspection. The platform is hardware-agnostic, compatible with major industrial robot and automation brands, and is designed to adapt standard hardware into automation that handles real-world variability in shape, size, and position without manual reconfiguration.

Product overview

BitMetrics offers a unified Physical AI software platform with three integrated products: Pick[+] for AI-powered pick & place robotics, Pick[+] Palletizer for flexible palletizing and depalletizing, and Scan[+] for AI-powered visual inspection and quality control. All three products share core computer vision capabilities (6D pose estimation, real-time context assessment, adaptive handling) and are hardware-agnostic, designed to integrate with industrial robot brands. The platform turns standard hardware into automation that adapts to real-world variability.

Differentiator

Problem solved

Functional benefit

Products and services

• Pick[+] AI-powered pick-and-place vision-guided robotics solution for industrial automation; designed to automate and optimize object handling with precision and speed. Features fast 6D pose estimation, category classification, sub-millimeter precision, and real-time context assessment. Targeted at enterprise manufacturers integrating vision with industrial robot arms.
• Pick[+] Palletizer Intelligent vision system for flexible palletizing and depalletizing that handles package variability in shape, size, and position without manual reconfiguration. Supports mixed case palletizing, deformed boxes, optimized layout patterns, and adaptive item arrangement. Targeted at manufacturing and logistics operators.
• Scan[+] AI vision system for automating visual inspection and quality control processes with high levels of complexity and variability. Features state-of-the-art AI models, easy deployment, robust execution, and reduced error rates. Targeted at enterprise manufacturers needing automated visual quality control.

Quantifiable outcome

• Sub-millimeter precision in pick-and-place operations
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability3 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• NVIDIA Inception ProgramcoreTechnology or IntegrationBitMetrics is a member of the NVIDIA Inception Program, which provides startups with tools, expertise, and technology to accelerate growth. This partnership supports their AI vision software development using NVIDIA's GPU and AI infrastructure.
• Universal RobotscoreTechnology or IntegrationBitMetrics has a formal partnership with Universal Robots as a technology and integration partner. Their Pick[+] solution is designed to work with Universal Robots' collaborative robot arms for pick-and-place applications.
• ABBcoreTechnology or IntegrationBitMetrics' software is compatible with ABB industrial robots, allowing customers to deploy AI-powered vision systems on ABB robotics platforms for automation applications.
• FANUCcoreTechnology or IntegrationBitMetrics' AI vision software integrates with FANUC robotics platforms, providing customers flexibility in hardware selection for their automation projects.
• KUKAcoreTechnology or IntegrationKUKA industrial robots are supported by BitMetrics' hardware-agnostic software platform for deployment in manufacturing automation scenarios.
• Yaskawa (Motoman)coreTechnology or IntegrationBitMetrics software is compatible with Yaskawa/Motoman industrial robot systems for AI-powered automation applications.
• AER AutomationminorOthersBitMetrics is a member of AER Automation, the Spanish association of industrial automation and robotics companies, supporting industry collaboration and standards.
• euRoboticsminorOthersBitMetrics is a member of euRobotics, the European robotics association that promotes research and industrial applications of robotics across Europe.
• Tech BarcelonaminorOthersBitMetrics is a member of Tech Barcelona, a technology hub and community in Barcelona supporting tech companies and innovation ecosystems.
• UPTEKminorOthersBitMetrics is associated with UPTEK, the Barcelona-based startup ecosystem and innovation platform supporting technology ventures.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cognex: US-listed global leader in industrial machine vision with a broad portfolio of cameras, sensors, and vision software — competes with BitMetrics' Scan[+] inspection offering but operates at much larger scale with embedded distribution.
• KEYENCE: Japan-based global supplier of industrial sensors, machine vision systems, and measurement equipment; competes with BitMetrics' Scan[+] quality inspection use cases across a much wider product portfolio and global installed base.

Direct peers

• Plus One Robotics: US-based provider of vision-guided robotics software for pick-and-place and parcel handling, with a hardware-agnostic approach to industrial robot fleets — directly overlapping with BitMetrics' Pick[+] and Pick[+] Palletizer use cases.
• Mech-Mind Robotics: China-based provider of 3D cameras plus AI vision software for industrial bin picking, palletizing, and inspection; the closest large-scale international competitor to BitMetrics' 6D pose estimation and inspection stack.
• Osaro: US-based AI software company focused on robotic picking and depalletizing for warehouses and manufacturing; competes with BitMetrics' Pick[+] Palletizer in flexible, mixed-case palletizing.
• Photoneo: Slovakia-based 3D vision and AI software provider for robotic automation, including bin picking and depalletizing; competes directly with BitMetrics in vision-guided industrial robotics across European markets.
• Robovision: Belgium-based AI vision platform for industrial automation, offering deep-learning vision software that integrates with major robot brands — closely comparable as a horizontal, hardware-agnostic vision software peer to BitMetrics.
• Covariant: Founded AI-powered robotic picking platform focused on warehouse and order-fulfillment automation; directly comparable to BitMetrics' vision-guided pick-and-place capabilities (acquired by Amazon, but operates as a peer in the category).

Emerging players

• Zivid: Norway-based vendor of 3D cameras and vision software targeted at industrial robotics applications including bin picking and depalletizing; comparable to BitMetrics on the perception hardware/software interface for 3D pose estimation.
• Veo Robotics: US-based developer of 3D sensing and AI software enabling safe human-robot collaboration for industrial cells; an adjacent peer in the AI-vision-for-industrial-automation category with overlapping customer profiles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BitMetricsES

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BitMetrics