Dejamobile

What Dejamobile does

Dejamobile is a French B2B software vendor founded in 2012 that builds white-label mobile transaction infrastructure built on NFC, Host Card Emulation (HCE), tokenization, and software-only contactless acceptance (SoftPOS/Tap on Phone). Its product platform, branded ReadyToTap, comprises four solutions: ReadyToTap Payment for Issuers (HCE-based mobile payments and OEM Pay wallet integration for banks, fintechs, and prepaid issuers via a multi-scheme Tokenization Hub connected to Mastercard MDES and Visa VTS), ReadyToTap Payment for Merchants (a 100% software-based SoftPOS certified under PCI CPoC/MPoC, Mastercard Tap on Phone, and Visa Tap to Phone), ReadyToTap Mobility (NFC and Bluetooth-based mobile ticketing for transport operators), and ReadyToTap Gifts & Rewards (digital gift cards, meal vouchers, and prepaid instruments). The company serves card issuers, payment acquirers and service providers, transport operators, and prepaid program managers, with reference customers including Crédit Agricole, Société Générale, LCL, Rabobank, Stocard (50 million end users), Up Group, Île-de-France Mobilités, SNCF, RATP, CIH Bank, Arion Banki, Trust Payments, Market Pay, Famoco, Blackhawk Network, and One4All across 16-20+ countries.

The company operates a B2B white-label licensing model combined with implementation and integration professional services, distributing through direct enterprise sales and channel partners (acquirers, payment service providers, and hardware OEMs). Operations span headquarters in Hérouville-Saint-Clair (Normandy), a Paris sales office, an R&D center in Sousse, Tunisia (opened March 2022), and a São Paulo sales office. In October 2021 Dejamobile was acquired by Market Pay, a major European payment acquirer and service provider, and in May 2022 the company realigned its visual identity with the parent brand. The company raised €2.5 million in October 2017 (its only disclosed venture funding round) and is led by co-founders Houssem Assadi (CEO), Bertrand Pladeau (COO), and Ahmad Saif (CTO), all former Orange Labs engineers with direct involvement in NFC standardization dating to 2007. Dejamobile holds PCI CPoC and MPoC certifications, Mastercard Tap on Phone and Visa Tap to Phone certifications, Cartes Bancaires certification, and GDPR compliance.

Name

Dejamobile

Legal name

Société par Actions Simplifiée Dejamobile

Website

https://dejamobile.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Dejamobile, a French fintech founded in 2012 and now part of Market Pay, provides white-label NFC/HCE mobile payment, SoftPOS acceptance, mobile ticketing, and digital prepaid solutions to banks, acquirers, transport operators, and fintechs across 16-20+ countries.

Ownership category

akta.pro rank

Product category

Mobile Payment Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Mobile Wallets (NFC Tap-to-Pay / HCE) (FSAMAEAB)

akta.pro secondary industries

Mobile Ticketing & Digital Pass Apps (THAIAMAB), Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)

Keywords

• Mobile payment software
• Softpos tap on phone
• Contactless payment acceptance
• Mobile ticketing solutions
• White-label payment platform

Headquarters

HQ city

Hérouville-saint-clair

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. White-label Software Licensing: Dejamobile provides white-label software solutions to financial institutions, banks, acquirers, and payment service providers. Revenue is generated through licensing fees for the ReadyToTap platform solutions, including ReadyToTap Payment for Issuers, ReadyToTap Payment for Merchants, and ReadyToTap Mobility.
2. Professional Services: Implementation, integration, and technical support services provided to customers deploying white-label solutions, including SDK integration, certification support, and ongoing maintenance.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Dejamobile develops and licenses white-label mobile transaction software built on NFC, HCE and tokenization technologies. Its ReadyToTap platform serves card issuers (mobile payments and OEM wallet integration), merchants and acquirers (SoftPOS/Tap on Phone contactless acceptance), transport operators (mobile ticketing) and prepaid/gift program managers (digital vouchers and rewards). Customers integrate the solutions under their own brand and receive certification support across Mastercard, Visa and Cartes Bancaires.

Product overview

Dejamobile offers a white-label mobile transaction platform leveraging NFC, HCE, tokenization, and contactless technologies. The product portfolio consists of four integrated ReadyToTap solutions: ReadyToTap Payment for Issuers (digital payment issuance for banks/fintechs), ReadyToTap Payment for Merchants/SoftPOS (software-based contactless payment acceptance), ReadyToTap Mobility (mobile ticketing for transport), and ReadyToTap Gifts & Rewards (digital prepaid cards and reward programs). Together these solutions address the full payment value chain: card issuance, merchant acceptance, transport ticketing, and prepaid/rewards services.

Differentiator

Problem solved

Functional benefit

Brands

• ReadyToTap Payment: White-label digital payment solution for card issuers enabling mobile payments via NFC, HCE, and OEM Pay wallet integration.
• ReadyToTap Payment for Issuers
• ReadyToTap Payment for Merchants
• ReadyToTap Mobility
• ReadyToTap Gifts & Rewards

Products and services

• ReadyToTap Payment for Issuers White-label NFC/HCE mobile payment solution for card issuers (retail banks, fintechs, prepaid card issuers) that digitizes cards and enables secure proximity and online mobile payments. Includes integration with OEM Pay wallets (Apple Pay, Google Pay, Samsung Pay) and connection to the Tokenization Hub backed by Mastercard MDES and Visa VTS.
• ReadyToTap Payment for Merchants (SoftPOS / Tap on Phone) 100% software-based contactless payment acceptance solution (SoftPOS / Tap on Phone) that transforms Android NFC smartphones and tablets (and, more recently, iPhones) into payment terminals, eliminating the need for dedicated POS hardware. Certified by Mastercard Tap on Phone, Visa Tap to Phone, and compliant with PCI CPoC and MPoC standards.
• ReadyToTap Mobility Mobile ticketing solution enabling digitization of public transport tickets, tolls and car park access rights using NFC and Bluetooth proximity technologies. Supports m-ticketing, seamless access and multimodality for transport authorities and operators.
• ReadyToTap Gifts & Rewards Fully digitalized gift card and rewards issuance solution providing virtual gift cards, digital prepaid instruments (including meal vouchers such as Up Déjeuner) and mobile wallet integration. Used by prepaid program managers, employee benefits providers and corporate reward programs.
• Tokenization Hub Centralized token management platform that digitizes all card types (Mastercard, Visa, Cartes Bancaires) across all mobile wallets. Connects to Mastercard MDES and Visa VTS tokenization services and supports token lifecycle management for issuers.

Quantifiable outcome

• Crédit Agricole extended mobile payment to Visa cardholders, becoming first French bank to offer HCE-based service covering both Mastercard and Visa
• +3 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

20 partnerships are on record, tiered minor and core.

• RabobankminorStrategic or Co-development Partner · 1 March 2024Dutch bank Rabobank trusts Dejamobile's SoftPOS solution to enable contactless payment acceptance on merchants' Android devices and iPhones, announced March 2024.
• Trust PaymentscoreStrategic or Co-development Partner · 4 July 2022Trust Payments partnered with Dejamobile in July 2022 to deploy SoftPOS solution across Europe. Trust Payments, a leading omnichannel payments fintech, makes Dejamobile's ReadyToTap Payment for Merchants available to merchants and ISOs throughout Europe, starting with the UK.
• CIH BankminorStrategic or Co-development Partner · 1 February 2022Moroccan bank CIH Bank partnered with Dejamobile to launch the first NFC mobile wallet in North Africa in February 2022, enabling contactless mobile payments for Moroccan customers.
• Market PaycoreStrategic or Co-development Partner · 1 October 2021Market Pay acquired Dejamobile in October 2021, bringing Dejamobile into the Market Pay group to build a leading European digital payments future. Market Pay is a major European payment acquirer and service provider, providing Dejamobile with expanded scale and resources.
• Arion BankiminorStrategic or Co-development Partner · 1 December 2019Icelandic bank Arion Banki selected Dejamobile's HCE solution to offer NFC mobile payment services to customers. Service launched in December 2019.
• MastercardcoreTechnology or Integration · 1 October 2019Dejamobile's tokenization hub connects to Mastercard's MDES (MDES for Issuers) tokenization service, enabling digitization of Mastercard cards and seamless mobile wallet integration. Partnership supports ReadyToTap Payment solution for card issuers.
• VisacoreTechnology or Integration · 1 October 2019Dejamobile's solutions are certified by Visa VTS (Visa Token Service) and Visa Tap to Phone program. Partnership enables Visa card digitization and SoftPOS deployment for merchants accepting Visa contactless payments.
• Île-de-France MobilitéscoreStrategic or Co-development Partner · 1 September 2019Dejamobile partnered in a consortium with Thales and Wizway Solutions to launch Île-de-France Mobilités' NFC mobile ticketing service in September 2019, enabling Parisians to use mobile phones for transit access.
• ApplecoreTechnology or IntegrationDejamobile prepares card data for Apple Pay integration, enabling banks and issuers to digitize cards for Apple Wallet. Supports ReadyToTap Payment for Issuers solution with Apple Pay compatibility.
• GooglecoreTechnology or IntegrationDejamobile supports Google Pay (G-Pay) integration for mobile payment issuers. Partnership enables digitizing cards for Google Wallet and enabling contactless mobile payments on Android devices.
• PCI Security Standards CouncilcoreTechnology or IntegrationDejamobile participates in PCI SSC programs and has achieved CPoC (Contactless Payments on COTS) and MPoC (Mobile Payments on COTS) certifications for its SoftPOS solution, meeting PCI security standards for contactless payment acceptance on commercial off-the-shelf devices.
• Crédit Agricole Payment ServicescoreStrategic or Co-development PartnerLong-standing partnership with Crédit Agricole, a major French bank. Dejamobile's HCE solution powers Crédit Agricole's MaCarte mobile payment app and Paylib service since April 2017. Extended to support Visa cardholders in 2018.
• ThalesminorStrategic or Co-development PartnerTechnology partner in the Île-de-France Mobilités mobile ticketing consortium. Thales contributed security and ticketing infrastructure expertise.
• Wizway SolutionsminorStrategic or Co-development PartnerPartner in Île-de-France Mobilités mobile ticketing consortium, providing mobile ticketing and transit expertise.
• Up Group / MoveUp SolutionscoreStrategic or Co-development PartnerDejamobile supports Up Group, via subsidiary MoveUp Solutions, in digitizing meal vouchers for Apple Pay and Google Pay. Partnership enables Up Déjeuner digital cards across France and Czech Republic.
• FamococoreOEM/ Whitelabel/ Licensing PartnerHardware manufacturer deploying Dejamobile's ReadyToTap Payment for Merchants SoftPOS solution on Famoco's Android NFC devices, enabling payment acceptance for merchants using Famoco hardware.
• StocardcoreStrategic or Co-development PartnerEuropean mobile wallet leader partnered with Dejamobile to launch Stocard Pay mobile payment service. Dejamobile's ReadyToTap Payment enables Stocard to add payment functionality to its wallet app, serving 50 million users.
• Blackhawk NetworkminorStrategic or Co-development PartnerUS-based prepaid and gift card company partnered with Dejamobile to enable digital gift card services via mobile wallet integration.
• One4AllminorStrategic or Co-development PartnerIrish gift card provider partnered with Dejamobile for digital gift card solutions, enabling instant digital rewards via mobile for UK and Ireland corporate customers.
• MonextminorChannel Partner/ Reseller/ DistributorFrench payment service provider partner deploying Dejamobile's SoftPOS and mobile payment solutions for French merchants and acquirers.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/dejamobile
• Facebookfacebook.com/dejamobile
• LinkedInlinkedin.com/company/dejamobile

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dejamobile