Birds Eye

What Birds Eye does

Birds Eye is a heritage American frozen vegetable and prepared meal brand, founded in 1923 by Clarence Birdseye after he observed flash-freezing techniques used by the Inuit in Northern Canada. Its core technology is the patented Quick Freeze Machine, which freezes vegetables within hours of harvest to preserve cell structure, nutrition, flavor, and color — the foundation of the entire modern frozen vegetable industry. The company offers a broad product portfolio spanning plain vegetables, sauced and seasoned sides, vegetable-based protein blends, veggie swaps (riced cauliflower, mashed cauliflower, veggie pasta), skillet meals, oven roasters, and complete family-size meals under sub-brands including Steamfresh, C&W, Power Blends, Voila!, ULTIMATE, Skillets, and Oven Roasters.

Birds Eye generates revenue through consumer packaged goods sales of frozen vegetable and meal products distributed primarily through major retail grocery chains and supermarket chains across the United States and Canada. Sourcing spans North America, Latin America, Europe, and Asia based on seasonal crop cycles. The company is owned and operated by Conagra Brands Inc. (NYSE: CAG), a publicly traded food conglomerate, and benefits from Conagra's manufacturing scale, supply chain infrastructure, and retail distribution network. Birds Eye sells at standard supermarket price points, with no public pricing disclosure; consumer engagement is driven through recipe content, social media (Facebook, Instagram, Pinterest), and a brand website.

The brand operates as a consumer-facing frozen foods specialist targeting health-conscious families and mainstream convenience-seeking consumers. Marketing emphasizes flash-freezing as a nutritional differentiator versus fresh produce, year-round availability, and reduced food waste via longer freezer shelf life. As a non-independent brand within Conagra's portfolio, Birds Eye does not have separately disclosed financials, standalone fundraising activity, or independent M&A history — its strategic direction is set by the parent conglomerate.

Name

Birds Eye

Legal name

Birds Eye (brand of Conagra Brands Inc.)

Website

https://birdseye.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Birds Eye is a nearly century-old American frozen vegetable and prepared meal brand, owned by Conagra Brands, that sells flash-frozen vegetables, veggie swaps, and skillet meals through major retail grocery chains across the United States and Canada.

Ownership category

akta.pro rank

Product category

Frozen Vegetables and Prepared Meals

NAICS

Frozen Food Manufacturing (31141), Frozen Fruit, Juice, and Vegetable Manufacturing (311411), Frozen Specialty Food Manufacturing (311412)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Frozen Prepared Foods & Meals Manufacturing (AFAKACAH)

akta.pro secondary industry

Frozen Snacks & Appetizers (CRADADAD)

Keywords

• Frozen vegetables
• Frozen ready meals
• Flash freezing technology
• Plant-based protein blends
• Steam-in-bag vegetables

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Frozen Vegetable and Meal Product Sales: Birds Eye generates revenue through the sale of frozen vegetables, prepared meals, and related food products to consumers via retail grocery channels. Products are sold as consumer packaged goods through major supermarket chains and retail outlets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Birds Eye manufactures and sells flash-frozen vegetables and prepared frozen meals under multiple sub-brands (Steamfresh, C&W, Power Blends, Voila!, ULTIMATE, Skillets, Oven Roasters, Veggie Swaps). Products are produced using a patented Quick Freeze Machine that locks in nutrients, flavor, texture, and color at harvest, and are sold as consumer packaged goods through major retail grocery chains across North America.

Differentiator

Problem solved

Functional benefit

Brands

• Steamfresh: Steam bag vegetables that can be prepared directly in the bag - a convenient frozen vegetable line
• C&W
• Power Blends
• Voila!
• Oven Roasters
• ULTIMATE
• Skillets
• Veggie Swaps

Products and services

• Plain Vegetables

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Scale indicators4 records

Direct peers

• Green Giant: Green Giant is the most direct competitor to Birds Eye in North American frozen vegetables and frozen prepared meals, owned by General Mills. Both brands compete head-to-head for the same frozen vegetable shelf space with overlapping SKU portfolios in plain, sauced, and vegetable-based meal formats.
• Cascadian Farm: Cascadian Farm, also owned by General Mills, competes directly with Birds Eye in frozen vegetables with an organic positioning. Both brands target health-conscious families shopping the frozen aisle and overlap in vegetable SKU sets.
• Pictsweet Farms: Pictsweet is a U.S.-based frozen vegetable brand with a comparable SKU portfolio spanning plain, sauced, and seasoned vegetables. It competes with Birds Eye across retail channels and overlapping product categories.
• Bonduelle: Bonduelle is a France-headquartered global leader in processed vegetables, with frozen vegetables as a core category. It competes with Birds Eye globally in frozen vegetables and prepared vegetable meals, particularly in Europe and North America.
• Hanover Foods: Hanover Foods is a U.S. frozen and canned vegetable manufacturer with comparable product offerings in plain and seasoned vegetables. It serves overlapping retail and foodservice customers as Birds Eye.
• Ardo: Ardo is a Belgium-based global frozen vegetable producer with a comparable manufacturing footprint and SKU set. It competes with Birds Eye in frozen vegetables across North American and European retail and foodservice channels.
• Stouffer's: Stouffer's, owned by Nestlé, is a leading North American frozen prepared meal brand with skillet and entrée formats that directly overlap with Birds Eye's Voila! and Skillets sub-brands.

Broad incumbents

• McCain Foods: McCain Foods is a global leader in frozen prepared foods (potato-centric but increasingly diversified into vegetables and meals). As a broad incumbent, it competes with Birds Eye in frozen prepared meals and select vegetable categories at scale.
• Tyson Foods: Tyson Foods is a large U.S. protein and prepared foods conglomerate with significant presence in frozen prepared meals. It competes with Birds Eye in the frozen meal and protein-blend categories, though with a heavier protein-centric focus.

Emerging players

• Veggiecraft Farms: Caulipower (and other veggie-swap brands) represent emerging plant-based and vegetable-substitute players that overlap with Birds Eye's Veggie Swaps sub-brand in riced cauliflower, veggie pasta, and other carb-alternative categories.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BirdsEyeVegetables
• Instagraminstagram.com/birdseyevegetables
• Pinterestpinterest.com/realbirdseye
• Xx.com/birdseye

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birds Eye