Windsor
Windsor is a privately held, family-owned women's fashion retailer founded in 1937, operating 350+ stores across the US and Canada alongside a Shopify-based e-commerce site and mobile app, selling occasion-driven apparel and accessories to women aged 15-35.
- Company typePrivate
- Founded1937
- HeadquartersSanta Fe Springs, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Windsor does
Windsor, Inc. is a privately held, family-owned women's fashion retailer founded in 1937 and headquartered in Santa Fe Springs, California. The company sells dresses, tops, bottoms, shoes, accessories, swimwear, and occasion-specific apparel targeting women aged roughly 15-35, with a particularly strong emphasis on event-driven use cases such as sorority rush, homecoming, prom, graduation, weddings, and going-out occasions. Its assortment spans budget basics under $10 to premium formal gowns approaching $100, with frequent promotions offering up to 80% off. Beyond its core women's fashion line, Windsor operates a VIP Rewards loyalty program and sells gift cards as ancillary revenue streams.
The company runs a dual-channel distribution model: 350+ company-owned retail stores across the US and Canada, plus a direct-to-consumer e-commerce website (windsorstore.com) and a mobile app on iOS and Android, the latter offering a 15% first-purchase incentive. The technology stack is described as a standard Shopify-based storefront with mobile app integration and conventional inventory management; no proprietary AI, API, or developer platform is documented. Marketing is social media-first, with an outsized emphasis on TikTok and Instagram, an ambassador and Sorority Collaborations influencer program, and a content blog (The Windsor Edit).
Windsor's go-to-market is product-led and direct-to-consumer, with revenue generated almost entirely through unit-priced retail and online sales of apparel and accessories. The company is currently executing an ongoing rebrand under recently promoted President Ike Zekaria (from the founding family's second generation), including the launch of Windsor Social House, a creative workspace in Los Angeles, and plans to open 15 additional retail locations while updating existing stores. A licensed collaboration with Von Dutch and new category launches (swimwear, world soccer, MLB x Windsor accessories) extend the brand's reach.
Windsor firmographics
Firmographics- Name
- Windsor
- Legal name
- Windsor, Inc.
- Website
- https://windsorstore.com
- Company type
- Private
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Windsor is a privately held, family-owned women's fashion retailer founded in 1937, operating 350+ stores across the US and Canada alongside a Shopify-based e-commerce site and mobile app, selling occasion-driven apparel and accessories to women aged 15-35.
- Ownership category
- akta.pro rank
Windsor industry classification
Industry- Product category
- Women's Apparel Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Jewelry Retailers (45831), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Jewelry Stores (5944), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Women’s Apparel Retail (CRAAABAB)
- akta.pro secondary industry
- Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA)
Keywords
Where Windsor is headquartered
LocationHeadquarters
- HQ city
- Santa Fe Springs
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Windsor business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Sales: Physical retail store sales through 350+ brick-and-mortar locations across US and Canada. Customers purchase fashion apparel and accessories in-store.
- E-commerce Sales: Direct-to-consumer online sales through company website (windsorstore.com) and mobile application. Offers free shipping on orders over $40, app-exclusive 15% discount for first purchase.
- Loyalty Program: VIP Rewards program offering discounts and exclusive offers to members. Email newsletter subscription provides 15% off first order.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-friendly apparel and accessories |
| Unit Pricing | Pay-as-you-go | Core fashion apparel - mid-range |
| Unit Pricing | Pay-as-you-go | Premium formal and occasion wear |
| Unit Pricing | Pay-as-you-go | Sale/clearance items |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Windsor product offering
Product offeringCore offering
Windsor is a heritage women's fashion retailer operating 350+ brick-and-mortar stores across the US and Canada alongside a direct-to-consumer e-commerce site and mobile app. The company sells trend-driven women's apparel including dresses, tops, bottoms, shoes, swimwear, and accessories targeted at young women aged 15-35 for occasions ranging from sorority events and homecoming to prom, weddings, and clubwear.
Product overview
Windsor is a heritage women's fashion brand founded in 1937, operating as a vertically integrated retailer offering a diverse portfolio of apparel and accessories. The core product line encompasses dresses (formal, cocktail, casual, maxi, midi, mini, homecoming, prom, bridesmaid, wedding guest), tops (crop tops, corsets, tees, sweaters, going-out tops, halter tops, mesh tops), bottoms (skirts, shorts, pants, jeans, rompers), shoes (heels, boots, sandals, platforms), accessories (jewelry, handbags, belts, hats, sunglasses, shapewear, perfume), and swimwear. The company sells through its e-commerce website (windsorstore.com), mobile application (iOS/Android), and 350+ retail locations across the US and Canada. Supporting offerings include a VIP Rewards loyalty program and gift cards. The brand has been undergoing a rebrand under new leadership with the launch of Windsor Social House creative hub in Los Angeles.
Differentiator
Problem solved
Functional benefit
Products and services
- Dresses
- Tops Women's tops assortment including crop tops, corset and bustier tops, tees and tanks, sweaters and cardigans, tie-front tops, going-out tops, halter tops, mesh tops, fashion basics, jackets, vests, and boleros.
- Bottoms Women's bottoms including skirts, skorts, shorts, pants, jeans, jumpsuits and rompers, faux leather styles, maxi skirts, and capris.
- Shoes Women's footwear including heels, boots and booties, sandals and wedges, and platform shoes sold alongside the apparel assortment.
- Accessories Fashion accessories including jewelry, handbags, belts, hats and hair accessories, glasses and sunglasses, sticky bras and shapewear, intimates and sleepwear, perfume, and licensed MLB x Windsor collaboration pieces.
- Bikinis & Swimwear Swimwear collection including bikinis, one-piece swimsuits, swim tops, swim bottoms, cover-ups, and beach accessories featuring trendy styles, crochet details, and metallic finishes.
- Homecoming & Sorority Collection Special occasion dresses designed for homecoming events and sorority functions, featuring mini and long styles with sparkly, pastel, and floral print options targeted at college and Greek life shoppers.
- Wedding Collection Wedding-related attire including bridal dresses, bridal shower dresses, bachelorette dresses, wedding guest dresses, bridesmaid dresses, rehearsal dinner dresses, and honeymoon looks.
- Matching Sets Coordinated two-piece outfits featuring matching tops and bottoms designed for streamlined coordinated styling.
- World Soccer Collection Soccer-inspired fashion collection featuring country-themed tops, shorts, and coordinate sets for Brazil, Argentina, Mexico, Canada, and USA team spirit looks.
- Windsor Mobile App Mobile shopping application offering 15% off first in-app purchase, access to new arrivals, sale items, and full shopping functionality. Available on iOS and Android.
- VIP Rewards Program Customer loyalty program offering 15% off first order and access to exclusive promotions and rewards for registered members.
- Gift Cards Digital and physical gift cards available for purchase for gifting purposes.
Quantifiable outcome
- 337% increase in TikTok views over the past year
- +1 more outcomes
Companies that use Windsor
Customer profileSegments3 records
Ideal customer profiles3 records
Windsor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Windsor partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Von DutchminorLicensed collaboration on Windsor x Von Dutch Angel Wing Shorts featuring Von Dutch embroidered logo patch and angel wing graphic logo on denim shorts. Represents a fashion-forward brand collaboration targeting consumers who appreciate retro streetwear aesthetics.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Windsor competitors and assessment
Company assessmentDirect peers
- Nasty Gal: Trend-driven women's fashion brand (now under Boohoo) targeting 18-35 shoppers with going-out, occasion, and casual wear. Comparable to Windsor on aesthetic, age target, and price positioning.
- Lulus: Online-first women's fashion retailer specializing in dresses, occasion wear, and bridal-adjacent apparel. Highly comparable to Windsor on occasion-wear assortment, bridesmaid/wedding-guest focus, and accessible price band.
- Fashion Nova: Fast-fashion DTC retailer targeting young women with trend-driven apparel at accessible price points, leveraging social-media influencers. Most directly comparable to Windsor on target demographic, price band, and social-first GTM.
- Show Me Your Mumu: Boutique-style women's brand specializing in occasion dresses, bridal showers, and bachelorette-party attire. Comparable to Windsor on occasion-wear focus, though at a higher price point and narrower assortment.
- Pacsun: Youth-oriented apparel retailer carrying dresses, denim, and casual wear across physical stores and e-commerce. Comparable to Windsor on age demographic (Gen Z/young millennial) and omnichannel mix, though more California-skate influenced.
- Express: Specialty apparel retailer offering women's dresses, tops, and occasion wear across stores and online (now under new ownership post-bankruptcy). Comparable to Windsor on women's occasion assortment, mall/store presence, and price band.
- Altar'd State: Specialty women's apparel retailer with a strong occasion and contemporary assortment across ~100+ stores. Comparable to Windsor on specialty-retail footprint, occasion wear, and women-focused customer base.
- Princess Polly: Australia-origin fast-fashion brand serving Gen Z and younger millennial women with dresses and going-out styles at accessible prices. Closely comparable to Windsor on occasion wear, social-first marketing, and target demographic.
Broad incumbents
- Abercrombie & Fitch (Hollister): Incumbent specialty apparel group with Hollister brand targeting similar 15-25 demographic and A&F for young millennials. Comparable to Windsor on customer demographic and occasion/casual wear, though at a higher average price point and broader assortment.
- ASOS: Global online fashion destination for 20-something shoppers with a deep occasion and going-out assortment. Comparable to Windsor on occasion wear and target demographic, though ASOS operates at a much larger international scale and wider price range.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Windsor social profiles
Digital presenceWindsor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Windsor leadership team
Management profileNumber of profiles
Profiles6 records
Windsor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Windsor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Windsor
What does Windsor do?
Windsor is a heritage women's fashion retailer operating 350+ brick-and-mortar stores across the US and Canada alongside a direct-to-consumer e-commerce site and mobile app. The company sells trend-driven women's apparel including dresses, tops, bottoms, shoes, swimwear, and accessories targeted at young women aged 15-35 for occasions ranging from sorority events and homecoming to prom, weddings, and clubwear.
Is Windsor a public or private company?
Windsor is a private company. It is classified as family owned and is currently operating.
When was Windsor founded?
Windsor was founded in 1937. It employs 1,001 to 5,000 people.
Where is Windsor based?
Windsor is headquartered in Santa Fe Springs, United States, in the North America region.
How does Windsor make money?
Three revenue lines are on record. Retail Sales are the primary driver. The others are E-commerce Sales and loyalty Program.
Who are Windsor's main competitors?
Direct peers on record are Nasty Gal, Lulus, Fashion Nova, Show Me Your Mumu, Pacsun, Express, Altar'd State and Princess Polly. Broad incumbents are Abercrombie & Fitch (Hollister) and ASOS.
Does Windsor have an API?
No public API is recorded for Windsor.
What industry is Windsor in?
Windsor's product category is Women's Apparel Retail. Its primary akta.pro industry code is CRAAABAB, Women’s Apparel Retail, with a secondary code of CRAKABAA, Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings). Its NAICS code is 458110 and its SIC code is 5621.