Windsor

What Windsor does

Windsor, Inc. is a privately held, family-owned women's fashion retailer founded in 1937 and headquartered in Santa Fe Springs, California. The company sells dresses, tops, bottoms, shoes, accessories, swimwear, and occasion-specific apparel targeting women aged roughly 15-35, with a particularly strong emphasis on event-driven use cases such as sorority rush, homecoming, prom, graduation, weddings, and going-out occasions. Its assortment spans budget basics under $10 to premium formal gowns approaching $100, with frequent promotions offering up to 80% off. Beyond its core women's fashion line, Windsor operates a VIP Rewards loyalty program and sells gift cards as ancillary revenue streams.

The company runs a dual-channel distribution model: 350+ company-owned retail stores across the US and Canada, plus a direct-to-consumer e-commerce website (windsorstore.com) and a mobile app on iOS and Android, the latter offering a 15% first-purchase incentive. The technology stack is described as a standard Shopify-based storefront with mobile app integration and conventional inventory management; no proprietary AI, API, or developer platform is documented. Marketing is social media-first, with an outsized emphasis on TikTok and Instagram, an ambassador and Sorority Collaborations influencer program, and a content blog (The Windsor Edit).

Windsor's go-to-market is product-led and direct-to-consumer, with revenue generated almost entirely through unit-priced retail and online sales of apparel and accessories. The company is currently executing an ongoing rebrand under recently promoted President Ike Zekaria (from the founding family's second generation), including the launch of Windsor Social House, a creative workspace in Los Angeles, and plans to open 15 additional retail locations while updating existing stores. A licensed collaboration with Von Dutch and new category launches (swimwear, world soccer, MLB x Windsor accessories) extend the brand's reach.

Name

Windsor

Legal name

Windsor, Inc.

Website

https://windsorstore.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Windsor is a privately held, family-owned women's fashion retailer founded in 1937, operating 350+ stores across the US and Canada alongside a Shopify-based e-commerce site and mobile app, selling occasion-driven apparel and accessories to women aged 15-35.

Ownership category

akta.pro rank

Product category

Women's Apparel Retail

NAICS

Clothing and Clothing Accessories Retailers (458110), Jewelry Retailers (45831), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Women's Clothing Stores (5621), Retail-Jewelry Stores (5944), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industry

Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA)

Keywords

• Women's fashion apparel
• Occasion dresses
• Trend-driven clothing
• Fashion accessories
• Fast fashion retail

Headquarters

HQ city

Santa Fe Springs

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales: Physical retail store sales through 350+ brick-and-mortar locations across US and Canada. Customers purchase fashion apparel and accessories in-store.
2. E-commerce Sales: Direct-to-consumer online sales through company website (windsorstore.com) and mobile application. Offers free shipping on orders over $40, app-exclusive 15% discount for first purchase.
3. Loyalty Program: VIP Rewards program offering discounts and exclusive offers to members. Email newsletter subscription provides 15% off first order.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Windsor is a heritage women's fashion retailer operating 350+ brick-and-mortar stores across the US and Canada alongside a direct-to-consumer e-commerce site and mobile app. The company sells trend-driven women's apparel including dresses, tops, bottoms, shoes, swimwear, and accessories targeted at young women aged 15-35 for occasions ranging from sorority events and homecoming to prom, weddings, and clubwear.

Product overview

Windsor is a heritage women's fashion brand founded in 1937, operating as a vertically integrated retailer offering a diverse portfolio of apparel and accessories. The core product line encompasses dresses (formal, cocktail, casual, maxi, midi, mini, homecoming, prom, bridesmaid, wedding guest), tops (crop tops, corsets, tees, sweaters, going-out tops, halter tops, mesh tops), bottoms (skirts, shorts, pants, jeans, rompers), shoes (heels, boots, sandals, platforms), accessories (jewelry, handbags, belts, hats, sunglasses, shapewear, perfume), and swimwear. The company sells through its e-commerce website (windsorstore.com), mobile application (iOS/Android), and 350+ retail locations across the US and Canada. Supporting offerings include a VIP Rewards loyalty program and gift cards. The brand has been undergoing a rebrand under new leadership with the launch of Windsor Social House creative hub in Los Angeles.

Differentiator

Problem solved

Functional benefit

Products and services

• Dresses
• Tops Women's tops assortment including crop tops, corset and bustier tops, tees and tanks, sweaters and cardigans, tie-front tops, going-out tops, halter tops, mesh tops, fashion basics, jackets, vests, and boleros.
• Bottoms Women's bottoms including skirts, skorts, shorts, pants, jeans, jumpsuits and rompers, faux leather styles, maxi skirts, and capris.
• Shoes Women's footwear including heels, boots and booties, sandals and wedges, and platform shoes sold alongside the apparel assortment.
• Accessories Fashion accessories including jewelry, handbags, belts, hats and hair accessories, glasses and sunglasses, sticky bras and shapewear, intimates and sleepwear, perfume, and licensed MLB x Windsor collaboration pieces.
• Bikinis & Swimwear Swimwear collection including bikinis, one-piece swimsuits, swim tops, swim bottoms, cover-ups, and beach accessories featuring trendy styles, crochet details, and metallic finishes.
• Homecoming & Sorority Collection Special occasion dresses designed for homecoming events and sorority functions, featuring mini and long styles with sparkly, pastel, and floral print options targeted at college and Greek life shoppers.
• Wedding Collection Wedding-related attire including bridal dresses, bridal shower dresses, bachelorette dresses, wedding guest dresses, bridesmaid dresses, rehearsal dinner dresses, and honeymoon looks.
• Matching Sets Coordinated two-piece outfits featuring matching tops and bottoms designed for streamlined coordinated styling.
• World Soccer Collection Soccer-inspired fashion collection featuring country-themed tops, shorts, and coordinate sets for Brazil, Argentina, Mexico, Canada, and USA team spirit looks.
• Windsor Mobile App Mobile shopping application offering 15% off first in-app purchase, access to new arrivals, sale items, and full shopping functionality. Available on iOS and Android.
• VIP Rewards Program Customer loyalty program offering 15% off first order and access to exclusive promotions and rewards for registered members.
• Gift Cards Digital and physical gift cards available for purchase for gifting purposes.

Quantifiable outcome

• 337% increase in TikTok views over the past year
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Von DutchminorStrategic or Co-development PartnerLicensed collaboration on Windsor x Von Dutch Angel Wing Shorts featuring Von Dutch embroidered logo patch and angel wing graphic logo on denim shorts. Represents a fashion-forward brand collaboration targeting consumers who appreciate retro streetwear aesthetics.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Nasty Gal: Trend-driven women's fashion brand (now under Boohoo) targeting 18-35 shoppers with going-out, occasion, and casual wear. Comparable to Windsor on aesthetic, age target, and price positioning.
• Lulus: Online-first women's fashion retailer specializing in dresses, occasion wear, and bridal-adjacent apparel. Highly comparable to Windsor on occasion-wear assortment, bridesmaid/wedding-guest focus, and accessible price band.
• Fashion Nova: Fast-fashion DTC retailer targeting young women with trend-driven apparel at accessible price points, leveraging social-media influencers. Most directly comparable to Windsor on target demographic, price band, and social-first GTM.
• Show Me Your Mumu: Boutique-style women's brand specializing in occasion dresses, bridal showers, and bachelorette-party attire. Comparable to Windsor on occasion-wear focus, though at a higher price point and narrower assortment.
• Pacsun: Youth-oriented apparel retailer carrying dresses, denim, and casual wear across physical stores and e-commerce. Comparable to Windsor on age demographic (Gen Z/young millennial) and omnichannel mix, though more California-skate influenced.
• Express: Specialty apparel retailer offering women's dresses, tops, and occasion wear across stores and online (now under new ownership post-bankruptcy). Comparable to Windsor on women's occasion assortment, mall/store presence, and price band.
• Altar'd State: Specialty women's apparel retailer with a strong occasion and contemporary assortment across ~100+ stores. Comparable to Windsor on specialty-retail footprint, occasion wear, and women-focused customer base.
• Princess Polly: Australia-origin fast-fashion brand serving Gen Z and younger millennial women with dresses and going-out styles at accessible prices. Closely comparable to Windsor on occasion wear, social-first marketing, and target demographic.

Broad incumbents

• Abercrombie & Fitch (Hollister): Incumbent specialty apparel group with Hollister brand targeting similar 15-25 demographic and A&F for young millennials. Comparable to Windsor on customer demographic and occasion/casual wear, though at a higher average price point and broader assortment.
• ASOS: Global online fashion destination for 20-something shoppers with a deep occasion and going-out assortment. Comparable to Windsor on occasion wear and target demographic, though ASOS operates at a much larger international scale and wider price range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Windsorstore
• Facebookfacebook.com/Windsorstore
• Instagraminstagram.com/windsorstore
• TikToktiktok.com/@windsorstore
• Pinterestpinterest.com/windsorstore
• Xx.com/Windsorstore
• LinkedInlinkedin.com/company/windsor-fashions

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Windsor