Sight Plus

What Sight Plus does

Sight Plus (视+AR), legally registered as 视辰信息科技（上海）有限公司, is a Shanghai-based augmented reality technology company founded in 2012 that built and operates EasyAR, China's first domestically produced AR SDK, released in 2015. The EasyAR platform serves 200,000+ registered developers globally (approximately 40% based outside China) and underpins AR experiences across cultural tourism, healthcare, commercial real estate, government services, exhibitions, and industrial manufacturing.

The company's flagship product is EasyAR Mega, a city-level spatial computing platform launched in 2021 that combines a Visual Positioning System (VPS), SLAM-based mapping, and 3D spatial reconstruction to deliver centimeter-level positioning accuracy for large-scale AR deployments. Its cloud-coordinated end-client fusion architecture enables spatial mapping of 100,000+ square meters within approximately two hours using consumer-grade cameras rather than expensive LIDAR, with cumulative coverage of dozens of cities and 1,000+ landmarks across China. The platform supports native mobile apps, WeChat/Alipay mini-programs, and major XR hardware (Apple Vision Pro, PICO, XReal, Rokid), and integrates with Unity.

Sight Plus operates a multi-revenue model combining a freemium developer SDK (free for development, licensed for commercial use), custom enterprise AR solution development, and recurring platform/cloud service fees. Go-to-market blends product-led developer acquisition with enterprise field sales, evidenced by marquee deployments at Forbidden City and Yuyuan (cultural tourism), 100+ hospital navigation systems delivered through the Alipay partnership (healthcare), Wanda and Changtai (commercial real estate), and ABC, CMB and Autohome (financial and automotive). Strategic partners include Alipay, China Unicom, Unity, PICO, Apple Vision Pro, XReal, Rokid, Fosun, and XOSMŒ. The company has been the exclusive spatial computing provider for the World Artificial Intelligence Conference (WAIC) for 6-7 consecutive years.

Name

Sight Plus

Legal name

视辰信息科技（上海）有限公司

Website

https://sightp.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

Sight Plus (视+AR) is a Shanghai-based AR technology company operating the EasyAR platform, providing city-level spatial computing and AR development tools for 200,000+ developers and enterprise customers across cultural tourism, healthcare, retail, and government sectors in China and globally.

Ownership category

akta.pro rank

Product category

Augmented Reality Software Platform

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AR/VR & Spatial Computing (SLAM, 3D vision) (HDAAAEAJ)

akta.pro secondary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

Keywords

• Augmented reality platform
• Spatial computing technology
• AR development SDK
• Visual positioning system
• Metaverse infrastructure

Headquarters

HQ city

Pudong

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. EasyAR SDK Licensing: Free developer SDK with commercial licensing for production applications. Enterprise customers pay for usage-based or subscription access to VPS services and cloud APIs.
2. Custom AR Solution Development: Bespoke solution development for enterprise clients including cultural tourism AR navigation, commercial complex AR experiences, hospital indoor navigation, and MRLBE (Mixed Reality Location-Based Entertainment) systems.
3. Platform Service Fees: Cloud-based VPS services and spatial data hosting fees for applications requiring city-level spatial computing capabilities.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

Sight Plus develops and operates EasyAR, a cloud-based spatial computing platform for augmented reality applications. The company provides the EasyAR Sense SDK for AR perception and rendering, the EasyAR Mega platform for city-scale VPS-based spatial computing, and a portfolio of vertical-specific AR solutions covering cultural tourism, healthcare navigation, commercial retail, automotive, finance, and education, along with developer tools (Mega Studio, Mega Toolbox) and integration plugins for Unity, WeChat, and Alipay.

Product overview

Sight Plus (视+AR) operates as a unified platform-plus-modules architecture anchored by two core products: EasyAR Mega, a city-level metaverse spatial computing platform, and EasyAR Sense SDK, the foundational AR development toolkit. Around these core engines, the company offers a portfolio of industry-specific solutions and developer tools. EasyAR Mega provides VPS-based large-space AR capabilities (centimeter-level positioning, city-scale spatial mapping, cloud-coordinated computing) while EasyAR Sense SDK delivers the underlying AR perception and rendering engine. Developer tools include Mega Studio (Unity plugin), Mega Toolbox, WeChat Mini Program plugin, Alipay Mini Program plugin, and cloud APIs. Industry solutions span AR Navigation, Digital Human Guide, AR Cultural Tourism, WebAR, AR Smart Commerce, AR Healthcare, AR Remote Assistance, MR Glasses Solutions, 3D Super Product Library, Cloud Exhibition, Digital Collectibles, AR Finance, AR Automotive, AR Picture Book Reading, SLAM Solutions, WeChat AR, and Alipay AR. Application carriers include heavy-weight native apps, lightweight mini programs, and AR/MR glasses. The MRLBE (Mixed Reality Location-Based Entertainment) Star Gate product extends the platform into multiplayer social entertainment in shared public spaces.

Differentiator

Problem solved

Functional benefit

Brands

• EasyAR: 国内首款自主研发并投入商用的AR开发工具EasyAR SDK及AR服务平台，为开发者提供AR底层技术支持
• EasyAR Mega
• 视+AR编辑器
• MRLBE (Mixed Reality Location-Based Entertainment)

Products and services

• EasyAR Mega City-level metaverse spatial computing platform providing large-scale AR experiences using VPS technology. Supports spatial mapping, centimeter-level positioning, and cloud-coordinated spatial computing for cultural tourism, commercial districts, education, healthcare, and industry applications. Delivered via mobile apps, mini programs, and AR/MR glasses.
• EasyAR Sense SDK Proprietary AR development kit providing spatial perception and virtual rendering capabilities. Supports 6DoF/5DoF/3DoF positioning, image recognition and tracking, dynamic target loading, H.264 hardware decoding, and cross-platform deployment across Android, iOS, and AR/VR glasses. Adapts to 2,000+ Android devices with fallback algorithms for devices lacking system-level AR capability.
• AR Navigation AR-based real-world navigation system using VPS for centimeter-level precision. Delivers immersive directional guidance through mobile phones or AR glasses, overlaying virtual route arrows and information markers onto the real-world view. Supports indoor-outdoor seamless transitions.
• Digital Human Guide
• MRLBE - Star Gate (星界之门) Mixed Reality Location-Based Entertainment system enabling multiplayer social AR gaming in shared public spaces. Supports 1-4 person simultaneous play with shared spatial experiences. Located at Shanghai Global Dragon Harbor shopping center. First commercially launched MRLBE product.
• WebAR
• Mega Studio
• AR Cultural Tourism Solution
• AR Smart Healthcare Solution
• AR Smart Commerce Solution
• AR Remote Assistance Solution
• MR Glasses Solutions
• Mobile App AR Integration Solution
• Digital Collectibles (NFT)
• AR Automotive Solution
• Cloud Exhibition
• 3D Super Product Library
• WeChat AR Solution
• Alipay AR Solution

Quantifiable outcome

• Reduced AR navigation deployment cost to 1/3 of beacon-based alternatives through consumer-grade data collection
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability9 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and major.

• Shanghai Lingjing Laboratory (灵境实验室)coreStrategic or Co-development Partner · 17 March 2025Core ecosystem partner in '灵境实验室' (Lingjing Laboratory) joint innovation initiative. Contributing EasyAR Mega spatial computing platform to build virtual-real fusion experience spaces and promote metaverse technology commercialization.
• XOSMŌcoreStrategic or Co-development Partner · 22 August 2024Strategic partnership to build urban XR ecosystem combining EasyAR Mega spatial computing platform with XOSMŌ digital content platform. AR check-in experiences planned for Beijing, Shanghai, Hangzhou, and Chengdu with expansion to national and international cities. Joint development of virtual billboard advertising channel based on spatial point cloud technology.
• Alipay (支付宝)coreTechnology or Integration · 1 January 2023Deep integration enabling AR navigation services through Alipay mini-program platform. Partnership has enabled deployment of hospital AR navigation systems in nearly 100 hospitals across China. Co-development of AR check-in and engagement activities for WAIC conference.
• China Unicom (中国联通)coreTechnology or Integration · 1 January 20235G network technology partnership supporting real-time cloud rendering for AR experiences. Collaborated on Shanghai Yuyuan AR Lantern Festival combining 5G with EasyAR Mega spatial computing.
• Unity TechnologiescoreTechnology or IntegrationDeep technical integration with Unity engine through official Mega Studio plugin. Platform supports Unity-based development workflow and provides optimized rendering pipeline for spatial computing applications.
• MetaNow '元启+' Ecosystem (上海元启元宇宙产业促进中心)coreStrategic or Co-development PartnerFounding member of Shanghai's first municipal-level metaverse industry organization. Jointly developing metaverse industry ecosystem with other leading enterprises including Alibaba's Yuanjing, Fengyizhu, and Lanshuo Culture.
• PICOmajorTechnology or IntegrationIntegration with PICO VR headsets for immersive experiences. MRLBE (Mixed Reality Location-Based Entertainment) products support PICO 4ue devices for shared space entertainment experiences.
• Apple Vision PromajorTechnology or IntegrationSupport for Apple Vision Pro as spatial computing device platform. Demonstrated immersive experiences at WAIC including roaming through Yuyuan and Wukang Building via Vision Pro glasses.
• XrealmajorTechnology or IntegrationPartnership to build smart scenic area solutions including Wuxi Nincharowan智慧景区. Combined EasyAR spatial computing with Xreal AR glasses for enhanced visitor experiences.
• RokidmajorTechnology or IntegrationIntegration with Rokid AR glasses for industrial and tourism AR applications. Joint presence at WAIC 2024 for metaverse experience zone demonstrations.
• Shanghai Pudong Software ParkcoreStrategic or Co-development PartnerCo-organized Zhangjiang Metaverse Innovation Competition, China's first city-level real-scene spatial computing competition. Incubated from Pudong Software Park incubator with ongoing support from local government.
• Fosun GroupcoreStrategic or Co-development PartnerCollaborated on Shanghai Yuyuan AR Lantern Festival combining traditional cultural heritage with spatial computing technology. Joint development of metaverse experiences in Yuyuan scenic area.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Niantic (8th Wall): Niantic's 8th Wall is a developer-facing AR platform offering web AR and VPS-like capabilities for building large-scale spatial experiences. It directly competes with EasyAR Mega in the AR SDK/spatial computing developer platform category.
• PTC (Vuforia): Vuforia is one of the most established enterprise AR SDKs, providing image/marker-based tracking and AR development tools. It targets similar developer and enterprise AR use cases as EasyAR Sense, though Vuforia is more dependent on marker/anchor tracking while EasyAR differentiates on VPS.
• Wikitude: Wikitude offers a cross-platform AR SDK for image recognition, tracking, and geolocation AR — a direct functional overlap with EasyAR Sense's image recognition, 6DoF tracking, and AR development toolkit capabilities.
• Unity Technologies: Unity's AR Foundation and engine capabilities overlap with EasyAR Mega's Mega Studio Unity plugin and 3D engine integration. Both target developers building cross-platform AR/VR applications with Unity-based workflows.

Broad incumbents

• Apple ARKit: Apple's ARKit is a foundational AR development platform bundled with iOS/visionOS, providing SLAM, scene understanding, and ARKit-based tracking that overlap with parts of EasyAR Sense. It is a broad incumbent with hardware-plus-software integration Sight Plus lacks.
• Google ARCore: Google's ARCore provides Android-native AR capabilities (SLAM, environmental understanding) that overlap with EasyAR Sense's Android tracking. Google's broader ecosystem distribution and native OS integration make it a powerful indirect competitor.
• Microsoft (Azure Spatial Anchors / Mesh): Microsoft's Azure Spatial Anchors and Mesh provide cloud-anchored multi-user AR/spatial computing capabilities, conceptually comparable to EasyAR Mega's cloud VPS and end-cloud fusion architecture. Microsoft operates across a much broader portfolio including HoloLens hardware.
• Snap (Lens Studio / Spectacles): Snap's Lens Studio is a major AR creator platform and Spectacles are consumer AR glasses — together they cover AR development tools, social AR distribution, and AR hardware that overlap loosely with EasyAR's platform-plus-hardware integration strategy.

Regional players

• Rokid: Rokid is a Chinese AR glasses maker and platform provider with a comparable target market, integrating with EasyAR Mega while also offering its own AR software stack. It is a regional peer sharing the Chinese AR ecosystem but competes in adjacent hardware/software layers.

Emerging players

• Magic Leap: Magic Leap focuses on spatial computing hardware and developer tools for AR/MR enterprise experiences — a thematic peer to EasyAR Mega's large-space AR platform and MR glasses solution, though more hardware-centric and US-focused.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sight Plus