Bookr
- Company typePrivate
- Founded2021
- HeadquartersKuwait, Kuwait
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
Bookr firmographics
Firmographics- Name
- Bookr
- Legal name
- Bookr Group
- Website
- https://bookr.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Bookr industry classification
Industry- Product category
- Salon & Spa Management Software
- NAICS
- Software Publishers (513210)
- akta.pro primary industry
- Appointment Reservations (Spa, Salon, Wellness) (HSACALAK)
- akta.pro secondary industry
- Appointment Scheduling & Online Booking (HLACADAA)
Keywords
Where Bookr is headquartered
LocationHeadquarters
- HQ city
- Kuwait
- HQ country
- Kuwait
- HQ region
- Middle East
Offices2 records
Markets served
Bookr business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Business Tier): Monthly or annual subscription fees for salon/spa management software. Freelancer plan starts at SAR 91.88/month, Salon plan at SAR 183.75/month with annual savings up to 19%. This is the primary revenue stream from B2B customers.
- Marketplace Commission (Booking Facilitation): Revenue generated from facilitating appointments between consumers and beauty/wellness service providers. The platform enables real-time booking from stylists' calendars with transaction value tracked (reported $60M in appointment value).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Freelancer Plan - Entry-level SaaS subscription for individual beauty practitioners |
| Subscription | Annual | Freelancer Plan Annual - Discounted annual subscription for freelancers |
| Subscription | Monthly | Salon Plan - Multi-staff business management subscription |
| Subscription | Annual | Salon Plan Annual - Discounted annual subscription for salons |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Bookr product offering
Product offeringCore offering
Bookr operates a cloud-based SaaS salon and spa management platform combined with a consumer-facing booking marketplace for the GCC region. For businesses it provides scheduling, online booking, POS, CRM, HRM, inventory management, financial reporting, and ZATCA-compliant e-invoicing via subscription plans. For consumers it offers a marketplace to discover, book, reschedule and pay for beauty and wellness appointments at partner salons, spas and barbershops through web and mobile apps.
Product overview
Bookr is a SaaS-enabled marketplace and salon management platform operating in the GCC region, combining a consumer-facing booking marketplace with a comprehensive business management suite for salon and spa operators. The platform architecture centers on the core Bookr Platform providing cloud-based scheduling, POS, CRM, HRM, inventory, and financial reporting capabilities. The Online Booking System serves as the primary consumer-facing interface for appointment scheduling, while supporting modules include the POS System for payment processing, CRM System for customer profiles, HRM System for staff management, Inventory Management for stock control, Financial Reporting for business analytics, and Invoicing System for ZATCA-compliant e-invoicing. Additional offerings include Gift Cards for promotions and a Client Mobile App for consumers. The platform processes appointments valued at over $60 million, serves 500+ partner businesses, and facilitates 2 million+ appointments across 8+ GCC cities.
Differentiator
Problem solved
Functional benefit
Products and services
- Bookr Platform (SaaS Salon & Spa Management Suite) Cloud-based SaaS suite for salon, spa, barbershop, beauty clinic, pet groomer and freelancer operators that combines real-time scheduling, online booking, POS, CRM, HRM, inventory management, financial reporting and ZATCA-compliant e-invoicing, delivered via subscription plans (Freelancer from SAR 91.88/month, Salon from SAR 183.75/month).
- Bookr Consumer Booking App
Quantifiable outcome
- Reduces no-shows by 30-50%
- +4 more outcomes
Companies that use Bookr
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles2 records
Bookr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability2 records
Feature8 records
Bookr partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Glamera HoldingflagshipGlamera Holding, a Saudi lifestyle technology platform, signed an MoU to acquire Bookr Group in February 2026. The acquisition covers Bookr's operations across Kuwait, Bahrain, and Saudi Arabia. The combined platform will offer integrated services including booking, digital payments, point-of-sale solutions, AI-driven analytics, and supply-chain integrations. Glamera has processed transactions exceeding SAR 4 billion and supports 4,500+ service providers regionally.
- mada (Saudi Payments)coreIntegration with mada payment network for Saudi Arabia market. Enables secure, compliant payment processing aligned with SAMA guidelines for salon transactions in SAR currency.
- STC PaycoreIntegration with STC Pay digital wallet for Saudi market. Provides popular local payment option for salon customers who prefer mobile payments.
- SariecoreIntegration with Sarie payment system for Saudi market compliance and local payment preferences.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Bookr competitors and assessment
Company assessmentDirect peers
- Fresha: Global beauty and wellness SaaS-enabled marketplace offering scheduling, POS, and payments to salons and spas. Closest direct competitor to Bookr with a marketplace-plus-SaaS model and aggressive global expansion.
- Treatwell: European beauty booking marketplace connecting consumers to salons and barbers, with SaaS tooling for partners. Comparable marketplace + B2B SaaS model relevant to Bookr's dual-sided approach.
- Booksy: Beauty and wellness appointment booking platform serving barbers, salons, and spas worldwide with integrated payments and marketing tools. Directly competes with Bookr in appointment scheduling and SMB SaaS.
- Vagaro: Cloud-based salon, spa, and fitness business management software with online booking, POS, and marketing. Comparable all-in-one feature set for salons and spas to Bookr.
- Phorest Salon Software: Salon-focused SaaS platform with online booking, client management, marketing, and reporting. Closely aligned with Bookr's vertical specialization and SMB target customer.
- GlossGenius: Booking, payments, and client management software for beauty professionals and small salons. Comparable feature scope and SMB focus to Bookr.
- StyleSeat: Beauty professional marketplace and SaaS suite combining consumer discovery with booking and business tools. Comparable dual-sided model to Bookr.
Broad incumbents
- Mindbody: Large incumbent wellness and beauty business management platform offering scheduling, payments, and consumer marketplace. Overlaps with Bookr in scheduling and marketplace functionality across a broader portfolio.
- Square Appointments: Block's appointment scheduling product bundled with payments and POS for service businesses. Competes with Bookr's POS and scheduling modules as part of a broader SMB commerce suite.
Emerging players
- Glamera Holding: Saudi lifestyle technology platform with a beauty and wellness marketplace and POS offerings; pending acquirer of Bookr. Operates in the same vertical with comparable SMB focus in MENA.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Bookr social profiles
Digital presenceBookr compliance and trust
Trust signalCompliance3 records
Bookr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bookr leadership team
Management profileNumber of profiles
Profiles2 records
Bookr funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bookr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bookr
What does Bookr do?
Bookr operates a cloud-based SaaS salon and spa management platform combined with a consumer-facing booking marketplace for the GCC region. For businesses it provides scheduling, online booking, POS, CRM, HRM, inventory management, financial reporting, and ZATCA-compliant e-invoicing via subscription plans. For consumers it offers a marketplace to discover, book, reschedule and pay for beauty and wellness appointments at partner salons, spas and barbershops through web and mobile apps.
Is Bookr a public or private company?
Bookr is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bookr founded?
Bookr was founded in 2021. It employs 11 to 50 people.
Where is Bookr based?
Bookr is headquartered in Kuwait, Kuwait, in the Middle East region.
How does Bookr make money?
Two revenue lines are on record. SaaS Subscription (Business Tier) is the primary driver. The others are marketplace Commission (Booking Facilitation).
Who are Bookr's main competitors?
Direct peers on record are Fresha, Treatwell, Booksy, Vagaro, Phorest Salon Software, GlossGenius and StyleSeat. Broad incumbents are Mindbody and Square Appointments. Glamera Holding is listed as an emerging player.
Does Bookr have an API?
No public API is recorded for Bookr.
What industry is Bookr in?
Bookr's product category is Salon & Spa Management Software. Its primary akta.pro industry code is HSACALAK, Appointment Reservations (Spa, Salon, Wellness), with a secondary code of HLACADAA, Appointment Scheduling & Online Booking. Its NAICS code is 513210.