What saas.group does

saas.group is a SaaS holding company founded in 2017 by serial entrepreneurs Tim Schumacher (co-founder of Eyeo/AdBlock Plus and Sedo.com), Tobias Schlottke (co-founder of OMR.com and metrigo), and Ulrich Essmann (former president of Sedo.com). The company's core function is acquiring bootstrapped, profitable SaaS businesses with $1M–$10M ARR and operating them under a shared services model; its portfolio of 25+ brands spans SEO software (Seobility, Keyword.com, Prerender), developer tools (Tower, DeployHQ), HR (Crosstalent), customer experience (zenloop, Beekast, Usersnap, AddSearch), marketing reporting (DashThis), CRM (Pipeline CRM), web data (ScraperAPI), eCommerce integrations (MyWorks, Advanced Shipping Manager), and reviews/audience measurement (gominga, INFOnline). Each acquired entity is run as an independent brand while drawing on centralized AI, marketing, finance, HR, DevOps, product, and SEO resources.

Revenue is generated indirectly through the subscription and recurring revenue of its portfolio companies, which collectively surpassed $100M ARR as of 2026 and are targeted to reach $125M for the year, with portfolio-level profit margins maintained at 20–30%. saas.group is funded through a combination of founders' personal capital, debt financing, and a $25M equity raise from strategic investors in 2026. Its go-to-market is sales-led and targeted at SaaS founders seeking exits: the company runs a direct outreach and inbound process emphasizing speed (24-hour response, offer in 7–10 days, close in 8–10 weeks), reinforced by an SEO-optimized website, blog, M&A course, saas.academy live AMAs, invitation-only saas.connect networking events, and the saas.unbound podcast. The operating model is remote-first across 8 timezones, with offices in Seattle (Washington HQ), Las Vegas (Nevada HQ), Schönefeld (Germany), and Paris (France).

Name

saas.group

Legal name

saas.group LLC

Website

https://saas.group

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

saas.group is a SaaS holding company that acquires and operates bootstrapped, profitable B2B software businesses with $1M–$10M ARR, currently running a portfolio of 25+ brands across SEO, HR, CX, developer tools, and marketing.

Ownership category

akta.pro rank

Product category

SaaS Portfolio Holding & M&A

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Lower Mid-Market Buyout (FSANABAC)

akta.pro secondary industries

Mid-Market Buyout (FSANABAB), Family/Founder Succession Buyout (FSANABAK), Buy-Side Search & Acquisition Advisory (FSAEAIAD), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• SaaS acquisitions
• Portfolio company management
• Bootstrap SaaS exits
• SaaS M&A advisory
• SaaS holding company

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Portfolio company value creation: saas.group generates returns by acquiring profitable SaaS businesses at $1M-$10M ARR, optimizing operations using in-house expertise, and growing the portfolio companies. The company maintains profit margins of 20-30% across its portfolio of 20+ brands.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

saas.group is a SaaS portfolio holding company that acquires profitable bootstrapped SaaS businesses with $1M–$10M ARR. Following a founder-friendly, bootstrapper-mindset approach, it preserves each acquired brand's identity while providing shared operational services in product, marketing, AI, finance, HR, and DevOps to help the businesses scale. The company responds to founders within 24 hours, issues offers within 7–10 days, and aims to close deals in 8–10 weeks.

Product overview

saas.group is a SaaS holding company that acquires and operates a portfolio of independent B2B SaaS businesses. The company follows a bootstrapper mindset, acquiring profitable SaaS companies with $1M-$10M ARR and helping them scale. The portfolio spans multiple categories including: Online Marketing (DashThis), HR Software (Crosstalent), Developer Tools (Tower, DeployHQ), SEO/Marketing Visibility (Seobility, Keyword, Prerender), Customer Experience (zenloop, Usersnap, AddSearch, Beekast), Data/Web (ScraperAPI), CRM (Pipeline CRM), eCommerce Integrations (MyWorks, Advanced Shipping Manager), Media/Audience (INFOnline), Reviews (gominga), Productivity (Juicer, Timebutler, picdrop), and Digital Display (DAKboard). The company also provides shared services including AI transformation capabilities, SEO, marketing, finance, people operations, and DevOps support to its portfolio brands.

Differentiator

Problem solved

Functional benefit

Brands

• Prerender: JavaScript SEO solution that serves cached web pages to search engine bots
• Rewardful
• Tower / Git Tower
• DashThis
• Crosstalent
• Seobility
• Keyword.com
• DeployHQ
• zenloop
• ScraperAPI
• Pipeline CRM
• Juicer
• Beekast
• AddSearch
• Usersnap
• INFOnline
• gominga
• picdrop
• Timebutler
• Advanced Shipping Manager
• DAKboard
• Ayrshare

Products and services

• Prerender JavaScript SEO solution that serves cached versions of web pages to search engine bots; currently serves 2.7 billion web pages and is trusted by 65,000 developers and marketers.
• Tower Powerful Git client for Mac and Windows providing a simple and powerful UI for Git usage; used by more than 100,000 developers and designers from indie developers to Fortune 500 companies.
• DashThis Marketing reporting tool that enables users to create beautiful reports quickly by aggregating data from multiple marketing platforms.
• Crosstalent Modular HR software platform built on Salesforce technology, serving mid-market and enterprise clients primarily in France; helps enterprises digitize HR practices.
• Seobility All-in-one SEO software suite that empowers businesses and marketers to boost website visibility with professional SEO tools.
• Keyword.com Accurate keyword rank tracking and competitor insights platform that helps SEO agencies and in-house teams track rankings and market share through features like Share of Voice.
• Pipeline CRM Customizable CRM solution for sales pipeline needs, popular among SMBs; founded in 2006 in Seattle, WA, serving thousands of clients including major corporations.
• zenloop Leading customer experience management platform that helps enterprises collect and analyze customer feedback at scale.
• ScraperAPI Enterprise-scale web scraping solution that enables businesses to extract crucial data at scale through a simple API call.
• Beekast Collaborative platform for meetings, events, and training sessions; features over 1 million active users.
• AddSearch AI-powered intelligent search and discovery platform for websites and e-commerce offering AI Answers (single-question summaries) and AI Conversations (full conversational search).
• Usersnap User feedback platform for digital product teams that enables scaling user testing and gaining confidence in product decisions.
• Rewardful Affiliate and referral program solution for SaaS companies integrated with Stripe and Paddle; enables white-label affiliate programs and in-app customer referral programs.
• DeployHQ Website deployment platform that enables easy deployment from Git, SVN, and Mercurial repositories to users' own servers.
• MyWorks Integration platform connecting top eCommerce and accounting platforms, providing powerful integration between these systems.
• Juicer Social media aggregation tool that enables users to share their best posts on a beautiful social wall.
• Ayrshare Powerful APIs that enable users to send social media posts effortlessly across multiple platforms.
• picdrop Europe's most popular professional photo-sharing software for photographers and creative professionals.
• DAKboard Customizable digital display platform for creating interactive dashboards.
• Timebutler Vacation and absence planner with work time tracking capabilities for employees and colleagues.
• Advanced Shipping Manager Shipping management solution providing real-time rates, multiple origins, hybrid rules, free shipping options, and top-tier support for all platforms.
• INFOnline Provider of digital audience measurement services for the German and Austrian media industry; systems process billions of events and deliver trusted reach and engagement metrics.
• gominga Review management platform serving as a one-stop-shop for product, location, mobile app, webshop, and company reviews.

Quantifiable outcome

• 25 successful acquisitions since 2017
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Partnerships

Six partnerships are on record, tiered minor.

• PaddleminorGTM or Marketing PartnerSponsor of saas.connect events. Andrew Davies (CMO @Paddle) has spoken at saas.connect events as a featured speaker on B2B SaaS topics.
• FlippaminorGTM or Marketing PartnerSponsor of saas.connect events. Dominic Sullivan (Senior M&A Advisor @Flippa) has spoken at saas.connect events discussing B2B SaaS exit options.
• FE InternationalminorGTM or Marketing PartnerSponsor of saas.connect events. Dirk Sahlmer (Partner @FE International) has spoken at saas.connect events on SaaS finance and M&A topics.
• BooposminorGTM or Marketing PartnerSponsor of saas.connect events. Manuel Amor Loureda (COO @Boopos) and Alex Fakhre (VP M&A @Boopos) have participated as speakers.
• Expandi.iominorGTM or Marketing PartnerStefan Smulders (Founder @Expandi.io) has spoken at saas.connect events on SaaS growth and LinkedIn outreach topics.
• BloobirdsminorGTM or Marketing PartnerToni Perez Navarro (Co-founder & CEO @Bloobirds) has spoken at saas.connect events on product-led sales and revenue strategies.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FE International: FE International is one of the largest M&A advisors for SaaS and online businesses, frequently competing with saas.group for bootstrapped founder exits in the $1M-$10M ARR range. They were a sponsor at saas.connect events, underscoring their position as direct competitors in the same deal-flow pool and target customer.
• Quiet Light: Quiet Light is a leading M&A advisory firm specializing in the sale of profitable online and SaaS businesses, with a similar bootstrapped-founder-focused playbook to saas.group. They compete for the same seller persona and target ARR band, making them a direct competitor in deal sourcing and founder relationships.
• Boopos: Boopos is an acquisition financing and M&A platform for SaaS and online businesses, sponsoring saas.connect and competing directly for the same bootstrapped SaaS founders. While Boopos is more financing-led, it overlaps directly with saas.group's deal-flow and target customer.
• Empire Flippers: Empire Flippers operates a curated marketplace for buying and selling established SaaS and online businesses, frequently listing firms in the $1M-$10M ARR band that saas.group targets. They are a direct competitor for inbound founder leads and represent an alternative exit path for the same seller persona.
• Flippa: Flippa is a global online business and SaaS marketplace that has spoken at saas.connect events. It competes directly for SaaS founders seeking exits at small ARR scale and represents an alternative buyer/seller marketplace for the bootstrapped SaaS segment saas.group targets.
• Tiny Capital: Tiny (formerly Tiny Capital) acquires and operates internet companies, with a portfolio model nearly identical to saas.group: acquiring profitable, mostly bootstrapped software and online businesses and operating them long-term. They are the most direct strategic peer in business model and target acquisition profile.

Broad incumbents

• Constellation Software: Constellation Software is the largest public serial acquirer of vertical-market software businesses globally via its VMS-focused operating groups. They pursue a similar buy-and-hold strategy in software but at vastly larger scale and with a more strict VMS focus, making them a broad incumbent comparable for the holding-company model saas.group follows.
• Hg (Hg Capital): Hg is a major European private equity firm specializing in software and SaaS buyouts and one of the most prolific software investors in the region. While operating at much larger scale than saas.group, they compete for the same category of asset — profitable, founder-led B2B SaaS — and validate the broader thesis of bootstrapped-SaaS consolidation.
• Vista Equity Partners: Vista Equity Partners is one of the largest private equity firms dedicated to enterprise software, acquiring and scaling SaaS businesses. While their target size is much larger than saas.group's $1M–$10M ARR band, they occupy the same broad software-roll-up category and represent strategic competitive context for the company.

Emerging players

• Acquire.com: Acquire.com is a marketplace focused on the acquisition of SaaS startups, popular with indie and bootstrapped founders — the same persona saas.group targets. It functions as a lower-friction alternative for very small SaaS exits and competes for the early-stage end of saas.group's deal funnel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SaaS_group
• YouTubeyoutube.com/@saas-group
• LinkedInlinkedin.com/company/saas-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A18 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about saas.group