MaxBrain
- Company typePrivate
- Founded2016
- HeadquartersZürich, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What MaxBrain does
MaxBrain AG is a Swiss-headquartered (Zürich, founded 2016) provider of a combined Learning Management System (LMS) and Learning Experience Platform (LXP) sold as cloud-hosted SaaS to enterprises, educational centers, and professional/industry associations across the DACH region. The platform is modular and API-first, supporting native iOS and Android applications, SCORM-compliant content, and white-label deployments in client corporate design. Differentiated capabilities include an AI-powered authoring tool for multilingual content generation, automation of course assignment and certification workflows, integrated learning commerce (MaxBrain GROW), a talent development module, and pre-built integrations with Salesforce, HubSpot, OPACC ERP, Abacus, and welante course management. The company holds triple ISO certification (9001, 27001, 21001) and has received the University of St. Gallen Spin-Off Label and HolonIQ's 2025 Europe Top 200 EdTech recognition.
MaxBrain operates an enterprise field sales motion with a 'Request a Demo' entry point, supported by event-led demand generation at HR Festival Europe and a network of implementation, content, and technology partners (Somedia Learning, Lernnetz, Netgen, Ideal Team Group, HolyCode). Revenue is generated primarily through annual SaaS subscriptions priced by user seats and storage volumes, supplemented by professional services for content design and custom development, plus incremental fees for optional modules. The team of approximately 18-20 employees (leadership, engineering, customer success, design) is distributed across Zurich and Zagreb. Named reference customers include BLT Baselland Transport, Electrosuisse, SwissAccounting, InfoGuard, Digicomp Academy, Zweifel Chips & Snacks, and OdA SozbB.
The company is privately held with no disclosed external parent, private equity, or venture capital backing beyond a 2021 funding event. Its strategic positioning emphasizes being a holistic 'learning ecosystem' provider rather than a pure software vendor, pairing technology with didactic and strategic consulting expertise.
MaxBrain firmographics
Firmographics- Name
- MaxBrain
- Legal name
- MaxBrain AG
- Website
- https://maxbrain.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
MaxBrain industry classification
Industry- Product category
- Corporate Learning Management Software
- NAICS
- Software Publishers (5132), Business Schools and Computer and Management Training (6114), Professional and Management Development Training (61143), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Educational Services (8200)
- akta.pro primary industry
- Core LMS Platforms (Academic & Corporate) (EDAFAAAA)
- akta.pro secondary industries
- LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI), Content Management for Learning (LCMS) & Course Catalog Management (EDAFAAAF), LMS Commerce, Licensing & Monetization (eCommerce, Subscriptions, Seat Management) (EDAFAAAK), Learning Technology & LMS/LXP Implementation (BPACANAH)
Keywords
Where MaxBrain is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
MaxBrain business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Annual): MaxBrain operates as a Software-as-a-Service (SaaS) provider. Customers pay an annual usage fee for access to the MaxBrain LMS/LXP platform, including support, maintenance, and cloud hosting. Pricing is based on platform usage (storage volumes, user seats). The AGB specifies annual billing with 30-day payment terms. Additional fees may apply for exceeding annual storage quotas. The platform is offered as a subscription with no perpetual license option.
- Professional Services and Custom Development: Beyond the core SaaS subscription, MaxBrain provides professional services including learning content design and production, strategic consulting, project management, KPI definition, and custom development/extension work. Approved additional expenses without a pre-fixed price are invoiced based on hourly rates. Customizations beyond agreed scope are billed separately.
- Additional Modules and Extensions: New functionalities and modules (e.g., MaxBrain GROW for commerce, AI authoring tool, talent development module) are offered as chargeable extensions on top of the base platform subscription. Clients have no obligation to procure these but must implement platform updates.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
MaxBrain product offering
Product offeringCore offering
MaxBrain sells a cloud-based, modular LMS/LXP learning platform that combines administrative learning management functionality with personalized learning experience capabilities for organizations. The core offering is delivered as an annual SaaS subscription billed by user seats and storage, with add-on modules (AI authoring, talent development, MaxBrain GROW commerce) and professional services sold alongside. Customers are enterprises, educational centers, and professional/industry associations in the DACH region seeking to digitize training, automate certification, and integrate learning with HR, CRM, and ERP systems.
Product overview
MaxBrain offers a modular learning platform combining LMS and LXP functionality. The core product is the MaxBrain LMS/LXP, which serves as the foundation for learning ecosystems. Additional modules include an AI-powered authoring tool for content creation, MaxBrain Personalentwicklung for talent development, MaxBrain GROW for sales/marketing functionality, a Course Catalog, Mobile Apps for iOS/Android, and Reporting & Analytics. The platform operates as a cloud-based SaaS solution with API-based architecture enabling integration with existing HR, CRM, ERP, and e-commerce systems. MaxBrain serves three market segments: companies (corporate academies), educational centers (course platforms), and associations (training platforms).
Differentiator
Problem solved
Functional benefit
Brands
- MaxBrain LMS/LXP: The core learning platform combining Learning Management System (LMS) and Learning Experience Platform (LXP) functionalities.
- MaxBrain GROW
- MaxBrain Personalentwicklung
Products and services
- MaxBrain LMS/LXP Cloud-based, modular core platform combining administrative LMS functions with personalized LXP capabilities. It digitizes learning processes, structures content, automates certifications, enables white-label deployment in client corporate design, and provides SCORM-compliant content management for organizations in the DACH region.
- AI-Powered Authoring Tool Standalone add-on module integrated into the MaxBrain platform that uses generative AI to create and update multilingual, SCORM-compliant learning content from existing documents, scoped to corporate design, for enterprises, educational centers, and associations.
- MaxBrain Personalentwicklung (Talent Development) Standalone add-on module that digitizes the full employee development lifecycle, from structured training requests through annual performance reviews and career goal alignment to specific learning content and succession planning, for HR and L&D teams.
- MaxBrain GROW Standalone extension that adds learning commerce capabilities to the MaxBrain platform, allowing associations and educational centers to link courses and traineeships with product recommendations and to monetize offerings via e-commerce integrations directly inside the learning environment.
- MaxBrain Mobile App (iOS/Android) Standalone native mobile applications for iOS and Android providing time- and location-independent access to the learning environment, branded in the client's corporate design, and supporting offline and shift-worker learning scenarios.
Quantifiable outcome
- 600 employees trained via mandatory weekly 'Vorwärtszeit' learning hour at BLT Baselland Transport
- +4 more outcomes
Companies that use MaxBrain
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
MaxBrain technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature10 records
MaxBrain partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Somedia LearningcoreSomedia Learning is MaxBrain's expert partner for contemporary digital learning content production. As a premier provider of didactics and content production, Somedia Learning helps MaxBrain develop educational content with a robust methodological basis and compelling visual presentation. The collaboration enables MaxBrain to offer not just a platform but complete learning experiences with enduring impact.
- LernnetzcoreLernnetz specializes in the development and deployment of future-oriented learning solutions for organizations and educational institutions. The partnership integrates premium consulting services with MaxBrain's robust technological platform capabilities, enabling joint client engagements that combine strategic learning advisory with platform implementation.
- NetgencoreNetgen is MaxBrain's strategic partner for intricate, bespoke web solutions and user experience design. Leveraging profound expertise in web development and a steadfast focus on user-centric design, Netgen helps continuously optimize and expand MaxBrain's digital ecosystems and client-facing interfaces.
- Ideal Team GroupcoreIdeal Team Group contributes extensive expertise in Salesforce consulting and implementation. This collaboration ensures that MaxBrain clients receive not just a software solution but a comprehensive strategy for digital transformation of their training and professional development processes, particularly in Salesforce-centric environments.
- Swiss EdTech ColliderminorSwiss EdTech Collider is Switzerland's premier collaborative space for EdTech entrepreneurs, located within the EPFL Innovation Park. MaxBrain holds membership, providing access to coworking environment, EdTech experts, industry leaders, and investors.
- HolonIQminorHolonIQ is a global market intelligence platform for education and work. MaxBrain was recognized in HolonIQ's 2025 Europe's Top 200 EdTech Companies list. MaxBrain also features this recognition on its partner page as a credibility signal.
- YES!DELFTminorYES!DELFT is Europe's premier technology incubator. MaxBrain maintains a membership affiliation with this incubator, which covers EdTech among its nine key technology domains.
- University of St. Gallen (Spin-Off)minorThe University of St. Gallen confers its Spin-Off Label upon companies fulfilling strict criteria (innovation, entrepreneurial responsibility, purpose, start-up maturity, HSG affiliation). MaxBrain has received this label, signifying academic credibility and institutional connection to HSG.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
MaxBrain competitors and assessment
Company assessmentDirect peers
- 360Learning: Collaborative learning platform combining LMS administration with cohort-based and AI-enabled learning experiences for enterprise L&D teams — closely mirrors MaxBrain's LMS+LXP hybrid positioning and enterprise GTM.
- Docebo: Global AI-powered LMS/LXP platform serving enterprise and mid-market customers with learn-centric experiences, SCORM/xAPI support, and a deep integration ecosystem — directly comparable to MaxBrain's core LMS/LXP offering, though at much larger scale and broader geographic reach.
- TalentLMS: Cloud-based LMS targeting mid-market and enterprise training, with course authoring, automation, and integrations — comparable in core LMS functionality and segment focus to MaxBrain.
- iSpring: LMS and authoring toolkit used by corporate trainers and educational institutions, with SCORM/xAPI support and white-label options — a direct functional comparable in LMS + content authoring.
Broad incumbents
- Cornerstone OnDemand: Large incumbent talent and learning management suite serving global enterprises with integrated LMS, content, and talent development — overlaps MaxBrain's corporate academy use cases as part of a much wider HCM portfolio.
- SAP SuccessFactors Learning: Enterprise LMS embedded within the SAP SuccessFactors HCM suite, sold primarily to large multinationals in DACH and globally — a broad incumbent competitor in regulated enterprise learning deals.
Emerging players
- Sana: AI-native learning and knowledge platform with generative AI authoring and personalized learning experiences — an emerging competitor whose AI-led product direction directly pressures MaxBrain's AI authoring differentiation.
Others
- Moodle: Open-source LMS with massive global install base across education and corporate training — adjacent competitor often used as a free alternative to commercial LMS/LXP platforms like MaxBrain.
Regional players
- Haufe Akademie (Haufe Group): Major German corporate training and learning provider offering both content and its own learning platform — a regional incumbent that competes with MaxBrain in the German corporate L&D market.
- OpenOLAT: Open-source learning management system originating from the University of Zurich, widely used by Swiss and German universities and enterprises — a regional comparable in the Swiss/DACH higher-education and corporate training market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
MaxBrain social profiles
Digital presenceMaxBrain compliance and trust
Trust signalCompliance5 records
MaxBrain financial estimates
Financial estimateRevenue estimate
Valuation estimate
MaxBrain leadership team
Management profileNumber of profiles
Profiles8 records
MaxBrain funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MaxBrain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MaxBrain
What does MaxBrain do?
MaxBrain sells a cloud-based, modular LMS/LXP learning platform that combines administrative learning management functionality with personalized learning experience capabilities for organizations. The core offering is delivered as an annual SaaS subscription billed by user seats and storage, with add-on modules (AI authoring, talent development, MaxBrain GROW commerce) and professional services sold alongside. Customers are enterprises, educational centers, and professional/industry associations in the DACH region seeking to digitize training, automate certification, and integrate learning with HR, CRM, and ERP systems.
Is MaxBrain a public or private company?
MaxBrain is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MaxBrain founded?
MaxBrain was founded in 2016. It employs 1 to 10 people.
Where is MaxBrain based?
MaxBrain is headquartered in Zürich, Switzerland, in the Europe region.
How does MaxBrain make money?
Three revenue lines are on record. SaaS Subscription (Annual) is the primary driver. The others are professional Services and Custom Development and additional Modules and Extensions.
Who are MaxBrain's main competitors?
Direct peers on record are 360Learning, Docebo, TalentLMS and iSpring. Broad incumbents are Cornerstone OnDemand and SAP SuccessFactors Learning. Sana is listed as an emerging player. Moodle is listed as an others. Regional players are Haufe Akademie (Haufe Group) and OpenOLAT.
Does MaxBrain have an API?
Yes. The MaxBrain learning platform features an API-based structure that enables integration into existing system environments. The platform offers standardized interfaces for seamless integration with HR, CRM, ERP, or e-commerce solutions. Data exchange including user data, course information, and certifications can be automatically synchronized through these interfaces.
What industry is MaxBrain in?
MaxBrain's product category is Corporate Learning Management Software. Its primary akta.pro industry code is EDAFAAAA, Core LMS Platforms (Academic & Corporate), with a secondary code of EDAFAAAI, LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs). Its NAICS code is 5132 and its SIC code is 7372.