Sana
Sana is a Stockholm-based AI company building an enterprise knowledge management and learning platform combining AI-powered search, autonomous agents, and an AI-native LMS. Acquired by Workday in late 2025 for approximately $1.1 billion, it now operates as Workday's employee AI layer across 11,500+ enterprise customers.
- Company typePrivate
- Founded2016
- HeadquartersStockholm, Sweden
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Sana does
Sana Labs AB (commercial name Sana) is a Stockholm-headquartered artificial intelligence company founded in 2016 by Joel Hellermark. It builds an AI-powered enterprise platform spanning two core products: Sana, an enterprise AI platform for knowledge and work with Find (AI-powered enterprise search across connected apps), Act (task automation across applications), Build (document, analysis, and dashboard generation), and Automate (multi-step workflow execution) capabilities; and Sana Learn, an AI-native learning platform that consolidates LMS, LXP, authoring, and virtual classroom into one experience featuring AI Tutor, Edit Mode (instructional design agent), Tutor Mode, voice-mode scenario practice, and analytics. The platform integrates with 50+ enterprise systems including Slack, Salesforce, Microsoft Teams, Google Drive, Workday, Jira, Okta, and 15+ external content libraries, and supports 60+ languages.
The go-to-market was enterprise field sales targeting organizations with a 300-seat minimum and per-user pricing around $13/license/month (with custom enterprise tiers) across industries including financial services, law firms, consulting, technology, and industrials. Named customers include Spotify, Merck, Klarna, Polestar, ASICS, Brex, Doctolib, Talabat, Ebury, Flügger, Spryker, Gorgias, and Hootsuite. The company raised approximately $80-85 million across multiple rounds including a $34 million Series B led by Menlo Ventures and EQT Ventures (December 2022), a $28 million NEA-led Series B extension (April 2023), and a $55 million NEA-led Series C (October 2024), and acquired the Israeli AI workflow automation startup Ctrl in October 2024.
In September 2025, Workday announced the acquisition of Sana for approximately $1.1 billion, completing the transaction in November 2025. Sana now operates as the Workday employee AI layer, with Sana Self-Service Agent (300+ pre-built HR and finance skills), Sana Enterprise (connectivity to Salesforce, Slack, Outlook, Jira, Google Drive), Sana for ITSM, and Sana Travel Agent distributed via Workday Flex Credits across 11,500+ enterprise customers worldwide. The standalone company recorded 300,000+ enterprise users prior to acquisition and is headquartered in Stockholm with offices planned in London and New York.
Sana firmographics
Firmographics- Name
- Sana
- Legal name
- Sana Labs AB
- Website
- https://sanalabs.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Sana is a Stockholm-based AI company building an enterprise knowledge management and learning platform combining AI-powered search, autonomous agents, and an AI-native LMS. Acquired by Workday in late 2025 for approximately $1.1 billion, it now operates as Workday's employee AI layer across 11,500+ enterprise customers.
- Ownership category
- akta.pro rank
Where Sana is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Sana business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Sana Learn Subscription: Per-user monthly subscription model for the AI-powered learning platform. Pricing varies by volume with enterprise custom pricing available.
- Workday Flex Credits: Post-acquisition, Sana AI capabilities are bundled via Workday Flex Credits rather than separate licensing, integrated into Workday's enterprise platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Per-user pricing starting at 300 users minimum |
| Subscription | Annual | Sana Learn enterprise pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Sana product offering
Product offeringCore offering
Sana is an AI-powered enterprise platform that combines a learning management system (Sana Learn), enterprise knowledge management, and autonomous AI agents to help organizations automate workflows and surface information. The platform enables employees to search across systems, learn through AI-driven training, and automate tasks via AI agents that operate across enterprise software.
Product overview
Sana is an AI-powered enterprise platform consisting of two core products: Sana (enterprise AI platform for real work) and Sana Learn (AI-native learning management system). Sana provides AI agents that automate tasks across enterprise applications, enterprise search for instant knowledge access, and workflow automation capabilities. Sana Learn combines LMS, LXP, authoring tool, and virtual classroom into one AI-native platform with features like AI Tutor, Edit Mode, and Tutor Mode for personalized learning. The platform was acquired by Workday in late 2025 for approximately $1.1 billion and is now deployed as Workday's employee AI layer, with products like Sana for Workday, Sana Self-Service Agent, Sana Enterprise, Sana for ITSM, and Sana Travel Agent integrated into the Workday ecosystem. Sana also operates the Swedish AI Reform initiative making agentic AI available to 2.3 million Swedes, and hosts the Strange Loop Podcast featuring AI thought leaders.
Differentiator
Problem solved
Functional benefit
Brands
- Sana AI: AI assistant platform for enterprise knowledge and work automation
- Sana Learn
Products and services
- Sana Unified AI-powered enterprise platform combining learning management, knowledge management, and AI agents for organizations seeking to automate workflows and centralize employee enablement.
- Sana Learn AI-native learning management and experience platform (LMS/LXP) with authoring capabilities for creating, delivering, and managing employee training content.
- Sana AI Agents Autonomous AI agents that can execute multi-step tasks, retrieve information, and automate workflows across enterprise systems on behalf of employees.
- Sana Enterprise Search Enterprise-wide AI-powered search that surfaces knowledge and answers from across company systems, documents, and tools.
Quantifiable outcome
- Reduce course creation time from weeks to hours (3 weeks to 3 hours)
- +4 more outcomes
Companies that use Sana
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles1 record
Sana technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration69 records
AI capability12 records
Feature6 records
Sana partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WorkdayflagshipWorkday acquired Sana for approximately $1.1 billion in September/November 2025. Sana is now integrated as Workday's employee AI layer, with Sana AI agents embedded across Workday's HR and finance platform. Available to 11,500+ Workday customers globally.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Sana competitors and assessment
Company assessmentDirect peers
- Glean: Glean is an AI-powered enterprise search and knowledge management platform that indexes across workplace applications to surface answers, documents, and people. It directly parallels Sana's enterprise search and AI assistant capabilities and competes for the same enterprise AI budget.
- Degreed: Degreed is a leading learning experience platform (LXP) that helps enterprises build skills and deliver personalized learning. It competes directly with Sana Learn in the AI-native LXP/LMS category.
- Docebo: Docebo is an AI-powered learning management platform serving enterprise customers with LMS, content authoring, and learning analytics. It is a direct competitor to Sana Learn for enterprise learning deals.
- 360Learning: 360Learning is a collaborative learning platform combining LMS, LXP, and AI-powered course authoring for enterprise workforces. It competes with Sana Learn, particularly in the AI-native authoring and upskilling segment.
- LearnUpon: LearnUpon is a cloud LMS platform for enterprise and training businesses, offering course delivery, reporting, and integrations. It competes with Sana Learn in the mid-market and enterprise LMS segment.
Broad incumbents
- Cornerstone OnDemand: Cornerstone is a long-established talent and learning management suite serving large enterprises. It overlaps with Sana Learn in the LMS and content delivery category but competes primarily as part of a broader talent management portfolio.
- Microsoft Viva Learning: Microsoft Viva Learning is the learning module of the Viva employee experience platform, integrated into Microsoft 365 and Teams. It competes with Sana Learn particularly when Microsoft Copilot adds AI-native learning capabilities.
- Workday Learning: Workday Learning is the legacy LMS module within Workday's HCM suite, which has now been enhanced by and partially merged with Sana Learn. As the parent platform, it represents the broader incumbent Sana now sits inside.
Emerging players
- Notion: Notion is an AI-powered workspace and knowledge management platform with strong adoption among tech-forward enterprises. Its AI search and document generation features overlap with Sana's enterprise search and Build capabilities.
- Guru: Guru is an AI-powered enterprise knowledge management and wiki platform that delivers verified answers inside Slack, browsers, and other tools. It is a more focused competitor to Sana's enterprise search functionality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sana social profiles
Digital presenceSana compliance and trust
Trust signalCompliance6 records
Sana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sana leadership team
Management profileNumber of profiles
Profiles1 record
Sana subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sana funding detail
Funding detailFunding overview
Funding rounds7 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sana M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sana
What does Sana do?
Sana is an AI-powered enterprise platform that combines a learning management system (Sana Learn), enterprise knowledge management, and autonomous AI agents to help organizations automate workflows and surface information. The platform enables employees to search across systems, learn through AI-driven training, and automate tasks via AI agents that operate across enterprise software.
Is Sana a public or private company?
Sana is a private company. It is classified as corporate owned and is currently acquired.
When was Sana founded?
Sana was founded in 2016. It employs 101 to 250 people.
Where is Sana based?
Sana is headquartered in Stockholm, Sweden, in the Europe region.
How does Sana make money?
Two revenue lines are on record. Sana Learn Subscription is the primary driver. The others are workday Flex Credits.
Who are Sana's main competitors?
Direct peers on record are Glean, Degreed, Docebo, 360Learning and LearnUpon. Broad incumbents are Cornerstone OnDemand, Microsoft Viva Learning and Workday Learning. Emerging players are Notion and Guru.
Does Sana have an API?
Yes. Sana offers REST APIs to build custom workflows that help manage users and groups, assignment, content, and reporting. The API documentation is available at https://sana.ai/api-docs/#introduction. Developer documentation is at sana.ai/api-docs/#introduction.