What Timma does

Timma Oy, founded in 2015 and headquartered in Helsinki, operates Finland's leading two-sided online marketplace for booking hair, beauty, and wellness appointments. The platform connects individual consumers with thousands of service providers, including hair salons (kampaamo), barbers (parturi), beauty salons (kauneushoitola), massage therapists (hieronta), and other wellness professionals, across more than 15 Finnish cities such as Helsinki, Tampere, Turku, Espoo, Lahti, Oulu, and Kuopio. The core consumer product is a mobile-first booking platform delivered via native iOS and Android apps and a responsive website (timma.fi), where users browse services by category, compare prices and reviews, check real-time availability, and book appointments directly with providers.

On the supply side, Timma monetizes service providers through Timma Pro, a subscription-based salon management and appointment scheduling system that handles bookings, customer management, and business operations, and through marketplace commissions on transactions facilitated via the platform. The company also sells digital gift cards redeemable across the provider network, adding a third monetization surface. Distribution is self-serve and mobile-first, with app store optimization and seasonal campaigns as the primary marketing channels; individual salons set their own service prices. Timma appears to have operated primarily bootstrapped beyond a single 2016 seed round of approximately $655K from Reaktor Ventures and Business Finland, with a stable 51-100 employee headcount and no disclosed M&A, international expansion, or external capital activity in subsequent years.

Name

Timma

Legal name

Timma Oy

Website

https://timma.fi

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Timma Oy is a Finnish two-sided marketplace that connects consumers with hair, beauty, and wellness service providers across 15+ cities in Finland, generating revenue from booking commissions and Timma Pro SaaS subscriptions for salon management.

Ownership category

akta.pro rank

Product category

Beauty Services Marketplace

NAICS

Beauty Salons (812112)

akta.pro primary industry

Local Services & Experiences Generalist Marketplaces (CRAFAAAD)

Keywords

• Online beauty booking
• Salon appointment platform
• Wellness marketplace
• Salon management software
• Beauty service aggregator

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketplace Commission: Timma generates revenue by facilitating bookings between consumers and service providers, taking a commission on transactions made through the platform.
2. Timma Pro Subscription: Subscription-based salon management software for beauty and wellness professionals, offering appointment scheduling, customer management, and business tools.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Timma operates a two-sided online marketplace connecting Finnish consumers with hair salons, barbers, beauty salons, and massage therapists for appointment booking. The platform enables users to discover, compare, and book beauty and wellness services across 15+ Finnish cities via web and mobile apps. Complementing the consumer marketplace, Timma Pro provides subscription-based salon management software for service providers handling scheduling, customer management, and business operations.

Product overview

Timma operates as a two-sided marketplace connecting Finnish consumers with hair, beauty, and wellness service providers. The core offering consists of the Timma consumer marketplace (web and mobile app) where users can browse services by category and location, compare providers by price, location, and reviews, and book appointments. This is complemented by Timma Pro, a business management system for salon and service provider professionals that handles scheduling and appointment management. The platform also includes gift card products for gifting occasions. The Timma platform covers multiple service categories including hair salons (Kampaamo), barbers (Parturi), beauty salons (Kauneushoitola), massage services (Hieronta), nail services, brow/lash services, and wellness treatments across major Finnish cities.

Differentiator

Problem solved

Functional benefit

Brands

• Timma Pro: Scheduling and management system for beauty and wellness industry professionals.

Products and services

• Timma (Consumer Marketplace) A consumer-facing online marketplace and booking platform for discovering and scheduling appointments with hair salons, barbers, beauty salons, and massage service providers across Finland.
• Timma Pro A subscription-based scheduling and appointment management system designed for hair, beauty, and wellness industry professionals to manage their business operations, customer bookings, and salon operations.
• Timma Mobile Application Native mobile applications for iOS and Android enabling consumers to browse services, locate salons, compare prices and reviews, and book appointments on the go.
• Timma Gift Cards Digital gift card products allowing users to purchase and gift Timma vouchers for beauty and wellness services.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Treatwell: European beauty and wellness booking marketplace that already operates in Finland. Direct competitor across consumer discovery, pricing comparison, and salon-side tools in the same vertical and geography.
• Vagaro: All-in-one salon, spa, and fitness booking marketplace with consumer discovery plus business management software. Comparable two-sided dynamic with subscription SaaS for service providers.
• Fresha: Well-funded beauty and wellness marketplace with integrated payments and SaaS for salons. Highly comparable business model combining marketplace listings with a free/paid salon software layer.
• StyleSeat: Online marketplace where consumers can discover and book hair, beauty, and wellness professionals. Mirrors Timma's consumer-facing discovery, comparison, and booking experience in the same verticals.
• Booksy: Global two-sided marketplace and SaaS for booking hair, beauty, and wellness appointments, with a strong European footprint. Closest direct competitor to Timma's consumer marketplace plus Timma Pro-style salon management offering.

Broad incumbents

• Mindbody: Large incumbent SaaS and consumer marketplace for salons, spas, and fitness studios with a much broader portfolio. Overlaps with Timma's salon-management and consumer-discovery functionality.
• Square Appointments: Booking and payments product from Block/Square targeting service-based SMBs including salons. Competes with the Timma Pro subscription layer by bundling scheduling into a wider commerce and payments stack.

Regional players

• Planity: European online booking platform for hair and beauty salons with strong presence in Germany, France, and other EU markets. Comparable marketplace-plus-SaaS model, though primarily outside Finland.
• Resengo: European (Benelux-rooted) online booking software for beauty, wellness, and fitness professionals. Comparable vertical focus and business model of consumer booking combined with a salon-facing software layer.

Emerging players

• Salonized: Salon management software with online booking targeting hair and beauty salons, primarily in Northern Europe. Competes with the Timma Pro side of Timma's business for SMB salon software spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/timma
• Xx.com/timma_finland

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Timma