Raleigh Radiology

What Raleigh Radiology does

Raleigh Radiology is a physician-owned, physician-led diagnostic and interventional radiology practice founded in 1950 and headquartered in Raleigh, North Carolina. The practice operates 10 outpatient imaging centers across the Triangle area, covering Wake and surrounding counties, and holds an exclusive imaging partnership with WakeMed Health & Hospitals that extends across hospital-based services and select outpatient WakeMed-branded locations. The practice employs 40+ (up to 50+ per some sources) board-certified radiologists organized across 11 subspecialties including musculoskeletal, abdominal, women's imaging, pediatric, neuroradiology, nuclear medicine, and interventional/vascular radiology, supported by technologists, patient coordinators, and administrative staff within an overall headcount band of 101-250.

The service portfolio spans the full diagnostic imaging stack (MRI including a True High-Field Open MRI, CT with cardiac calcium scoring and lung screening, 3D mammography, PET/CT using a Siemens Healthineers Biograph Vision scanner, ultrasound, X-ray, nuclear medicine, bone density/DEXA, and pediatric imaging), minimally invasive interventional procedures (Prostate Artery Embolization, Uterine Fibroid Embolization, varicose vein treatment, interventional oncology), and a recently launched Whole Body Wellness preventive screening bundle. Technology infrastructure includes ProFound AI from iCAD integrated into the mammography workflow (August 2024) for AI-assisted breast cancer detection, IntelePACS for provider image access, Royal Solutions Group patient portal, PatientFolio billing portal, and Clearpath for legal medical records requests.

The business model is primarily fee-for-service diagnostic imaging reimbursed through insurance (in-network with United Healthcare including commercial and Medicare Advantage), with additional revenue from hospital professional-fee billing under the WakeMed exclusive partnership, self-pay elective screenings (Whole Body MRI $1,500-$2,995, cardiac scoring $150), and B2B teleradiology coverage sold to external hospitals and imaging centers. Revenue is not publicly disclosed; the practice was recognized in the 2023 North Carolina Mid-Market Fast 40 list, which honors companies in the $10M-$500M revenue range. The go-to-market combines a referring-physician referral network, direct patient self-scheduling through the website, and a sales-led business development function for hospital and teleradiology contracts. Leadership underwent a planned succession in 2024-2025, with Dr. John Bardini assuming the presidency (September 2024) and Jessica Bordeaux appointed permanent CEO (December 2025).

Name

Raleigh Radiology

Legal name

Raleigh Radiology

Website

https://raleighrad.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

101–250 employees

Short description

Raleigh Radiology is a physician-owned diagnostic and interventional radiology practice founded in 1950, operating 10 outpatient imaging centers across North Carolina's Triangle region under an exclusive partnership with WakeMed Health & Hospitals, with 40+ subspecialty-trained radiologists serving patients, referring physicians, and hospital systems.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

akta.pro secondary industries

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB), Breast Imaging Centers (Mammography/Tomosynthesis) (HLAFAKAD), Women’s Imaging & Breast Health Centers (HLAFAJAJ), Nuclear Medicine Clinical Services & Therapy Centers (HLAIAGAI)

Keywords

• Diagnostic imaging services
• Interventional radiology
• Mammography screening
• MRI imaging services
• PET/CT imaging

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Diagnostic Imaging Services: Fee-for-service revenue from providing diagnostic imaging services including MRI, CT, PET/CT, mammography, ultrasound, X-ray, bone density, and nuclear medicine. Services are billed separately from hospital facility fees.
2. Interventional Radiology Procedures: Revenue from minimally invasive image-guided procedures including prostate artery embolization, uterine fibroid embolization, and other vascular interventions
3. Insurance Reimbursement: In-network provider with United Healthcare including commercial and Medicare Advantage plans. Bills insurance carriers for covered services
4. Self-Pay/Screening Services: Whole Body Screening MRI and other elective screening services paid directly by patients as insurance typically does not cover these
5. Teleradiology Services: Providing high-quality, dependable teleradiology coverage to hospitals, imaging centers, and other healthcare organizations

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Raleigh Radiology is a physician-owned private practice that provides diagnostic imaging services (MRI, CT, PET/CT, 3D mammography, ultrasound, X-ray, nuclear medicine, bone density, pediatric imaging) and minimally invasive interventional radiology procedures (prostate artery embolization, uterine fibroid embolization, varicose vein treatment) across 10 outpatient centers and through its exclusive WakeMed Health & Hospitals partnership in the Triangle region of North Carolina.

Product overview

Raleigh Radiology operates as a comprehensive radiology practice offering 11 subspecialty imaging services across 10 locations in the Triangle region of North Carolina. The portfolio includes core diagnostic imaging services: Bone Density, CT Scan (with Cardiac Calcium Scoring and Lung Screening), Interventional Radiology, Mammography (2D/3D with ProFound AI), MRI (including True High-Field Open MRI), Nuclear Medicine, PET/CT (Siemens Healthineers Biograph Vision), Pediatric Imaging, Ultrasound, X-ray, and Whole Body Wellness screenings. Specialized interventional services include Prostate Artery Embolization (PAE) and Uterine Fibroid Embolization (UFE) for minimally invasive treatments. The practice provides patient-facing digital tools including Patient Portal, PatientFolio billing portal, and Clearpath for legal records requests. Raleigh Radiology is the exclusive imaging partner at WakeMed Health & Hospitals and has served the community since 1950.

Differentiator

Problem solved

Functional benefit

Products and services

• Bone Density (DEXA Scan) Diagnostic imaging service using dual-energy X-ray absorptiometry to measure bone mineral density and diagnose osteoporosis, available to individual patients across the Triangle area.
• CT Scan Computed tomography imaging service using multiple X-ray images to create cross-sectional pictures of soft tissue, bone, and blood vessels for diagnostic purposes.
• CT Cardiac Calcium Scoring Non-invasive CT screening that detects calcified plaque in coronary arteries to assess heart disease risk. Self-pay pricing of $150; provider order required.
• CT Lung Screening Low-dose CT screening for lung cancer detection in high-risk individuals meeting specific criteria (age 50-80, 20+ pack-year smoking history); covered by most insurance for qualifying patients.
• Mammography (with 3D Tomosynthesis and ProFound AI) X-ray imaging of the breast for cancer screening and diagnosis, including 2D and 3D digital breast tomosynthesis options with AI-assisted ProFound AI computer-aided detection.
• Stereotactic Breast Biopsy Image-guided biopsy procedure using mammographic coordinates to sample abnormal breast tissue for diagnosis. Approximately 80% of stereotactic breast biopsies turn out to be non-cancerous.
• MRI Magnetic resonance imaging service using magnetic fields and radio waves to create detailed images of internal organs and structures without ionizing radiation.
• True High-Field Open MRI (Fuji Oasis Velocity) True open bore MRI machine offering high-resolution imaging with 1.2 Tesla strength magnet at the Knightdale location, designed for claustrophobic or larger body type patients.
• Whole Body Screening MRI Elective whole-body MRI scan for asymptomatic patients interested in early detection of internal abnormalities. Self-pay service with multiple package options ranging from $1,500 to $2,995.
• Nuclear Medicine Imaging specialty using radioactive tracers injected, inhaled, or swallowed to diagnose diseases and abnormalities within the body.
• PET/CT (Siemens Healthineers Biograph Vision) Hybrid molecular imaging combining PET and CT technology with AI capabilities for early cancer detection and detailed disease staging at 210 PET Imaging in Cary with WakeMed.
• Pediatric Imaging Specialized imaging services for children including walk-in X-ray, fluoroscopy, ultrasound, CT scan, and MRI with kid-friendly environment and pediatric techniques; Image Gently certified for radiation safety.
• Ultrasound Sonography imaging using high-frequency sound waves to produce real-time pictures of internal body structures without radiation.
• X-ray Standard diagnostic X-ray imaging using small doses of ionizing radiation to detect and monitor conditions like broken bones and infections.
• Interventional Radiology Image-guided minimally invasive procedures for diagnosis and treatment of various conditions using catheter-based techniques.
• Vascular & Interventional Services Minimally invasive image-guided vein and vascular procedures including uterine fibroid embolization, prostate artery embolization, varicose vein treatment (sclerotherapy, micro-phlebectomy), and interventional oncology services.
• Prostate Artery Embolization (PAE) Minimally invasive non-surgical treatment for benign prostatic hyperplasia (BPH) that blocks blood flow to the prostate to reduce symptoms; 75-80% of men experience improvement in BPH symptoms.
• Uterine Fibroid Embolization (UFE) Minimally invasive outpatient procedure that blocks blood flow to fibroids causing them to shrink, as an alternative to hysterectomy or myomectomy; approximately 90% success rate.
• Whole Body Wellness Preventive screening services bundling Whole Body MRI, Mammography, Cardiac Scoring, CT Lung Screening, Bone Density, and CT Angiography for proactive health management.
• Teleradiology Services Remote radiology interpretation services for hospitals, imaging centers, and other healthcare organizations requiring high-quality, dependable coverage with subspecialty expertise.

Quantifiable outcome

• 75-80% of men experience improvement in BPH symptoms after Prostate Artery Embolization
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• iCAD (ProFound AI)coreTechnology or Integration · 29 August 2024Raleigh Radiology officially joined the ProFound AI community in August 2024, marking a significant advancement in breast cancer detection and care. iCAD's cutting-edge solution enhances mammography accuracy and workflow efficiencies, enabling early detection of breast cancer and improving patient outcomes.
• WakeMed Health & HospitalscoreStrategic or Co-development PartnerRaleigh Radiology is the exclusive imaging partner at WakeMed Health & Hospitals. The partnership extends beyond hospital-based services to include select outpatient imaging services and locations. Raleigh Radiology provides diagnostic imaging convenience in Wake and Johnston Counties through this partnership, with WakeMed Partnership Locations including Clayton, Holly Springs, Midtown, Oberlin, Wake Forest, and RR South.
• Siemens HealthineerscoreTechnology or IntegrationPartnership for advanced PET/CT imaging technology. WakeMed uses the Siemens Healthineers Biograph Vision scanner at 210 PET Imaging - the next-generation of PET/CT scanners featuring AI technology that detects even the smallest lesions with less exposure to radiation.

Scale indicators7 records

Recent moves20 records

Expansion highlights6 records

Direct peers

• Charlotte Radiology: Physician-owned radiology practice headquartered in Charlotte, NC, offering the same comprehensive subspecialty diagnostic and interventional radiology services across the Charlotte metro. Direct comparable to Raleigh Radiology as a regional NC independent radiology group with hospital system partnerships.
• Wake Radiology: Independent outpatient radiology practice operating in the same Triangle NC market as Raleigh Radiology. Direct geographic competitor with overlapping service lines (MRI, CT, mammography, ultrasound) and similar physician-practice model.
• Greensboro Radiology: Regional North Carolina radiology group serving the Triad region with diagnostic imaging and interventional services. Comparable as another North Carolina-based independent radiology practice with hospital partnerships and a similar multi-site operating model.
• Piedmont HealthCare - Triad Radiology: Triad-area North Carolina radiology practice offering diagnostic imaging and interventional procedures in a multi-location model. Comparable to Raleigh Radiology as a regional NC radiology group with similar subspecialty coverage.

Broad incumbents

• Duke Health (Department of Radiology): Academic medical center radiology department headquartered in Durham, NC, within Raleigh Radiology's core market. Competes for high-end imaging and subspecialty referrals across the Triangle, with broader institutional backing and academic reputation.
• UNC Health (Department of Radiology): Academic medical center radiology group based in Chapel Hill, NC, directly adjacent to the Raleigh Radiology Chapel Hill office that closed in 2025. Overlaps in diagnostic imaging, mammography, and interventional radiology across the Triangle market.
• Radiology Partners: Largest US physician-led radiology practice, PE-backed by KKR, operating 500+ sites nationwide. Potential acquirer/competitor for hospital imaging contracts; offers overlapping subspecialty teleradiology and on-site radiology services that compete with Raleigh Radiology's teleradiology channel.
• US Radiology Specialists: National PE-backed radiology platform (Welsh Carson Anderson & Stowe) operating across multiple states with hospital and outpatient imaging contracts. Competes for WakeMed-style exclusive hospital partnerships and offers a capital-backed alternative to independent practices like Raleigh Radiology.
• RAYUS Radiology: National diagnostic imaging center chain (formerly Center for Diagnostic Imaging) with 140+ outpatient centers across the US. Comparable offering set (MRI, CT, mammography) and a strategic model that PE-backed Raleigh Radiology could emulate or be acquired by.
• SimonMed Imaging: One of the largest outpatient diagnostic imaging networks in the US with 150+ locations. Comparable multi-modality offering and self-pay screening programs (similar to Raleigh Radiology's Whole Body Wellness), though operates at a national scale.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/raleighrad
• YouTubeyoutube.com/user/WakeMedAV
• Facebookfacebook.com/raleighradiology
• LinkedInlinkedin.com/company/raleigh-radiology
• Instagraminstagram.com/raleighradiology

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raleigh Radiology