What Wake Radiology does

Wake Radiology, operating as Wake Radiology UNC Health Rex, is a private outpatient medical imaging practice serving the Raleigh-Durham-Chapel Hill ("Triangle") market in North Carolina for nearly 70 years (founded 1953/1956 per differing sources). The practice operates 13 owned outpatient offices across Cary, Chapel Hill, Fuquay-Varina, Garner, Holly Springs, Knightdale, Panther Creek, Raleigh, Wake Forest, and Wakefield, offering early morning, evening, and weekend appointments. It is staffed by over 50 subspecialty-trained radiologists covering diagnostic and interventional radiology, with subspecialty depth across body imaging, breast imaging, neuroradiology, pediatric radiology, musculoskeletal imaging, and emergency radiology. Core imaging modalities include MRI, CT, mammography (including 3D tomosynthesis and breast MRI), ultrasound, X-ray, bone density (DEXA), fluoroscopy, nuclear studies, and interventional procedures such as Kyphoplasty, Uterine Fibroid Embolization (UFE), Hemorrhoidal Artery Embolization (HAE), and Genicular Artery Embolization (GAE). The practice is FDA-certified and ACR-accredited across mammography and all other modalities.

Wake Radiology's business model is fee-for-service outpatient imaging billed to patients and their health insurance plans; the practice is in-network with nearly every major Triangle-area insurer and also serves out-of-network patients. Revenue cycle management is handled in partnership with Zotec Partners (announced February 2026), providing advanced analytics and end-to-end RCM services. Patient access is delivered through a website-driven scheduling flow, the Epic MyChart patient portal (via UNC Health community connection), and a dedicated provider portal for referring clinicians, which integrates InteleConnect PACS for image ordering, report access, and clinical decision support. The customer base is structurally diversified: individual patients are the primary end consumer, referring physicians/NPs/PAs are the primary B2B channel, and UNC Health Rex and UNC Health Johnston function as hospital-affiliate partners in which Wake Radiology radiologists hold formal leadership roles (Radiology Co-Chairman, Vice Chairman, Medical Director, Radiation Safety Officer). Marketing relies on content-driven web presence, email newsletters, community health outreach (including free mammograms during Breast Cancer Awareness Month), earned media, and an active Facebook channel. Three consecutive years of double-digit patient volume growth have been reported since 2023 under COO Parul Galloway.

Name

Wake Radiology

Legal name

Wake Radiology

Website

https://wakerad.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

251–500 employees

Short description

Wake Radiology is a private, physician-owned outpatient medical imaging practice operating 13 offices across North Carolina's Triangle region, staffed by 50+ subspecialty-trained radiologists serving patients, referring providers, and UNC Health system partners.

Ownership category

akta.pro rank

Product category

Outpatient Medical Imaging

NAICS

Diagnostic Imaging Centers (621512), Outpatient Care Centers (6214), Offices of Physicians (62111), Ambulatory Health Care Services (621)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

akta.pro secondary industries

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB), Women’s Imaging & Breast Health Centers (HLAFAJAJ)

Keywords

• Outpatient medical imaging
• Diagnostic radiology
• Interventional radiology
• Women's imaging
• Radiology practice

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Others, Marketing or Sales

Revenue model

1. Outpatient Medical Imaging Services: Wake Radiology generates revenue through fee-for-service medical imaging procedures billed to patients and their health insurance plans. The practice is an in-network provider with nearly every major insurance company in the Triangle, and also serves out-of-network patients. Revenue is derived from a broad range of imaging modalities including MRI, CT, mammography, ultrasound, X-ray, bone density, fluoroscopy, nuclear studies, and interventional procedures.
2. Revenue Cycle Management Services: Revenue cycle management is handled through a partnership with Zotec Partners to enhance operational efficiency and scalability, providing advanced analytics, specialty-focused technology, and end-to-end revenue cycle services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Wake Radiology is an outpatient medical imaging practice operating 13 offices across the Triangle region of North Carolina. The practice provides diagnostic radiology (MRI, CT, mammography, ultrasound, X-ray, bone density, fluoroscopy, nuclear studies) and interventional radiology (Kyphoplasty, UFE, GAE, HAE, image-guided pain management) delivered by over 50 subspecialty-trained radiologists. It also operates specialized facilities such as the Cary Breast Center and is affiliated with UNC Health Rex for integrated hospital and outpatient imaging services.

Product overview

Wake Radiology UNC Health Rex is a radiology group practice offering a comprehensive portfolio of outpatient medical imaging services across 13 Triangle locations in North Carolina. The practice provides diagnostic radiology and interventional radiology as its two main specialty categories, supported by over 50 radiologists including subspecialty-trained physicians. Core imaging modalities include CT, MRI, mammography (including 3D), ultrasound, X-rays, bone density (DEXA), nuclear medicine, and fluoroscopy. The practice specializes in women's imaging through dedicated facilities like the Cary Breast Center. Interventional radiology services include minimally invasive procedures such as Kyphoplasty, Uterine Fibroid Embolization (UFE), Hemorrhoidal Artery Embolization (HAE), and Genicular Artery Embolization (GAE). Patient access is facilitated through Epic MyChart integration, while referring providers use a dedicated Provider Portal with InteleConnect PACS integration for image and report access.

Differentiator

Problem solved

Functional benefit

Products and services

• Diagnostic Radiology General diagnostic imaging services including X-rays and comprehensive imaging examinations for various medical conditions, provided by subspecialty-trained radiologists for patients referred by physicians or self-referred.
• Interventional Radiology
• CT Studies
• MRI Studies
• Mammography
• Women's Imaging
• Ultrasound
• X-rays
• Bone Density (DEXA)
• Nuclear Studies
• Fluoroscopy
• Kyphoplasty
• Genicular Artery Embolization (GAE)
• Hemorrhoidal Artery Embolization (HAE)
• Uterine Fibroid Embolization (UFE)
• Lung Cancer Screening
• Cary Breast Center

Quantifiable outcome

• Three consecutive years of double-digit patient volume growth under COO leadership since 2023
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Zotec PartnerscoreTechnology or Integration · 18 February 2026Wake Radiology partnered with Zotec Partners, a healthcare revenue cycle management company, to power next-generation revenue cycle performance. The partnership aims to support the practice's growth through advanced analytics, specialty-focused technology, and end-to-end revenue cycle services. This strategic alliance reflects Wake Radiology's commitment to innovation and strengthening its position in a complex healthcare environment.
• UNC Health RexcoreStrategic or Co-development PartnerWake Radiology is the outpatient imaging affiliate of UNC Health Rex, with the practice branded as 'Wake Radiology UNC Health Rex'. Radiologists from the practice serve in leadership positions at UNC Health Rex and UNC Health Johnston hospitals (e.g., Radiology Co-Chairman, Radiology Vice Chairman, Radiation Safety Officer). This partnership integrates subspecialized radiology services across hospital and outpatient settings.
• Epic Systems (MyChart)coreTechnology or IntegrationWake Radiology's patient portal is integrated with UNC's Epic MyChart system, allowing patients to schedule appointments online and access radiology reports through the community connection with UNC's Epic platform.
• InteleConnect (PACS)coreTechnology or IntegrationWake Radiology uses InteleConnect PACS technology, a picture archiving and communication system, providing referring providers with mobile-friendly, always-on access to online ordering, detailed reports, and patient images. This platform is available through the provider portal.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• US Radiology Specialists: National radiology practice platform partnering with hospital systems and operating outpatient centers. Comparable in combining subspecialized radiologists with hospital affiliations and outpatient delivery, though it functions as a scaled platform rather than an independent group.
• Radiology Partners: Largest physician-led radiology practice in the U.S., contracting with hospital systems and operating outpatient imaging. Comparable as a subspecialized radiology group with embedded hospital relationships, though it operates at national scale as a PE-backed platform.
• SimonMed Imaging: One of the largest outpatient imaging networks in the U.S., with hundreds of locations across multiple states. Comparable as a multi-modality outpatient imaging provider serving insured and self-pay patients, though at much larger scale and with national footprint.
• RadNet: National leader in outpatient diagnostic imaging with 350+ centers. Closely comparable business model (multi-modality outpatient imaging with payor contracting and referring-provider relationships), but operates at vastly larger scale and as a public consolidator rather than independent group.
• Akumin: National outpatient imaging and radiation oncology provider with a multi-state network of fixed-site centers. Comparable modality mix (MRI, CT, PET, mammography) and outpatient delivery model, though broader geographic reach and corporate ownership structure differ.

Direct peers

• Charlotte Radiology: Charlotte, NC-based outpatient imaging group offering diagnostic and interventional radiology across the Charlotte metro. Most directly comparable peer given the same state, same outpatient group-practice model, same subspecialist structure, and similar hospital-system affiliations.
• Center for Diagnostic Imaging (CDI): Multi-state outpatient imaging group offering MRI, CT, mammography, and interventional procedures. Comparable as a subspecialized, multi-site outpatient imaging practice with hospital and payor relationships, though it operates across several states rather than a single metro.

Emerging players

• Envision Radiology: Multi-state outpatient imaging provider offering MRI, CT, and other modalities. Comparable modality set and outpatient group-practice model, but smaller and less geographically concentrated than Wake Radiology's Triangle footprint.

Regional players

• Greensboro Radiology: Regional North Carolina outpatient and hospital radiology practice serving the Piedmont Triad. Comparable as another independent NC radiology group with subspecialty coverage and hospital affiliations, though geographically separate from the Triangle.
• Duke University Health System (Radiology): Academic health system radiology practice serving the Durham-Raleigh corridor. Comparable regional competitor for advanced imaging referrals and subspecialty work, though embedded within an academic medical center rather than an independent outpatient group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WakeRadiology
• Xx.com/WakeRad
• LinkedInlinkedin.com/company/wake-radiology

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wake Radiology