What Greensboro Radiology does

Greensboro Radiology is a private radiology practice founded in 1950, headquartered in Greensboro, North Carolina, and operating as an affiliate of Radiology Partners. The practice employs 101–250 staff including 60+ board-certified, fellowship-trained radiologists covering all major subspecialties: body imaging, breast imaging, musculoskeletal, neuroradiology, nuclear medicine, pediatric, thoracic, and vascular/interventional radiology. Service delivery is integrated with partner hospitals and outpatient facilities, providing 24/7 coverage, subspecialty reads, and minimally invasive image-guided procedures (RF/cryoablation, VenaCure laser therapy, vascular interventions) alongside diagnostic modalities including MRI (Siemens 1.5T systems), CT, X-ray/fluoroscopy, ultrasound, nuclear medicine, and PET-CT, plus preventive screening programs (LDCT lung screening, virtual colonoscopy via Viatronix, cardiac screening).

The practice operates a professional-services revenue model: Greensboro Radiology bills for the radiologist interpretation (professional component), while partner facilities bill separately for the technical component (equipment and technologists). Its go-to-market is B2B relationship-driven, with the practice embedded into the clinical workflows of its facility partners — primarily Cone Health (Moses Cone Hospital, Wesley Long, Annie Penn, Alamance Regional, plus multiple MedCenter outpatient sites), DRI Health Group, Greensboro Imaging, and Select Specialty Hospital. Customer acquisition flows through healthcare provider referrals and partner-facility scheduling rather than direct-to-consumer marketing. Administrative back-office, billing technology, and patient payment processing (ImaginePay) are inherited from Radiology Partners' national platform.

Strategically, the practice's position rests on three pillars: (1) subspecialty talent depth that approximates academic-center quality in a community setting, (2) an entrenched distribution footprint across 19+ partner facilities in the NC Triad, and (3) operational leverage from Radiology Partners' national infrastructure. The principal strategic risk is customer concentration: the Cone Health system represents the dominant single source of facility-partnered volume, making contract continuity a material valuation consideration for any prospective investor.

Name

Greensboro Radiology

Legal name

Greensboro Radiology

Website

https://greensbororadiology.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

101–250 employees

Short description

Greensboro Radiology is a private, 75-year-old Greensboro, NC-based radiology practice affiliated with Radiology Partners, providing subspecialty diagnostic imaging and interventional radiology services across 19+ hospital and outpatient facilities in the NC Triad region.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging & Interventional Radiology Services

NAICS

Diagnostic Imaging Centers (621512), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB)

akta.pro secondary industries

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA), Breast Imaging Centers (Mammography/Tomosynthesis) (HLAFAKAD), Women’s Imaging & Breast Health Centers (HLAFAJAJ), Nuclear Medicine Clinical Services & Therapy Centers (HLAIAGAI)

Keywords

• Diagnostic imaging services
• Interventional radiology
• Subspecialty radiology reads
• Hospital radiology departments
• Medical imaging interpretation

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices19 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Professional Radiology Services: Greensboro Radiology bills for the professional portion of radiological procedures - the interpretation and reading of imaging studies by radiologists. The hospital or imaging facility bills separately for the technical portion of the procedure.
2. Hospital and Facility Services: Partner hospitals and outpatient facilities schedule exams and provide technical imaging services. Patients are referred through healthcare providers for diagnostic and interventional radiology procedures.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Greensboro Radiology is a private radiology practice providing diagnostic imaging interpretation and interventional radiology procedures across the North Carolina Triad region. Board-certified, fellowship-trained radiologists deliver subspecialty reads in body imaging, breast imaging, musculoskeletal, neuroradiology, nuclear medicine, and pediatric imaging using MRI, CT, X-ray, ultrasound, nuclear medicine, and PET-CT modalities. The practice also performs minimally invasive interventional procedures including vascular interventions, RF/cryoablation, and varicose vein laser therapy through partner hospitals and outpatient facilities.

Product overview

Greensboro Radiology operates as a comprehensive radiology practice offering a broad portfolio of diagnostic imaging and therapeutic intervention services. The practice provides subspecialized imaging services across multiple modalities including MRI (using Siemens Espree 1.5T open MRI and Siemens Avanto 1.5T systems), CT scanning, ultrasound, X-ray/fluoroscopy, and nuclear medicine. Therapeutic services include interventional and vascular radiology procedures, RF ablation (thermal and cryoablation), and VenaCure laser therapy for varicose veins. The portfolio includes specialized screening services such as cardiac screening, lung cancer screening (LDCT), and virtual colonoscopy using Viatronix technology. Services are organized by subspecialty areas including body imaging, musculoskeletal imaging, neuroradiology, breast/women's imaging, pediatric radiology, thoracic imaging, and vascular/interventional radiology. The practice serves the North Carolina Triad region through multiple hospital and outpatient facility partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Body Imaging Subspecialty imaging concentrating on diseases and disorders of the abdomen and pelvis using MRI, ultrasound, CT, fluoroscopy, and PET-CT, for patients referred by healthcare providers.
• Diagnostic Radiology General diagnostic imaging using various imaging exams and procedures to diagnose and treat disease in collaboration with primary care physicians and subspecialists.
• Interventional and Vascular Radiology Minimally invasive procedures using X-rays, MRI and CT scans to guide instruments through blood vessels and pathways for targeted treatments with reduced risks and shorter recovery times.
• Musculoskeletal Imaging Imaging of joints, muscles and bones using CT, MRI and ultrasound to diagnose diseases and injuries of the musculoskeletal system.
• Neuroradiology / Head & Neck Imaging Diagnosis of abnormalities and disorders of the brain, spine, head and neck with subspecialist guidance on correct imaging tests and neuroimaging interpretation.
• Nuclear Medicine Use of small amounts of radioactive material to diagnose and determine severity of diseases including cancers, heart disease, gastrointestinal, endocrine, and neurological disorders.
• Oncology Imaging Cancer care imaging using CT, MRI, MRA and PET-CT to assess stage and location of tumors for referring physicians.
• Cardiac Screening Heart disease screening including angiograms, stress testing, electrocardiograms (EKGs), echocardiograms, and vascular ultrasounds using modern technology.
• CT Scan Cross-sectional imaging using low-dose X-ray beam to visualize tissues and organs, detect tumors, infections, injuries, and bone or spinal issues. CT angiography (CTA) provides detailed views of blood vessels.
• Diagnostic X-Ray & Fluoroscopy Motion X-ray imaging of body organs functioning, using X-rays passed through the body and received by an image intensifier for diagnostic guidance and medical procedures.
• Lung Screening Low-dose computed tomography (LDCT) lung cancer screening using up to 90% less radiation than standard CT for early detection in high-risk individuals.
• MRI Magnetic resonance imaging producing detailed body images using magnetic fields and radio waves for early detection of conditions. Equipment includes Siemens Espree 1.5T open MRI and Siemens Avanto 1.5T short bore MRI.
• RF Ablation / Cryoablation Radiofrequency thermal ablation using CT-guided needle placement to treat chronic pain by heating spinal nerves, and cryoablation using extreme cold to destroy diseased tissue including tumors in lung, liver, breast, kidney and prostate.
• Varicose Vein Therapy (VenaCure Laser) VenaCure laser therapy for minimally invasive treatment of varicose veins using laser energy delivered through a small incision without stitches.
• Virtual Colonoscopy Non-invasive CT-based colon imaging using Viatronix software to create 3D moving images for polyp and cancer detection without sedation.
• Ultrasound Sonography imaging using high-frequency sound waves to obtain real-time visual images of internal organs including liver, gallbladder, kidneys, uterus, ovaries, and major blood vessels without radiation.

Quantifiable outcome

• Reduced lung cancer deaths by 20% through low-dose CT screening in high-risk patients (based on National Lung Screening Trial findings that the practice implements)
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Radiology PartnerscoreOthersGreensboro Radiology is a Radiology Partners practice. Radiology Partners is a leading radiology practice management organization that provides infrastructure, technology, and operational support to affiliated radiology practices across the United States. References to Greensboro Radiology include its managed and owned medical practices that provide radiology services.
• Cone HealthcoreStrategic or Co-development PartnerGreensboro Radiology provides radiology professional services at multiple Cone Health facilities including Moses Cone Hospital, Wesley Long Hospital, Annie Penn Hospital, Alamance Regional Medical Center, and multiple Cone Health MedCenter outpatient locations across the Triad region.
• DRI Health GroupcoreStrategic or Co-development PartnerGreensboro Radiology provides radiology interpretation services at DRI Health Group outpatient imaging facilities including DRI Alamance, DRI Lake Brandt, DRI at W Wendover, and The Breast Center of Greensboro Imaging.
• Greensboro ImagingcoreStrategic or Co-development PartnerThrough partnership with Greensboro Imaging, Greensboro Radiology offers a full-service Vascular Lab providing non-invasive testing of arteries and veins of arms, legs, abdomen and neck.
• Select Specialty HospitalminorStrategic or Co-development PartnerGreensboro Radiology provides radiology services at Select Specialty Hospital in Greensboro, a long-term acute care facility.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Charlotte Radiology: A fellow Radiology Partners-affiliated multi-subspecialty radiology practice serving the Charlotte, NC market. Most directly comparable given shared parent platform, similar subspecialty depth, and parallel service model across another North Carolina metro.
• Wake Radiology: Large multi-subspecialty diagnostic and interventional radiology practice serving the Raleigh, NC market. Comparable in scale, physician coverage breadth, and regional provider position to Greensboro Radiology.
• Raleigh Radiology: Multi-subspecialty radiology practice serving the Raleigh, NC region with diagnostic and interventional services. Comparable operating model and target facility mix in an adjacent North Carolina metro.
• Mecklenburg Radiology Associates: Charlotte-area private radiology practice providing diagnostic and interventional radiology to regional hospitals and outpatient facilities. Comparable in size, subspecialty coverage, and NC regional provider positioning.

Broad incumbents

• RadNet: Largest US outpatient imaging chain operating hundreds of diagnostic imaging centers. Comparable modality breadth (MRI, CT, PET, ultrasound) and outpatient orientation, though at vastly greater scale and with a different operating model focused on owned centers rather than hospital partnerships.
• US Radiology Specialists: PE-backed national radiology practice platform (owned by Goldman Sachs and Welsh Carson) directly comparable to Radiology Partners in scale and business model. Operates affiliated subspecialty practices across multiple US markets.
• SimonMed Imaging: One of the largest outpatient diagnostic imaging networks in the US, offering MRI, CT, PET, ultrasound, mammography, and interventional procedures. Comparable modality breadth across a multi-state footprint.
• Akumin: National outpatient imaging and oncology services provider operating fixed-site diagnostic imaging centers. Comparable modality mix and outpatient delivery model, though focused on owned centers rather than physician practice partnerships.
• Center for Diagnostic Imaging (CDI): National outpatient imaging provider offering MRI, CT, PET/CT, and pain management/injection services. Comparable modality breadth and outpatient orientation though smaller footprint than RadNet.

Others

• Envision Healthcare: Large physician services organization historically providing radiology and other specialist staffing to hospitals. Comparable hospital-based radiology delivery model, though Envision exited its radiology services line — useful as a cautionary comparable for health system insourcing trends.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greensboro Radiology