Verbena Flores

What Verbena Flores does

Verbena Flores is a Mexico-based, direct-to-consumer e-commerce platform that sells fresh-cut flowers, floral arrangements, potted plants, cakes, gifts, and wellness experiences to individual consumers across 50+ Mexican cities, with selected operations in Colombia through sister brands verbenaflores.co and Mando Flores Colombia. The platform is built on Shopify with city-specific storefronts and SEO-optimized landing pages, and it fulfills orders via direct relationships with local floriculturists for sourcing and standard delivery, plus partnerships with third-party logistics providers Rappi and Cornershop for express same-day delivery in major metros including CDMX, Guadalajara, Cancún, and Monterrey. Customers also place and track orders through WhatsApp and Facebook Messenger.

The company operates a primarily transactional retail model with one-time purchases ranging from approximately 150 MXN to 3,265 MXN, complemented by a bi-weekly flower subscription priced at 369 MXN per delivery in CDMX, bundled gifting (including cakes, plush toys, and massage/spa services via partners Glitzi and Scape), and a separate gift-catalog platform (VerbenaBox). The customer base is horizontally segmented across use-cases including gift occasions, corporate events, and funeral/sympathy arrangements, and is served through a multi-channel digital marketing stack spanning Instagram, TikTok, YouTube, Pinterest, Facebook, X, Loox reviews, and paid search. Founded in 2020, headquartered in Mexico City, and employing 11-50 staff, Verbena Flores is privately held, has raised approximately $330K across three funding rounds, and acquired AZAP Flowers and Gifts in August 2022 to consolidate its creative floral design capability.

Name

Verbena Flores

Legal name

Verbena Flores

Website

https://verbenaflores.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Flower Delivery Services

NAICS

Florists (45931)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

Keywords

• Flower delivery
• Online florist
• Gift delivery
• Floral subscriptions
• Same-day delivery

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Flower and Plant Retail: Direct retail sales of floral arrangements, potted plants, and related products through e-commerce platform. Products range from individual stems to premium bouquets and event arrangements. One-time purchase model with prices from approximately 150 MXN to 3,265 MXN.
2. Subscription Service: Recurring flower delivery subscription service offering bi-weekly and periodic deliveries to subscribers in multiple Mexican cities, providing predictable recurring revenue.
3. Gift and Additional Products: Sales of complementary products including cakes, plush toys, gift items, massage services, and spa experiences that can be bundled with flower orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Verbena Flores operates a direct-to-consumer e-commerce platform that sells and delivers fresh-cut floral arrangements, potted plants, cakes, gift items, and wellness experiences across 50+ Mexican cities. The company sources flowers directly from local floriculturists, offers same-day delivery in CDMX through partnerships with Rappi and Cornershop, and provides bi-weekly flower subscriptions alongside complementary gift and spa products bundled through partner brands.

Product overview

Verbena Flores operates a multi-category e-commerce platform for flower delivery across Mexico, built on Shopify. The core offering is fresh cut flowers and floral arrangements (Flores a Domicilio), supplemented by complementary products including cakes and desserts (Pasteles y Postres), potted plants (Plantas), massage and wellness services (Masajes & Wellness via partners Glitzi and Scape), sympathy/funeral flowers (Flores Fúnebres), premium large bouquets (Flores Premium), table centerpieces (Centros de Mesa), and recurring flower subscriptions (Suscripciones). The company also operates sister brands in Colombia (verbenaflores.co) and manages a gift catalog site (verbenabox.com). Deliveries are made through express couriers including Rappi and Cornershop in major cities, with same-day service in CDMX and next-day delivery elsewhere. The platform supports same-day flower delivery to 50+ cities across Mexico.

Differentiator

Problem solved

Functional benefit

Brands

• Verbena: Primary brand name used throughout the website for flower delivery services
• VerbenaBox

Products and services

• Flores a Domicilio (Fresh Flowers Delivery) Fresh cut flower arrangements and bouquets delivered to homes across Mexico, featuring roses, sunflowers, peonies, carnations, gerberas, lilies, lisianthus, tulips, orchids, hydrangeas, and astromelias; available across multiple cities nationwide with city-specific storefronts.
• Flores Premium (Premium Floral Arrangements) Luxury floral arrangements including large rose bouquets (50, 75, and 100 roses), premium boxes with orchids, and exclusive designer arrangements priced from approximately 1,500 MXN to 3,265 MXN.
• Plantas (Plants) Potted plants including orchids, succulents, anturio, Palo de Brasil, Cuna de Moisés, and Árbol de la Abundancia offered for delivery, primarily in CDMX.
• Suscripciones de Flores (Flower Subscriptions) Recurring flower delivery subscription service (quincenal/biweekly) offering regular fresh flower deliveries to subscribers' homes across multiple Mexican cities, priced at 369 MXN per delivery in the CDMX metropolitan area.
• Pasteles y Postres (Cakes and Desserts) Birthday cakes, pastries, brownies, cookies, alfajores, and mirror-glaze cakes delivered alongside flower orders, available in select cities including CDMX, Guadalajara, Cancún, and Querétaro.
• Masajes & Wellness (Massage and Wellness Services) Relaxing massage services including couple's massages and premium massages, plus spa experiences (facial treatments) offered through partner providers Glitzi and Scape, available in CDMX, Cancún, Guadalajara, Cuernavaca, Monterrey, Morelia, Puebla, Querétaro, and other cities.
• Flores Fúnebres (Funeral/Sympathy Flowers) Condolence and funeral floral arrangements including large sympathy displays and wreaths, available in over 20 Mexican cities with delivery to funeral homes and churches.
• Centros de Mesa (Table Centerpieces) Floral table centerpieces designed for events and celebrations including weddings, available for delivery in select cities.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• RappicoreTechnology or IntegrationThird-party delivery platform partnership enabling express same-day flower deliveries in major Mexican cities including Mexico City, Guadalajara, Cancun, and Monterrey. Rappi handles last-mile logistics for time-sensitive deliveries.
• CornershopcoreTechnology or IntegrationThird-party delivery partnership for same-day delivery services in cities where Cornershop operates, complementing Rappi coverage and expanding express delivery availability.
• Tyranosaurio RegalosminorChannel Partner/ Reseller/ DistributorGift partner collaboration for certain locations including Guadalajara, Cancun, Monterrey, and Queretaro. Tyranosaurio Regalos provides gift catalog options integrated into Verbena Flores city pages.
• Local FloriculturistscoreStrategic or Co-development PartnerDirect partnerships with flower growers in major Mexican cities to source fresh flowers, eliminating intermediaries and ensuring fair prices for growers while providing fresh products to customers.
• GlitziminorChannel Partner/ Reseller/ DistributorMassage and wellness services partner offering relaxation services in cities including CDMX, Cancun, Guadalajara, Cuernavaca, Monterrey, Morelia, Puebla, and Queretaro. Products include massage experiences available as add-ons or standalone purchases.
• Scape SpaminorChannel Partner/ Reseller/ DistributorSpa and facial services partner offering individual and couple massage experiences, facials, and combined wellness packages available in Queretaro and other cities.
• Mercado Jamaica OnlineminorChannel Partner/ Reseller/ DistributorWholesale flower market partner for bulk purchases, serving customers needing larger quantities or wholesale floral arrangements.
• Verbena Flores ColombiaminorChannel Partner/ Reseller/ DistributorInternational sister brand operating in Colombia, enabling cross-border service for customers wanting to send flowers internationally.
• Mando Flores ColombiaminorChannel Partner/ Reseller/ DistributorAdditional Colombian sister brand for flower delivery services in Colombia, part of the international expansion network.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BloomNation: Online marketplace that connects customers with local florists for delivery — directly comparable to Verbena's model of aggregating local floriculturist supply onto a digital platform. Similar marketplace architecture and customer segments.
• Farmgirl Flowers: DTC flower delivery brand emphasizing direct grower relationships, fresh hand-arranged bouquets, and a curated brand experience. Mirrors Verbena's premium positioning and direct-sourcing differentiation strategy.
• Teleflora: Florist network cooperative that fulfills flower orders through local member florists. Shares Verbena's reliance on distributed local florist fulfillment and same-day delivery positioning in major markets.
• FTD Companies: Historic US flower delivery network aggregating thousands of local florists for nationwide and international delivery. Comparable in marketplace/network structure and broad occasion-based flower offerings.
• ProFlowers: Online flower and gift retailer with broad occasion-based product range and direct shipping model. Closely comparable in e-commerce-first positioning and occasion-driven marketing approach.
• 1-800-Flowers.com: Long-standing US-based online flower and gift delivery platform with a similar multi-category gifting model (flowers, plants, gifts, gourmet foods). Comparable in offering breadth and direct-to-consumer e-commerce orientation, though operating at much larger scale.
• The Bouqs Co. US-based direct-to-consumer flower delivery company with direct-from-grower sourcing model — the closest analog to Verbena's floriculturist partnership approach. Shares the freshness-driven, farm-direct value proposition and online-only delivery mechanic.

Broad incumbents

• Interflora: International flower delivery network operating across multiple continents. Comparable as a flower-specialist marketplace and incumbent category leader with broader geographic coverage than Verbena.
• Mercado Libre: Dominant Latin American e-commerce marketplace with a flowers and gifts vertical in Mexico. Competes for the same gift-occasion consumer wallet through a broader marketplace model rather than flower-specialist focus.

Others

• Rappi: Major LatAm on-demand delivery platform that serves as both Verbena's logistics partner and a potential competitor (Rappi carries its own flower/gift offerings). Strategically critical given the delivery dependency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/floresverbena
• YouTubeyoutube.com/@verbena-flores/shorts
• Facebookfacebook.com/share/18JXKD8fsL
• Instagraminstagram.com/verbena.flores?igsh=NTc4MTIwNjQ2YQ==
• Pinterestmx.pinterest.com/verbenafloresmx
• TikToktiktok.com/@verbena_flores?_t=ZM-8uvgWf7DDC1&_r=1
• LinkedInlinkedin.com/company/verbena-flores-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verbena Flores