Glitzi

What Glitzi does

Glitzi is a Mexico-based online marketplace that connects individual consumers, corporate clients, and special-occasion customers with vetted independent beauty and wellness professionals ("coaches") who deliver services at the customer's home, office, or hotel. Founded in 2018 and headquartered in Mexico City, the company operates across six Mexican cities — Mexico City (CDMX), Querétaro, Monterrey, Guadalajara, Tulum, and Mérida — and lists more than 200 coaches on its platform spanning stylists, massage therapists, manicurists, pedicurists, makeup artists, cosmetologists, and podologists. Service categories include nail services, spa and massage, hair styling and cuts, makeup, eyebrow/lash services, hairstyling, and podiatry, with a tiered "Super Coach" segment (5+ years of experience, VIP clientele) priced at a 30% premium over standard rates.

The platform is delivered through iOS and Android mobile apps plus a web booking interface, with payments processed via OpenPay (part of the PayPal ecosystem), supporting cards, bank transfers, and cash at OXXO, 7-Eleven, and Farmacias del Ahorro. Coach onboarding is anchored to a safety and quality architecture that includes psychometric testing, criminal background checks through Black Trust (the same vendor used for Uber drivers), skills testing, real-time location monitoring, panic-button functionality, and photo-ID badges. Service quality is enforced through the "Glitzi Guarantee," offering free service replacement or 100% refunds for quality failures and a tiered punctuality refund (15% discount if 15+ minutes late, free service if 30+ minutes late).

Glitzi monetizes through four primary streams: (1) per-service transactions charged to customers (classic manicure from MXN $399, deep tissue massage up to MXN $1,390, couple's massage MXN $1,960); (2) recurring monthly membership subscriptions (Glitzi Lite at MXN $1,100 with 5% off and MXN $1,158 in credits; Glitzi Pro at MXN $1,600 with 10% off and MXN $1,778 in credits; Glitzi Premium at MXN $2,100 with 15% off and MXN $2,471 in credits), each with birthday free service after six months and waived express fees; (3) high-margin special-occasion packages for weddings, quinceañeras (XV años), and graduations, with trial services and installment billing; and (4) enterprise services under the "Glitzi Business" vertical. Acquired customers are served through self-serve app/web channels, a WhatsApp concierge line, gift cards, and a dedicated inside-sales motion for corporate and special-occasion bookings.

Name

Glitzi

Legal name

Glitzi

Website

https://glitzi.com.mx

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Glitzi is a Mexico-based online marketplace that connects customers with vetted, independent beauty and wellness professionals who deliver at-home services such as massage, manicures, hair styling, and makeup across six Mexican cities, serving individual consumers, corporate clients, and special-occasion customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others, Infrastructure

Revenue model

1. Per-Service Transaction: Customers pay per individual beauty or spa service (massages, manicure, pedicure, makeup, hairstyling, facials) with pricing varying by service type and duration. Additional travel allowances may apply for appointments outside standard service areas.
2. Glitzi Membership Subscriptions: Monthly subscription tiers (Glitzi Lite, Pro, Premium) providing discounts on all services (5-15%), monthly credit allowances, availability preference, waived express appointment fees, and free birthday service after 6 months.
3. Special Occasion Packages: Premium packages for weddings, XV años, and graduations with no time limits, included changes and retouches, and trial services. Can be paid in two installments (50% upfront, remaining 8 days before event).
4. Corporate Services: Enterprise beauty and spa services for companies wanting to pamper employees or customers at corporate events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Glitzi operates an online marketplace that connects customers with vetted, independent beauty and wellness professionals (called "coaches") who deliver services at the customer's home across six Mexican cities. Services include manicures/pedicures, massages, hairstyling, makeup, hair removal, facials, eyebrow/lash treatments, and podiatry, booked through proprietary iOS/Android apps and a web platform with integrated payments and a quality/punctuality guarantee. The platform also operates Glitzi Business for corporate wellness events and sells monthly subscription memberships (Lite, Pro, Premium).

Product overview

Glitzi is a beauty and wellness at-home service platform connecting customers with certified independent beauty professionals (coaches) across Mexico. The platform operates through a network of vetted stylists, therapists, manicurists, and cosmetologists who travel to customer locations. Core services include Nail Services (manicure, pedicure, gelish, acrylic, nail art), Spa and Massage Services (relaxing, deep tissue, lymphatic drainage, prenatal), Hair Services (cuts, coloring, barber), Makeup, Hairstyling, and Eyebrow/Eyelash Services. The platform also offers add-on features including Glitzi Guarantee (quality and punctuality assurance), Glitzi Membership subscription tiers (Lite, Pro, Premium with monthly discounts), Glitzi Rewards loyalty program, Special Occasions packages for events, Corporate Services for enterprises, Gift Cards, and access to a tiered Coach Network (regular coaches and Super Coaches with VIP clientele). Services are available in multiple Mexican cities including CDMX, Querétaro, Monterrey, Guadalajara, Tulum, and Mérida, with payments processed through OpenPay.

Differentiator

Problem solved

Functional benefit

Brands

• Glitzi Business: Corporate wellness and beauty-at-home services for businesses.
• Glitzi Lite
• Glitzi Pro
• Glitzi Premium

Products and services

• Nail Services (Uñas) Professional manicure and pedicure services delivered at the customer's home, including classic, gelish, acrylic, spa pedicures, nail art, and polygel applications, performed by certified nail technicians. Pricing examples: Classic Manicure $399 MXN, Acrylic Mani $649 MXN, Gelish Mani $529 MXN, Mani & Pedi combos from $735 MXN.
• Spa and Massage Services At-home massage therapy including relaxing, deep tissue, lymphatic drainage, sports, prenatal, reflexology, hot stone, Lomi Lomi, and Ayurvedic treatments, plus couple's massage, performed by certified therapists. Pricing examples: Relaxing Massage $980 MXN (75 min), Deep Tissue $1,390 MXN, Couple's Massage $1,960 MXN.
• Hair Services (Cabello) Hair cutting, coloring, and barber services performed at the customer's location by professional stylists, including cuts for men, women, and children.
• Makeup Services (Maquillaje) Professional makeup application for day, night, and special occasions, including airbrush makeup and custom styling options, performed at the customer's location.
• Hairstyling Services (Peinado) Professional hairstyling services for various occasions, including updos, braids, and event styling, performed at the customer's location.
• Eyebrow and Eyelash Services (Cejas y Pestañas) Brow lamination, lash lifts, tinting, and extension services performed at the customer's location by trained beauty professionals.
• Podiatry Services Specialized foot care including podiatry treatments, diabetic foot care, onychomycosis treatment, and nail correction performed by certified podologists at the customer's location.
• Special Occasions Services Premium beauty packages for weddings, quinceañeras (XV años), and graduations with no time limits, included changes/retouches, and trial services, payable in two installments (50% upfront, balance 8 days before event), coordinated through phone concierge.
• Glitzi Membership (Glitzi Lite, Pro, Premium) Monthly membership plans providing discounted rates on all services: Glitzi Lite ($1,100 MXN/month, 5% discount, $1,158 MXN monthly credit), Glitzi Pro ($1,600 MXN/month, 10% discount, $1,778 MXN monthly credit), and Glitzi Premium ($2,100 MXN/month, 15% discount, $2,471 MXN monthly credit), with benefits including availability preference, waived express appointment fees, and a free birthday service after 6 months.
• Corporate Services (Glitzi Business) Enterprise wellness and beauty services for companies wanting to offer employee or client pampering, including trade events, corporate packages, and group bookings, sold via a dedicated direct sales motion.
• Gift Cards (Tarjetas de Regalo) Digital or physical gift cards available for purchase on the Glitzi platform to give beauty and spa services as gifts.

Quantifiable outcome

• 100% refund if coach does not arrive or service fails to meet quality standards
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• OpenPaycoreTechnology or IntegrationOpenPay (part of PayPal) serves as Glitzi's online payment processor, handling credit/debit card transactions, bank transfers, and cash payments at OXXO, 7 Eleven, and Farmacias del Ahorro.
• Black TrustcoreTechnology or IntegrationBlack Trust conducts criminal background checks on all Glitzi coaches - the same company that performs background checks for Uber drivers, ensuring rigorous safety vetting.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fresha: Global beauty and wellness marketplace connecting customers with salons and spas for booking. Comparable marketplace model with global presence and software tools for beauty professionals.
• Vagaro: Salon, spa, and fitness booking platform with marketplace features for beauty professionals. Comparable software-plus-marketplace approach.
• Soothe: On-demand massage and wellness services platform delivering licensed therapists to homes, hotels, and offices. Direct competitor in the at-home wellness category.
• Glamsquad: US-based on-demand at-home beauty services platform offering hair, makeup, and skincare delivered to customers' homes. Closest international analog to Glitzi's model.
• Booksy: Beauty and wellness appointment booking platform serving professionals and clients globally. Comparable booking marketplace with software-as-a-service angle for beauty providers.
• StyleSeat: US-based online marketplace for booking hair, beauty, and wellness appointments with independent professionals. Directly comparable two-sided marketplace model.
• Urban Company (UrbanClap): Leading at-home services marketplace across India, UAE, and Singapore offering beauty, wellness, and home services. Demonstrates the international scale playbook for at-home beauty platforms.
• Priv: US-based at-home beauty services marketplace providing hair, makeup, skincare, and massage with vetted professionals. Direct competitor in the at-home beauty vertical.
• Zeel: On-demand in-home massage therapy platform connecting licensed massage therapists with customers. Comparable at-home wellness services model.
• Treatwell: European online marketplace for booking hair and beauty appointments with salons and professionals. Similar marketplace infrastructure and target customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GlitziMx
• Pinterestpinterest.com.mx/glitzimx
• Xx.com/GlitziMx

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glitzi