Front-Commerce
Front-Commerce provides a headless, composable PWA storefront-as-a-service on Remix and React, connecting natively to Magento, Adobe Commerce, SFCC, and BigCommerce. It sells annual subscriptions to B2C and B2B retailers through direct sales and digital agency partners.
- Company typePrivate
- Founded2015
- HeadquartersToulouse, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Front-Commerce does
Front-Commerce is a France-based frontend-as-a-service platform that provides headless, composable storefronts for e-commerce merchants. The company originated within the Occitech digital agency in 2015 and was spun off as an independent entity in January 2020, legally organized as SAS LUNDI MATIN and domiciled in Montpellier, with a distributed team across Toulouse, Lyon, Paris, and Nantes. Its core proposition is decoupling the customer-facing presentation layer from underlying commerce platforms, enabling retailers to modernize UX without replacing backend systems of record.
The platform is a Progressive Web Application storefront built on Remix, React, Node.js, and a proprietary GraphQL API layer that unifies data from multiple backends. Front-Commerce connects natively to Magento 1/2, Adobe Commerce, Salesforce Commerce Cloud, and BigCommerce, with pre-built integrations spanning headless CMS (Contentful, Prismic), search (Algolia), payments (Adyen), media management (Cloudinary), and ERP (Odoo). The platform is MACH-certified and emphasizes native coverage of Magento feature sets. The current generation, Front-Commerce 3.0, was launched in October 2023 on the Remix framework, replacing the previous Front-Commerce 2.x lineage.
Front-Commerce generates revenue primarily through annual cloud subscriptions priced on number of websites, online GMV, and connector count, supplemented by training, code review, kick-off workshops, and professional services. It serves a mix of B2C brands (Devialet, Kaporal, Somfy, Bonne Gueule, Jerome Dreyfuss, Tauer Perfumes, Chaîne Thermale du Soleil) and B2B merchants (Thuasne, Robertet, Everblue France), with 35+ named customers. Go-to-market is hybrid: direct enterprise sales for marquee accounts plus a channel of digital agency partners (PH2M, Antadis, Atecna, ekino, WIDE Switzerland, Smile) that handle most implementations. The company bootstrapped through early years and closed a ~$1.7M seed round from Kima Ventures in November 2021 to fund sales, marketing, and technology team expansion.
Front-Commerce firmographics
Firmographics- Name
- Front-Commerce
- Legal name
- SAS LUNDI MATIN
- Website
- https://front-commerce.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Front-Commerce provides a headless, composable PWA storefront-as-a-service on Remix and React, connecting natively to Magento, Adobe Commerce, SFCC, and BigCommerce. It sells annual subscriptions to B2C and B2B retailers through direct sales and digital agency partners.
- Ownership category
- akta.pro rank
Front-Commerce industry classification
Industry- Product category
- Headless Commerce Frontend Software
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
- akta.pro secondary industry
- Brand Direct-to-Consumer (DTC) Stores & Storefront Platforms (BPAMAGAC)
Keywords
Where Front-Commerce is headquartered
LocationHeadquarters
- HQ city
- Toulouse
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Front-Commerce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Annual License Subscription: Annual cloud subscription model with all-inclusive pricing covering the license, hosting with auto-scaling, CDN, 24/7 infrastructure support, project success assistance, technical and functional support, quality certification, and load test support. Pricing is based on number of websites, annual online revenue, and connectors/options selected.
- Professional Services: Training programs (5-day split sessions), on-site or web conference training, kick-off workshops, pair programming, code reviews, and professional services days for both client and agency teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual cloud subscription with all-inclusive price |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels9 records
Front-Commerce product offering
Product offeringCore offering
Front-Commerce provides a frontend-as-a-service platform that decouples the storefront from e-commerce backends such as Magento, Adobe Commerce, Salesforce Commerce Cloud, and BigCommerce, delivering a headless, composable, Progressive Web App (PWA) storefront built on React and Remix. The platform includes a unified GraphQL API layer, an extensible theme system, and managed cloud hosting with CDN, sold primarily via annual subscriptions complemented by training and professional services.
Product overview
Front-Commerce is a frontend-as-a-service platform for e-commerce, offering a headless and composable commerce architecture. The core product is Front-Commerce (including Front-Commerce 2 and Front-Commerce 3), which provides a decoupled frontend built on React and Remix with PWA capabilities. The platform includes a GraphQL API layer for unified data access, a full-featured PWA theme for rapid deployment, cloud hosting with CDN, and comprehensive training and support services. Front-Commerce connects to leading e-commerce backends including Magento, Adobe Commerce, Salesforce Commerce Cloud, and BigCommerce, enabling merchants to change their frontend without replacing their e-commerce platform.
Differentiator
Problem solved
Functional benefit
Brands
- Front-Commerce: Frontend-as-a-service for eCommerce - a headless PWA storefront solution
Products and services
- Front-Commerce Platform (Headless PWA Frontend) A frontend-as-a-service solution providing a headless, composable commerce architecture that decouples the frontend from the e-commerce backend, enabling customizable storefronts built on React and Remix with PWA capabilities. Sold to enterprise retailers, brands, and B2B merchants seeking modern storefronts.
- Training & Support Services Tailor-made training programs (5-day split sessions), SLA support with reactive assistance via Slack, email, phone, and ticketing, plus kick-off workshops, pair programming, code reviews, and project quality certification for both client and agency teams.
- Managed Cloud Hosting with CDN Annual cloud hosting subscription including auto-scaling infrastructure, CDN delivery with defined limits, and 24/7 infrastructure incident support bundled with the platform license.
Quantifiable outcome
- Up to 100% lift in conversion rate
- +9 more outcomes
Companies that use Front-Commerce
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Front-Commerce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature5 records
Front-Commerce partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and standard.
- AtecnacoreLeading digital agency partnership announced December 2023 to help transform e-commerce. Atecna selected Front-Commerce as their headless frontend solution for client projects.
- ekinocorePartnership announced September 2023. Ekino is a group specializing in digital transformation. Partnership aims to provide unmatched user experiences in e-commerce.
- WIDE SwitzerlandcoreDigital integrator partner announced February 2023 to create top-class e-commerce experiences worldwide. WIDE Switzerland partners with Front-Commerce for headless implementations.
- CloudinarycoreStrategic partnership announced February 2023 with Cloudinary, the market leader in media management. Partnership enhances online shopping experiences through optimized image and video delivery integration.
- PH2McoreDigital agency partner specializing in Magento and headless commerce implementations. PH2M has completed 3+ Front-Commerce projects including Devialet. Provides time management improvement and optimized internal processes for Front-Commerce type projects.
- AntadiscoreDigital agency partner that collaborated with Front-Commerce on Bonne Gueule's composable architecture implementation. Specializes in merging e-commerce with media sites.
- SmilecoreDigital agency partner that worked with Kaporal on their headless commerce migration. Smile recommended Front-Commerce for Kaporal's e-commerce platform evolution.
- ContentfulstandardCMS integration partnership. Contentful is a leading headless CMS that works with Front-Commerce for content-commerce unification.
- PrismicstandardHeadless CMS integration partner. Used in Bonne Gueule's composable architecture for seamless content and commerce integration.
- AlgoliastandardSearch and discovery integration partner. Algolia serves as the search solution connecting media and store products in composable implementations.
- BigCommercestandardE-commerce backend integration. Front-Commerce connects to BigCommerce as a headless frontend option.
- Magento/Adobe CommercecorePrimary e-commerce backend integration. Front-Commerce has native coverage of 100% of Magento 1 and 2 functionalities (Community and Enterprise). Key implementation platform.
- Salesforce Commerce Cloud (SFCC)standardE-commerce backend integration. Front-Commerce provides headless frontend alternative for SFCC users seeking to decouple from monolithic storefront.
- AdyenstandardPayment integration partnership. Front-Commerce developed compatibility for Adyen with Magento 2 headless implementations, first implemented for Devialet. Contribution included in Adyen's public Magento module in March 2021.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Front-Commerce competitors and assessment
Company assessmentDirect peers
- Builder.io: Builder.io provides a visual headless CMS and commerce platform with storefront capabilities, competing in the same composable commerce frontend space. Both companies target merchants seeking API-first, customizable storefront solutions with strong developer experience.
- Vue Storefront: Vue Storefront is a direct competitor providing an open-source headless PWA frontend for e-commerce platforms including Magento, Shopify, and commercetools. Both companies target retailers seeking decoupled storefronts with composable architecture, competing directly for the same Magento headless migration opportunities.
- Nacelle: Nacelle is a headless commerce platform that provides storefront-as-a-service with backend integrations to Shopify, Magento, and BigCommerce. It competes directly with Front-Commerce in the headless storefront infrastructure layer, targeting similar mid-market and enterprise retailers.
- ScandiPWA: ScandiPWA provides a Magento-native PWA storefront solution, directly competing with Front-Commerce for Magento merchants seeking modern, performant storefronts. Both target the same Magento 1/2 customer base with similar value propositions around mobile performance and conversion optimization.
Emerging players
- Vendure: Vendure is an open-source headless commerce platform built on Node.js and GraphQL, similar to Front-Commerce's tech stack. It overlaps in the headless commerce infrastructure space, particularly for brands seeking customizable, API-first commerce solutions.
- Crystallize: Crystallize is a headless commerce platform focused on product storytelling and content-led e-commerce, serving as a PIM and commerce engine. It overlaps with Front-Commerce in the composable commerce stack and competes for similar retailer budgets.
Broad incumbents
- Adobe Commerce: Adobe Commerce (Magento) is Front-Commerce's primary backend integration partner and the platform around which most of its differentiation is built. It is a broad incumbent in e-commerce, and Front-Commerce's revenue is closely tied to the Adobe Commerce installed base.
- commercetools: commercetools is a leading MACH-certified headless commerce platform serving as a backend alternative to Magento. It is a broad incumbent in the composable commerce space and competes with Front-Commerce indirectly, as merchants choosing commercetools over Adobe Commerce change Front-Commerce's addressable market.
- Salesforce Commerce Cloud: Salesforce Commerce Cloud is a supported backend for Front-Commerce and a broad incumbent in enterprise e-commerce. It competes indirectly by offering its own composable commerce capabilities, influencing whether enterprises choose a third-party frontend like Front-Commerce or platform-native tooling.
- Shopify Hydrogen: Shopify Hydrogen is Shopify's platform-native headless commerce framework built on Remix. As a broad incumbent with the same Remix foundation that Front-Commerce uses, it represents both a competitor (platform-native alternative) and a potential ecosystem tailwind for Front-Commerce's tech choices.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Front-Commerce social profiles
Digital presenceFront-Commerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Front-Commerce leadership team
Management profileNumber of profiles
Profiles3 records
Front-Commerce funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Front-Commerce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Front-Commerce
What does Front-Commerce do?
Front-Commerce provides a frontend-as-a-service platform that decouples the storefront from e-commerce backends such as Magento, Adobe Commerce, Salesforce Commerce Cloud, and BigCommerce, delivering a headless, composable, Progressive Web App (PWA) storefront built on React and Remix. The platform includes a unified GraphQL API layer, an extensible theme system, and managed cloud hosting with CDN, sold primarily via annual subscriptions complemented by training and professional services.
Is Front-Commerce a public or private company?
Front-Commerce is a private company. It is classified as venture growth investor backed and is currently operating.
When was Front-Commerce founded?
Front-Commerce was founded in 2015. It employs 11 to 50 people.
Where is Front-Commerce based?
Front-Commerce is headquartered in Toulouse, France, in the Europe region.
How does Front-Commerce make money?
Two revenue lines are on record. Annual License Subscription is the primary driver. The others are professional Services.
Who are Front-Commerce's main competitors?
Direct peers on record are Builder.io, Vue Storefront, Nacelle and ScandiPWA. Emerging players are Vendure and Crystallize. Broad incumbents are Adobe Commerce, commercetools, Salesforce Commerce Cloud and Shopify Hydrogen.
Does Front-Commerce have an API?
Yes. Front-Commerce provides a GraphQL API layer that enables developers to access and manipulate data from the e-commerce backend. The GraphQL layer allows teams to expose a unified view of all data ready for use on the frontend. Developers can access live demos for Magento 1, Magento 2, and B2B Adobe Commerce platforms. Developer documentation is at developers.front-commerce.com.
What industry is Front-Commerce in?
Front-Commerce's product category is Headless Commerce Frontend Software. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure, with a secondary code of BPAMAGAC, Brand Direct-to-Consumer (DTC) Stores & Storefront Platforms.