CRAVERS

What CRAVERS does

CRAVERS is a Berlin-headquartered, founder-led consumer packaged goods brand that operates as a hazelnut-focused snack company under the legal entity CRAVERS INC. (registered in Delaware, with a Newark, US corporate address). The company develops and markets a small portfolio of plant-based hazelnut products — specifically a Cacao Hazelnut Spread, a 100% Hazelnut Butter, and three Hazelnut Energy Bite SKUs (Crunchy, Cacao, and Coconut) — formulated with 3-4 all-natural ingredients, no refined sugar, palm oil, dairy, or artificial additives, and packaged in plastic-free glass jars. Production relies on premium Tombul hazelnuts sourced via direct-trade relationships with farmers in Northern Anatolia, Turkey, the world's leading hazelnut region, and is manufactured through a women-led production partner whose workforce is more than 80% female.

The company's core technology is in clean-label food formulation and ethical supply-chain orchestration rather than software or automation. Products are positioned as healthier alternatives to conventional chocolate spreads and nut butters, targeting health-conscious snackers, plant-based/vegan consumers, fitness-oriented buyers, and premium natural food retailers. The value proposition rests on hazelnut concentration (80%+ in spreads, 100% in butter), a 2,000-year Anatolian hazelnut heritage narrative, direct farmer relationships, and women-led ethical production.

CRAVERS monetizes through three primary revenue streams: DTC e-commerce on a Shopify storefront (one-time purchase pricing of $11.99-$15.99 per jar and $48 per 12-pack of energy bites, with 10% newsletter-acquisition discount and free shipping over $50); wholesale B2B distribution through FAIRE and Airgoods marketplaces; and retail partnerships spanning premium grocery (Erewhon, The Good Market, Happier, H&B, Ototo, Stach, Barry's, Knuspr, Gourmie Goods), mass retail (Walmart, HomeGoods), hypermarket (Carrefour UAE/Europe), online marketplace (Amazon), and hospitality (CitizenM). Geographic reach spans the United States, Germany, the Netherlands, the UAE, and Turkey, though the company remains small (1-10 employees) and is bootstrapped with only $600K in disclosed seed funding from April 2022.

Name

CRAVERS

Legal name

CRAVERS INC.

Website

https://eatcravers.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

CRAVERS is a Berlin-based, hazelnut-focused snack brand selling plant-based hazelnut spreads, butter, and energy bites to health-conscious consumers via DTC e-commerce and retail partners across the US, Europe, and UAE.

Ownership category

akta.pro rank

Product category

Healthy Nut Spreads and Snacks

NAICS

Sugar and Confectionery Product Manufacturing (3113)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Plant-Based Butter & Spread Alternatives Processing (Margarine-style, Cultured Spreads) (AFAHAJAD)

akta.pro secondary industry

Nuts, Seeds & Trail Mix Snacks (CRADABAF)

Keywords

• Hazelnut spreads
• Nut butters
• Energy bites
• Plant-based snacks
• Healthy snacks

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct-to-Consumer E-commerce: Online sales through company-owned Shopify storefront at eatcravers.com. Customers purchase individual jars and multi-packs with standard e-commerce checkout. One-time purchase model with no subscription required.
2. Wholesale Distribution: B2B sales through wholesale platforms (FAIRE, Airgoods) and direct retailer relationships. Supplies grocery stores, health food retailers, hotels, and specialty food stores across US, Europe, and UAE markets.
3. Retail Partnership Sales: Products sold through retail partners including Erewhon, Amazon, Walmart, Carrefour, and specialty retailers. Margin-based revenue through wholesale pricing to retailers.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels8 records

Core offering

CRAVERS manufactures and sells plant-based hazelnut snacks centered on premium Tombul hazelnuts from Northern Anatolia, Turkey. The product portfolio includes two spreads (Cacao Hazelnut Spread with 80% hazelnuts, and a single-ingredient 100% Hazelnut Butter) and three Hazelnut Energy Bite varieties (Crunchy, Cacao, Coconut). All products are vegan, gluten-free, contain no added sugar or palm oil, use 3-4 natural ingredients, and are sold in plastic-free glass jars through DTC e-commerce, wholesale platforms, and retail partners.

Product overview

CRAVERS is a hazelnut-focused snack brand offering a portfolio of hazelnut-based spreads and energy bites. The product line includes two spreads — Cacao Hazelnut Spread (a chocolate-hazelnut alternative) and 100% Hazelnut Butter (single-ingredient nut butter) — and three varieties of Hazelnut Energy Bites: Crunchy, Cacao, and Coconut. All products are plant-based, free from added sugar, palm oil, and gluten, made with hazelnuts sourced from Northern Anatolia, Turkey.

Differentiator

Problem solved

Functional benefit

Products and services

• Cacao Hazelnut Spread (9.5oz) A rich, creamy chocolate-hazelnut spread made with 80% roasted hazelnuts, date syrup, and cacao. Vegan, gluten-free, no added sugar, palm oil-free; packaged in a plastic-free glass jar. Sold for $15.99 per jar with single-jar or 6-pack bundle options. Targeted at consumers seeking a clean-label alternative to conventional chocolate hazelnut spreads.
• 100% Hazelnut Butter (12oz) A single-ingredient hazelnut butter made purely from dry roasted hazelnuts with no added sugar or additives. Naturally sweet, creamy spread available in a 12oz jar at $11.99 sale / $15.99 regular price, with 1-jar or 6-jar bundle options. Targeted at consumers seeking a pure nut butter for breakfast spreads, smoothies, and direct consumption.
• Crunchy Hazelnut Bites (12-pack, 2.1oz each) Soft snack bites with smooth hazelnut butter filling and a crunchy exterior, made with dates, roasted hazelnuts, hazelnut butter, chicory root fiber, chickpea flour, and salt. Sold in a 12-pack bundle at $48.00 with a Buy-One-Get-One promotional offer. Targeted at on-the-go consumers seeking clean-label energy snacks.
• Cacao Hazelnut Bites (2.1oz single serve) Soft snack bites filled with pure hazelnut butter and finished with rich cacao notes. Made with dates, hazelnut butter, roasted hazelnuts, chicory root fiber, chickpea flour, cacao powder, and salt. Sold as individual 2.1oz single-serve portions. Targeted at consumers seeking convenient, clean-label cacao-flavored on-the-go snacks.
• Coconut Hazelnut Bites (12-pack, 2.1oz each) Soft snack bites filled with pure hazelnut butter and finished with a gentle coconut flavor. Made with dates, hazelnut butter, roasted hazelnuts, chicory root fiber, chickpea flour, coconut flakes, and salt. Sold in a 12-pack bundle at $48.00. Targeted at consumers seeking coconut-flavored clean-label on-the-go snacks.

Quantifiable outcome

• 100% Plant-Based
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• FAIRE WholesalecoreChannel Partner/ Reseller/ DistributorWholesale marketplace platform enabling CRAVERS to reach independent retailers across US and EU markets. FAIRE provides B2B ordering infrastructure for wholesale purchases.
• Airgoods WholesalecoreChannel Partner/ Reseller/ DistributorWholesale distribution platform for US market enabling CRAVERS products to reach independent retailers and food service operators.

Scale indicators3 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Hu Kitchen: Hu Kitchen produces clean-label paleo chocolate bars and snacks with no refined sugar or palm oil. Directly comparable positioning to CRAVERS in the "better-for-you chocolate-adjacent" category, targeting similar premium natural food retail channels.
• RXBAR: RXBAR (owned by Mars) makes clean-label protein and snack bars with minimal ingredients, similar to CRAVERS' hazelnut energy bites. Comparable as a better-for-you snack brand competing for the same health-conscious consumer wallet share.
• Georgia Grinders: Georgia Grinders is a US premium nut butter brand producing almond, peanut, and pecan butters with clean-label positioning. Comparable mid-sized clean-label nut butter brand in similar retail channels.
• Justin's: Justin's is a leading natural nut butter and snack brand (acquired by Hormel) offering almond butters, peanut butters, and nut butter cups. Directly comparable to CRAVERS as a clean-label, premium-positioned nut-based CPG brand targeting health-conscious consumers across DTC and retail channels.
• Artisana Organics: Artisana Organics produces raw, organic nut butters and spreads including hazelnut-based products. Directly comparable small-batch, clean-label nut butter brand in the same premium natural food channel.
• Barney Butter: Barney Butter produces premium almond and hazelnut butters with clean ingredients and smooth texture focus. Comparable as a nut butter specialist brand in the US natural foods channel.

Broad incumbents

• Once Again Nut Butter: Once Again is an established US nut butter manufacturer with a broad portfolio including hazelnut butter. Comparable as a more established nut butter brand with wider retail penetration and category expertise.
• Nutella (Ferrero): Nutella is the dominant chocolate-hazelnut spread globally (Ferrero). Comparable as the incumbent benchmark for hazelnut spreads that CRAVERS is positioning against as a cleaner-label alternative.

Regional players

• Pip & Nut: Pip & Nut is a UK-based premium nut butter brand offering almond, peanut, and hazelnut butters with clean ingredients. Comparable as a hazelnut-focused, premium-positioned nut butter brand in Europe, though with primary market concentration in the UK.
• Fix & Fogg: Fix & Fogg is a New Zealand-based premium nut butter brand with global DTC shipping. Comparable small premium nut butter brand with strong clean-label positioning and direct-trade sourcing narrative similar to CRAVERS.

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/eatcravers
• LinkedInlinkedin.com/company/eat-cravers
• Instagraminstagram.com/eatcravers
• TikToktiktok.com/@eatcravers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRAVERS