Charity for Change
Charity for Change is a 501(c)(3) nonprofit that delivers a K–5 character education, service-learning, and academic curriculum through schools, afterschool programs, and summer programs. It serves 448 Florida schools free via state grant and sells a National Model to out-of-state schools and youth organizations.
- Company typePrivate
- Founded2008
- HeadquartersNaples, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Charity for Change does
Charity for Change, Inc. is a Florida-based 501(c)(3) nonprofit founded in 2008 by Karen Conley that delivers a K–5 character education and service-learning curriculum to elementary schools, afterschool programs, and summer programs. Its core product, the Giver Program, integrates character traits (kindness, perseverance, respect, integrity, etc.), service learning, and academic content (math and language arts), and is delivered alongside the GiverTV video series featuring proprietary mascots (Giver, U2Can) and community leader appearances. The technology layer consists of an online learning management platform (kids.charityforchange.org) with 200+ hours of flexible content spanning 37 school-year weeks and 9 summer weeks, four teaching modalities (visual, auditory, reading/writing, kinesthetic), and a pre/post testing and reporting system that produces outcome metrics (85% character trait gains, 65% math gains, 75% self-efficacy improvement) for schools and funders. Distribution operates through two channels: a Florida statewide program offered at no cost to schools via a state grant covering 448 schools across 29 counties, and a National Model sold to out-of-state schools, afterschool providers (YMCAs, Boys & Girls Clubs), and summer programs through tiered sponsorships ranging from $50 per child (summer) to $7,500 for multi-site annual licensing. The organization also raises capital through individual donations, foundation grants (Collier Community Foundation, Suncoast Credit Union, Arthrex, League Club, St. John's Episcopal Church), corporate sponsors, civic organizations, and an annual Planting Seeds of Humanity Gala that raised over $400,000 in 2025. Since inception the program has reached more than 160,000 children, supported by a network of 100+ nonprofit charity partners that participate in classroom visits and receive student-directed donations.
Charity for Change firmographics
Firmographics- Name
- Charity for Change
- Legal name
- Charity for Change, Inc.
- Website
- https://charityforchange.org
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Charity for Change is a 501(c)(3) nonprofit that delivers a K–5 character education, service-learning, and academic curriculum through schools, afterschool programs, and summer programs. It serves 448 Florida schools free via state grant and sells a National Model to out-of-state schools and youth organizations.
- Ownership category
- akta.pro rank
Charity for Change industry classification
Industry- Product category
- Character Education Curriculum
- NAICS
- Educational Support Services (611710), Educational Support Services (6117)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Specialized Learning Support (Dyslexia/LD Coaching, Assistive Strategies) (EDAJALAJ)
Keywords
Where Charity for Change is headquartered
LocationHeadquarters
- HQ city
- Naples
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Charity for Change business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Donations and Philanthropy: Individual donations, foundation grants, corporate sponsorships, and civic organization funding. The organization is a 501(c)(3) public charity.
- Program Sales: Sale of character education curriculum to schools, afterschool programs, and summer programs outside of Florida. Pricing tiers for sponsorship of sites and children.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Sponsor Multiple Sites for One Year – $7,500 |
| Subscription | Annual | Sponsor a Site for One Year – $5,000 |
| Subscription | Annual | Sponsor a Summer Program – $2,500 |
| Subscription | Annual | Sponsor Program Advancement – $1,000 |
| Subscription | Annual | Sponsor Supplies for One Year – $500 |
| Unit Pricing | Annual | Sponsor a Child for One Year – $150 |
| Unit Pricing | Pay-as-you-go | Sponsor a Child for Summer – $50 |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Charity for Change product offering
Product offeringCore offering
Charity for Change provides the Giver Program, a comprehensive character education curriculum integrating social-emotional learning, service learning, math, and language arts for Pre-K through 5th grade students. It is delivered through an online platform with 200+ hours of content, the GiverTV video series (22 educational videos with animated mascots), and pre/post-program testing. The curriculum is sold to schools, afterschool programs, and summer programs, with free statewide access for Florida schools via grant funding.
Product overview
Charity for Change offers the Giver Program, a unified character education curriculum that serves elementary school students (Pre-K through 5th grade) through multiple delivery channels: Afterschool Giver Program, Summer Program, and In-School settings. The core curriculum integrates character education, service learning, math, and language arts with the GiverTV video series as a key supplementary component. Two geographic variants exist: the Florida Model (offered free to Florida schools via statewide grant) and the National Model (for schools outside Florida). All variants deliver over 200 hours of flexible content with 37 weeks of school-year material and 9 weeks of summer content.
Differentiator
Problem solved
Functional benefit
Brands
- Giver Program: The core character education and service learning curriculum program for elementary school children
- GiverTV
- Giver's Circle
Products and services
- Giver Program (Character Education Curriculum) A comprehensive character education curriculum integrating academics (math, language arts), service learning, and social-emotional learning for elementary school students (Pre-K through 5th grade). Delivered in afterschool, summer, and in-school settings with face-to-face and virtual learning options, supported by pre/post testing and reporting.
- GiverTV Video Series An interactive video series featuring animated mascots (Giver and U2Can) and founder 'Charity Karen' that teaches character education and service learning through 10-minute episodes with real-world examples of character traits, community leader appearances, and family activities.
- Afterschool Giver Program Afterschool-specific implementation of the character education curriculum designed for elementary-age students in afterschool and summer settings, featuring mindfulness activities, GiverTV videos, math word problems, family engagement activities, and project-based learning.
- Florida Program (Statewide Model) Statewide version of the evidence-based character education program available at no cost to Florida schools and organizations, aligning with state resiliency standards. Integrates character education, service learning, community engagement, and academic support.
- National Model National implementation of the character education curriculum for schools and organizations outside Florida, offering the same comprehensive program with character traits, service learning, and academic integration, priced via tiered sponsorship tiers.
Quantifiable outcome
- 85% of students increase understanding and practice of character traits
- +5 more outcomes
Companies that use Charity for Change
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Charity for Change technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
Charity for Change partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- School District of Collier County, FloridacoreDistrict-wide partnership providing character education program to elementary schools in Collier County, Florida. Primary service area for the organization.
- School District of Palm Beach County, FloridacoreDistrict-wide partnership providing character education program to Palm Beach County schools.
- School District of Dekalb County, AlabamaminorPartnership extending program reach to Alabama schools.
- YMCA of Greater NaplescoreAfterschool and summer program delivery partnership with YMCA of Collier County.
- YMCA of South ColliercoreAfterschool program delivery partnership.
- Boys & Girls Club of the SuncoastcoreAfterschool program delivery partnership serving children in the Suncoast area.
- BridgePrep AcademycorePrivate school partnership implementing character education curriculum.
- Guadalupe CentercorePartnership with children's and families education center.
- 100+ Nonprofit Charity PartnerscoreCharities participate by visiting classrooms, talking about services they provide, writing thank-you letters to classrooms. Charities receive 100% of donations students earn through curriculum activities. Examples include Heifer International, Habitat for Humanity, Humane Society, St. Jude Children's Research Hospital.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Charity for Change competitors and assessment
Company assessmentBroad incumbents
- EVERFI: EVERFI provides K-12 digital curricula across multiple subjects including SEL, character, and social-emotional health, sold via enterprise district contracts. It is a larger, well-capitalized incumbent that competes for the same district SEL budget dollars.
- Common Sense Education: Common Sense Education provides free and premium K-12 curricula across digital citizenship, SEL, and character education. It is a broader-content incumbent that overlaps with Charity for Change's elementary SEL/character positioning and competes for the same teacher attention and district partnerships.
Direct peers
- Mural (Yale Center for Emotional Intelligence): Mural, developed by the Yale Center for Emotional Intelligence, provides a K-12 SEL curriculum built on the RULER framework with strong outcome research. It competes for district SEL contracts with a comparable evidence-based, school-delivered model.
- Ripple Effects: Ripple Effects provides a SEL and character-building platform for K-12 students with personalized, trauma-informed content. It is a comparable SEL curriculum vendor targeting similar district buyers.
- Sanford Harmony: Sanford Harmony is a PreK-6 SEL program from National University that provides lessons, activities, and digital tools for elementary classrooms. It is a direct competitor in the K-5 SEL curriculum space with similar character/relationship-building outcomes.
- Committee for Children: Committee for Children is a nonprofit that produces Second Step, a leading SEL curriculum for Pre-K through 8th grade used in tens of thousands of schools. It is the most directly comparable peer — same customer (elementary schools), same category (SEL/character education curriculum), and same delivery model (district licensing + packaged content).
- Character.org: Character.org is a national nonprofit focused on character education in schools, providing frameworks, recognition programs, and curriculum guidance to K-12 districts. It overlaps directly with Charity for Change's mission of building character traits (respect, responsibility, kindness, integrity) in elementary-age children.
- The Positivity Project: The Positivity Project provides a K-12 character education and SEL curriculum (P2 for Schools) used in thousands of schools nationwide. It competes head-to-head with Charity for Change for district SEL curriculum dollars and uses similar character-trait frameworks delivered in weekly lessons.
- Inner Explorer: Inner Explorer provides a K-12 SEL and mindfulness program used in schools nationwide, with daily practice-based lessons. It competes for the same afterschool/in-school SEL slots and shares the small-nonprofit delivery model.
Emerging players
- Peekapak: Peekapak offers a K-5 SEL and character education platform with interactive lessons, stories, and teacher tools — directly comparable to Charity for Change's online curriculum and GiverTV-style multimedia approach. Smaller scale than Charity for Change but more digitally native.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Charity for Change social profiles
Digital presenceCharity for Change compliance and trust
Trust signalCompliance2 records
Charity for Change financial estimates
Financial estimateRevenue estimate
Valuation estimate
Charity for Change leadership team
Management profileNumber of profiles
Profiles5 records
Charity for Change funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Charity for Change M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Charity for Change
What does Charity for Change do?
Charity for Change provides the Giver Program, a comprehensive character education curriculum integrating social-emotional learning, service learning, math, and language arts for Pre-K through 5th grade students. It is delivered through an online platform with 200+ hours of content, the GiverTV video series (22 educational videos with animated mascots), and pre/post-program testing. The curriculum is sold to schools, afterschool programs, and summer programs, with free statewide access for Florida schools via grant funding.
Is Charity for Change a public or private company?
Charity for Change is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Charity for Change founded?
Charity for Change was founded in 2008. It employs 1 to 10 people.
Where is Charity for Change based?
Charity for Change is headquartered in Naples, United States, in the North America region.
How does Charity for Change make money?
Two revenue lines are on record. Donations and Philanthropy is the primary driver. The others are program Sales.
Who are Charity for Change's main competitors?
Broad incumbents on record are EVERFI and Common Sense Education. Direct peers are Mural (Yale Center for Emotional Intelligence), Ripple Effects, Sanford Harmony, Committee for Children, Character.org, The Positivity Project and Inner Explorer. Peekapak is listed as an emerging player.
Does Charity for Change have an API?
No public API is recorded for Charity for Change.
What industry is Charity for Change in?
Charity for Change's product category is Character Education Curriculum. Its primary akta.pro industry code is EDAJALAJ, Specialized Learning Support (Dyslexia/LD Coaching, Assistive Strategies). Its NAICS code is 611710 and its SIC code is 8200.