Rippleeffects
Ripple Effects, Inc. is a private, woman-owned EdTech company that develops social-emotional learning and behavioral intervention software for K-12 students in the U.S., serving approximately 400,000 active students across 4,000 schools in all 50 states via web and mobile applications.
- Company typePrivate
- Founded1996
- HeadquartersAlameda, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Rippleeffects does
Ripple Effects, Inc. is a private, woman-owned EdTech company founded in 1996 by Alice Ray and Sarah Berg, headquartered in Pittsburg, California. The company develops a digital suite of social-emotional learning (SEL) and behavioral intervention programs for the K-12 U.S. education market, organized into three age-segmented core products: Bouncing's Ready to Learn Resilience (PreK-1, featuring a proprietary bilingual animatronic service dog), Ripple Effects for Kids (Grades 2-5, 195+ peer-narrated lessons), and Ripple Effects for Teens (Grades 6-12, 400+ lessons). These are delivered as browser-based applications for Chrome, Firefox, and Safari, plus iOS and Android mobile apps, hosted on AWS. Supporting the content layer is the Ripple Effects Integrated System, which provides planning and data management tools including Playlist Creator, Screen for Strengths assessment, and Data Viewer reporting at group and individual levels. Programs are designed to operate within MTSS, PBIS, and RTI tiered intervention frameworks and are FERPA and COPPA compliant with enhanced privacy architecture.
The company sells to K-12 schools and districts through a direct enterprise sales motion, with no public pricing disclosed and CTAs focused on "Request a Demo" and "Talk to Sales." Revenue is generated via recurring subscription and district licensing. Ripple Effects reports deployment in 4,000 schools across all 50 U.S. states, reaching approximately 400,000 active students and including 10 of the 12 largest U.S. school districts. The company is founder-controlled, has not raised external venture capital, and operates with a 11-50 employee headcount. A 2022 strategic partnership with the Kentucky Valley Educational Cooperative (KVEC) extends the platform into rural cultural adaptation, and the company has expanded into behavioral health and juvenile justice settings as an adjacent vertical.
Rippleeffects firmographics
Firmographics- Name
- Rippleeffects
- Legal name
- Ripple Effects, Inc.
- Website
- https://rippleeffects.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ripple Effects, Inc. is a private, woman-owned EdTech company that develops social-emotional learning and behavioral intervention software for K-12 students in the U.S., serving approximately 400,000 active students across 4,000 schools in all 50 states via web and mobile applications.
- Ownership category
- akta.pro rank
Rippleeffects industry classification
Industry- Product category
- K-12 Social-Emotional Learning Software
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Communication & Family Engagement Platforms (Messaging, Portals, Translation) (EDAJAMAI)
- akta.pro secondary industries
- Behavioral Health & MTSS/RTI Tiered SEL Supports (EDAKAMAE), Behavioral Intervention & PBIS Supports (Tiered, Gen Ed) (EDAJAGAL)
Keywords
Where Rippleeffects is headquartered
LocationHeadquarters
- HQ city
- Alameda
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rippleeffects business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- School/District Licensing: Programs are sold to K-12 schools and districts for use across tiers and settings. The sales motion indicates enterprise-level licensing for organizational use.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Rippleeffects product offering
Product offeringCore offering
Ripple Effects provides a digital suite of social-emotional learning and behavioral intervention programs for K-12 students, delivered as web-based and mobile applications. The suite includes age-tiered programs (Bouncing's Ready to Learn Resilience for PreK-1, Ripple Effects for Kids for grades 2-5, and Ripple Effects for Teens for grades 6-12), supported by an Integrated System for planning, assessment, and progress monitoring, and an Educator Ally professional development offering. Programs integrate into MTSS, PBIS, and RTI frameworks and are licensed to schools and districts.
Product overview
Ripple Effects offers a digital suite of programs for social-emotional learning and behavioral intervention across K-12 education. The portfolio includes three age-targeted core products: Bouncy's Ready to Learn Resilience (PreK-1), Ripple Effects for Kids (Grades 2-5), and Ripple Effects for Teens (Grades 6-12), each delivering personalized, adaptive skill training through web-based and mobile applications. Supporting these core programs is the Ripple Effects Integrated System, a data management platform providing Playlist Creator, Screen for Strengths assessment, and Data Viewer tools for progress monitoring and intervention planning. Educator Ally provides supplementary professional development for teachers. The programs integrate into MTSS (Multi-Tiered System of Supports) frameworks and are used across universal prevention, targeted intervention, and behavioral support settings.
Differentiator
Problem solved
Functional benefit
Brands
- Bouncy's Ready to Learn Resilience: Character-driven, play-based approach to building resilience and readiness to learn for PreK-1 students, featuring Breathing Bouncy, a bilingual animatronic service dog.
- Ripple Effects for Kids
- Ripple Effects for Teens
- Educator Ally
Products and services
- Bouncing's Ready to Learn Resilience Character-driven, play-based program for PreK-1 students (ages 4-7) featuring an animatronic bilingual service dog named Bouncing. Builds resilience, self-regulation, safety, belonging, and agency through multi-sensory activities; addresses tantrums, roughhousing, disruptive behavior, and anxiety-driven behavior.
- Ripple Effects for Kids
- Ripple Effects for Teens
- Ripple Effects Integrated System
- Educator Ally
Quantifiable outcome
- Previously failing students raised grades from 1.1 to 2.4 in one semester
- +5 more outcomes
Companies that use Rippleeffects
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles2 records
Rippleeffects technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Rippleeffects partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kentucky Valley Educational Cooperative (KVEC)majorKVEC partnered with Ripple Effects through a Project Prevent Grant to adapt Ripple Effects for Teens to leverage cultural strengths of rural Appalachian communities. The partnership serves 54,000+ students across 24 school districts and provides real-world employment opportunities for youth while ensuring delivery of evidence-based practices independent of educator training.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Rippleeffects competitors and assessment
Company assessmentDirect peers
- Committee for Children (Second Step): Committee for Children operates the Second Step SEL curriculum, the dominant K-12 SEL program in the US. Founded by Alice Ray's predecessor organization, this is Ripple Effects' most direct competitor offering research-based SEL lessons for PreK-12 across MTSS/PBIS frameworks with overlapping customer base of school districts.
- Panorama Education: Panorama provides a K-12 SEL and student success platform combining surveys, intervention tracking, and SEL curriculum content. Directly competes with Ripple Effects on the data/analytics layer (Screen for Strengths, Data Viewer) and is increasingly moving into SEL content delivery to schools and districts nationwide.
- Rethink Ed: Rethink Ed offers a K-12 SEL, behavior management, and MTSS platform with on-demand professional development. Directly competes with Ripple Effects' Educator Ally module and Tier 2/3 behavioral intervention use cases for the same district buyers.
- BASE Education: BASE Education delivers secondary-focused SEL and mental health curriculum for grades 6-12, directly overlapping with Ripple Effects for Teens (Grades 6-12). Both target credit recovery, alternative education, and behavioral health settings within K-12 districts.
- Aperture Education: Aperture Education provides the DESSA suite of SEL assessments and intervention tools for K-12 schools. Directly comparable to Ripple Effects on the SEL assessment and intervention-tracking layer, serving the same district SEL coordinator buyer.
- Sanford Harmony: Sanford Harmony (formerly National University System Sanford Institute) offers peer-reviewed SEL curriculum for K-12 with MTSS integration. Directly comparable to Ripple Effects on CASEL-endorsed content delivery and tiered intervention framework support.
Broad incumbents
- ClassDojo: ClassDojo is a broader classroom management and SEL platform used by millions of teachers, with growing SEL curriculum. While not exclusively focused on SEL, its massive free user base and expanding content offerings make it a significant competitor in K-12 social-emotional learning.
- Nearpod: Nearpod offers a broader K-12 instructional platform with embedded SEL and social-emotional content modules. While primarily a core instructional tool, its content library and district-wide licensing create overlapping procurement conversations with Ripple Effects.
- EVERFI: EVERFI delivers K-12 SEL, financial literacy, and health curriculum to schools and districts, often at no cost through sponsorships. Comparable business model of district-wide content licensing with comparable subject coverage in social-emotional learning.
Emerging players
- CharacterStrong: CharacterStrong provides K-12 character development and SEL curriculum with a focus on relationship-building and school culture. Comparable to Ripple Effects' mission and buyer (district SEL leads) but at an earlier growth stage with a smaller content library.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Rippleeffects social profiles
Digital presenceRippleeffects compliance and trust
Trust signalCompliance2 records
Rippleeffects financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rippleeffects leadership team
Management profileNumber of profiles
Profiles3 records
Rippleeffects funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rippleeffects M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rippleeffects
What does Rippleeffects do?
Ripple Effects provides a digital suite of social-emotional learning and behavioral intervention programs for K-12 students, delivered as web-based and mobile applications. The suite includes age-tiered programs (Bouncing's Ready to Learn Resilience for PreK-1, Ripple Effects for Kids for grades 2-5, and Ripple Effects for Teens for grades 6-12), supported by an Integrated System for planning, assessment, and progress monitoring, and an Educator Ally professional development offering. Programs integrate into MTSS, PBIS, and RTI frameworks and are licensed to schools and districts.
Is Rippleeffects a public or private company?
Rippleeffects is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rippleeffects founded?
Rippleeffects was founded in 1996. It employs 11 to 50 people.
Where is Rippleeffects based?
Rippleeffects is headquartered in Alameda, United States, in the North America region.
How does Rippleeffects make money?
One revenue line is on record: school/District Licensing.
Who are Rippleeffects's main competitors?
Direct peers on record are Committee for Children (Second Step), Panorama Education, Rethink Ed, BASE Education, Aperture Education and Sanford Harmony. Broad incumbents are ClassDojo, Nearpod and EVERFI. CharacterStrong is listed as an emerging player.
Does Rippleeffects have an API?
No public API is recorded for Rippleeffects.
What industry is Rippleeffects in?
Rippleeffects's product category is K-12 Social-Emotional Learning Software. Its primary akta.pro industry code is EDAJAMAI, Communication & Family Engagement Platforms (Messaging, Portals, Translation), with a secondary code of EDAKAMAE, Behavioral Health & MTSS/RTI Tiered SEL Supports. Its NAICS code is 611710 and its SIC code is 7372.