Fazit
Fazit is a US-based direct-to-consumer beauty brand that designs and sells adhesive glitter and themed decorative patches (glitter freckles, faux freckles, sports and festival collections) for face, hair, and body application, serving sports fans, festival-goers, and celebration-event consumers primarily through Shopify e-commerce, Faire wholesale, and Blushington in-store activations.
- Company typePrivate
- Founded2024
- HeadquartersWest Palm Beach, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Fazit does
Fazit is a US-based, bootstrapped direct-to-consumer beauty accessories brand co-founded by Aliett Buttelman and Nina LaBruna, headquartered in West Palm Beach, Florida. The company designs, markets, and sells adhesive beauty patches — primarily glitter freckles (Gold, Silver, Rose Gold), faux freckles, and themed decorative patches for face, hair, eye, and body application — built on proprietary adhesive technology marketed as waterproof and lasting up to 72 hours without requiring professional makeup application skills. The product portfolio has expanded from a single hero SKU into multiple sub-brand collections including Festival, 4th of July, Team Spirit, Limited Edition, Hair Patches, Eye Makeup, Body Collection, and most recently a World Cup-themed Team Soccer Collection co-branded with U.S. Soccer.
The business operates a multi-channel go-to-market anchored on a Shopify-powered DTC e-commerce storefront (fazitbeauty.com) with pricing ranging from $15.99 for individual glitter freckle packs to $159.99 for bulk bachelorette bundles. Secondary channels include wholesale distribution via the Faire marketplace and, as of June 2026, a first-ever in-store activation partnership with Blushington beauty lounges offering professional application services for the FIFA World Cup. The company generates revenue primarily through one-time consumer purchases, augmented by a $15 in-store service add-on. Fazit's customer base spans sports fans, festival attendees, bachelorette parties, and individual beauty buyers, with celebrity-driven viral moments — most notably Taylor Swift wearing the brand's glitter freckles at a Kansas City Chiefs Monday Night Football game in October 2024 — serving as the principal demand catalyst. That event generated over $1 million in sales within 48 hours and a 4,800% web traffic increase, pulling the company from near-cash-out to profitability without external fundraising.
Fazit firmographics
Firmographics- Name
- Fazit
- Legal name
- Fazit
- Website
- https://letsfazit.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fazit is a US-based direct-to-consumer beauty brand that designs and sells adhesive glitter and themed decorative patches (glitter freckles, faux freckles, sports and festival collections) for face, hair, and body application, serving sports fans, festival-goers, and celebration-event consumers primarily through Shopify e-commerce, Faire wholesale, and Blushington in-store activations.
- Ownership category
- akta.pro rank
Fazit industry classification
Industry- Product category
- Cosmetic Beauty Patches
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA)
- akta.pro secondary industries
- Body & All-Over Color (Body Makeup, Leg/Body Tint, Glitter, Shimmer Oils) (CRABACAG), Makeup Palettes & Sets (Curated Palettes, Gift Sets, Multi-use Kits) (CRABACAF)
Keywords
Where Fazit is headquartered
LocationHeadquarters
- HQ city
- West Palm Beach
- HQ country
- United States
- HQ region
- North America
Markets served
Fazit business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Primary revenue stream through direct-to-consumer online sales via fazitbeauty.com. Products include glitter freckles, beauty patches, body decorations, and themed collections. Generated over $1 million in sales within 48 hours of Taylor Swift viral moment. Company went from nearly out of cash to profitable without external fundraising.
- Wholesale Distribution: Wholesale channel through Faire marketplace for retail distribution.
- In-store Activation Services: Partnership with Blushington lounges offering 'Get Match Day Ready' experience as add-on service ($15) for makeup, blowout, or styling services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Glitter Freckle Patches |
| Unit Pricing | Pay-as-you-go | World Cup / Team Soccer Collection |
| Unit Pricing | Pay-as-you-go | Bundles and Multi-packs |
| Unit Pricing | Pay-as-you-go | In-store Activation Add-on |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Fazit product offering
Product offeringCore offering
Fazit designs and sells vegan, cruelty-free adhesive beauty patches that apply directly to skin for decorative cosmetic effects. Core products include glitter freckle makeup patches (Gold, Silver, Rose Gold) and faux freckle patches, with themed collections extending into sports (World Cup/Soccer), festivals, and body/hair application. Products use a patch-and-peel application requiring no makeup artist skills, are waterproof, and marketed to last up to 72 hours.
Product overview
Fazit is a beauty accessories brand specializing in adhesive beauty patches for skincare and makeup application. The core product line consists of glitter freckle makeup patches (Gold, Silver, Rose Gold, Faux Freckles) that offer instant glam through a patch-and-peel application without requiring makeup artist skills. The product portfolio extends into themed sub-brands including the Team Soccer Collection (World Cup national team designs for Mexico, Colombia, Argentina, Brazil), U.S. Soccer X Fazit Collection (Sunset Strip, Starlet Strands, Speckles, Stripes), Festival Collection, 4th of July Collection, and Team Spirit Collection. Additional product categories include Hair Patches, Eye Makeup, and Body Collection patches. Bundled options are offered for groups and events. The products are marketed as waterproof with up to 72-hour wear time, and the brand achieved viral popularity after Taylor Swift wore their glitter freckles at a Kansas City Chiefs game in October 2024.
Differentiator
Problem solved
Functional benefit
Products and services
- Gold Glitter Freckles Makeup Patches Gold-colored glitter freckle patches applied to the face for a glam look without makeup artist skills; patch-and-peel application, waterproof with up to 72-hour wear.
- Silver Glitter Freckles Makeup Patches Silver-colored glitter freckle patches for face application featuring instant patch-and-peel glam.
- Rose Gold Glitter Freckles Makeup Patches Rose gold-colored glitter freckle patches offering a warm metallic finish for face decoration.
- Faux Freckles Makeup Patches Faux freckle patches providing a freckle look without sun damage; cosmetic alternative to natural freckles.
- Team Soccer Collection (World Cup Speckles) Waterproof face patches and decorations featuring national team designs (Mexico, Colombia, Argentina, Brazil) for soccer fans attending or watching 2026 FIFA World Cup events.
- U.S. Soccer X Fazit Collection U.S. Soccer branded patches including Sunset Strip, Starlet Strands, Speckles, and Stripes designs for U.S. national team fans.
- Hair Patches Collection Decorative patches designed for application to hair, extending Fazit's body application offerings.
- Body Collection Decorative patches and beauty accessories designed for application to the body.
- Eye Makeup Collection Eye makeup patches and decorations for eye area application.
- Festival Collection Festival-themed beauty patches designed for music festival attendees (e.g., Coachella) seeking expressive temporary cosmetic accessories.
- 4th of July Collection Patriotic-themed beauty patches for Fourth of July celebrations.
- Team Spirit Collection Sports team spirit-themed patches for fan celebrations and sports fandom expression.
- Limited Edition Collection Limited edition beauty patches with exclusive designs offered for short-term availability.
- Bachelorette Bundles Pre-packaged 10-pack bundles combining multiple glitter freckle patches at group pricing, designed for bachelorette party groups and large celebrations, available in gold, silver, and rose gold variants.
Quantifiable outcome
- Over $1 million in sales within 48 hours following Taylor Swift viral moment
- +1 more outcomes
Companies that use Fazit
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Fazit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Fazit partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BlushingtoncorePartnership to offer a 'Get Match Day Ready' experience for fans ahead of the 2026 FIFA World Cup, featuring professional application of Fazit's Team Soccer Collection patches at Blushington lounges. The experience is priced at $15 as an add-on to any makeup, blowout, or styling service. This marks Fazit's first-ever in-store activation, expanding from pure e-commerce to physical retail experience.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Fazit competitors and assessment
Company assessmentDirect peers
- Patchology: Patchology is a beauty brand built entirely around patch-based skincare and cosmetic products (eye gels, lip patches, etc.). Fazit's glitter freckles represent a similar adhesive-patch product format applied to makeup/decoration, making Patchology the closest direct peer in form factor and category.
- ColourPop Cosmetics: ColourPop is a digitally native color cosmetics brand that built scale via viral social moments, frequent themed collections, and DTC e-commerce. Fazit's product-led growth, themed drops, and DTC-first model parallel ColourPop's early strategy closely.
- BeautyBlender: BeautyBlender pioneered the application-tool patch/sponge beauty category and built a viral DTC brand around a single hero product. Fazit's strategy of selling a hero application product (glitter freckles) via DTC mirrors the BeautyBlender early playbook.
Broad incumbents
- E.l.f. Cosmetics: E.l.f. is a mass-market color cosmetics brand known for fast product cycles and viral TikTok-driven launches. E.l.f. could rapidly replicate Fazit's glitter-freckle category at lower price points, making it a key incumbent threat.
- Sephora Collection: Sephora's private label includes festival/face-jewel and decorative cosmetic accessories sold alongside Fazit-style products. As a major retail platform, Sephora Collection also represents a potential acquisition or distribution partner for Fazit.
- Stila Cosmetics: Stila is an established color cosmetics brand with glitter, face jewel, and festival-focused product lines. It competes with Fazit in the decorative face-glitter category but at much broader scale through Sephora and department-store distribution.
- NYX Professional Makeup: NYX is a mass-market color cosmetics brand with strong face-glitter, festival, and body-decoration lines, plus heavy social media presence. It is a major competitor in the same Gen-Z decorative cosmetics category as Fazit.
- Kylie Cosmetics: Kylie Cosmetics built a billion-dollar beauty brand on a single viral celebrity moment and themed product drops via DTC. Fazit's Taylor Swift-driven $1M-in-48-hours surge mirrors the early Kylie Jenner Lip Kit trajectory at a much smaller scale.
Emerging players
- RMS Beauty: RMS Beauty is a clean, vegan, cruelty-free beauty brand with freckle-imitation products (Beauty Lip Wands, luminizers) competing for the same natural-freckle aesthetic consumer that Fazit's faux freckle patches address.
- Milk Makeup: Milk Makeup is a digitally native, Gen-Z-focused beauty brand with stick-format and unconventional application products. Its festival-friendly positioning and vegan/cruelty-free credentials overlap directly with Fazit's value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fazit social profiles
Digital presenceFazit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fazit leadership team
Management profileNumber of profiles
Profiles2 records
Fazit funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fazit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fazit
What does Fazit do?
Fazit designs and sells vegan, cruelty-free adhesive beauty patches that apply directly to skin for decorative cosmetic effects. Core products include glitter freckle makeup patches (Gold, Silver, Rose Gold) and faux freckle patches, with themed collections extending into sports (World Cup/Soccer), festivals, and body/hair application. Products use a patch-and-peel application requiring no makeup artist skills, are waterproof, and marketed to last up to 72 hours.
Is Fazit a public or private company?
Fazit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fazit founded?
Fazit was founded in 2024. It employs 1 to 10 people.
Where is Fazit based?
Fazit is headquartered in West Palm Beach, United States, in the North America region.
How does Fazit make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution and in-store Activation Services.
Who are Fazit's main competitors?
Direct peers on record are Patchology, ColourPop Cosmetics and BeautyBlender. Broad incumbents are E.l.f. Cosmetics, Sephora Collection, Stila Cosmetics, NYX Professional Makeup and Kylie Cosmetics. Emerging players are RMS Beauty and Milk Makeup.
Does Fazit have an API?
No public API is recorded for Fazit.
What industry is Fazit in?
Fazit's product category is Cosmetic Beauty Patches. Its primary akta.pro industry code is CRABACAA, Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter), with a secondary code of CRABACAG, Body & All-Over Color (Body Makeup, Leg/Body Tint, Glitter, Shimmer Oils). Its NAICS code is 456120 and its SIC code is 2844.