Blushington Inc.
Blushington Inc. is a US-based beauty company operating a multi-service salon concept combining blowouts, makeup, and skincare, serving individual consumers in NY, LA, and Dallas through company-operated and franchise locations, with a 261-expert Pro Artist network and e-commerce resale of curated brands.
- Company typePrivate
- Founded2011
- HeadquartersWest Hollywood, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Blushington Inc. does
Blushington Inc. is a US-based beauty services and retail company founded in 2011 and headquartered in West Hollywood, California. The company operates a multi-service beauty concept that combines professional blowouts, makeup application, and skincare treatments in a single appointment, supplemented by bridal and at-home services, makeup classes, gift cards, and space rental. Service delivery occurs through company-operated and franchise-operated brick-and-mortar locations concentrated in three legacy metros (New York, Los Angeles, and Dallas), an online booking platform (book.blushington.com), a network of 261 independent Pro Artists and beauty experts, and an e-commerce storefront at blushington.com that resells curated third-party brands such as Kevyn Aucoin, Kérastase, Jouer, Nudestix, Stila, Danessa Myricks, and Erborian, along with Fazit partner products including 2026 FIFA World Cup themed makeup patches.
The company generates revenue across four streams: professional beauty services (blowouts, makeup, skincare), e-commerce product resale at $25–$75 price points, subscription-based Series Memberships for repeat consumers, and franchise fees and royalties from its turnkey franchise program. Blushington's core technology stack is a standard Shopify-based booking and e-commerce infrastructure with no disclosed proprietary AI/ML components, and its strategic differentiation rests on an "all-in-one beauty destination" positioning, curated multi-brand retail assortment, and a franchise-focused distribution model launched after the company was forced to close all stores during the 2020 pandemic and relaunched in 2021. Leadership is concentrated with founder Stephanie Maron serving as Founder, CCO, and CEO.
As of mid-2026, Blushington has entered an early franchise expansion phase with two new franchised locations opened in Boca Raton (February 2026) and Houston (June 2026), the latter marking the official launch of its national expansion plan. Strategic activity includes a co-branded partnership with Fazit for World Cup-themed service add-ons and ongoing Pro Artist community growth, while the company remains privately held with no disclosed institutional funding rounds.
Blushington Inc. firmographics
Firmographics- Name
- Blushington Inc.
- Legal name
- Blushington
- Website
- https://blushington.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Blushington Inc. is a US-based beauty company operating a multi-service salon concept combining blowouts, makeup, and skincare, serving individual consumers in NY, LA, and Dallas through company-operated and franchise locations, with a 261-expert Pro Artist network and e-commerce resale of curated brands.
- Ownership category
- akta.pro rank
Blushington Inc. industry classification
Industry- Product category
- Beauty Salon Services
- NAICS
- Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH)
- akta.pro secondary industries
- Special Occasion Makeup (Non-Bridal) (HSALAHAB), Mobile Makeup (On-Location) (HSALAMAC)
Keywords
Where Blushington Inc. is headquartered
LocationHeadquarters
- HQ city
- West Hollywood
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Blushington Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Beauty Services: Revenue from providing blowout, makeup, and skincare services in salon locations. Services are offered as single appointments or as part of wedding/special event packages.
- Product Sales: E-commerce sales of beauty products including makeup, skincare, haircare, and tools from brands like Kevyn Aucoin, Kérastase, and others.
- Franchise Fees and Royalties: Revenue generated from franchisees through initial franchise fees and ongoing royalty payments. Franchise opportunities are marketed as a turnkey business model.
- Memberships: Series memberships offered to repeat customers for ongoing beauty services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fazit 'Get Match Day Ready' experience add-on |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Blushington Inc. product offering
Product offeringCore offering
Blushington operates a multi-service beauty studio concept offering blowouts, makeup application, and skincare treatments together in a single appointment at company and franchise salon locations. The brand also retails professional beauty products through its own e-commerce store and maintains a Pro Artist network of 261 independent beauty professionals for service bookings.
Product overview
Blushington is a multi-service beauty franchise brand offering blowout, makeup application, and skincare services in a single appointment. The company operates as a unified service platform complemented by a product retail component. Core services include professional blowouts, makeup application, and skincare treatments, which can be purchased individually or through Series Memberships. The company also offers add-on services including wedding/bridal services, at-home services, makeup classes, and space rental. Blushington operates a Pro Artist community platform connecting beauty professionals with clients, and has launched a franchise program for opening owned locations. The retail side offers professional beauty products from brands including Kevyn Aucoin, Danessa Myricks, Jouer, Nudestix, Stila, Erborian, and Kérastase, as well as Fazit makeup patches for sports-themed occasions. Recent offerings include the 'Get Match Day Ready' experience in partnership with Fazit for the 2026 FIFA World Cup.
Differentiator
Problem solved
Functional benefit
Products and services
- Blowout Services Professional hair blowout styling and finishing services performed in a single appointment at Blushington salon locations.
- Makeup Application Services Professional makeup application services for everyday looks, special occasions, and events, performed by Blushington artists in salons.
- Skincare Services Professional facial and skincare treatments provided by estheticians at Blushington salons for skin health and facial care.
- Series Memberships Recurring membership program for repeat customers offering ongoing access to Blushington blowout, makeup, and skincare services at preferential rates.
- Blushington Franchise Program Turnkey franchise opportunity for entrepreneurs to open and operate Blushington salon locations offering blowout, makeup, and skincare services under the brand.
- Blushington Pro Artist Community Network of 261 licensed makeup artists and beauty professionals offering blowout, makeup, skincare, and special event services through the Blushington platform and lounges.
- Weddings (Bridal Services) Bridal makeup and beauty services including bridal trials, on-location services, and bridal party packages for weddings.
- At-Home Services Mobile blowout and makeup services delivered to clients' homes for convenience.
- Makeup Classes Online makeup classes taught by Blushington Pro Artists teaching step-by-step makeup routines.
- Space Rental Rental of Blushington salon space for private events and occasions.
- Gift Cards Gift cards purchased to gift Blushington services and products to others.
- Beauty Products E-commerce (Kevyn Aucoin, Kérastase, Jouer, Stila, Nudestix, Erborian, Danessa Myricks, Anastasia) Direct online retail of curated professional beauty products from brands including Kevyn Aucoin, Kérastase, Jouer, Stila, Nudestix, Erborian, Danessa Myricks, and Anastasia, sold through blushington.com.
- Get Match Day Ready Experience with Fazit Add-on themed experience offering professional application of Fazit Team Soccer Collection patches at Blushington lounges, priced at $15 on top of any makeup, blowout, or styling service ahead of the 2026 FIFA World Cup.
Companies that use Blushington Inc.
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Blushington Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Blushington Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FazitminorBlushington partnered with Fazit to offer a 'Get Match Day Ready' experience for fans ahead of the 2026 FIFA World Cup. The experience features professional application of Fazit's Team Soccer Collection patches at Blushington lounges, priced at $15 as an add-on to any makeup, blowout, or styling service. This marks Fazit's first-ever in-store activation, creating a themed beauty occasion tied to major sports tournaments.
Scale indicators5 records
Recent moves10 records
Expansion highlights5 records
Blushington Inc. competitors and assessment
Company assessmentDirect peers
- Glamsquad: Glamsquad is an on-location beauty services provider that sends beauty professionals to clients' homes or events. It is comparable because Blushington also offers at-home and on-location services via its Pro Artist network, targeting the same convenience-driven customer.
- Drybar: Drybar is a chain of blowout-only salons and a direct competitor to Blushington's blowout services. It is comparable because both offer single-appointment hair styling services in a dedicated lounge format targeting women in similar price points and geographies.
- European Wax Center: European Wax Center is a franchise-based chain specializing in waxing and other beauty services. It is comparable because Blushington's short description identifies waxing as a service line, and both rely on franchisee-led multi-unit growth in personal care services.
- Blo Blow Dry Bar: Blo Blow Dry Bar is a franchise-based blowout salon chain with comparable service offerings and franchise-driven growth model. It is comparable because both compete in the professional blowout category and rely on franchise partners for geographic expansion.
- Amazing Lash Studio: Amazing Lash Studio is a franchise-based lash extension and beauty services chain. It is comparable because Blushington offers lash services and both share the franchise-driven specialty beauty services model targeting similar demographics.
Broad incumbents
- Sephora: Sephora is a global multi-brand beauty retailer operating both physical stores and e-commerce. It is comparable as a broader incumbent that competes with Blushington's curated resale assortment and serves the same prestige beauty consumer.
- Ulta Beauty: Ulta Beauty is the largest US specialty beauty retailer selling cosmetics, skincare, and haircare products. It is comparable because Blushington's e-commerce channel carries overlapping brands (Kérastase, Anastasia, Stila) and competes for the same consumer beauty wallet.
Emerging players
- Violet Grey: Violet Grey is a curated luxury beauty retailer and content platform focused on editorially vetted brands. It is comparable because Blushington retails a similar curated assortment of prestige beauty brands and targets the same high-spend consumer.
- Beautycounter: Beautycounter is a clean beauty brand with a multi-channel retail and consultant model. It is comparable as an emerging player in the beauty space pursuing direct-to-consumer and relationship-based distribution models similar to Blushington's salon-and-network approach.
Others
- Birchbox: Birchbox is a beauty discovery and subscription commerce company. It is comparable as an adjacent commerce model targeting the same beauty consumer through curated brand sampling and discovery, even though it does not operate salon services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Blushington Inc. social profiles
Digital presenceBlushington Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blushington Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Blushington Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blushington Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blushington Inc.
What does Blushington Inc. do?
Blushington operates a multi-service beauty studio concept offering blowouts, makeup application, and skincare treatments together in a single appointment at company and franchise salon locations. The brand also retails professional beauty products through its own e-commerce store and maintains a Pro Artist network of 261 independent beauty professionals for service bookings.
Is Blushington Inc. a public or private company?
Blushington Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blushington Inc. founded?
Blushington Inc. was founded in 2011. It employs 101 to 250 people.
Where is Blushington Inc. based?
Blushington Inc. is headquartered in West Hollywood, United States, in the North America region.
How does Blushington Inc. make money?
Four revenue lines are on record. Beauty Services are the primary driver. The others are product Sales, franchise Fees and Royalties and memberships.
Who are Blushington Inc.'s main competitors?
Direct peers on record are Glamsquad, Drybar, European Wax Center, Blo Blow Dry Bar and Amazing Lash Studio. Broad incumbents are Sephora and Ulta Beauty. Emerging players are Violet Grey and Beautycounter. Birchbox is listed as an others.
Does Blushington Inc. have an API?
No public API is recorded for Blushington Inc..
What industry is Blushington Inc. in?
Blushington Inc.'s product category is Beauty Salon Services. Its primary akta.pro industry code is HSALALAH, Special Occasion Hair & Makeup Services (Non-Bridal), with a secondary code of HSALAHAB, Special Occasion Makeup (Non-Bridal). Its NAICS code is 812112 and its SIC code is 2844.