What ElectricFeel does

ElectricFeel AG is a Zurich-based B2B software company founded in 2012 that operates the ElectricFeel Shared Mobility OS, an all-in-one SaaS platform purpose-built for shared micromobility operators running fleets of e-bikes, e-mopeds, and electric kick scooters. The platform bundles fleet management software with a real-time dashboard, a white-label branded rider mobile application (consistently rated 4.5/5), an in-field operations app for battery swapping and rebalancing, integrated payment processing, IoT integrations with vehicle hardware from manufacturers including Segway-Ninebot, NIU, SuperSOCO, Govecs, and Askoll, and a Service Area Optimization module. Cumulatively, the platform has supported over one million riders, 75 million+ kilometers of travel, 7,000+ tons of CO2 avoided, and 3M+ hours of noise avoided across deployments in 20+ cities.

The company sells primarily through direct enterprise sales with custom multi-year subscription contracts priced by fleet size, module selection, and service level, scaled to support deployments from 50 to 10,000+ vehicles. Core customer segments include (i) shared micromobility fleet operators and startups, (ii) public transport authorities seeking first/last-mile extensions, and (iii) energy suppliers/utilities diversifying into electric mobility as a customer engagement and ESG initiative. In addition to software licensing, ElectricFeel generates revenue from strategic consulting, onboarding, operational training, and launch support, positioning itself as an end-to-end partner rather than a pure-software vendor. Customers span both ends of the size spectrum — from SMB operators like Billy Bike (Brussels) up to large enterprises including Cooltra/eCooltra (7,400+ e-mopeds across Spain, Italy, and Portugal), Primeo Energie (Swiss utility serving 226,000 end customers), BLT (Baselland Transport), and Revel in the United States.

ElectricFeel was founded as an ETH Zurich spin-off with seed support from Venture Kick (2011 and 2012) and one disclosed institutional round of approximately $2.32M in 2017. The company maintains dual offices in Zurich (Hardturmstrasse 253, headquarters) and Barcelona (Ronda de Sant Pere 52), with a distributed workforce of 11–50 employees working across Europe. Notable customer outcomes documented by the company include Revel's scale-up from a 68-moped pilot to 4,600+ vehicles across five US cities within a year (enabling a $28M follow-on raise), Pick-e-Bike's launch in under three months to 800+ vehicles and 31,000+ active users, Cooltra's growth from 250 to 7,400 e-mopeds in four years (becoming one of the most profitable operators since 2019), and Billy Bike tripling revenue while keeping fleet operating costs flat.

Name

ElectricFeel

Legal name

ElectricFeel AG

Website

https://electricfeel.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

ElectricFeel AG is a Zurich-based B2B SaaS provider of an all-in-one shared mobility operating system used by micromobility operators, public transport authorities, and energy utilities to launch and scale e-bike, e-moped, and scooter fleets across Europe and the US.

Ownership category

akta.pro rank

Product category

Mobility Software / Shared Mobility Operations

SIC

Services-Computer Integrated Systems Design (7373), Transportation Services (4700)

akta.pro primary industry

Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance) (TLAFAMAJ)

akta.pro secondary industries

Corporate Micro-Mobility Sharing (E-bikes, Bikes, Scooters) (TLABALAG), E-Mobility Connectivity, Apps & Anti-Theft Tracking (consumer devices/services) (CRACASAM)

Keywords

• Shared mobility software
• Micromobility platform
• Fleet management software
• Shared e-scooter operations
• Transit technology solutions

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Licensing: ElectricFeel provides its Shared Mobility OS to fleet operators on a software licensing or subscription basis. Operators pay for access to the full platform (fleet management, rider app, operations app, integrations) to run their micromobility services. The model supports scaling from 50 to 10,000+ vehicles, with pricing likely tiered by fleet size or module inclusion.
2. Strategic Consulting & Professional Services: ElectricFeel offers personalized onboarding, operational training, industry best practices, and launch support to help partners successfully deploy and scale their services. These advisory and enablement services complement the software platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

ElectricFeel provides the Shared Mobility OS, a vertical software platform that enables shared mobility operators to launch and run large-scale micromobility fleets such as e-bikes, e-scooters, e-mopeds, and car-sharing services. The platform bundles fleet management, branded rider apps, an in-field operations app for mechanics, and payment processing into a single operating system. ElectricFeel also offers Strategic Services, a consulting offering that helps mobility operators launch and optimize their shared mobility businesses.

Product overview

ElectricFeel offers the ElectricFeel Shared Mobility OS as a unified, all-in-one platform for shared micromobility operators. The platform consists of core software components including fleet management software with a real-time dashboard, a customizable branded rider app (rated 4.5/5), and an in-field operations app for battery swapping and maintenance teams. The platform supports multimodal vehicles including e-bikes, e-mopeds, and scooters, and is vehicle-agnostic. Strategic consulting services complement the software offerings to support operators from launch through scaling.

Differentiator

Problem solved

Functional benefit

Products and services

• Shared Mobility OS Vertical software platform that enables mobility operators to launch and run large-scale shared micromobility fleets — including e-bikes, e-scooters, e-mopeds, and car-sharing — combining fleet management, branded rider applications, an in-field operations app for mechanics, and payment processing into a single operating system.
• Strategic Services Consulting offering that helps mobility operators launch and optimize their shared mobility businesses, supporting operator strategy, launch execution, and operational scaling.

Quantifiable outcome

• Partners grow revenue by up to 3x in a year while maintaining roughly the same operational costs
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Segway-Ninebot (Segway Commercial)coreTechnology or Integration · 25 May 2021ElectricFeel and Segway-Ninebot formed a global collaboration to accelerate the launch of scalable moped sharing businesses worldwide. The partnership creates a fully integrated end-to-end solution combining Segway-Ninebot's sharing-ready electric mopeds with ElectricFeel's Shared Mobility OS and operational expertise. Operators receive pre-integrated hardware and software, drastically reducing setup time and complexity. The collaboration enables faster time-to-market for new moped sharing services and more competitive scaling for existing operators.
• RevelcoreStrategic or Co-development Partner · 1 January 2018Revel partnered with ElectricFeel from its founding in 2018 to power its shared e-moped operations in the United States. ElectricFeel enabled Revel's rapid launch (68 mopeds in weeks) and hypergrowth scaling to 4,600+ vehicles across 5 US cities within one year. The partnership was instrumental in Revel's ascension as the US market leader in moped sharing and its subsequent $28 million funding raise. ElectricFeel initially powered Revel's entire technology stack.
• BLT (Baselland Transport AG)coreStrategic or Co-development PartnerBLT, the public transport authority in Basel, Switzerland, partnered with Primeo Energie and ElectricFeel to launch Pick-e-Bike — a free-floating e-bike and e-moped sharing service. BLT contributed transport authority expertise, city relationships, and operational infrastructure. ElectricFeel provided the technology platform, rider app, and fleet management software. The partnership is a model public-private cooperation in shared micromobility, combining BLT's public transport legitimacy with ElectricFeel's technical capabilities.
• Primeo EnergiecoreStrategic or Co-development PartnerPrimeo Energie, Switzerland's largest energy supplier in North-Western Switzerland (supplying 226,000 people), partnered with BLT and ElectricFeel to launch Pick-e-Bike. Primeo Energie sought to diversify into electric mobility as part of a holistic energy strategy. ElectricFeel enabled Primeo to launch and operate the service without building in-house software, providing the full technology stack and operational expertise.
• Cooltra (eCooltra)coreTechnology or IntegrationCooltra (operating as eCooltra) is a long-standing ElectricFeel customer and partner, using the platform across its fleet of 7,400+ e-mopeds in southern Europe (Spain, Italy, Portugal). Cooltra is one of the most profitable shared micromobility operators in Europe since 2019. ElectricFeel's platform powers Cooltra's operations, rider apps, and B2B corporate programs with employers such as Holaluz, Enel, and Cassa Depositi e Prestiti.
• DottminorStrategic or Co-development PartnerPrimeo Energie partnered with Dott (a shared scooter operator) to provide 100% renewable energy to support Dott's operations, including warehouses, operational vehicles, and scooters. This is a partnership between a utility customer of ElectricFeel (Primeo) and a third-party mobility operator, demonstrating the ecosystem dynamics in the energy-mobility intersection.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Comodule: Comodule provides IoT hardware and a connected fleet management software platform for light electric vehicles (e-scooters, e-bikes, e-mopeds). It overlaps with ElectricFeel on the IoT integration, fleet management, and rider-app stack serving shared-mobility operators.
• Vulog: Vulog provides a white-label SaaS platform powering carsharing, micromobility, and shared-mobility operators globally. It is the most direct functional peer to ElectricFeel's Shared Mobility OS, serving an overlapping customer base of fleet operators and transport authorities.
• Joyride: Joyride is a SaaS platform purpose-built for bike-share, e-bike, and scooter-share operators, offering white-label rider apps, fleet management, and operator dashboards — a direct product-overlap peer to ElectricFeel in the shared micromobility software category.
• Invers: Invers offers a connected-mobility software platform (shareable hardware modules, API-based fleet management, and operator software) used by carsharing and shared-mobility providers. It competes with ElectricFeel in providing the technology layer that allows operators to launch and scale shared vehicle services.
• Ridecell: Ridecell is a SaaS platform for shared mobility operators covering carsharing, ridesharing, and fleet management. It competes with ElectricFeel for the same enterprise mobility operator buyer, with a broader modality footprint.

Broad incumbents

• Voi Technology: Voi is a leading European shared e-scooter and e-bike operator with its own proprietary platform. It is a broad incumbent in the same micromobility category ElectricFeel serves, and a potential customer or competitor depending on its build-vs-buy stance.
• Lime: Lime is a globally scaled shared micromobility operator running proprietary fleet and rider software. It is a broad incumbent that competes with ElectricFeel-powered operators and represents the in-house alternative ElectricFeel's customers weigh against its platform.

Regional players

• Smoove: Smoove operates and provides technology for bike-share and shared-mobility schemes in France and other European markets. Comparable to ElectricFeel as an integrated operator-plus-software provider focused on municipal micromobility.
• nextbike: nextbike is a major European bike-sharing operator and software provider for municipal bike-share systems. It overlaps with ElectricFeel as both a shared mobility operator (using its own software) and a platform enabler for partner cities, primarily in DACH and Central Europe.

Emerging players

• Fluidtime (Fluidtime GmbH): Fluidtime provides mobility-as-a-service platforms and intermodal transport software used by cities and transport operators. It is comparable to ElectricFeel as a software platform targeting public transport authorities and shared mobility deployments in European markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/theelectricfeel
• LinkedInlinkedin.com/company/9424590

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ElectricFeel