Diverse Interactive
Diverse Interactive is a UK-based independent experience agency founded in 2014 that designs and delivers bespoke VR, AR, mixed-reality, and immersive digital applications for enterprise clients across pharma, logistics, education, and FMCG.
- Company typePrivate
- Founded2014
- HeadquartersGuildford, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Diverse Interactive does
Diverse Interactive is a UK-based independent experience agency founded in 2014 by Jake Warren-Simpson and Ben Fryer, headquartered at 135 Bishopsgate in London with an additional Tech Hub for client workshops. The company designs and delivers bespoke immersive digital applications spanning virtual reality, augmented reality, mixed reality, mobile apps, and training simulations for enterprise clients. Its technical stack combines 360° video capture (8K at 60fps), volumetric capture, photogrammetry, motion capture with sub-millimetre accuracy, infinity green screen production, and computer vision capabilities including markerless SLAM-based object recognition (Wikitude) and facial recognition for treatment visualisation. A signature asset is the UK's first all-in-one Virtual Production Studio, which consolidates these capabilities alongside emerging technologies such as Teslasuits and AR wearables into a single client-accessible facility.
The company generates revenue through professional services engagements — custom discovery, development, and deployment of bespoke digital experiences — with pricing not publicly disclosed and determined project by project. Its go-to-market is direct enterprise field sales, with inbound via the website contact form, email ([email protected]), and phone, complemented by a London Tech Hub for in-person demonstrations and virtual consultations. Documented enterprise clients include Allergan (JUVÉDERM facial treatment visualiser), Linde Group (DIViRT VR driver training), University of Surrey (prospective-student virtual tour app), Ribena/Suntory (Doodle Your World AR campaign), and a broader logo set spanning GSK, Disney, Intel, Google, FIFA, Mercedes, and BAE Systems. Diverse Interactive operates as part of the Flipside Group family of companies, and revenue, funding, and detailed financial metrics are not disclosed in public sources.
Diverse Interactive firmographics
Firmographics- Name
- Diverse Interactive
- Legal name
- Diverse Interactive
- Website
- https://diverseinteractive.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Diverse Interactive is a UK-based independent experience agency founded in 2014 that designs and delivers bespoke VR, AR, mixed-reality, and immersive digital applications for enterprise clients across pharma, logistics, education, and FMCG.
- Ownership category
- akta.pro rank
Diverse Interactive industry classification
Industry- Product category
- Immersive technology and digital experience agency services
- NAICS
- Graphic Design Services (541430), Software Publishers (5132)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)
- akta.pro secondary industries
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)
Keywords
Where Diverse Interactive is headquartered
LocationHeadquarters
- HQ city
- Guildford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Diverse Interactive business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Experience Agency Services: Bespoke digital experience development including VR/AR experiences, virtual tours, and immersive training solutions. Projects are custom-developed for enterprise clients, typically involving significant discovery, development, and deployment phases.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Diverse Interactive product offering
Product offeringCore offering
Diverse Interactive is an independent experience agency that designs and builds bespoke immersive digital applications for enterprise clients, specialising in AR, VR, mixed reality, mobile apps and virtual production projects. The company pairs custom-built AR/VR applications (facial treatment visualisers, VR training, AR brand campaigns, virtual tours) with its in-house Virtual Production Studio offering volumetric capture, photogrammetry, motion capture, 360-degree video and infinity green screen facilities.
Product overview
Diverse Interactive is an independent experience agency offering a portfolio of immersive technology solutions. The core product offerings include custom VR/AR applications (facial treatment visualiser, VR driver training, AR campaigns, virtual tours) paired with a comprehensive Virtual Production Studio featuring emerging technology experiences, volumetric capture, photogrammetry, motion capture, and green screen facilities. The company delivers creative technology projects combining immersive content, digital exploration, experiential learning, and interactive brand activations.
Differentiator
Problem solved
Functional benefit
Products and services
- JUVÉDERM Facial Treatment Visualiser Web-based facial treatment visualiser with a customer-focused UI that allows realistic customisation of facial features (jaw contouring, brow lifts, skin smoothing) and generation of downloadable tailored treatment plans for consultations with JUVÉDERM practitioners. Trusted by dermatology specialists and available as an iPad Pro powered podium version with ring light for retail and event activations. Built for the Allergan JUVÉDERM brand in the pharmaceutical/cosmetic sector.
- DIViRT (Driver Immersive Virtual Reality Training) Immersive VR driver training solution for Linde Group combining high-definition 360-degree video capture, a custom motion seat with steering wheel and foot pedals, realtime eye-tracking and hazard detection, trainer assessment views, and session replay. Reduces travel time for drivers and costs for the business while delivering engaging, memorable training. Built for enterprise logistics training use cases.
- University of Surrey Virtual Tour Virtual tour application for iOS and Android featuring 360-degree footage of campus facilities, accommodation, health and wellbeing spaces and surrounding areas, with an interactive CG map of campus, Guildford and London. Accessible via Google Cardboard VR headset or touchscreen devices, enabling overseas prospective students to experience the campus remotely. Built for the University of Surrey.
- Ribena Doodle your World AR App Brand-driven augmented reality campaign app for iOS and Android using markerless object recognition (Wikitude SLAM) to bring everyday scenes to life with animated 3D characters that interact with objects and respond to user movement. Includes integrated social sharing via Facebook, Instagram and WhatsApp with the #Ribenary hashtag, with users downloading via QR codes on Ribena bottles. Built for Ribena (Suntory Group) in the FMCG sector.
- Virtual Production Studio The UK's first all-in-one virtual production studio offering state-of-the-art immersive technology facilities, including an Emerging Technology studio (Teslasuits, VR experiences, AR wearables, motion simulators), volumetric capture for photorealistic holograms and volumetric video, photogrammetry for digital twin creation, motion capture with sub-millimetre accuracy (body, facial, hand tracking), and infinity green screen for film and CGI integration. Available to enterprise clients for workshops, tech demos, showcases and planning sessions.
Quantifiable outcome
- Reduced travel time and costs for driver training (Linde Group)
- +4 more outcomes
Companies that use Diverse Interactive
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Diverse Interactive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature8 records
Diverse Interactive partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Flipside GroupminorParent company of Diverse Interactive. Diverse Interactive is part of the Flipside Group family of companies, operating as a dedicated immersive experience agency.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Diverse Interactive competitors and assessment
Company assessmentDirect peers
- UNIT9: Global creative production company with a dedicated immersive/AR/VR studio producing brand experiences, virtual reality, and interactive installations. Closely comparable in service mix (custom immersive experiences for enterprise brands) and target customers, with larger scale.
- Make Real: UK-based immersive technology studio specializing in VR, AR, and mixed reality experiences for enterprise, training, and marketing. Direct comparable given shared geography, similar headcount band, and overlapping enterprise training/marketing use cases (e.g., Linde-style VR training, Ribena-style AR campaigns).
- Rewind: UK-based immersive content and technology studio creating VR, AR, and mixed reality experiences for enterprise brands. Directly comparable in geographic footprint, service portfolio (AR/VR brand activations, immersive content), and enterprise client targeting.
- Visualise Creative: Immersive content studio specializing in 360° video, VR, AR, and volumetric capture for brand storytelling and enterprise communications. Highly comparable given overlapping technology stack (360°, volumetric, AR/VR) and similar bespoke agency delivery model.
- Masters of Pie: UK-based immersive technology company focused on real-time 3D, VR collaboration, and visualization tools for enterprise. Comparable given shared geography, overlapping real-time/VR technology stack, and enterprise customer focus.
Emerging players
- Zappar: AR platform and creative studio offering a SaaS authoring tool (ZapWorks) plus custom AR campaign services. Comparable in AR campaign delivery for brands (Ribena-style use case) but differentiated by its productized platform approach versus Diverse's bespoke model.
- The Park Playground: Immersive experience agency creating AR/VR brand activations, virtual production, and interactive installations. Comparable service mix around immersive brand experiences, with a comparable boutique-agency positioning.
Broad incumbents
- AKQA: Global creative and innovation agency with significant AR/VR and immersive experience capabilities serving Fortune 500 brands. Comparable in enterprise client tier and immersive service offerings, but operates at significantly larger scale and broader portfolio scope.
Others
- 8th Wall (Niantic): Web-based AR development platform enabling markerless AR experiences similar to Diverse's Ribena campaign. Adjacent/ecosystem player — Diverse could either partner with or compete against depending on go-to-market evolution.
Regional players
- Immersive VR Education: Ireland/UK-headquartered immersive VR company focused on education, training, and enterprise engagement experiences. Comparable given overlapping use cases (education virtual tours like University of Surrey project) and similar bespoke enterprise delivery model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Diverse Interactive social profiles
Digital presenceDiverse Interactive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diverse Interactive leadership team
Management profileNumber of profiles
Profiles2 records
Diverse Interactive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diverse Interactive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diverse Interactive
What does Diverse Interactive do?
Diverse Interactive is an independent experience agency that designs and builds bespoke immersive digital applications for enterprise clients, specialising in AR, VR, mixed reality, mobile apps and virtual production projects. The company pairs custom-built AR/VR applications (facial treatment visualisers, VR training, AR brand campaigns, virtual tours) with its in-house Virtual Production Studio offering volumetric capture, photogrammetry, motion capture, 360-degree video and infinity green screen facilities.
Is Diverse Interactive a public or private company?
Diverse Interactive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Diverse Interactive founded?
Diverse Interactive was founded in 2014. It employs 11 to 50 people.
Where is Diverse Interactive based?
Diverse Interactive is headquartered in Guildford, United Kingdom, in the Europe region.
How does Diverse Interactive make money?
One revenue line is on record: custom Experience Agency Services.
Who are Diverse Interactive's main competitors?
Direct peers on record are UNIT9, Make Real, Rewind, Visualise Creative and Masters of Pie. Emerging players are Zappar and The Park Playground. AKQA is listed as a broad incumbent. 8th Wall (Niantic) is listed as an others. Immersive VR Education is listed as a regional player.
Does Diverse Interactive have an API?
No public API is recorded for Diverse Interactive.
What industry is Diverse Interactive in?
Diverse Interactive's product category is Immersive technology and digital experience agency services. Its primary akta.pro industry code is BPAFAIAL, Interactive & Immersive Content Production (AR/VR/3D), with a secondary code of MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time). Its NAICS code is 541430 and its SIC code is 7330.