Prosperna
Prosperna is a Philippine-based SaaS company founded in 2020 that provides a simple, affordable web-based eCommerce platform targeting Small-to-Medium Businesses seeking to establish or grow online sales operations.
- Company typePrivate
- Founded2020
- HeadquartersAlabang, Philippines
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Prosperna does
Prosperna is a Philippine-based, private SaaS company founded in 2020 that provides a simple, web-based eCommerce platform aimed at Small-to-Medium Businesses (SMBs) seeking to establish or scale online sales operations. The company positions its product around accessibility, targeting merchants that lack the technical expertise or capital to deploy complex eCommerce infrastructure, and it markets a self-serve / product-led growth (PLG) model delivered through a direct web channel with global reach.
The platform's core technology is described at a high level only — no named modules, APIs, SDKs, integrations, or third-party dependencies are disclosed in the available source data, and no AI, machine learning, or automation features are mentioned. Prosperna's product does not appear to have public app listings, developer-facing APIs, or documented compliance certifications based on the input. Founder and CEO Dennis Velasco leads a small team of 11–50 employees headquartered in Alabang, Philippines.
On the commercial side, the company's revenue model and pricing tiers are not publicly disclosed. Its only confirmed capital event is a $600,000 seed round in August 2021 led by Foxmont Capital Partners, with co-investment from Buko Ventures, DayOne Capital Ventures, Ideaspace Ventures, and Johnsen Global Business Ventures. No subsequent funding rounds, named enterprise customers, partnerships, or strategic alliances are documented, leaving the company at an early commercialization stage with limited public operating metrics.
Prosperna firmographics
Firmographics- Name
- Prosperna
- Legal name
- Prosperna
- Website
- https://prosperna.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Prosperna is a Philippine-based SaaS company founded in 2020 that provides a simple, affordable web-based eCommerce platform targeting Small-to-Medium Businesses seeking to establish or grow online sales operations.
- Ownership category
- akta.pro rank
Prosperna industry classification
Industry- Product category
- eCommerce Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Prosperna is headquartered
LocationHeadquarters
- HQ city
- Alabang
- HQ country
- Philippines
- HQ region
- Asia
Markets served
Prosperna business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Distribution channels1 record
Prosperna product offering
Product offeringCore offering
Prosperna provides a simple, web-based eCommerce software platform that enables small-to-medium businesses to set up and operate online stores without requiring extensive technical expertise or large upfront investment. The product is delivered as a SaaS solution targeted at Philippine SMBs seeking to establish or enhance an online sales presence.
Product overview
Prosperna is an eCommerce platform provider targeting Small-to-Medium Businesses, offering a simple and straightforward solution for online selling. Based on the available source data, no specific named products, modules, or sub-brand offerings were identified.
Differentiator
Problem solved
Functional benefit
Products and services
- Prosperna eCommerce Platform A web-based eCommerce SaaS platform that enables small-to-medium businesses to set up and manage online stores without requiring extensive technical expertise or large upfront investment. Targeted primarily at Philippine SMB merchants seeking to establish or enhance their online sales presence.
Companies that use Prosperna
Customer profileSegments1 record
Ideal customer profiles1 record
Prosperna technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Prosperna partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Prosperna competitors and assessment
Company assessmentBroad incumbents
- GoDaddy Commerce: GoDaddy's online store product offering simple eCommerce to micro and small businesses globally; comparable broad platform pursuing the same low-end SMB merchant cohort.
- Squarespace: Hosted website builder with built-in commerce offering aimed at small businesses and creators; comparable as an ease-of-use eCommerce SaaS targeting non-technical SMB merchants.
- Wix: Website builder with integrated eCommerce/Store products targeting SMBs; broader incumbent with overlapping commerce functionality for the same simplicity-seeking SMB segment.
- Shopify: Global eCommerce platform serving SMB and mid-market merchants with similar SaaS commerce functionality; the dominant incumbent whose multi-product ecosystem Prosperna's simple SMB offering must differentiate against.
Regional players
- EasyStore: SEA-based eCommerce and omnichannel platform for SMB retailers across Malaysia, Singapore, and neighboring markets; highly comparable regional peer targeting similar underserved SMB merchants.
- Cafe24: Asia-origin eCommerce platform providing SMB merchants with storefront, payments and fulfillment; comparable horizontal eCommerce SaaS with strong regional concentration.
- Shopline: Asia-Pacific focused eCommerce platform serving SMB and mid-market merchants across SEA and Greater China; directly comparable regional platform competing for the same Filipino/SEA SMB merchant base.
Direct peers
- BigCommerce: SaaS eCommerce platform targeting SMB and mid-market merchants with headless and omnichannel capabilities; directly comparable horizontal eCommerce platform solution to Prosperna.
- Ecwid: Lightweight SaaS eCommerce platform targeted at small businesses wanting to add online selling to existing sites; closest pure-play "simple eCommerce for SMBs" analog to Prosperna.
- WooCommerce: Open-source eCommerce plugin for WordPress widely adopted by SMB merchants globally, including Southeast Asia; competes head-to-head with Prosperna on simplicity and affordability for smaller sellers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Prosperna social profiles
Digital presenceProsperna financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prosperna leadership team
Management profileNumber of profiles
Profiles1 record
Prosperna funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prosperna M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prosperna
What does Prosperna do?
Prosperna provides a simple, web-based eCommerce software platform that enables small-to-medium businesses to set up and operate online stores without requiring extensive technical expertise or large upfront investment. The product is delivered as a SaaS solution targeted at Philippine SMBs seeking to establish or enhance an online sales presence.
When was Prosperna founded?
Prosperna was founded in 2020. It employs 11 to 50 people.
Where is Prosperna based?
Prosperna is headquartered in Alabang, Philippines, in the Asia region.
Who are Prosperna's main competitors?
Broad incumbents on record are GoDaddy Commerce, Squarespace, Wix and Shopify. Regional players are EasyStore, Cafe24 and Shopline. Direct peers are BigCommerce, Ecwid and WooCommerce.
Does Prosperna have an API?
No public API is recorded for Prosperna.
What industry is Prosperna in?
Prosperna's product category is eCommerce Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 5132 and its SIC code is 7372.