Gif Your Game

What Gif Your Game does

Gif Your Game (GYG), operated by Bad Panda, Inc., is a cloud-based game recording and clipping tool for PC gamers. Its core product is a free downloadable desktop client that captures gameplay footage and renders full-quality video clips on remote high-end gaming GPUs rather than the user's local hardware, eliminating the frame-rate loss typically associated with local recording software such as OBS or ShadowPlay. The platform currently supports two titles — Rocket League and League of Legends — and offers one-button cinematic auto-editing, initially for Rocket League goals, in which algorithms automatically detect and process optimal highlight moments with no manual editing required.

The underlying technical architecture is cloud GPU rendering infrastructure that decouples capture and rendering from local compute. Users authenticate via email, Discord, or Medal single sign-on, store clips in a personal clip library, and access a community Discord server. Distribution is product-led and entirely self-serve via direct PC download from gifyourgame.com. The business model is currently free with no paid tiers disclosed; the Terms of Service reserve the right to charge for features in the future, suggesting a freemium or usage-based monetization layer is planned but not yet active. The company has stated metrics of more than 80.7 million clips rendered and approximately 1.91 billion cumulative views across rendered clips.

In 2025, Gif Your Game announced a merger with Medal.tv, another gaming clip platform, under a combined "GYG by Medal" brand with shared authentication and clip library. The legal entity (Bad Panda, Inc.) is headquartered in Santa Monica, California, was founded in 2018, operates with 1–10 employees, and raised a $4.5 million seed round in June 2018 led by Coatue with participation from CSC Upshot. No subsequent funding rounds, revenue figures, named enterprise customers, or patents are disclosed in the available source material.

Name

Gif Your Game

Legal name

Bad Panda, Inc.

Website

https://gifyourgame.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Gif Your Game is a free cloud-based game recording tool for PC gamers that renders Rocket League and League of Legends clips on remote GPUs to eliminate local performance impact, currently merging with Medal.tv.

Ownership category

akta.pro rank

Product category

Game Recording Software

NAICS

Software Publishers (513210)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Security, Access Control & Forensic Audit for Collaboration (zero-trust, session logging) (MPAHANAI)

Keywords

• Cloud game recording
• Game clip capture
• Gaming content creation
• Cloud GPU rendering
• Video clipping software

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations

Revenue model

1. Free Core Product with Future Paid Features: The core product is currently offered for free. The Terms of Service state 'We also reserve the right to charge for our features at any time,' indicating a potential freemium or usage-based model may be introduced in the future. Current revenue model is not explicitly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Gif Your Game (GYG) is a downloadable PC desktop client that captures gameplay clips and renders them on remote high-end gaming GPUs in the cloud, eliminating any performance impact on the user's local machine. It supports Rocket League and League of Legends, with one-button cinematic auto-editing for Rocket League goals that requires zero manual editing. The tool stores clips in a personal clip library for sharing.

Product overview

Gif Your Game is a single unified product offering a cloud-based game recording service for PC gamers. The tool captures gameplay clips on remote high-end gaming hardware, eliminating local performance impact. Users trigger clips with a single button press, and the platform's algorithms automatically process and render clips in full quality. The service currently supports Rocket League and League of Legends. The company has announced a joining of forces with Medal.

Differentiator

Problem solved

Functional benefit

Products and services

• Gif Your Game (GYG) Desktop Client

Quantifiable outcome

• 80,703,929+ clips rendered
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• MedalcoreStrategic or Co-development PartnerGif Your Game and Medal are joining forces in a merger/acquisition. Medal is the parent platform under which GYG operates, with a combined brand identity (GYG by Medal). The partnership unifies Medal's clip-sharing platform with GYG's cloud-rendering technology. A combined clip library and shared authentication (Sign in with Medal) is in place.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Medal.tv: Gaming clip recording and sharing platform. Now merging with Gif Your Game — directly comparable in capture-and-share gaming content workflow, target audience (PC gamers), and integration with Discord.
• OBS Studio: Open-source broadcasting and recording software widely used by PC gamers and streamers. Directly comparable as a game clip capture tool, though it uses local rendering rather than cloud GPU infrastructure.
• XSplit: Game recording, streaming, and editing software for PC. Directly comparable as a clip/recording tool for PC gamers, with overlapping target audience and similar end-user workflow for capturing and sharing gameplay highlights.
• Overwolf: In-game overlay and app platform for PC gamers, including clip capture and sharing. Comparable as a gaming utility platform sitting on top of titles like LoL, with overlapping audience and developer ecosystem.
• Plays.tv: Gaming clip capture and sharing platform (historically). Comparable in target use case (PC gamers capturing and sharing gameplay moments) and audience overlap, though the service has had operational changes over time.

Broad incumbents

• NVIDIA ShadowPlay (GeForce Experience): Built-in game recording and clipping feature bundled with NVIDIA GPUs. Comparable in target user (PC gamers) and core use case (instant replay/clip capture), though limited to NVIDIA hardware and local rendering.
• Streamlabs: Streaming and content creation suite for gamers and creators. Comparable in gaming content tooling and creator-focused workflow, though focused on live streaming rather than automated highlight clipping.

Emerging players

• Eklipse.gg: AI-powered automatic highlight clipping tool for streamers and gamers. Comparable in the auto-clip / auto-highlight value proposition GYG delivers, though focused on AI highlight detection from streams rather than cloud GPU rendering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gifyourgame

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gif Your Game