XSplit
XSplit (SplitmediaLabs Limited, Hong Kong) builds Windows live streaming and recording software, led by XSplit Broadcaster, serving content creators, streamers, businesses, and educators via a freemium subscription model with AI-powered webcam and audio features.
- Company typePrivate
- Founded2012
- HeadquartersKwun Tong, Hong Kong SAR China
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What XSplit does
XSplit, operated by SplitmediaLabs Limited (Hong Kong, founded 2009), develops a suite of Windows desktop software for live streaming, recording, and webcam video processing. The flagship product, XSplit Broadcaster, is a professional live streaming and recording studio that supports multistreaming to Twitch, YouTube, Facebook, Vimeo, Kick, and custom RTMP endpoints, and integrates GPU-accelerated encoding via NVIDIA NVENC and AMD, NDI network video, VST3 audio plugins, and an in-app Plugin Store. Companion products include VCam for AI-powered background removal, replacement, and blur; Media Manager for organizing recordings and YouTube assets; Canvid for screen recording; and the legacy Express Editor.
The company monetizes through a freemium model with an annual Premium subscription that unlocks watermark-free output, unlimited scenes, multistreaming, and AI features, supported by a 20% revenue-share affiliate program and SDK/reseller licensing for enterprise and OEM customers. Payments are processed via Xsolla in 135+ currencies. GTM is product-led and community-led: distribution flows through direct download, deep platform integrations with Twitch/YouTube/Facebook, hardware partnerships with NVIDIA, Intel, ASUS, Logitech, and Elgato, and a partner network of esports organizations and content creators. XSplit reports 15+ million cumulative users since founding and positions itself as one of the catalysts behind the multi-billion dollar gaming live streaming industry.
XSplit firmographics
Firmographics- Name
- XSplit
- Legal name
- SplitmediaLabs Limited
- Website
- https://www.xsplit.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- XSplit (SplitmediaLabs Limited, Hong Kong) builds Windows live streaming and recording software, led by XSplit Broadcaster, serving content creators, streamers, businesses, and educators via a freemium subscription model with AI-powered webcam and audio features.
- Ownership category
- akta.pro rank
XSplit industry classification
Industry- Product category
- Live Streaming Software
- NAICS
- Software Publishers (5132), Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Industries (5121)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Creator & Streamer Platforms (Live & VOD for Game Content) (MPAFAEAA)
- akta.pro secondary industry
- Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)
Keywords
Where XSplit is headquartered
LocationHeadquarters
- HQ city
- Kwun Tong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
XSplit business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium Subscription: Annual or monthly subscription providing unlimited scenes, watermark removal, all AI features (background removal, voice clarity, live captions), multistreaming, simultaneous recording, and advanced features. Payments processed via Xsolla supporting 135+ currencies and multiple payment methods.
- Affiliate Revenue Share: Partners earn 20% revenue share on all payments made by referred users including recurring subscriptions, plus 5-20% unique discount codes to drive conversions.
- SDK Licensing and Reseller Packages: Technology licensing for businesses wanting to leverage XSplit's visual communication tools, and reseller packages for organizations purchasing licenses on behalf of clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free tier with basic streaming features and watermarks |
| Subscription | Annual | Full-featured premium subscription |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
XSplit product offering
Product offeringCore offering
XSplit develops and sells a suite of audio/video mixing and live streaming software products, with XSplit Broadcaster as the core offering for creating professional livestreams and recordings. The suite also includes VCam for AI-powered webcam background removal/replacement/blur, Media Manager for asset organization, Canvid for screen recording, and Express Editor for basic video clipping. Products integrate natively with Twitch, YouTube, Facebook, Kick, Vimeo, and support custom RTMP, multistreaming, NDI, and VST3 plugins for both individual creators and enterprise customers.
Product overview
XSplit offers a unified suite of video creation tools centered around live streaming and recording software. The core product, XSplit Broadcaster, serves as the primary live streaming and recording studio, while VCam provides specialized webcam background management powered by AI. XSplit Media Manager handles video asset organization. Additional tools include Canvid for screen recording and Express Editor (legacy) for basic video editing. The products are available through free and premium subscription tiers, with VCam license redeemable separately from Broadcaster. The suite integrates with major streaming platforms (Twitch, YouTube, Facebook, Vimeo, Kick) and communication tools (Zoom, Teams, Discord) and has been used by over 15 million people since the company's founding in 2009.
Differentiator
Problem solved
Functional benefit
Brands
- Broadcaster: Live streaming and recording software for creating professional livestreams and recordings.
- VCam
- Media Manager
- Express Editor
- Canvid
Products and services
- XSplit Broadcaster
- VCam
- XSplit Media Manager
- Canvid
- Express Editor
Quantifiable outcome
- 15 million+ users worldwide using XSplit's video tools
Companies that use XSplit
Customer profileSegments3 records
Ideal customer profiles3 records
XSplit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability7 records
Feature13 records
XSplit partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- TwitchcoreOfficial live streaming partner with native integration including Twitch Enhanced Broadcasting (multi-encode optimization) and Twitch Dual Format Streaming (simultaneous horizontal/vertical output). XSplit is optimized for Twitch streaming with built-in widgets and features.
- YouTubecoreNative YouTube Live integration with YouTube Live Widgets plugin including chat viewer, Super Chat alerts, and live alerts. Supports scheduled streaming, DVR, and 360 video.
- FacebookcoreFacebook Live integration with native output and support for streaming to profiles or pages. Includes Facebook Live Widgets for chat and alerts.
- NVIDIAcoreHardware partner providing NVENC GPU encoding support. Twitch Enhanced Broadcasting requires NVIDIA GPU with NVENC. XSplit is optimized for NVIDIA GPUs with advanced encoder settings.
- NDI (NewTek)coreNDI technology integration allowing XSplit to send/receive high-quality, low-latency video and audio over IP networks. Treats NDI sources as local devices.
- XsollacorePayment and partner network integration for processing subscriptions, handling 135+ currencies, major credit/debit cards, Apple Pay, Google Pay, and affiliate revenue tracking.
- Rooster TeethminorContent and creative partner - prominent gaming and entertainment content creator network.
- NEC EsportsminorEsports organization partner for content creation and streaming.
- ScarzminorProfessional esports team partner.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
XSplit competitors and assessment
Company assessmentDirect peers
- OBS Project (OBS Studio): Free, open-source live streaming and recording software for Windows/Mac/Linux. It is XSplit's primary direct competitor, capturing the bulk of the entry-level and pro-streamer market with no subscription fee, forcing XSplit's freemium model to justify its premium tier.
- Streamlabs (Streamlabs Desktop, owned by Logitech): Creator-focused live streaming suite with free and paid tiers that competes head-to-head with XSplit Broadcaster, including widgets, alerts, multistreaming, and AI features. Backed by Logitech's hardware ecosystem, it overlaps almost entirely with XSplit's product and target user.
- vMix: Professional live video production and streaming software for Windows used for events, worship, sports, and education. Overlaps with XSplit Broadcaster's scene-mixing and multistreaming capabilities, but skews more toward paid professional broadcasting rather than gaming streamers.
- Wirecast (Telestream): Professional live production and streaming software for Mac and Windows used by broadcasters, event producers, and houses of worship. Comparable to XSplit on multistreaming and scene production but priced for enterprise/professional users and distributed on Mac as well.
- Ecamm Live: Mac-native live streaming and recording application for podcasters, YouTubers, and Twitch streamers. Directly comparable to XSplit Broadcaster's feature set (scenes, multistreaming, audio mixing) and explicitly addresses the Mac user segment that XSplit's Windows-only client does not.
- Restream: Cloud-based multistreaming service that lets creators broadcast to dozens of destinations simultaneously. Overlaps directly with XSplit's multistreaming Premium feature, which it delivers via the cloud rather than a local encoder — a competing approach to the same pain point.
- StreamYard: Browser-based live streaming studio used by creators, podcasters, and businesses for multistreaming and interviews. It is a comparable product to XSplit Broadcaster for users who prefer a Mac/browser-based workflow without installing a desktop client.
- Lightstream: Browser-based cloud streaming studio tailored for gamers and content creators, offering overlays, alerts, and multistreaming. Directly comparable to XSplit's overlay/widget offering, with a similar target user but a purely cloud-based delivery model.
Broad incumbents
- NVIDIA Broadcast: Free NVIDIA-app that provides AI-powered noise removal, virtual background, and eye contact for streamers and video callers. Built into RTX GPUs, it competes directly with VCam/Broadcaster AI features and benefits from NVIDIA's installed-base leverage that XSplit depends on.
Emerging players
- StreamElements: Creator monetization, alerts, overlays, and chatbot platform popular with Twitch/YouTube streamers. Highly comparable to XSplit's widget/alert ecosystem and affiliate program, though it lacks a first-party encoder, positioning it more as an ecosystem partner than a full suite competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
XSplit social profiles
Digital presenceXSplit financial estimates
Financial estimateRevenue estimate
Valuation estimate
XSplit leadership team
Management profileNumber of profiles
Profiles1 record
XSplit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
XSplit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about XSplit
What does XSplit do?
XSplit develops and sells a suite of audio/video mixing and live streaming software products, with XSplit Broadcaster as the core offering for creating professional livestreams and recordings. The suite also includes VCam for AI-powered webcam background removal/replacement/blur, Media Manager for asset organization, Canvid for screen recording, and Express Editor for basic video clipping. Products integrate natively with Twitch, YouTube, Facebook, Kick, Vimeo, and support custom RTMP, multistreaming, NDI, and VST3 plugins for both individual creators and enterprise customers.
Is XSplit a public or private company?
XSplit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was XSplit founded?
XSplit was founded in 2012. It employs 1 to 10 people.
Where is XSplit based?
XSplit is headquartered in Kwun Tong, Hong Kong SAR China, in the Asia region.
How does XSplit make money?
Three revenue lines are on record. Premium Subscription is the primary driver. The others are affiliate Revenue Share and SDK Licensing and Reseller Packages.
Who are XSplit's main competitors?
Direct peers on record are OBS Project (OBS Studio), Streamlabs (Streamlabs Desktop, owned by Logitech), vMix, Wirecast (Telestream), Ecamm Live, Restream, StreamYard and Lightstream. NVIDIA Broadcast is listed as a broad incumbent. StreamElements is listed as an emerging player.
Does XSplit have an API?
No public API is recorded for XSplit.
What industry is XSplit in?
XSplit's product category is Live Streaming Software. Its primary akta.pro industry code is MPAFAEAA, Creator & Streamer Platforms (Live & VOD for Game Content), with a secondary code of MPAFAEAC, Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio). Its NAICS code is 5132 and its SIC code is 7812.