Paid
Paid (Paid Labs) is a San Francisco-based invoicing and payment collection software company acquired by Auction Mobility, serving the auction industry with billing automation and white-label e-commerce integrations for auction houses.
- Company typePrivate
- Founded2014
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Paid does
Paid (operating under the legal name Paid Labs) is a software company specializing in online invoicing and payment collection, founded in 2014 and headquartered in San Francisco with 1-10 employees. The company built a billing automation platform originally targeted at small and large businesses, with documented specialization in the auction industry vertical — including auction mobility invoicing, online payment collection, and integration with white-label e-commerce solutions for auction houses. Paid Labs operated as a long-time technology partner to Auction Mobility, the stated industry leader in white-label e-commerce solutions for the auction industry.
The product portfolio centered on the Paid Labs invoicing and payment collection platform, accessed via accounts.paidlabs.com. Following its acquisition by Auction Mobility, Paid Labs now functions as part of Auction Mobility's portfolio, with its invoicing technology integrated into Auction Mobility's broader white-label e-commerce platform for auctioneers. Public pricing information is not disclosed, and the revenue model details are not in the source material — only the company's positioning within a specific industry vertical is documented.
Paid Labs raised approximately $2.92M in disclosed funding across three rounds between August 2014 and October 2015, with investors including Y Combinator, Founder Collective, Pear VC, and Investo. The company is led by Chairman Jeremy Roche. No certifications, patents, awards, or geographic market coverage beyond its auction-industry focus are disclosed.
Paid firmographics
Firmographics- Name
- Paid
- Legal name
- Paid Labs
- Website
- https://paidlabs.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Paid (Paid Labs) is a San Francisco-based invoicing and payment collection software company acquired by Auction Mobility, serving the auction industry with billing automation and white-label e-commerce integrations for auction houses.
- Ownership category
- akta.pro rank
Paid industry classification
Industry- Product category
- Auction Billing Automation Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- akta.pro primary industry
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
- akta.pro secondary industry
- Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD)
Keywords
Where Paid is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Paid business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Paid product offering
Product offeringCore offering
Paid (Paid Labs) provides an online invoicing and payment collection platform built for the auction industry. The product enables auction houses and auctioneers to issue invoices and collect payments online, and is integrated with Auction Mobility's white-label e-commerce solutions. The platform is accessed through a hosted dashboard and is positioned as a billing automation tool for auction businesses.
Product overview
Paid (operated as Paid Labs) is a technology company specializing in online invoicing and payment collection solutions. The company was acquired by Auction Mobility, an industry leader in white-label e-commerce solutions for the auction industry. The product portfolio consists of Paid Labs' invoicing platform, which enables businesses to manage online invoicing and payment collection workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- Paid Labs Online invoicing and payment collection platform that enables auction houses and auctioneers to issue invoices and collect payments digitally. The platform is integrated with Auction Mobility's white-label e-commerce infrastructure and is accessed through a hosted dashboard at accounts.paidlabs.com.
Companies that use Paid
Customer profileSegments1 record
Ideal customer profiles1 record
Paid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Paid partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Auction MobilitycoreAuction Mobility, described as the industry leader in white-label e-commerce solutions for the auction industry, has acquired its long-time partner Paid Labs. This acquisition indicates a close strategic and operational partnership that evolved into a full acquisition, integrating Paid Labs' online invoicing and payment collection technology with Auction Mobility's white-label e-commerce platform.
Recent moves5 records
Expansion highlights1 record
Paid competitors and assessment
Company assessmentBroad incumbents
- Bill.com: Bill.com is a leading cloud-based billing, invoicing, and accounts-payable platform serving SMB and mid-market customers. Directly comparable as an invoicing-and-payment-collection platform with API integrations, addressing the same biller-to-payer workflow Paid Labs historically targeted.
- Square Invoices (Block): Square Invoices (Block) provides SMB-focused digital invoicing and online payment collection tools. Comparable to Paid Labs as a payment-and-invoicing solution with vertical-friendly APIs, though serving a much broader customer base than auctions.
- Stripe Invoicing: Stripe Invoicing is a developer-first billing and invoice-payment product from Stripe. Comparable to Paid Labs' API-driven invoicing and payment collection stack, especially in targeting platforms and marketplaces that need embedded billing.
- Auction Mobility: Auction Mobility, the parent company that acquired Paid Labs, is the dominant white-label e-commerce platform for the auction industry. Directly comparable because the combined entity now represents Paid Labs' product and market position — they are effectively one business post-acquisition.
- Stamps.com / Auctane: Stamps.com (now Auctane) is a shipping and billing SaaS suite that has expanded into payment and back-office tools for SMBs and e-commerce. Comparable as a broader incumbent in the bill/invoice/payment software category.
Direct peers
- FreshBooks: FreshBooks is an SMB invoicing and accounting SaaS built around online payment collection. Directly comparable to Paid Labs in core functionality (online invoicing + integrated online payment collection) for small and mid-sized businesses.
- Wave Accounting: Wave provides free, SMB-focused invoicing with integrated online payment collection. Comparable to Paid Labs as a self-serve online invoicing and payment collection platform targeting small businesses.
- Invoice2go (acquired by SumUp): Invoice2go (SumUp) is a mobile-first invoicing and payment app for small businesses. Directly comparable to Paid Labs' mobile-friendly online invoicing and payment collection workflow.
Emerging players
- Bidpath: Bidpath is an auction software platform serving live and online auctioneers with bidding, catalog, and back-office tools. Comparable as a vertical-specific auction technology peer that intersects with the workflow Paid Labs supports (invoicing and payment collection within auction transactions).
Regional players
- Proxibid: Proxibid is a U.S. online auction marketplace serving heavy equipment and other verticals, with built-in billing/payment tooling for auctioneers. Comparable because it operates in the same auction vertical and offers integrated invoicing and payment collection capabilities akin to what Paid Labs provided.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Paid social profiles
Digital presencePaid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paid leadership team
Management profileNumber of profiles
Profiles1 record
Paid funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paid
What does Paid do?
Paid (Paid Labs) provides an online invoicing and payment collection platform built for the auction industry. The product enables auction houses and auctioneers to issue invoices and collect payments online, and is integrated with Auction Mobility's white-label e-commerce solutions. The platform is accessed through a hosted dashboard and is positioned as a billing automation tool for auction businesses.
Is Paid a public or private company?
Paid is a private company. It is classified as corporate owned and is currently acquired.
When was Paid founded?
Paid was founded in 2014. It employs 1 to 10 people.
Where is Paid based?
Paid is headquartered in San Francisco, United States, in the North America region.
Who are Paid's main competitors?
Broad incumbents on record are Bill.com, Square Invoices (Block), Stripe Invoicing, Auction Mobility and Stamps.com / Auctane. Direct peers are FreshBooks, Wave Accounting and Invoice2go (acquired by SumUp). Bidpath is listed as an emerging player. Proxibid is listed as a regional player.
Does Paid have an API?
No public API is recorded for Paid.
What industry is Paid in?
Paid's product category is Auction Billing Automation Software. Its primary akta.pro industry code is BPAMAFAF, Bill Pay, Invoicing & Payables Platforms, with a secondary code of FSAMADAD, Integrated POS Payments (ISVs & Vertical POS Platforms). Its NAICS code is 52232.