Karma

What Karma does

Karma (legal entity Karmalicious AB, org. no. 559020-0050) is a Stockholm-headquartered, privately held software company that builds an AI-first restaurant operating system called Karma OS. Founded in 2015 originally as a surplus food marketplace, the company underwent a strategic transformation in 2025 to become a unified platform combining a rebuilt event-driven point-of-sale (Karma POS), online and QR ordering, a kitchen display system (KDS) with course coordination, automated card-based loyalty, kiosks, marketing and website tools, real-time analytics, and the original surplus food marketplace (Karma Save). Karma also offers Karma Serve for online table and takeaway ordering. Upcoming modules include Table Booking and an AI Voice Assistant for autonomous reservation handling.

The platform is architected around a single real-time data model that feeds KAIA, a proprietary in-house AI analytics layer providing natural-language querying, daily briefings, predictive forecasting, pricing optimization, and a recommendation engine for upselling and campaigns. Technical differentiators cited include event-driven architecture, real-time cross-device syncing, and 99.9% uptime with full redundancy. Third-party integrations include Stripe (Karma Save payments), Adyen (Karma Serve payments), Klarna (BNPL checkout), and Google/Facebook SSO.

Karma makes money through a hybrid of monthly SaaS subscriptions for the platform modules and percentage-based transaction fees on orders processed through Karma Save and Karma Serve. Pricing is quote-based and not publicly disclosed. The company sells via direct enterprise field sales (where it has won competitive procurements against legacy POS incumbents), inside sales for mid-market operators, and self-serve onboarding for SMB restaurants. It serves enterprise groups (e.g., Liseberg), mid-market chains (Tugg Burgers, Flippin' Burgers, John Scott's, Miss Voon, Urban Deli, Kasai, Wang by Wang, Guilty Pleasure), and independent SMBs across Sweden, Denmark, Norway, and Finland, with a reported base of 1,000+ restaurants. Karma achieved monthly EBITDA profitability in summer 2025 and its first profitable quarter in Q3 2025, and raised an oversubscribed SEK 10.5 million in February 2026 from existing and new strategic investors to accelerate enterprise onboarding and continued AI investment.

Name

Karma

Legal name

Karmalicious AB

Website

https://karma.life

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Karma (Karmalicious AB) is a Stockholm-based software company that operates Karma OS, an AI-first restaurant operating system unifying POS, ordering, kitchen, loyalty, marketing, analytics, and surplus food prevention for 1,000+ restaurants across the Nordics via subscriptions and transaction fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform/SaaS Subscription: Restaurant operators pay for access to the full Karma OS platform including POS, ordering, kitchen operations, loyalty, marketing, and analytics. Pricing varies by feature modules and restaurant size.
2. Transaction/Marketplace Fees: Percentage-based fees on food orders processed through the platform. Karma Save (surplus food) and Karma Serve (table ordering/takeaway) both charge transaction fees. Rates available on website or agreed in writing with merchants.
3. Service Fees: Service fee calculated as percentage rate of order value or percentage rate plus fixed fee per completed order. Fee structure varies by service (Karma Save vs Karma Serve).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Karma provides an AI-first restaurant operating system (Karma OS) that unifies point-of-sale, online ordering, kitchen display, loyalty, marketing, analytics, and surplus food management into a single real-time platform for restaurants. The company serves restaurant operators across the Nordics with modular tools including Karma POS, KAIA AI analytics engine, ordering, KDS, loyalty programs, kiosks, and a surplus food marketplace (Karma Save / Karma Serve). It also offers a consumer-facing app for ordering food and purchasing discounted surplus meals.

Product overview

Karma offers a unified AI-first restaurant operating system called Karma OS, combining multiple modules into one platform. The core products include Karma POS (rebuilt point-of-sale), KAIA AI Engine (real-time analytics and natural language querying), Ordering (online/QR ordering), KDS (kitchen display system), and Loyalty Program (automatic card-based tracking). Additional modules include Kiosks (self-service ordering), Analytics & Reports, Surplus (food waste prevention, now free), and Marketing & Websites. The platform also supports upcoming features including Table Booking and AI Voice Assistant. Karma operates two service offerings: Karma Save (surplus food marketplace) and Karma Serve (online table/takeaway ordering). The platform shares data seamlessly across all components, enabling features like POS recognizing loyal customers and marketing knowing inventory levels.

Differentiator

Problem solved

Functional benefit

Brands

• Karma Save: Service allowing merchants to sell surplus food at discounted prices to reduce food waste
• Karma Serve
• Karma POS
• KAIA
• KDS
• Karma for Business
• Karma for Customers

Products and services

• Karma OS AI-first restaurant operating system combining POS, ordering, payments, loyalty, kitchen operations, marketing, surplus management, and analytics into one real-time platform with a single data model. Targeted at restaurant operators across the Nordics.
• Karma POS Point-of-sale system rebuilt with event-driven architecture and real-time syncing across devices. Runs on tablets, laptops, phones, and payment terminals. Targeted at restaurant operators needing fast, modern POS.
• KAIA (AI Engine) Built-in AI analytics layer powered by live data from the core platform. Provides real-time multi-location sales insights, natural language querying, and daily briefings for restaurant operators.
• Ordering Online ordering system allowing customers to order via website or QR code, supporting both takeaway and table orders. Targeted at restaurants wanting direct digital ordering channels.
• KDS (Kitchen Display System) Kitchen operations display system providing real-time coordination between front-of-house and kitchen, with support for coursing and multi-view modes.
• Loyalty Program Automated loyalty system that tracks guests automatically via payment card. Supports multiple tiers, point systems, rewards, and automatic discounts without requiring apps or cards.
• Kiosks Self-service touch-screen ordering kiosks for streamlined customer ordering experience in restaurants.
• Analytics & Reports Real-time reporting and analytics suite providing insights into sales, channels, performance, and trends with enhanced reporting capabilities.
• Surplus Surplus food marketplace enabling restaurants to sell leftover food at discounted prices, reducing food waste and generating additional revenue. Now free for all platform customers.
• Marketing & Websites Marketing automation tools with email marketing capabilities and the ability to launch professional restaurant websites directly within the Karma platform.
• Karma for Business Merchant application and interface for restaurant operators to manage their Karma services, including Karma Save (surplus food) and Karma Serve (online ordering).
• Karma Save Service allowing merchants to sell surplus food at discounted prices, helping reduce food waste while generating additional revenue. Processes payments via Stripe.
• Karma Serve Platform for merchants to facilitate online table ordering and takeaway ordering at restaurants. Processes payments and payouts via Adyen.

Quantifiable outcome

• Average check increases up to 30%
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationPrimary payment service provider for Karma Save service (surplus food marketplace). Handles secure payments and payouts for merchants selling surplus food. Stripe's terms and conditions apply to payments and payouts.
• AdyencoreTechnology or IntegrationPrimary payment service provider for Karma Serve service (table ordering and takeaway). Handles secure payments and payouts for restaurant ordering services. Adyen's terms and conditions apply to payments and payouts.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• OpenTable: Established restaurant reservation and guest management platform owned by Booking Holdings. Overlaps with Karma's upcoming Table Booking and AI Voice Assistant features, though OpenTable is primarily reservations-focused rather than a full operating system.
• Resy: Restaurant reservation platform owned by American Express with guest management and CRM features. Adjacent to Karma's platform on the restaurant guest engagement and loyalty dimension, though narrower in scope.

Direct peers

• Square for Restaurants (Block): POS and integrated payments solution from Block targeting restaurants of all sizes with ordering, payroll, and analytics features. Compares to Karma on breadth of restaurant features and target customer segments, though Square's reach is global and substantially larger.
• Lightspeed Restaurant: Cloud-based POS and commerce platform for restaurants offering ordering, payments, inventory, and analytics. Directly comparable to Karma's unified restaurant OS approach; Lightspeed serves restaurants globally including some European markets.
• TouchBistro: iPad-first POS system for restaurants with integrated payments, online ordering, reservations, and loyalty. Closely comparable to Karma POS plus surrounding ecosystem, with similar mid-market restaurant focus.
• SpotOn: Restaurant technology platform offering POS, payments, marketing, and loyalty tools for SMB and mid-market restaurants. Compares to Karma on integrated restaurant OS approach and AI-enhanced operational insights.
• Toast: Leading US-based all-in-one restaurant operating system combining POS, payments, online ordering, payroll, and team management. Closely comparable to Karma's vision of replacing fragmented vendor stacks, though Toast operates at much larger scale and is publicly listed.

Regional players

• Zettle by PayPal (formerly iZettle): Originally a Swedish fintech company offering mobile card readers and POS solutions to small merchants across Europe. Regional peer sharing Karma's Nordic origin, though Zettle's POS capabilities are less restaurant-specific and more payments-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/yourkarmaapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds6 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Karma