UBERDOC

What UBERDOC does

UBERDOC (rebranding to Apptly Health Technologies Corp.) is a direct-pay digital healthcare marketplace founded in Boston in 2016 by vascular surgeon Dr. Paula Muto. The platform connects patients with a national network of 5,000+ board-certified specialists across 55+ medical specialties in 44+ U.S. states, bypassing insurance referrals and enabling transparent upfront pricing (e.g., $250 per specialist visit). Patients access the marketplace through a web portal and mobile applications, search by zip code and specialty, and pay via HSA, FSA, or credit card. Physicians onboard through a separate portal that includes credentialing review, schedule management, and direct Stripe payouts.

The technology stack is built around two integrated platforms: the Patient Platform (book.uber-docs.com) for consumer self-serve booking and an AI Symptom Assistant that guides patients to the appropriate specialty, and the Physician Platform (app.uber-docs.com) for credentialing, scheduling, and payments. AI tools for physician administrative support (onboarding, credentialing, symptom-based specialist routing) are in development, with a strategic partnership with XY.AI Labs advancing this roadmap. The platform is HIPAA-compliant and operates as a covered entity.

UBERDOC generates revenue through three streams: per-appointment transaction fees on patient payments, recurring SaaS subscriptions paid by physicians to be listed on the marketplace, and B2B per-member-per-month contracts with self-funded employers offering specialty access as an employee benefit. The company also runs a specialty referral program targeting the Direct Primary Care (DPC) channel. Following a March 2026 reverse merger with ROV Investment Partners Corp., UBERDOC became a publicly traded entity on the Canadian Securities Exchange (CSE: APPT) and the Frankfurt Stock Exchange (4KL0), and is pursuing a U.S. OTCQB listing.

Name

UBERDOC

Legal name

UberDoc, Inc.

Website

https://uber-docs.com

Company type

Public

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

UBERDOC is a direct-pay digital healthcare marketplace founded in 2016 in Boston, connecting patients with 5,000+ board-certified specialists across 55+ specialties in 44+ U.S. states without insurance referrals, with revenue from transaction fees, physician subscriptions, and employer B2B contracts.

Ownership category

akta.pro rank

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Per-Appointment Transactions: Patients pay out-of-pocket at transparent, upfront pricing for each specialist visit. Physicians set their own prices and receive automatic payouts to their designated accounts upon appointment completion.
2. Physician SaaS Subscriptions: UberDoc receives monthly subscription and administrative processing fees from healthcare providers for inclusion on the platform. Physicians pay to be listed and accessible through the marketplace.
3. B2B Enterprise Contracts: Self-funded employers pay per member/per month for access to UberDoc's network of specialists, providing healthcare benefits without traditional insurance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

UBERDOC operates a digital healthcare marketplace that connects patients directly with specialist physicians for direct-pay appointments without requiring insurance referrals. Patients browse transparent, upfront prices published by credentialed specialists across 55+ specialties and book in-person or virtual visits. The platform also supports a Direct Primary Care (DPC) specialty referral program and B2B contracts with self-funded employers seeking cost-controlled specialty access.

Product overview

UberDoc operates as a tech-enabled direct-pay healthcare marketplace consisting of two primary integrated platforms: the Patient Platform (web and mobile) for consumers to search and book specialist appointments, and the Physician Platform for healthcare providers to manage credentials, schedules, and payments. The company connects patients with over 5,000 board-certified specialists across 55+ specialties in the U.S., operating on a direct-pay model that bypasses insurance. Revenue is generated through per-appointment transactions, physician SaaS subscriptions, and B2B per member/per month employer contracts.

Differentiator

Problem solved

Functional benefit

Brands

• UberDoc: The primary digital healthcare marketplace brand connecting patients with board-certified specialists for direct-pay appointments.

Products and services

• UberDoc Patient Platform Online marketplace where individual patients browse 5,000+ credentialed specialists across 55+ specialties, view transparent upfront appointment prices, and book in-person or virtual visits without insurance referrals. Targets self-paying consumers, uninsured, and high-deductible patients.
• UberDoc Physician Platform Membership platform for specialist physicians to list services, publish transparent fixed prices, and accept direct-pay patients from the UBERDOC marketplace across 44+ U.S. states. Targets independent specialist practices seeking to fill capacity outside insurance networks.
• DPC Specialty Referral Program Partnership program allowing Direct Primary Care (DPC) practices to route their members to UBERDOC specialist physicians at pre-arranged transparent rates, extending the DPC care model into specialty access. Targets DPC practice owners and clinical directors.
• Employer B2B Contracts Enterprise offering for self-funded employers to provide employees with direct-pay specialist appointment access through UBERDOC's network as a cost-controlled component of employer-sponsored health benefits. Targets HR/benefits leaders and CFOs at self-funded employers.

Quantifiable outcome

• Direct primary care sector grew over 83% in practice sites between 2018-2023 (Health Affairs study)
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• BryleosminorStrategic or Co-development Partner · 28 July 2026Partnership bringing Bryleos, a woman-owned cellular-health innovator, onto the Apptly (formerly UberDoc) marketplace, expanding the health technology ecosystem.
• Emphera HealthcoreStrategic or Co-development Partner · 30 June 2026Partnership adding approximately 2,000 specialists to the UberDoc network, significantly expanding specialty care access for patients nationwide.
• XY.AI LabscoreTechnology or Integration · 30 April 2026Strategic partnership to expand physician network and advance AI-driven practice support tools, including helping patients navigate to appropriate specialists based on symptoms.
• National Committee on Vital and Health StatisticscoreOthers · 14 April 2026Dr. Paula Muto, UberDoc Founder, appointed to this federal advisory body to the U.S. Department of Health and Human Services and Centers for Medicare & Medicaid Services, bringing clinical and entrepreneurial perspective on healthcare access and specialty care barriers.
• Machai Capital Inc.minorGTM or Marketing Partner · 8 April 2026C$400,000 plus GST three-month marketing agreement with Machai Capital Inc. to lead UberDoc's digital marketing and investor communications activities.
• Hint Summit 2026minorOthers · 8 April 2026UberDoc participated in Hint Summit 2026 (April 8-11, Nashville, TN) to introduce its specialty referral program for Direct Primary Care physicians, targeting the growing DPC market.
• Independent Trading Group (ITG)minorOthers · 19 March 2026Engaged ITG to provide market-making services for common shares on the Canadian Securities Exchange. One-month agreement (renewable monthly) to improve liquidity and maintain a reasonable market for UberDoc's common shares.
• NAOHP (National Association of Occupational Health Professionals)minorStrategic or Co-development Partner · 30 September 2025Partnership to expand access to occupational health services nationwide, integrating UberDoc's specialist network with occupational health providers.

Scale indicators6 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Solv Health: Solv Health runs a same-day and urgent-care appointment booking marketplace for consumers, overlapping with UberDoc's booking-and-discovery model and physician supply pool, particularly in non-urgent specialty access.
• Zocdoc: Zocdoc is the leading online appointment-booking marketplace for healthcare specialists across the U.S., competing with UberDoc for patient booking flow and physician supply, though it historically operates within insurance networks.
• Hint Health: Hint Health provides a DPC-focused platform and network including specialist referral infrastructure; UberDoc launched its DPC referral program at Hint Summit 2026, making Hint a direct platform-level peer in the DPC ecosystem.
• Sesame: Sesame operates a direct-pay healthcare marketplace connecting patients with providers across specialties at transparent cash prices, with employer and DPC partnerships — the closest model-level competitor to UberDoc.

Emerging players

• Mira: Mira is a direct-pay health marketplace targeting uninsured and high-deductible consumers, sharing UberDoc's cash-pay consumer proposition and employer-channel approach but with a smaller specialty footprint.
• Parsley Health: Parsley Health is a direct-pay DPC and specialty-care membership platform that competes for the same cash-pay, high-deductible consumer and employer-sponsored buyer segments as UberDoc.

Broad incumbents

• K Health: K Health is a well-capitalized direct-pay virtual primary-care platform that has begun expanding into specialty care, representing a broader incumbent threat to UberDoc's specialty marketplace positioning.
• Hims & Hers: Hims & Hers operates a direct-to-consumer telehealth and pharmacy platform for wellness and specialty conditions, competing with UberDoc for cash-pay specialty patient demand at significantly larger scale.
• One Medical (Amazon): One Medical, now part of Amazon, offers subscription-based primary and specialty care with strong employer adoption, competing for the self-funded-employer B2B contracts that underpin UberDoc's PMPM revenue stream.
• Ro: Ro is a vertically integrated direct-pay consumer health platform spanning telehealth, pharmacy, and lab services; its breadth and capital base make it a broad incumbent in the cash-pay healthcare category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/findanuberdoc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UBERDOC