IT.com Domains
IT.com Domains is a London-based, privately held registry operating the .it.com top-level domain, selling affordable domain names to businesses and individuals globally through 50+ ICANN-accredited registrars and its own e-commerce platform.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What IT.com Domains does
IT.com Domains (legal entity IT.COM DOMAINS LTD) is a London-based, privately held registry operator that issues third-level domain names under the .it.com zone. The company positions .it.com as an alternative to the saturated .com market, where desirable names are either taken or trade for thousands to millions of dollars on the aftermarket, offering instead a standard $49 suggested retail price with several thousand premium domains priced from a few hundred to several thousand dollars. Underlying infrastructure is built on Cloudflare-powered DNS, with ISO/IEC 27001:2022 certification and confirmed GDPR/NIS2 alignment, plus IDN and emoji domain support.
The company distributes through more than 50 ICANN-accredited registrars globally, including GoDaddy, Namecheap, Dynadot, Porkbun, and GMO Internet Group, and sells direct-to-consumer via its own e-commerce platform at get.it.com. It also holds accredited registrar status with Italy's Registro .it registry and is ICANN-listed as an Evaluated Registry Service Provider for the 2026 New gTLD Program round, positioning it as a backend infrastructure provider for new TLD applicants. The product surface has expanded beyond .it.com registration to include a WHOIS lookup tool, the is.art social handle service for creatives, and registry services consulting.
Revenue is generated primarily from subscription-based domain registration fees (annual renewals at the $49 SRP), one-time premium domain sales ranging from hundreds to thousands of dollars, and ancillary services such as SSL and DNS. The company was developed as a private venture from Intis Telecom and has been bootstrapped, with no disclosed external funding rounds. Active registrations grew from ~25,000 in March 2025 to 150,000+ by February 2026 across 150+ countries, supported by a small 11-50 person team.
IT.com Domains firmographics
Firmographics- Name
- IT.com Domains
- Legal name
- IT.COM DOMAINS LTD
- Website
- https://get.it.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IT.com Domains is a London-based, privately held registry operating the .it.com top-level domain, selling affordable domain names to businesses and individuals globally through 50+ ICANN-accredited registrars and its own e-commerce platform.
- Ownership category
- akta.pro rank
IT.com Domains industry classification
Industry- Product category
- Domain Registry Services
- NAICS
- Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (53311)
- SIC
- Patent Owners & Lessors (6794)
- akta.pro primary industry
- Digital Goods, Subscriptions & Gift Card Marketplaces (BPAMAGAG)
Keywords
Where IT.com Domains is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
IT.com Domains business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Operations, Personnel, Marketing or Sales
Revenue model
- Domain Registration Fees: Primary revenue from domain name registrations under the .it.com zone. Standard domains are priced at a suggested retail price of $49.00, with premium domains ranging from hundreds to several thousand dollars. Domains are registered on a first-come, first-served basis with annual renewal fees.
- Premium Domain Sales: Several thousand domains are designated as 'Premium Domains' with prices ranging from a few hundred to several thousand dollars to acquire. These represent higher-value domain names with desirable keywords or short character counts.
- Additional Services: IT.com Domains may also supply SSL certificates, software, DNS and other Internet services upon the Client's request, as stated in their Terms of Service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Annual | Standard .it.com domain at suggested retail price |
| Unit Pricing | Annual | Premium .it.com domains with enhanced value |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
IT.com Domains product offering
Product offeringCore offering
IT.com Domains operates a global domain name registry for third-level .it.com domain names, providing an alternative to the crowded .com zone where aftermarket prices for premium domains range from thousands to millions of dollars. Standard .it.com domains are priced at a suggested retail of $49.00 per registration/renewal, while several thousand designated premium domains command prices ranging from a few hundred to several thousand dollars. Distribution occurs via 50+ ICANN-accredited registrar partners and a direct self-serve storefront at get.it.com, with additional services such as SSL certificates, DNS, and software available on request.
Product overview
IT.com Domains operates as a global domain name registry offering third-level domain names under the .it.com zone as an alternative to the premium-priced .com TLD. The core product is .it.com domain registration, distributed through a network of 50+ ICANN-accredited registrars including GoDaddy, Namecheap, Dynadot, Porkbun, and GMO Internet Group. Supporting services include a WHOIS lookup tool, IDN (Internationalized Domain Name) support for non-Latin character domains, SSL certificate compatibility, and the recently launched is.art Social Handle Service for artists. The company has also expanded into registry services, being authorized by ICANN as an Evaluated Registry Service Provider for new gTLD registries in the 2026 application round.
Differentiator
Problem solved
Functional benefit
Products and services
- .it.com Domain Registration Core domain registration product for third-level names under the .it.com zone, providing an alternative to the crowded .com zone where aftermarket prices for premium names range from thousands to millions of dollars. Standard domains are priced at a suggested retail of $49.00 per annual registration/renewal; premium domains range from hundreds to several thousand dollars. Distributed via 50+ ICANN-accredited registrar partners and directly at get.it.com.
- is.art Social Handle Service A social handle service targeting artists and creatives, enabling registration and management of online identity under the .art top-level domain through it.com Domains.
- Whois Lookup Service A publicly accessible WHOIS lookup tool that allows users to check domain name availability and registration information for .it.com domains.
- Registry Services Provider for New gTLDs ICANN-authorized backend registry services for organizations applying to operate new top-level domains in the 2026 ICANN New gTLD round, including registration management, DNS, and DNSSEC services. IT.com Domains is officially listed by ICANN as an Evaluated Registry Service Provider following a comprehensive technical, operational, and compliance evaluation completed in December 2025.
Quantifiable outcome
- 50% increase in registrations from October 2025 to February 2026 (100,000 to 150,000)
- +2 more outcomes
Companies that use IT.com Domains
Customer profileSegments3 records
Ideal customer profiles3 records
IT.com Domains technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
IT.com Domains partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Registro .it (Italian .IT Registry)coreit.com Domains was accredited as a registrar for the Italian .IT domain, strengthening its involvement in Italy's digital ecosystem and supporting Italian companies in domestic and international expansion.
- NodeZrocoreCollaboration to assist enterprise applicants in the 2026 ICANN new gTLD round. The partnership combines expertise to help large organizations understand and operate their own top-level domains, marking a significant opportunity since 2012.
- GoDaddycoreOne of over 50 ICANN-accredited registrars through which it.com Domains distributes its .it.com domain names globally. GoDaddy is one of the world's largest domain registrars.
- NamecheapcoreOne of over 50 ICANN-accredited registrars distributing it.com Domains' .it.com domain names. Namecheap is a major domain registrar and web hosting company.
- DynadotcoreOne of over 50 ICANN-accredited registrars distributing it.com Domains' .it.com domain names.
- PorkbuncoreOne of over 50 ICANN-accredited registrars distributing it.com Domains' .it.com domain names.
- GMO Internet GroupcoreOne of over 50 ICANN-accredited registrars distributing it.com Domains' .it.com domain names. GMO is a major Japanese internet services company.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
IT.com Domains competitors and assessment
Company assessmentBroad incumbents
- Verisign: Verisign operates the .com and .net registries and provides critical registry backbone infrastructure. As the incumbent TLD operator, it defines the structural economics and competitive set IT.com must contend with, even though it does not compete directly in the new-gTLD niche.
- GoDaddy Registry: GoDaddy Registry operates a portfolio of TLDs and provides backend registry services to brand owners. It is both a partner (via GoDaddy Registrar) and a competitive incumbent for IT.com's Registry Services Provider ambitions.
Others
- Tucows: Tucows is a major domain registrar and wholesale domain reseller through its OpenSRS platform. As an ecosystem participant rather than a registry competitor, it is a relevant peer given IT.com's dependence on registrar channels for distribution.
Direct peers
- CentralNic: CentralNic operates a portfolio of new gTLDs (e.g., .xyz, .site) and a registry services business. Its combined TLD ownership and RSP offering makes it one of the closest comparables to IT.com's current and forward strategy.
- Identity Digital: Identity Digital (formed from the merger of Donuts and Afilias) operates one of the largest portfolios of new gTLDs (.tech, .app, .xyz, etc.) and offers registry backend services. It is the most direct comparable to IT.com as a competing new-gTLD registry and aspiring RSP.
- Radix Registry: Radix operates new gTLDs such as .online, .store, .tech, and .site and has built end-user marketing muscle around them. As another pure-play new-gTLD registry, it is a direct comparable on growth strategy and channel go-to-market.
- MMX (Minds + Machines): MMX is a smaller pure-play new-gTLD registry operator running a portfolio of niche TLDs. It is comparable to IT.com as a similarly-sized registry pursuing growth within the new-gTLD category.
Regional players
- Nominet: Nominet operates the .uk country-code registry and has expanded into registry services and cybersecurity. It is comparable as a national/regional registry that has moved up the value chain into services — a model IT.com could emulate.
- Registro .it (IIT-CNR / .it Registry): Registro .it is the Italian national registry operator and a formal partner/accreditor of IT.com. It is comparable as a regional registry IT.com has integrated with and as a potential template for national-registry-style expansion into other EU markets.
Emerging players
- Amazon Registry Services: Amazon Registry Services provides backend registry infrastructure for brand-owned TLDs. It is comparable to IT.com's RSP ambitions but competes from a hyperscaler position, making it a credible threat for enterprise RSP contracts.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
IT.com Domains social profiles
Digital presenceIT.com Domains compliance and trust
Trust signalCompliance3 records
IT.com Domains financial estimates
Financial estimateRevenue estimate
Valuation estimate
IT.com Domains leadership team
Management profileNumber of profiles
Profiles9 records
IT.com Domains funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IT.com Domains M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IT.com Domains
What does IT.com Domains do?
IT.com Domains operates a global domain name registry for third-level .it.com domain names, providing an alternative to the crowded .com zone where aftermarket prices for premium domains range from thousands to millions of dollars. Standard .it.com domains are priced at a suggested retail of $49.00 per registration/renewal, while several thousand designated premium domains command prices ranging from a few hundred to several thousand dollars. Distribution occurs via 50+ ICANN-accredited registrar partners and a direct self-serve storefront at get.it.com, with additional services such as SSL certificates, DNS, and software available on request.
Is IT.com Domains a public or private company?
IT.com Domains is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IT.com Domains founded?
IT.com Domains was founded in 2021. It employs 11 to 50 people.
Where is IT.com Domains based?
IT.com Domains is headquartered in London, United Kingdom, in the Europe region.
How does IT.com Domains make money?
Three revenue lines are on record. Domain Registration Fees are the primary driver. The others are premium Domain Sales and additional Services.
Who are IT.com Domains's main competitors?
Broad incumbents on record are Verisign and GoDaddy Registry. Tucows is listed as an others. Direct peers are CentralNic, Identity Digital, Radix Registry and MMX (Minds + Machines). Regional players are Nominet and Registro .it (IIT-CNR / .it Registry). Amazon Registry Services is listed as an emerging player.
Does IT.com Domains have an API?
No public API is recorded for IT.com Domains.
What industry is IT.com Domains in?
IT.com Domains's product category is Domain Registry Services. Its primary akta.pro industry code is BPAMAGAG, Digital Goods, Subscriptions & Gift Card Marketplaces. Its NAICS code is 53311 and its SIC code is 6794.