Radix
Radix is a privately held portfolio domain registry operating 11 new gTLDs (.store, .online, .tech, etc.) with over 9.5 million domains under management, distributing through 300+ ICANN-accredited registrar partners to SMBs, creators, e-commerce sellers, and tech startups globally.
- Company typePrivate
- Founded2012
- HeadquartersDubai, United Arab Emirates
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Radix does
Radix is a privately held portfolio domain name registry founded in 2012 by brothers Bhavin Turakhia and Div Turakhia, operating 11 new generic top-level domains — including .store, .online, .tech, .site, .fun, .pw, .host, .press, .space, .uno, and .website — with over 9.5 million domains under management. The company operates a wholesale registry model, charging wholesale registry fees to a global network of more than 300 ICANN-accredited registrar partners (including GoDaddy, Namecheap, Shopify, Wix, Hostinger, Alibaba Cloud, and Amazon Route 53), which in turn resell registrations to end customers at retail prices Radix does not set. Revenue is split between recurring registration/renewal fees (72% of 2021 revenue) and one-time premium domain sales across a 400,000+ name inventory priced from $5,000 up to six figures. The corporate entity (Radix Technologies Inc.) is domiciled in the Cayman Islands with primary operations in Mumbai, India.
Radix's product surface extends beyond the registry layer into AI-assisted naming tools (Namify AI, launched September 2024) and creator-economy utilities (Linklab, launched February 2024), supported by programs such as Elevate, Creators Platform, and the .Online Business Academy. Brand awareness is driven primarily through high-profile marketing partnerships, most notably with MrBeast for .store (500M+ campaign views), supplemented by event sponsorships (Startup Grind, Web Summit, Major League Hacking) and ecosystem partnerships (GitHub Student Developer Pack). In November 2025 the company is migrating approximately 10 million domains from Team Internet Group to Tucows Registry as its backend provider, consolidating registry infrastructure with a specialized partner.
The business is bootstrapped and founder-owned, with no disclosed external institutional funding. Reported revenue grew from $16.95M in 2018 to $38M in 2021 (35% YoY in the final year), with net profit growth consistently outpacing revenue growth. The US accounted for 47% of 2021 revenue and 64% of 2020 revenue, with the balance distributed across 60+ countries. Radix's competitive positioning rests on a purpose-built TLD portfolio (each extension targeted at a specific use case), a channel distribution footprint that is difficult for single-TLD operators to replicate, and an aggressive consumer-marketing posture uncommon in the registry segment.
Radix firmographics
Firmographics- Name
- Radix
- Legal name
- Radix Technologies Inc.
- Website
- https://radix.website
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Radix is a privately held portfolio domain registry operating 11 new gTLDs (.store, .online, .tech, etc.) with over 9.5 million domains under management, distributing through 300+ ICANN-accredited registrar partners to SMBs, creators, e-commerce sellers, and tech startups globally.
- Ownership category
- akta.pro rank
Radix industry classification
Industry- Product category
- Domain Registry Services
- akta.pro primary industry
- NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing) (FSAPAFAB)
Keywords
Where Radix is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices2 records
Markets served
Radix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Domain Registration Fees: Standard domain registration fees charged through registrar channel partners. Registrars purchase domains at wholesale rates and resell to end customers. Revenue split between new registrations and renewals.
- Premium Domain Sales: Premium domain names with recognizable dictionary words priced at $5,000-$25,000+ for one-time premium fees. Includes platinum inventory for 6+ figure sales. 20,000+ premiums sold with 400,000+ in inventory.
- Domain Renewal Revenue: Recurring renewal fees from existing domain registrations. In 2021, renewals accounted for 72% of total revenue ($38M total). In 2020, renewals accounted for 64% of revenue ($28M total).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard domain registrations |
| One time/ perpetual license | Multi-year contract | Premium domain registrations ($5,000+) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Radix product offering
Product offeringCore offering
Radix operates as a domain name registry managing a portfolio of 11 new generic top-level domains (gTLDs) — .store, .online, .tech, .site, .fun, .pw, .host, .press, .space, .uno, and .website — with over 9.5 million domains under management. The company sells wholesale registry access to 300+ ICANN-accredited registrar partners globally and also sells premium domain inventory directly. Complementary branded products include the AI-powered business name generator Namify AI and the link-in-bio branding tool Linklab.
Product overview
Radix operates as a portfolio domain registry offering a suite of 11 distinct top-level domains (.store, .online, .tech, .site, .fun, .pw, .host, .press, .space, .uno, .website) as its core product, with over 9.5 million domains under management. The portfolio is complemented by premium domain sales at various price tiers, AI-powered naming tools (Namify AI), creator branding tools (Linklab), and value-added programs for e-commerce sellers (Elevate, Creators, Link platforms) and business support (Spotlight, Fempower, Academy programs).
Differentiator
Problem solved
Functional benefit
Brands
- Namify.tech: AI-powered business name generator that offers exact-match domains across Radix TLDs, social media handles, and trademarks.
- Linklab.site
- Elevate.store
Products and services
- Domain Name Registry (Portfolio of TLDs) Operates a portfolio of 11 top-level domains (.store, .online, .tech, .site, .fun, .pw, .host, .press, .space, .uno, .website) enabling businesses and individuals to register domain names through accredited registrar partners. Currently managing over 9.5 million domains under management across 60+ countries.
- Premium Domains
Quantifiable outcome
- 500M+ campaign views from MrBeast partnership
- +4 more outcomes
Companies that use Radix
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
Radix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Radix partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core, flagship and minor.
- Unstoppable DomainscorePartnership to launch .pw domain extension for public wallets, bridging traditional DNS and blockchain technology. .pw domains integrated with Unstoppable Domains' platform and 865+ dApps, enabling crypto wallet addresses and decentralized web presence.
- MrBeast (Jimmy Donaldson)flagshipMrBeast switched his merchandise store to mrbeast.store in 2023, promoted in a video with 99M+ views. Campaign with .store TLD generated 500M+ views across TikTok, YouTube videos, and Shorts. Store receives ~500,000 monthly visits.
- GitHubcoreGitHub Student Developer Pack partnership provides students with complimentary .tech domains to launch innovative projects, driving adoption among developer community.
- Startup Grindcore.tech domain partnership with Startup Grind providing startups complimentary access and dedicated booth at Startup Grind Global Conference in Silicon Valley.
- Major League Hacking (MLH)minorPartnership highlights .tech at hackathons across North America, showcasing innovative projects built on .tech domains.
- Ryan Foland, Kim Garst, Jason FallsminorIndustry experts contribute to .Online Business Academy, providing free online courses for early-stage entrepreneurs.
- Tucows RegistrycoreRadix migrating 10 million domains from Team Internet Group (formerly CentralNic) backend to Tucows Registry backend, expected November 2025. Will more than double Tucows' domain management to ~17 million.
- Amazon Route 53coreAmazon Route 53 added support for 14 Radix TLDs including .press, .site, .space, .tech, and .store, enabling AWS customers to register these domains directly through Route 53.
- Nas AcademyminorTop creator platform partnered with creators.store to empower 25 talents through a 3-month sponsored program with training, mentorship, and .store domain launches.
- Colin & SamirminorCreator economy influencers partnered with .store to sell Press Publish merchandise at presspublish.store.
- GoDaddyflagshipMajor ICANN-accredited registrar distributing all Radix TLDs globally through GoDaddy's marketplace.
- NamecheapflagshipICANN-accredited registrar distributing Radix TLDs to customers globally.
- ShopifycoreE-commerce platform integration with .store domains, enabling seamless store setup for Shopify merchants.
- WixcoreWebsite builder platform offering Radix TLDs for domain registration within Wix website builder.
- HostingercoreWeb hosting provider distributing Radix TLDs across its global customer base.
- OVHcloudcoreEuropean cloud hosting provider distributing Radix TLDs including .tech, .site, .store, .space.
- Domain.comcoreICANN-accredited registrar distributing Radix TLDs.
- PorkbuncoreICANN-accredited registrar known for developer-friendly interface, distributing Radix TLDs.
- DynadotcoreICANN-accredited registrar distributing Radix TLDs globally.
- SquarespacecoreWebsite builder platform offering Radix TLDs for customers.
- IONOScoreEuropean web hosting and cloud provider distributing Radix TLDs.
- WordPress.comcoreCMS platform offering Radix TLDs for domain registration.
- Crazy DomainsminorDomain registrar serving Asia-Pacific region, distributing Radix TLDs.
- Alibaba CloudcoreAlibaba Group subsidiary providing cloud and domain services, distributing Radix TLDs including .site.
Scale indicators17 records
Recent moves7 records
Expansion highlights6 records
Radix competitors and assessment
Company assessmentDirect peers
- Identity Digital: Identity Digital is the world's largest portfolio registry (formed by the merger of Donuts and Afilias), operating hundreds of new gTLDs. It is Radix's most direct competitor, competing for registrar shelf space and end-user registrations across multiple niche TLD verticals.
- CentralNic / Team Internet Group: Team Internet (formerly CentralNic) operates a large portfolio of new gTLDs and registry services. Radix is migrating off Team Internet's backend to Tucows, illustrating both the competitive and operational overlap between the two companies.
- GMO Registry: GMO Registry operates new gTLDs including .shop and .tokyo and is a portfolio registry competitor targeting similar SMB and geographic niches as Radix's extensions.
- Tucows Registry: Tucows Registry is a backend registry services provider that will manage Radix's 10M+ domains post-migration. It also operates its own registrar (Tucows) and is a vertically integrated peer in registry infrastructure.
- ICM Registry: ICM Registry operates .xxx and other niche TLDs as a focused portfolio registry. It is a comparable peer in operating specialized TLDs with distinct end-market positioning.
Broad incumbents
- Verisign: Verisign operates .com and .net, the dominant legacy TLDs that account for the majority of all domain registrations globally. It represents the structural incumbent Radix's new gTLD portfolio competes against for end-user mindshare.
- GoDaddy: GoDaddy is the world's largest ICANN-accredited registrar and a flagship Radix distribution partner. It also operates its own registry products and competing TLDs, making it both customer and partial competitor.
Emerging players
- Unstoppable Domains: Unstoppable Domains is a leading blockchain-based naming platform for crypto wallets and Web3 identities. It is Radix's partner for the .pw public wallet initiative and a comparable peer in the emerging Web3 domain category.
Regional players
- Namecheap: Namecheap is a major global registrar and key Radix channel partner with strong developer and SMB mindshare. As a registrar with overlapping TLD offerings, it is a partial distribution-and-competition peer.
Others
- Amazon Route 53: Amazon Route 53 is Radix's distribution partner on AWS, enabling customers to register 14 Radix TLDs natively. As a hyperscaler registrar, it is an enabling ecosystem peer for Radix's enterprise reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Radix social profiles
Digital presenceRadix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Radix leadership team
Management profileNumber of profiles
Profiles6 records
Radix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Radix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Radix
What does Radix do?
Radix operates as a domain name registry managing a portfolio of 11 new generic top-level domains (gTLDs) — .store, .online, .tech, .site, .fun, .pw, .host, .press, .space, .uno, and .website — with over 9.5 million domains under management. The company sells wholesale registry access to 300+ ICANN-accredited registrar partners globally and also sells premium domain inventory directly. Complementary branded products include the AI-powered business name generator Namify AI and the link-in-bio branding tool Linklab.
Is Radix a public or private company?
Radix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Radix founded?
Radix was founded in 2012. It employs 51 to 100 people.
Where is Radix based?
Radix is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Radix make money?
Three revenue lines are on record. Domain Registration Fees are the primary driver. The others are premium Domain Sales and domain Renewal Revenue.
Who are Radix's main competitors?
Direct peers on record are Identity Digital, CentralNic / Team Internet Group, GMO Registry, Tucows Registry and ICM Registry. Broad incumbents are Verisign and GoDaddy. Unstoppable Domains is listed as an emerging player. Namecheap is listed as a regional player. Amazon Route 53 is listed as an others.
Does Radix have an API?
No public API is recorded for Radix.
What industry is Radix in?
Radix's product category is Domain Registry Services. Its primary akta.pro industry code is FSAPAFAB, NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing).