Shin Software

Name

Shin Software

Legal name

Shin Software

Website

https://shinsoftware.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

3D Visualization & Configuration Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

akta.pro secondary industries

Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB), Cloud & Distributed Real-Time Production (Remote ICVFX, Multi-site) (MPAHADAJ)

Keywords

• 3D visualization platform
• Product configurator software
• Digital twin solutions
• Codeless 3D platform
• AR VR experience software

Headquarters

HQ city

Novara

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SHOWin3D Platform as a Service (PaaS): Shin Software offers its proprietary SHOWin3D platform as a cloud-based service, providing 3D configuration, rendering, and digital twin capabilities on a subscription or usage basis. The platform is offered as a codeless solution enabling companies to create 3D projects without coding.
2. Partner Program Revenue Sharing: Revenue sharing model with partners including digital agencies, system integrators, and consulting companies that implement SHOWin3D solutions for end customers.
3. Professional Services: Project consultancy, custom development, and training services for implementation of 3D solutions.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Shin Software provides SHOWin3D, a proprietary cloud-native, codeless 3D Platform as a Service (PaaS) that enables enterprises to build interactive 3D experiences, photorealistic real-time rendering, product configurators, virtual showrooms, and digital twins for web, AR, VR, and XR without requiring programming knowledge. The platform supports a data-driven rule engine handling billions of configuration options and is delivered alongside professional services (custom development, training, consulting) and a structured partner program for agencies and system integrators.

Product overview

Shin Software offers a unified platform called SHOWin3D, a cloud-native, codeless 3D Platform as a Service (PaaS) for creating interactive 3D experiences. The core platform is complemented by specialized modules and sub-products including a 3D Configurator for product personalization, 3D Rendering for photorealistic visualization, 3D Prototyping for virtual product testing, 3D Animations for animated presentations, 3D Texturing for advanced surface textures, a Virtual Showroom for immersive digital retail environments, Digital Twin 3D for industrial simulation, and a CPQ 3D Configurator combining configuration with pricing and quotes. The company also delivers sector-specific branded applications built on SHOWin3D, such as the Simple faucet configurator for Rubinetterie Stella, the ZEGNA X look configurator for the luxury fashion brand, and the PEI Mobility gangway configurator for the automotive sector.

Differentiator

Problem solved

Functional benefit

Brands

• SHOWin3D: Proprietary cloud-native 3D platform for rendering, configuration, and digital twin creation. Enables interactive 3D experiences for web, AR, VR, and XR across multiple industries.
• Simple

Products and services

• SHOWin3D A cloud-native, codeless 3D Platform as a Service (PaaS) that enables enterprises to create interactive 3D experiences, photorealistic real-time rendering, product configurators, virtual showrooms, and digital twins for web, AR, VR, and XR without requiring programming knowledge. Supports a data-driven rule engine handling billions of configuration options and is sold to enterprise customers across fashion, automotive, industrial machinery, and furniture sectors.
• SHOWin3D Partner Program A structured channel program enabling digital agencies, system integrators, 3D creators, consulting companies, resellers, technology partners, ISVs, and alliance partners to resell, integrate, or implement SHOWin3D-based solutions, with revenue sharing, lead sharing, training, and certification.

Quantifiable outcome

• Companies providing configurators to customers reduce online return rates by 80% (Forbes research)
• +4 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Amazon Web Services (AWS)coreTechnology or Integration · 1 January 2018Shin Software achieved AWS Advanced Technology Partner status in 2018 and obtained the AWS Industrial Software Competency in 2019. AWS provides the cloud infrastructure foundation for SHOWin3D's cloud-native platform, enabling scalable deployment worldwide.
• XR NationminorStrategic or Co-development PartnerPartnership in the extended reality ecosystem, contributing to the development and promotion of immersive technology applications.
• CreaminorStrategic or Co-development PartnerStrategic partnership for development and integration of 3D solutions.
• Confindustria Novara Vercelli ValsesiaminorOthersIndustry association membership providing networking, advocacy, and representation within Italy's major business confederation.
• VDMA (Verband Deutscher Maschinen-und Anlagenbau)coreOthersMembership in the German Mechanical Engineering Industry Association, the most important association for mechanical engineering and advanced manufacturing in Europe. Announced at MECSPE 2025 in Bologna.
• Caleffi Hydronic SolutionscoreStrategic or Co-development PartnerStrategic collaboration for developing smartphone and tablet applications collecting Caleffi's digital twins, presented at ISH 2025 Frankfurt.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Threekit: Threekit is a direct competitor offering a 3D product visualization and configuration platform for ecommerce and manufacturing. It targets the same enterprise buyer (product, marketing, ecommerce leaders) with codeless 3D configurators, photorealistic rendering, and similar integration into ecommerce stacks, but at a larger scale and with US-centric enterprise customers.
• Configura (CET Designer): Configura's CET Designer is a space-planning and product configuration platform widely used in office furniture, kitchen, and healthcare furniture. It directly competes with SHOWin3D in the furniture and interior-design vertical for highly configurable products, with a deeper US presence and broader installed base.
• Cylindo (by Snap): Cylindo provides 3D product visualization and augmented reality for furniture and home goods brands. It overlaps with SHOWin3D's furniture/interior-design vertical, particularly for branded product visualization and AR experiences, and was acquired by Snap, giving it significant distribution advantages.
• Marxent (VisualCommerce): Marxent offers a 3D room planner, product configurator, and AR visualization platform for home furnishings, kitchen/bath, and big-box retailers. It competes with SHOWin3D for furniture and home improvement manufacturers seeking room-scale AR and configurator workflows.

Broad incumbents

• Unity Technologies: Unity is a broad incumbent in real-time 3D content and operates across gaming, automotive, manufacturing, and AEC. While not a codeless configurator out of the box, Unity's ecosystem - including Unity Industry tools and Unity Asset-based configurators - overlaps with SHOWin3D's industrial digital twin and configurator use cases at much larger scale.
• Epic Games (Unreal Engine): Epic Games' Unreal Engine is the dominant real-time 3D engine in film, automotive, and architectural visualization, with which Shin Software already integrates (Unreal Engine 5 / ray tracing). It represents the platform-level alternative enterprises could choose, particularly for high-fidelity digital twins and virtual production.
• Autodesk (VRED, 3ds Max, Forma): Autodesk's VRED, 3ds Max, and Forma products are entrenched in automotive design, industrial design, and AEC visualization. Autodesk competes with SHOWin3D for the same enterprise product visualization and digital twin budgets, but with a much broader CAD/PLM footprint and deep enterprise relationships.
• Dassault Systèmes (3DEXCITE, CATIA): Dassault Systèmes' 3DEXCITE and CATIA portfolios serve automotive, industrial goods, and luxury with high-end marketing visualization, digital twin, and PLM workflows. It is a broader incumbent alternative for large enterprises (Iveco, Fincantieri-class) evaluating SHOWin3D for digital twin and configurator use cases.

Emerging players

• Sketchfab (by Epic Games): Sketchfab is a 3D model publishing and viewing platform with a large library of purchasable 3D assets, now owned by Epic Games. It is adjacent to SHOWin3D - useful as a content/asset source and AR viewer - but does not offer the same level of enterprise configuration and CPQ workflow.
• Roomle: Roomle provides a 3D/AR room planning and product configuration platform for furniture retailers and manufacturers, primarily in Europe. It competes with SHOWin3D in furniture and interior-design configurations, with comparable vertical focus but a smaller enterprise footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/shinsoftware3d
• YouTubeyoutube.com/@Shinsoftware3D
• Facebookfacebook.com/ShinSoftware
• LinkedInlinkedin.com/company/shin-software

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shin Software