BlueCheck Inc
BlueCheck Inc provides an AI-powered identity and age verification API plus native ecommerce platform integrations, enabling merchants to verify age and identity across 160+ countries with minimal checkout friction. It serves 300+ enterprises, primarily in cannabis, vape, and other regulated verticals.
- Company typePrivate
- Founded2014
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BlueCheck Inc does
BlueCheck Inc is a privately held, Austin, Texas-based (fully remote) identity and age verification platform founded in 2014. The company delivers a multi-layered verification system combining silent PII matching (address, phone, SSN, and national identifiers such as Mexican CURP), AI-powered photo ID document scanning with selfie biometrics and liveness detection, KYC/AML watchlist screening, facial age estimation, and business verification, spanning 160+ countries with access to more than 10 billion international records and a reported 98% automated approval rate and 98% client onboarding rate.
The product surface comprises three primary lines—Age Verification, Identity Verification (KYC), and Business Verification (KYB)—exposed through a developer-first REST API and native integrations across Shopify (Built for Shopify, 4.9 stars across approximately 3,935 reviews), WooCommerce, BigCommerce, Wix, Magento, PrestaShop, LightSpeed, Volusion, Shift4Shop, and NATS. Differentiated features include a Secondary Check double-verification system that re-verifies at order placement, Merchant Pass pre-approval valid for two years, an automated waterfall between verification types for higher pass rates, configurable AI thresholds for document liveness and face comparison, and a dedicated order dashboard.
BlueCheck monetizes through hybrid subscription plus usage pricing: API access at $49/month with $0.25–$0.30 per successful verification and $0.01 per SMS code sent, alongside tiered Shopify plans at $25, $100, and $250 per month with overage charges. Go-to-market is product-led via a 7-day free trial on the Shopify App Store and direct API self-serve registration, supplemented by direct enterprise sales. The customer base of 300+ enterprises skews heavily toward cannabis, vape, tobacco, and wellness verticals (visible logos include SLANG, PAX, Foria, Smokegem, Hometown Hero, and K. Haring), with additional footprint in digital platforms, retail/POS, and high-compliance industries. BlueCheck is a founding executive member of the Age Verification Providers Association, and its systems are designed to meet SOC 2 Type 2 and ISO 27001 principles with AES-256 encryption.
BlueCheck Inc firmographics
Firmographics- Name
- BlueCheck Inc
- Legal name
- BlueCheck, Inc.
- Website
- https://bluecheck.me
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BlueCheck Inc provides an AI-powered identity and age verification API plus native ecommerce platform integrations, enabling merchants to verify age and identity across 160+ countries with minimal checkout friction. It serves 300+ enterprises, primarily in cannabis, vape, and other regulated verticals.
- Ownership category
- akta.pro rank
BlueCheck Inc industry classification
Industry- Product category
- Identity Verification Software
- NAICS
- Web Search Portals and All Other Information Services (51929)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- KYC/Identity Verification & Age Verification Compliance Services (MPAEAOAF)
Keywords
Where BlueCheck Inc is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BlueCheck Inc business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel
Revenue model
- API Subscription & Usage: Monthly subscription fee plus per-verification usage charges. API subscription at $49/month. Successful verifications billed at $0.25-$0.30 per verification depending on type. SMS-based verification at $0.01 per SMS sent.
- Shopify App Plans: Tiered monthly subscription plans for Shopify merchants. Small ($25/month, 25 included verifications), Medium ($100/month, 125 included), Large ($250/month, 500 included). Overage charges for additional verifications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | API subscription with usage-based verification |
| Subscription | Monthly | Small Shopify plan - 25 verifications/month |
| Subscription | Monthly | Medium Shopify plan - 125 verifications/month |
| Subscription | Monthly | Large Shopify plan - 500 verifications/month |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
BlueCheck Inc product offering
Product offeringCore offering
BlueCheck Inc provides an automated identity and age verification platform delivered via API and ecommerce integrations. The company sells three core products: Age Verification (PII-based age checks across global data sources), Identity Verification/KYC (AI-powered document scanning with selfie biometrics and liveness detection), and Business Verification/KYB (entity and principal owner checks). Revenue is generated primarily through monthly API subscriptions, usage-based per-verification fees, and tiered Shopify app plans.
Product overview
BlueCheck Inc offers a unified identity and age verification platform with three core products: Age Verification for ecommerce businesses, Identity Verification (KYC) for document-based identity checks, and Business Verification (KYB) for company and principal checks. These core products are complemented by a suite of API endpoints including Address-Based, Phone-Based, SSN-Based, Mexican CURP, and SMS Verification APIs. The platform also includes optional features like Secondary Check (double-verification after order placement), Merchant Pass (pre-approved users), Facial Age Estimation, KYC/AML screening, and an Order Dashboard. The architecture supports both silent automated verification and manual review workflows, with data waterfalls between verification types for maximum pass rates.
Differentiator
Problem solved
Functional benefit
Products and services
- Age Verification
Quantifiable outcome
- 98% automated approval rate - automatically verify 98% of all incoming orders and users
- +3 more outcomes
Companies that use BlueCheck Inc
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles2 records
BlueCheck Inc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability6 records
Feature8 records
BlueCheck Inc partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Age Verification Providers Association (AVPA)coreBlueCheck is a founding member and current executive team member of the AVPA. Alex Zeig, President & CEO, serves as a board member representing North America. BlueCheck actively supports AVPA efforts worldwide to advance age verification standards.
Scale indicators12 records
Recent moves5 records
Expansion highlights5 records
BlueCheck Inc competitors and assessment
Company assessmentDirect peers
- Jumio: Identity verification and KYC/KYB platform serving global enterprises across ecommerce, financial services and crypto. Closely comparable to BlueCheck in offering ID document + selfie verification with global coverage, though typically at higher price points and larger customer base.
- Persona: Configurable identity verification platform offering KYC, KYB and age verification via API with a focus on flexible workflows. Highly comparable to BlueCheck's age-verification-plus-KYC product suite and developer-first API approach.
- Veriff: AI-powered identity verification provider covering document + selfie + liveness checks across 230+ markets. Comparable to BlueCheck on the IDV/KYC side, with similar targeting of regulated ecommerce and online platforms.
- Onfido (Entrust): Cloud-based identity verification now part of Entrust, offering document and biometric verification APIs globally. Direct competitor to BlueCheck's KYC product for ecommerce onboarding and regulated industry compliance.
- AgeChecker.Net: Age verification service focused on age-restricted ecommerce (cannabis, vape, alcohol, supplements). Closest niche competitor to BlueCheck's age-verification-only workflows for U.S. regulated online merchants.
- VerifyMyAge: UK-headquartered age verification specialist serving ecommerce alcohol, gambling and adult content merchants. Highly comparable niche competitor to BlueCheck in regulated online age-gating with a similarly API-first product.
- Veratad: Age and identity verification provider combining knowledge-based authentication, document verification and watchlist checks. Closely mirrors BlueCheck's age-verification-led offering targeting ecommerce and regulated verticals.
Broad incumbents
- Trulioo: Global identity verification platform with broad coverage of business and consumer KYC/KYB. Comparable to BlueCheck on global reach (160+ countries) and KYB offerings, but at significantly larger scale across financial services.
- ID.me: Identity verification network with strong adoption in U.S. government, healthcare and high-assurance commercial segments. Comparable to BlueCheck on the regulated/strong-KYC side rather than its lightweight age-verification focus.
- AU10TIX: Identity verification provider offering document, biometric and liveness verification for financial services, crypto and ecommerce. Comparable to BlueCheck's photo-ID plus biometrics stack, with deeper roots in regulated enterprise segments.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
BlueCheck Inc social profiles
Digital presenceBlueCheck Inc compliance and trust
Trust signalCompliance3 records
BlueCheck Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
BlueCheck Inc leadership team
Management profileNumber of profiles
Profiles2 records
BlueCheck Inc funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BlueCheck Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BlueCheck Inc
What does BlueCheck Inc do?
BlueCheck Inc provides an automated identity and age verification platform delivered via API and ecommerce integrations. The company sells three core products: Age Verification (PII-based age checks across global data sources), Identity Verification/KYC (AI-powered document scanning with selfie biometrics and liveness detection), and Business Verification/KYB (entity and principal owner checks). Revenue is generated primarily through monthly API subscriptions, usage-based per-verification fees, and tiered Shopify app plans.
Is BlueCheck Inc a public or private company?
BlueCheck Inc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BlueCheck Inc founded?
BlueCheck Inc was founded in 2014. It employs 11 to 50 people.
Where is BlueCheck Inc based?
BlueCheck Inc is headquartered in Austin, United States, in the North America region.
How does BlueCheck Inc make money?
Two revenue lines are on record. API Subscription & Usage is the primary driver. The others are shopify App Plans.
Who are BlueCheck Inc's main competitors?
Direct peers on record are Jumio, Persona, Veriff, Onfido (Entrust), AgeChecker.Net, VerifyMyAge and Veratad. Broad incumbents are Trulioo, ID.me and AU10TIX.
Does BlueCheck Inc have an API?
Yes. BlueCheck offers a developer-first REST API for Age Verification, Identity Verification (KYC), and Business Verification (KYB). The API supports silent background verification using global data sources, customizable verification rules and fallback logic, and automated data waterfalls between different verification types. Authentication uses bearer tokens. API documentation available at https://docs.bluecheck.me/ with Swagger utility for testing. Developer documentation is at docs.bluecheck.me.
What industry is BlueCheck Inc in?
BlueCheck Inc's product category is Identity Verification Software. Its primary akta.pro industry code is MPAEAOAF, KYC/Identity Verification & Age Verification Compliance Services. Its NAICS code is 51929 and its SIC code is 6199.