What USUAL does

Usual Wines is a direct-to-consumer wine company founded in 2018 that produces premium single-serve wines in 6.3 oz (187ml) glass bottles and 8.45 oz (250ml) aluminum cans. The company sources sustainably farmed grapes from 8 partner vineyards across Napa Valley, North Coast AVA, San Luis Obispo County, Petaluma Gap, and Santa Barbara County, and has shipped over 1 million bottles since inception. Its core portfolio comprises Brut sparkling Chenin Blanc, a Napa Valley red blend, and a San Luis Obispo County rosé. A newer 'Select' line, launched in 2024-2025, features low-alcohol (8.5% ABV, 100 calories) canned wines produced via a proprietary temperature-based de-alcoholization method designed to preserve aromatics better than traditional centrifugal processes. All products carry 0g added sugar and 100-132 calories per serving, with average customer ratings of 4.87/5.0 across 9,717+ reviews (91% five-star).

Name

USUAL

Legal name

Usual Wines

Website

https://usualwines.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Usual Wines is a direct-to-consumer wine company producing premium single-serve wines (6.3 oz bottles and cans) from California vineyards, selling via subscription and one-time purchases to health-conscious millennials and social entertainers through its owned e-commerce site.

Ownership category

akta.pro rank

Product category

Single-Serve Premium Wine

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (4453)

SIC

Beverages (2080)

akta.pro primary industry

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Single-serve wine
• Premium wine subscription
• Low-alcohol wine
• Canned wine
• Wine e-commerce

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales (One-time): Customers purchase individual products at full retail price through the Usual Wines website. Products are available in boxes of 12 or 24 units (bottles or cans) with per-unit pricing that varies by product line.
2. Subscription / Monthly Club: Recurring monthly shipments processed every 4 weeks with a 17% discount for monthly plans. Requires a two-shipment minimum commitment. Available for Red, Rosé, Brut, and Mixed Pack products in quantities of 6, 12, or 24 glasses. Select products also offer subscription at 25% savings vs one-time pricing.
3. Wholesale (California): Select wholesale opportunities are offered in California, reviewed on a case-by-case basis via email inquiry. Represents a limited B2B revenue stream.
4. Bulk / Event Orders: Volume orders for events and gifting with a minimum of 120 glasses (5 cases), qualifying for discounted pricing. Customers submit pricing requests through the website.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Usual Wines produces and sells single-serve premium California wines in 6.3 oz (187ml) glass bottles and 6.8 oz (200ml) aluminum cans. The portfolio includes Brut, Red blend, Rosé, Pinot Noir, Grenache, and a low-alcohol Select line (8.5% ABV, ~100 calories per can). Products are sold direct-to-consumer via the company's e-commerce website through one-time purchases and a monthly subscription club, with limited California wholesale and bulk/event ordering.

Product overview

Usual Wines is a direct-to-consumer single-serve wine company offering premium wines in convenient 6.3 oz (187ml) bottles and 6.8 oz (200ml) cans. The core portfolio includes Brut (sparkling wine), Red (red blend), and Rosé wines, supplemented by limited editions like Grenache and seasonal releases like Pinot Noir 2023. The Select collection represents a newer low-alcohol (8.5% ABV) canned wine line. All wines are sustainably farmed, contain 0g added sugar, and use minimal intervention winemaking. Products are available via subscription (monthly club) or one-time purchase, with mixed packs offering variety bundles.

Differentiator

Problem solved

Functional benefit

Brands

• Select: Premium lower-alcohol wine line (8.5% ABV) available in canned format (100 calories per can), including Select Rosé, Select Pinot Noir, and Select Sauvignon Blanc, made using a proprietary temperature-based de-alcoholization method.
• Year of Usual

Products and services

• Brut Dry and effervescent sparkling wine made from Chenin Blanc grapes sourced from North Coast AVA, California. Notes of lemon, elderflower, and bergamot. Available in 6.3 oz bottles and 8.5 oz cans.
• Red Bright and fruity red blend with notes of muddled raspberry, black cherry, and fennel. Blended from Cabernet Sauvignon, Cab Franc, Merlot, Syrah, and Malbec sourced from Napa Valley. 14.5% ABV, 6.3 oz format.
• Rosé Crisp and easy-drinking rosé with notes of red peach, wisteria, and watermelon rind. Blended from Grenache, Syrah, and Viognier sourced from San Luis Obispo County. 13% ABV, 2021 vintage, 6.3 oz format.
• Pinot Noir 2023 Elegant and nuanced Pinot Noir representing the terroir of Petaluma Gap. Cherry, baking spice, and cedar flavors with trace of forest floor. 6.3 oz format.
• Grenache Limited edition warm and light French-inspired Grenache from Santa Barbara County. Fruity and light with notes of blackberry, black pepper, and cassis. 14% ABV, 2020 vintage. Only 250 cases produced.
• Select Pinot Noir Low-alcohol heritage Pinot Noir with lighter body, vivid cherry and pomegranate notes, lifted by cola and cinnamon. Part of the Select collection featuring 8.5% ABV in 6.8 oz cans. 100 calories per can, less than 1g sugar. 4 cans equals 1 standard bottle.
• Select Rosé Low-alcohol vibrant and floral rosé with a light finish. Part of the Select collection featuring 8.5% ABV in canned format (200ml). 100 calories per can.
• Select Sauvignon Blanc Low-alcohol crisp and zesty Sauvignon Blanc with a bright finish. Part of the Select collection featuring 8.5% ABV in canned format (200ml). 100 calories per can.
• Mixed Pack Mixed pack containing Red, Rosé, and Brut wines. Expertly made in small batches from sustainably farmed grapes with no sugar and minimal intervention. Available in various quantities.
• Select Mixed Pack Mixed pack of the Select collection wines including Select Rosé, Select Pinot Noir, and Select Sauvignon Blanc in canned format.
• Monthly Wine Subscription Recurring monthly wine shipments processed every 4 weeks. Available for Red, Rosé, Brut, and Mixed Pack products in quantities of 6, 12, or 24 glasses. Select products also offer subscription at 25% savings versus one-time pricing. Requires two-shipment minimum commitment.
• Bulk and Event Orders Volume orders for events and gifting with a minimum of 120 glasses (5 cases) qualifying for volume discounts. Customers submit pricing requests through the website.

Quantifiable outcome

• 1,000,000+ bottles shipped since founding in 2018
• +7 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bev: Bev is a direct-to-consumer single-serve canned wine brand offering canned varietals for active-lifestyle consumers — directly comparable to Usual's single-serve, health-positioned, D2C subscription model.
• Bright Cellars: Bright Cellars is a personalized wine subscription club selling curated bottles direct-to-consumer monthly — comparable subscription mechanics and DTC-first wine category, though traditional 750ml format.
• Firstleaf: Firstleaf is a curated wine subscription club selling direct-to-consumer with quiz-based onboarding — comparable DTC subscription wine model targeting modern consumers.
• Winc: Winc is a direct-to-consumer wine brand offering personalized subscriptions and curated bottles — comparable DTC wine subscription model, though larger catalog and traditional format.
• Nomadica: Nomadica is a low-alcohol canned wine brand (~9% ABV) targeting mindful-drinking consumers — closely comparable to Usual's Select line positioning and canned single-serve format.
• Vinebox: Vinebox is a single-serve glass-format wine brand with subscription and tasting flights — directly comparable portion-controlled single-serve wine positioning for premium occasions.
• Dry Farm Wines: Dry Farm Wines is a curated natural-organic wine subscription club with a health-and-purity positioning — comparable D2C subscription mechanics and emphasis on clean/low-additive wine that aligns with Usual's positioning.
• Yesway: Yesway is a single-serve canned wine brand targeting active-lifestyle consumers — comparable single-serve format and D2C positioning to Usual's core line.

Broad incumbents

• E. & J. Gallo Winery: E. & J. Gallo is one of the largest wine producers in the world, with a portfolio spanning premium and single-serve offerings — a potential acquirer or competitive incumbent that dwarfs Usual on distribution and capital.
• Treasury Wine Estates: Treasury Wine Estates is a major global wine producer with premium California brands — comparable as a broad incumbent with overlapping California grape sourcing and potential M&A acquirer for a premium DTC single-serve platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/usualwines
• Instagraminstagram.com/usualwines
• TikToktiktok.com/@usualwines
• Facebookfacebook.com/USUALwines
• LinkedInlinkedin.com/company/usual-wines

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USUAL