What Fix Media does

Fix Radio operates the UK's only national radio station dedicated to tradespeople, broadcasting music, news sourced via Independent Radio News, and trade-specific programming to an audience of over 700,000 weekly listeners across builders, carpenters, electricians, plumbers, roofers, painters, decorators, and plasterers. Founded in 2017 and headquartered at Vox Studios in London, the company is registered as Fix Radio Limited (Company No. 09804949) and operates as a private limited company under Ofcom national broadcast regulation. Its technology stack combines a national Ofcom broadcast license with digital distribution via web streaming (powered by Aiir CMS), native iOS and Android mobile applications, and a podcast portfolio hosted on Spreaker and distributed through Apple Podcasts, Spotify, and RSS feeds.

The product portfolio extends well beyond live radio. The core Fix Radio broadcast is supplemented by vertical podcasts (The Carpentry Show sponsored by Festool, The Painting and Decorating Show, The Heating and Plumbing Show), a trade-affiliated insurance offering (Fix Protect via Markel Direct from £7/month), an annual trade festival (FixFest), a merchandise e-commerce store (Fix Radio Shop), a trade deals hub (Fix Picks), an educational resource (The Apprentice Manual), and a charitable arm (Fix Radio Foundation). The team's go-to-market combines B2B field sales targeting construction brands and media agencies (described as enterprise field sales) with community-led engagement through events, trade shows, street team activations, and content submissions.

Fix Radio generates revenue primarily through B2B radio and digital advertising priced on RAJAR-measured Impacts (gross OTH opportunities to hear), supplemented by digital display advertising, branded content and sponsorships, an insurance referral commission stream via Markel Direct, event sponsorships, and e-commerce merchandise sales. The company raised £950,234 through Crowdcube equity crowdfunding in April 2022 to scale after securing its national broadcast license, and reported a 650% revenue increase since 2017. Its lean, remote-first team of 11-50 employees serves a single geographic market (United Kingdom).

Name

Fix Media

Legal name

Fix Radio Limited

Website

https://fixradio.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Fix Radio operates the UK's only national radio station dedicated to tradespeople, reaching over 700,000 builders, plumbers, and electricians weekly. It monetizes through B2B advertising sales to construction brands and media agencies, supplemented by insurance referrals, events, and e-commerce.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Radio Network Distribution & Programming Services (Syndicators, Format Providers) (MPAIAEAH)

akta.pro secondary industries

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), News Talk Radio & Current Affairs Stations (MPABAIAI)

Keywords

• Trades radio broadcasting
• Construction trade media
• Niche digital audio
• Trade vertical advertising
• Construction industry podcasts

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Radio Advertising: Core revenue stream from broadcasting radio advertisements. Includes radio airtime, branded content, sponsorships, competitions, and integrated campaigns. Advertisers are charged based on Impacts (gross OTH - opportunities to hear) calculated using RAJAR data.
2. Digital Advertising: Digital display advertising, promotional, sponsorship material on websites, mobile applications, and social media profiles. Includes banners, home page takeovers, and audio-visual advertisements.
3. Fix Protect Insurance Partnership: Revenue from insurance referral partnership with Markel Direct. Insurance specially designed for trades from £7/month. Fix Radio acts as an Introducer Appointed Representative.
4. Crowdfunding Investment: Raised £950,234 through crowdfunding platform to scale operations after securing national broadcast license.
5. Events and Sponsorships: Revenue from branded events including FixFest, On The Road activations, trade show participations, and programme sponsorships.
6. Fix Radio Shop: E-commerce sales of merchandise including The Apprentice Manual and other trade-related products.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Fix Media operates the UK's only national radio station dedicated to tradespeople, broadcasting music, news and trade-specific programming 24/7 to over 700,000 weekly listeners. Its core commercial offering is radio airtime, digital display advertising, branded content, sponsorships and integrated campaigns sold to construction-sector brands and media agencies. Adjacent consumer offerings include Fix Protect trade insurance referrals, the FixFest annual trade event, the Fix Radio Shop merchandise e-commerce storefront, and trade-specific podcasts.

Product overview

Fix Radio operates as the UK's only national radio station dedicated to tradespeople, offering a unified platform for music, news, and entertainment content broadcast 24/7. The product portfolio includes the core radio broadcasting service with live streaming and on-demand capabilities, supplemented by a mobile app for listening on the go. The offering extends through specialized podcast shows (The Carpentry Show, The Painting and Decorating Show, The Heating and Plumbing Show) distributed via Spreaker, Apple Podcasts, and Spotify. Additional products include FixFest (annual trade events), the Fix Radio Shop (merchandise), Fix Picks (trade deals), The Apprentice Manual (educational resource), and Fix Protect (insurance services in partnership with Markel Direct).

Differentiator

Problem solved

Functional benefit

Brands

• Fix Protect: Insurance product specially designed for tradespeople from £7 a month, provided in partnership with Markel Direct.

Products and services

• Fix Radio (The Builders Station) UK national radio station broadcasting music, news and trade-specific content 24/7 to UK tradespeople, with live streaming, on-demand listening, schedule access and playlist search functionality.
• FixFest Annual trade community event organised by Fix Radio featuring live entertainment, networking opportunities and activities aimed at UK tradespeople and brand partners.
• Fix Radio Shop Online merchandise storefront selling Fix Radio branded products and trade-related items including The Apprentice Manual.
• Fix Protect Trades business insurance product provided in partnership with Markel Direct, offering configurable cover including public liability, tools, employers liability and professional indemnity from £7 per month with 90-second online quotes.
• The Carpentry Show Podcast hosted by Robin Clevett covering woodworking, product launches, top tips and guest interviews from the carpentry and joinery industry, presented in partnership with Festool.
• The Painting and Decorating Show Podcast hosted by Joel Bardall and Todd Von Joel covering product launches, top tips and special guests from the painting and decorating industry.
• The Heating and Plumbing Show Podcast covering topics from the heating and plumbing trades, featuring discussions with industry professionals and tradespeople.
• Fix Radio Mobile App Native iOS and Android application enabling users to listen to Fix Radio live, access on-demand content and engage with the station on the go via location-based services.

Quantifiable outcome

• Revenue increased by 650% since 2017
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Markel DirectcoreStrategic or Co-development PartnerFix Protect insurance product is backed by Markel Direct, a trading name of Markel International Insurance Company Limited. Fix Radio is an Introducer Appointed Representative of Markel International Insurance Company Limited, regulated by the FCA and PRA. Insurance from £7/month for trades businesses.
• FestoolcoreStrategic or Co-development PartnerThe Carpentry Show on Fix Radio is brought to you in partnership with Festool, a premium power tool manufacturer. This trade-specific podcast sponsorship aligns Festool with the carpentry/joinery audience.
• CitroënminorGTM or Marketing PartnerOn The Road with Fix Radio and Citroën - partnership for mobile activations bringing Fix Radio to trade events and locations across the UK.
• FrogTapeminorGTM or Marketing PartnerOn The Road with FrogTape 2026 - brand partnership for trade event activations and community engagement.
• SetcreteminorGTM or Marketing PartnerCompetition sponsor for WIN a Supercar Race Day Experience - brand promotion through prize competitions targeting tradespeople.
• StabilaminorGTM or Marketing PartnerCompetition sponsor for The Stabila LAX 60G cross line laser prize draw - brand promotion through tool-related competitions.
• Independent Radio News (IRN)coreTechnology or IntegrationNews content sourced and produced by Independent Radio News (irn.co.uk) for Fix Radio's broadcast.
• The Lighthouse Club Construction CharityminorOthersCharity supported by Fix Radio - The Lighthouse Club Construction Charity provides support to construction workers and their families.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Planet Rock: UK commercial digital/AM radio station owned by Bauer Media dedicated to classic and current rock music, exemplifying the niche-vertical commercial radio model Fix Radio applies to tradespeople. Both monetize a tightly defined audience via sponsorship, advertising, and live events.
• Absolute Radio: UK national commercial radio station focused on rock and alternative music with strong live events and brand extension business. Closely comparable to Fix Radio in operating a format-led station with diversified revenue (airtime, events, digital, branded content) for a defined listener segment.
• Kerrang! Radio: Bauer Media-owned UK rock music radio station targeting a defined lifestyle segment (rock fans). Highly comparable operating model: vertically-targeted audio brand with events, podcasts, and advertising-driven monetization.
• Scala Radio: Bauer Media-operated UK national classical music radio station serving a defined listener segment with premium ad-supported content. Demonstrates the format-led national DAB model that Fix Radio replicates for tradespeople.
• talkSPORT: UK national sports radio station monetized largely through advertising, sponsorships, and premium content (including betting). Comparable in being a format-specialized national commercial station with diversified revenue and strong brand identity.
• LBC: UK national talk and news radio station owned by Global, monetized through airtime advertising and integrated branded content. Operates a comparable national DAB commercial model and serves a defined audience demographic similar to Fix Radio's trade demographic.
• Magic Radio: Bauer Media national UK radio station focused on adult contemporary music, monetized via advertising, branded content, and events. Comparable as a format-defined national commercial station extending into live experiences and digital content.

Broad incumbents

• Bauer Media Audio UK: Operates the UK's largest commercial radio portfolio (Absolute, Kiss, Magic, Kerrang!, Scala, Planet Rock). Represents the scaled incumbent Fix Radio competes against for advertiser share and against which it differentiates via its unique trade audience.
• Global (Global Media & Entertainment): Owns major UK national stations (Heart, Capital, Classic FM, LBC, Radio X, Smooth). A scaled incumbent in UK commercial radio whose portfolio breadth and salesforce scale dwarf Fix Radio's commercial capability and represent the primary competitive threat for advertiser share.
• News UK Broadcasting (talkRADIO / Times Radio): Operates UK national speech radio stations under News UK. Comparable as a nationally licensed radio operator targeting a defined listener segment with monetized advertising and content extensions, and a competitor for DAB advertising inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FixRadioUK
• YouTubeyoutube.com/channel/UCxg7K5WFLJLI6XyOj2sl1pA
• Facebookfacebook.com/FixRadioUK
• Instagraminstagram.com/fixradiouk
• TikToktiktok.com/@fixradiouk
• LinkedInlinkedin.com/company/fix-radio-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fix Media